2018 Marketing Calendar - CMI · chiropractic masters international 12 month marketing calendar and blueprint for success your 8-part blueprint for success: for events, practice building

CHIROPRACTIC MASTERS INTERNATIONAL 12 MONTH MARKETING CALENDAR AND BLUEPRINT FOR SUCCESS

YOUR 8-PART BLUEPRINT FOR SUCCESS:

FOR EVENTS, PRACTICE BUILDING PRODUCTS OR COACHING:VISIT WWW.CHIROPRACTIC-MASTERS.COM

CALL US 1.800.781.8127

SELF RESOURCESWEBSITE MUST-HAVES

EXTERNAL MARKETING

MARKETING MONITORS

Vision Board90 Days To Prep30 Days To LaunchNew Patient LogMeasure + Monitor ROIMonitor FB Ads ManagerMarketing Financial ROI LogMust (New Patient Goal = ____)Multiple Pillars - Internal/externalM.L.G.S (Follow Ups And Leads)E-Vites (www.eventbrite.com, www.pingg.com)

INTERNAL MARKETING

Theme: WellnessReferral Basket – Green

A-Z TEAM TRAINING

ReactivationsSupplement

Direct Mail Social Marketing

(Martin Luther King Day)

Supplement

NetworkCorporate WellnessSpinal Sprint

HandoutNewsletterCOW/POW/MOW


HandoutCOW/POW/MOWAnniversary Report

HandoutCOW/POW/MOWPower Workshop

Dine With The Doc

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNI

Doctors Report

Outside Lecture

Outside Lecture

Testimonial Day

Wellness Expo - BIG FISH

NEW YEARS DAY

Screening

Screening

MUSTS

MUSTS

MUSTS

MUSTS

MUSTS

MUSTS

MUSTS

MUSTS

MUSTS

MUSTSMUSTSMUSTS

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNI

Doctors Report

Supplement

Family Day (Canada)NetworkCorporate Wellness Presi ents Day (USA)





Outside Lecture

Bring a Friend/Family Member Week

Theme: HeartValentines Day Certificates

TEAM PARTY

Supplement

Screening

Screening

BNI

Doctors Report

BNI

Doctors Report

BNI

Doctors Report

BNI

Doctors ReportMOVIE NIGHT(BIG FISH)

NetworkCorporate Wellness


HandoutCOW/POW/MOW



Outside Lecture

Outside Lecture

Theme: FemaleReferral Basket - SpringTeam Evaluations

Supplement

ScreeningEmail Blast YouTube Video

Blog Post Email Blast YouTube Video

Blog Post Email BlastYouTube Video

Blog PostEmail Blast YouTube Video



Civic Holiday(Canada) Email Blast YouTube Video






YouTube Video


Email Blast YouTube Video





Blog Post




Email Blast YouTube Video Blog Post Email Blast YouTube Video


Blog Post Email Blast

YouTube Video

YouTube Video
















Blog Post








YouTube Video


Blog PostEmail Blast

YouTube Video


Blog Post Email BlastYouTube Video


Screening


Spring DecorationsTheme: Asthma, AllergiesA-Z Team Training

SupplementDirect Mail

Screening

Screening

Good Friday

Easter Monday


HandoutCOW/POW/MOW

HandoutCOW/POW/MOW

HandoutCOW/POW/MOW

HandoutNewsletterCOW/POW/MOWAnniversary Report




HandoutCOW/POW/MOW

HandoutCOW/POW/MOW

Power Workshop

BNI

Doctors Report

BNI

BNI

Doctors Report

Doctors Report

BNIDoctors Report

Outside Lecture

Outside Lecture

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNI

Doctors Report

Theme: FamiliesReactivationsReferral Basket – SummerMothers Day CertificatesTeam Party

Supplement

Supplement



Blog PostHandoutNewsletterCOW/POW/MOW




Outside Lecture

Outside Lecture

Screening

Screening

Screening

Screening

Patient Appreciation

Day

Father’sDay

CanadaDay

Patient Wellness Makeover (Big Fish)

NewsletterCOW/POW/MOW



HandoutCOW/POW/MOW







Theme: Fathers Day/MenFathers Day CertificatesTeam Evaluations

Supplement

Direct Mail/Social Marketing

NetworkSpinal SprintCorporate Wellness

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

Outside Lecture

Bring A Co-Worker Week

Outside Lecture

Testimonial Day

Screening

Screening

Screening

Screening

Screening

Screening

Screening

Screening

Screening

Theme: SportsReferral Basket: Back to SchoolA-Z Team Training

Supplement Canada Day

Independence Day

Supplement

NetworkSpinal Sprint

BNIDoctors Report

Doctors Report

BNIDoctors Report

Outside Lecture

Outside Lecture

Outside Lecture

Outside Lecture

Bring A Friend/Family Member Day

Theme: Research/DrugsReferral Basket:Back to SchoolTeam Party

Supplement

Supplement


BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

BNIDoctors Report

Theme: Kids/FamilyReactivationsReferral Basket – Fall

Supplement Labour Day

Direct MailSocial Marketing

Supplement


HandoutBlogCOW/POW/MOW

Handout

COW/POW/MOWAnniversary Report

Handout

COW/POW/MOW

Handout

COW/POW/MOWPower Workshop

Outside Lecture

Outside Lecture Children’s Health Fair(BIG FISH)

Thanksgiving(USA)

Black Friday (USA)

Cyber Monday (USA)

Theme: ImmunityHalloween/Fall DecorA-Z Team Training

Supplement Columbus Day (US)Thanksgiving (Canada)

Supplement




HandoutCOW/POW/MOW



HandoutCOW/POW/MOW

HandoutCOW/POW/MOW

Anniversary Report

HandoutCOW/POW/MOW

HandoutCOW/POW/MOW

Blog Post Email Blast YouTube VideoHandoutCOW/POW/MOW

HandoutCOW/POW/MOW

Outside Lecture

Outside LectureTestimonial Day

Theme: SeniorsReferral Basket - ChristmasTeam Party

Supplement

VETERAN’S DAY

Supplement

NetworkCorporate Wellness Christmas In The Clinic

Movie Night (Big Fish)

CHRISTMAS BOXING DAY

Outside Lecture

Outside Lecture

Screening

Screening

Theme: Christmas, GivingHoliday MailersChristmas DecorTeam Evaluations

Supplement

Supplement

X-Mas Party PAD (Wine & Cheese

Adults Only)

Outside Lecture

29 29 29

Father’s Day

Labor Day

MAY

SEPTEMBER OCTOBER NOVEMBER DECEMBER

JUNE JULY AUGUST

JANUARY FEBRUARY MARCH APRIL

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY


SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY


SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAYMarch

Apr

il

May

June

July

August

September

Oct

ober

Nov

embe

r

January

February

December

PAD

BIG FISH

DINNERWORKSHOP

REFERRAL BASKET

RECALL LETTER

THEMEWELLNESSGoogle Reviews - IPadNew Year/New YouNew Year/New You ExamsGreat Orthotic SaleRack Card/Practice Brochure

Recall Letter

Wellness Basket

Dinner WorkshopWellness Expo

Valentines Certificate

Bring A Friend & Family Member Month

Nutrition Sale

Nutrition Center

Easte

r Gift

Certi

ficat

e

Othe

r

Mas

sage

Dinn

er W

orks

hop

Detox For Life

Truth About Vaccines

Pillow Sale

Gym

Spring Basket

Movie Night

Vaxxed

Sprin

g Int

o Weig

ht Lo

ss

Strong Bones/

Joint Heal

th

Mother's Day

Certificat

e

Great O

rthotic

Sale

NaturopathReca

ll Lett

er

Summer B

asket

Patien

t Welln

ess

Makeover

Super Living With Super Foods

Facebook Reviews/Check-in - FitBit

Father's Day CertificateNutrition Sale

TMJ Dentist

Harness 10X More Energy

Google Reviews - Ipad

Pillow Sale

Optometrist

Back To School

Dinner Workshop

Movie NightDoctored

Anti-Cancer Code

Facebook Reviews/Check-in - FitBitKids's Check-ups FREE

Great Orthotic SaleWellness Store

Recall LetterFall Basket

Thriv

e-Le

an M

ean

Wei

ght L

oss M

achi

ne

Brin

g A

Frie

nd &

Fam

ily M

embe

r Mon

th

Nutri

tion

Sale

Mat

tress

Sto

re

Dinn

er W

orks

hop

Children's

Health Fair

Runn

ing

Stor

e

Chris

tmas

Bask

et

Wine & Cheese

Mov

ie Ni

ght

Food

Inc

X-Mas In

The Clinic

Freedom from Fibromyalgia

X-Mas Certificates

Nutrition Sale

Spa

Health

y Sho

pping

With

The D

ocSe

niors C

heck-

ups F

REE

Pillow

Sale

Conquering StressHealth Grades/Rate MD's

Spinal Research MonthFREE Exam

Other

Homeopath

HEART

Facebook Reviews/Check-in - FitBit

CHIROPRACTIC

Health Grades/Rate MD's

ASTH

MA/A

LLER

GIES

/SINU

S

Goog

le Re

views

- Ipa

d

MOMS/PREGNANCY

Yelp

SPORTS

RESEARCH

CHILDREN AND CHIROPRACTIC

IMMU

NE

Goog

le Re

views

- Ipa

dSE

NIORS

Yelp

GIVING/CHRISTMAS

Health Grades/Rate MD's

DADS/FAMILY

SOCIAL MEDIAWORKSHOP

COMP EXAM

PROMO

NETWORKING

2018

PROPERTY OF CMI DESIGNED BY DR. MIKE REID

1)2)3)4)5)

1)2)3)4)5)

1)2)3)4)5)

1)2)3)4)5)

2nd1st

4th3rd

QUARTERLY OBJECTIVES SOCIAL MEDIA

FB Ads 1 X Per DayTwitter 3 X Per Day LinkedIn 1 X Per Day YouTube 1 X Per Week Google+ 2 X Per Day Instagram 1-2 X Per Day Blog 1 X Per WeekPodcasting 1 X Per WeekPinterest 1-2 X Per DayEmail 1 X Per Week

Social Media & Website3 Business Cards Per DayDirect Mail 2-4 Per Year Screenings 1-2 Per MonthOutside Lectures 2-4 Per Month Dinner Workshop Monthly - QuarterlyBig Fish: Wellness Expo, Patient Wellness

Makeover, Children’s Health Fair,

Patient Movie NightCorporate WellnessReferral Networking

Family Gift Certificate1 Referral Per DayTestimonial DayReferral Basket (Quarterly)Gifting Program (Unconditional + Referral)Products Specials (Supplements/Orthotics)Handouts (4 per month)Doctor’s/Anniversary Reports Correction / Patient Of The WeekMessage Of The Week (Whiteboard, ChiroTV)Patient Appreciation Day (3 x Year)Transform Power Workshops (Monthly)Bring A Friend/Family MemberPoint Of Sales - 15%

Christmas in the ClinicSpinal Print

Monthly Freemium(Mother’sDay etc.)

Welcome Video - 2-3 MinutesOpt-In Box - Name & E-mailBlog/Vlog - Social Share ButtonsSocial Media NewsfeedSocial Share WidgetsHealth Pass - $37-$67Bio+CredentialsPersonal/Team/Family PictureFree Content - Value ContentTestimonials - Video/PrintCelebrity PicturesUSP/UCA/Catalyzing StatementFree Consultation

Daily Morning RitualsDaily Exercise: 3 HIT, 3 Resistance/Strength Pure NutritionMeditation And/Or Prayer DailySupplementation – 6 Core EssentialsReading 15-30 Minutes Per DayHobbies“Me Time” (Minimum 1x/week)Adjustments

TM

CHIROPRACTIC MASTERS12 MONTH MARKETING WHEEL

Mother’s Day

Memorial Day (USA)

VictoriaDay

(Canada)

1

2 3 4 5 3 4 5

2 3 4 5 6

7 8 9 10 11

76

76

8 9 7

76

5 768 9 8 910 11 12

8

9 10 11 12

10 11 8 9 10 1112

12 13

201918171614 15

191817

191817

1613 14

13

9 10 11 12 13

14 15 16 17 18 11 12 1314

15

19181716

15 14 15 11 12 13 14 15

16

13 14

12 13 1410 11 12 13 14 151615

21 22 23 24 25 26

2120

19

18

1716

1716

20

19 20

2120 22 2120

191817 1615 18172120

19 212022 23 22 2323 24 25 26

22 21 22

23 24 25 26

23 24 21 18 19 20 2122 2223 24

23 24

25 26

24 25 26

27

28 29 30 31

2827

24 25 22 23 24 2526 2827

26 282729 30 29 30 29 30 31313127 28

27

27

25 26 2728

29 30

29 28 29

30

30 28 25 26 27 2829 30 29

3130

31

1 2 3

4 8 9 105 6

11 12 1413

18 19 20

7

15 16 17

21 22 23 24

25 26 27 28

1 2 3 1 2 3

8 9 10 98 104 5 6 7

4 5 6 7

15 16 17 1615 1711 12 13 14

11 12 13 14

22 23 24 23 2418 19 20 21

18 19 20 21

22

29 30 3125 26 27 28 29 30

25 26 27 28

1

2

1 1

3 4 5 7

6

8 9 10

9 10

7 8 8

2 3 1 12 3

2 3

4 5

64 5 764 5

1

21 21 3 421

3 4 5 6

2018

FB Live/Video 3-5 X Per WeekFB Newsfeed 2-3 X Per Day

PRODUCTS

PISIFORM CODE

EVENTSNAPKIN PROJECT

JETPACK

http://bit.ly/CMI-products

www.chiropractic-masters.com/jetpackhttp://bit.ly/PisiformCode

http://bit.ly/CMI-Events

ucam.funprosperity-summit.net

members.chiropractic-masters.com/

CMI: http://chiropractic-masters.com/

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Thump Local: http://thumplocal.com/

Documents

2018 Marketing Calendar - CMI · chiropractic masters international 12 month marketing calendar and blueprint for success your 8-part blueprint for success: for events, practice building