Yourblueprintfor success

STEP 1: CHOOSE YOUR TEAM

If you want to enhance your brand, it’s critical to choose the right partners with the right skills.

That includes partnering with a team of marketing and communications profession-als that are skilled in graphic design, adver-tising, digital media, social media, email marketing, communications and public relations.

The Carr Marketing group has built a team of marketing professionals with the skill sets to do these things and more. The orga-nization is headed by Mario Carr, whose fortier is communications, public relations and email marketing.

Our skill sets can assist your organization in establishing creative and unique marketing strategies designed to enhance your brand. Mario is known for creative story leads that captures audience attention.

His talents can also help you simplify and edit messages so they’re short, quick and easy to read, while adding creativity to

make them more memorable and action-able.

Mario has more than 20 years experience in public relations and communications. He was a reporter, publisher, investment advi-sor and worked in government communica-tions.

He has a passion for promotions and would you believe it - astronomy. As director of public education for the Hamilton Amateur Astronomers, Mario has significantly raised the profile and membership of the group.

He writes an astronomy column, blog and appears on CHCH-TV to talk about the night sky. He is also vp public relations for Mansion Toastmasters. Last year, the club saw a record number of new members due to his efforts.

Mario was featured in the October 2012 issue of the Business Link newspaper. He also received a writing award from the Out-door Writers of Canada for an article called A Mother’s Greatest Gift, which appeared in the July 2011 issue of Ontario Out of Doors.

He is a Rotarian and sits on the Burlington Chamber of Commerce Communications Committee and contributes to its newslet-ter.

Carr Marketing Group President Mario Carr

(905) 580-3472www.carrmarketinggroup.com

Do you have a PR, communications and marketing plan? It’s your roadmap for your business and your key to success. Prudent business owners always know where they’re going.

A simple PR, communications and market-ing plan is worth its weight in diamonds. It’s amazing how many people don’t know who is buying their product or service.

If you’re targeting bald men over 50, focus your advertising in a men’s magazine. It’s obvious in extreme examples but in less obvious situations, it’s amazing how often this gets forgotten.

Before you spend a dime on advertising or promotions, know your target audience.

“If you can’t communicate, you don’t have a business.”

STEP 2: YOUR ACTION PLAN

The small fee you’ll spend on a marketing and communications plan can make all the difference.

We can help you develop a comprehen-sive marketing/public relations campaign. If used effectively,public relations can be one of the most cost-effective ways to market your product or service.

The role of public relations just isn’t about getting more sales. It’s also about increasing the presence of your organization in the community and how you’re perceived in the community.

Hopefully, in a good way. But that’s not always the case. Dealing with the negatives effectively is just as important.

Mario speaking at marketing and public relations seminars

“In the long run, an open, candid relationship with the press works best for the general good.”

Business Week

STEP 3: LAUNCH YOUR PLAN

Even though you have created a plan, don’t expect it to be cast in granite.

Let’s start planning your next campaign. Contact us today.

Mario Carr(905) 580-3472

carrmarketinggroup@gmail.com

www.carrmarketinggroup.com

Mario being interviewed by Steve Ruddick at CHCH-TV

Unforeseen circumstances may rear its ugly head forcing you to reconsider your plan.

At the Carr Marketing Group, we make things happen. We bring sales and mar-keting together to help businesses grow. These are the two keys to success for every business.

As a public relations, marketing, publicity and communications organization in Burl-ington, Ontario, we can help you develop a profile and translate that profile into sales. We can also help you promote your events in traditional and digital media.

We work with you to find your unique message and develop a newsworthy story as a news release that resonates with your target audience and help you create a media information kit about your organi-zation.We pitch the story to traditional and digi-tal media and use the information kit in our follow-up discussions. The kit also helps the media understand your organi-zation and how it contributes to the com-munity.We also hold sales, marketing and media training workshops. We can also help you develop email and social media cam-paigns; create content for newsletters, write blogs, social media or websites.We do much more, of course - all the basic things such as crisis manage-ment, marketing strategies, environmental communications, investor relations, event planning, speeches, etc.

5027 Cenaber Court, Burlington, ON. L7L 4Y6