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(866) 440-6917 | www.inmar.com | [email protected]© 2017 Inmar, Inc. All Rights ReservedThe data within this document is produced by Inmar Analytics, Inc., an Inmar company. No part of this document may be reproduced in any form without written permission from Inmar. Inquiries regarding permission for use of the material contained in this material should be addressed to: Inmar 635 Vine Street Winston-Salem, NC 27101 Disclaimer: These documents do not constitute legal advice. Inmar advises all reviewers to seek advice from legal counsel based on specific business needs.
2017 PROMOTION INDUSTRY ANALYSIS
40% Inserts from the Sunday newspaper 39% Found in the
store circular
For the first time, shoppers reported using Load2Card o�ers more o�en than FSIs
Billions of coupons continue to reach nearly all consumers
of shoppers used a coupon in the past three months
89%
How o�en did you use the following types of coupons to purchase groceries?
42% Loaded onto my retail store loyalty card/associated with my account number
Load2Card o�ers show growth in usage while FSI usage declines
L2C has experienced 5 consecutive years of double digit growth in share of redemption
-20% 0% +20%
2016 Share of Redemption (% Change)
FSI // -10% L2C // +20%
307 BILLION
Coupons Distributed
(-4.3%)
Consumer response varies significantly by method
0% 25%Free-Standing Insert
Handout Load2Card Electronic Checkout
Shelf Pad
Print at Home
InstantRedeemable
IR
18.16%
FSI
0.33%
HO
3.31%
EC
6.31%
SP
9.03%
L2C
6.20%
PAH
10.80%
Average Redemption Rate by Method
INDUSTRY AT A GLANCE
DIGITAL TRENDS
L2C experienced it’s highest redemption rate on record in 2016.
2.2 BILLION
Coupons Redeemed
(-4.1%)