2017 MARKETING GUIDE - Amazon S3 · 4 mba marketing guide mba marketing guide 5 the master builders association building partners program recognizes companies that dedicate a total

1PB MBA MARKETING GUIDE MBA MARKETING GUIDE

2017 MARKETING GUIDE

32 MBA MARKETING GUIDE MBA MARKETING GUIDE

OUR MEMBERS LIKE TO BUILD THINGS WE WANT TO HELP YOU BUILD YOUR BRAND

A TAILOR-MADE MARKETING STRATEGY BUILT AROUND YOUR BUSINESS GOALS

Throughout the years, we’ve learned that people do business with those they know, like, and trust. These traits embody who we are and are a huge part of what makes marketing with the MBA so uniquely powerful.

This marketing guide is your fast track to building those same relationships within the organization. Your support through sponsorship is an exclusive and sincere way to make a lasting impression with thousands of area consumers, businesses, and potential partners.

It’s a partnership 110 years in the making; unforgettable events, lasting connections, and forever impressions. Let’s put the full power of MBA marketing to work for your business.

LEVI THOMAS

Business Development Manager425.499.6564 | [email protected]

STEP ONEIDENTIFY YOUR AUDIENCE

We’ll find the right audience for you and match your marketing

dollars with the most effective event or publication.

STEP THREEBUILT ON YOUR BUDGET

Whatever your budget, we’ll work with you. We’re all

about maximizing brand potential and helping drive the success of

your business with the power of exceptional value.

STEP TWOUNDERSTAND YOUR GOALS

Whether you want to generate leads, increase brand recognition, or network, your individual goals are what matters. After all, the right marketing solution is the

one that works for you.

FOR MORE INFORMATION


TABLE OF CONTENTSFrom the Executive Director . . . . . . . . . . . . . . . . . . . . . 4

BUILDING PARTNERS PROGRAM . . . 5Building Partners Program Options. . . . . . . . . . . . . . 6

MONTHLY COUNCIL EVENTS . . . . . . . . . 7Developer Builders Issues Council (DBIC) Breakfasts . . 8Residential Builders Council (RBC) Breakfasts. . . . . . . 8Seattle Builders Council (SBC) Breakfasts . . . . . . . . . 9Membership Council Lunches . . . . . . . . . . . . . . . . . 9Sales & Marketing Council (SMC) Breakfasts & Lunches . . . . . . . . . . . . . . . . . . . . . . .10Professional Women in Building (PWB) Lunches . . . . .10

SPOTLIGHT EVENTS . . . . . . . . . . . . . . . . . .11Remodelers Council Dinner . . . . . . . . . . . . . . . . . . .12Hill Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13L&I Contractor’s Day . . . . . . . . . . . . . . . . . . . . . . .14Remodelers Council Off-Site . . . . . . . . . . . . . . . . . .14Economic Forecast Breakfast . . . . . . . . . . . . . . . . . .15Remodelers Council Dinner . . . . . . . . . . . . . . . . . . .16Seattle Builders Council Dinner . . . . . . . . . . . . . . . .17Elected Officials Reception . . . . . . . . . . . . . . . . . . .18Remodelers Council Off-Site . . . . . . . . . . . . . . . . . .18REX/T-REX Awards. . . . . . . . . . . . . . . . . . . . . . . . .19Rampathon® . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Crab Feed and Elected Officials Reception . . . . . . . .21Remodelers Council Dinner . . . . . . . . . . . . . . . . . . 22Membership Appreciation Picnic . . . . . . . . . . . . . . 23MBA Golf Tournament . . . . . . . . . . . . . . . . . . . . . 24Professional Women in Building Summer Social. . . . 26Summer General Membership Mixer . . . . . . . . . . . 26Built Green™ Conference. . . . . . . . . . . . . . . . . . . . 28Remodelers Council Dinner . . . . . . . . . . . . . . . . . . 30Professional Women in Building Conference . . . . . . .31Housing Summit. . . . . . . . . . . . . . . . . . . . . . . . . . 32Fall General Membership Mixer . . . . . . . . . . . . . . 33Remodeled Homes Tour . . . . . . . . . . . . . . . . . . . . 34Painting a Better Tomorrow™ . . . . . . . . . . . . . . . . . 36Sales & Marketing Council Holiday Party . . . . . . . . 36Remodelers Council Dinner . . . . . . . . . . . . . . . . . . 37Installation of Officers Gala . . . . . . . . . . . . . . . . . 38Remodelers Council Holiday Party . . . . . . . . . . . . . 40Professional Women in Building Holiday Soiree. . . . 40

MBA PUBLICATIONS, ETC. . . . . . . . . . . .41Article Submissions . . . . . . . . . . . . . . . . . . . . . . . 42HomeMatters Magazine. . . . . . . . . . . . . . . . . . . . 43Master Builder Magazine . . . . . . . . . . . . . . . . . . . 44MBA Up To Date eNewsletter . . . . . . . . . . . . . . . 45MBA Room Rentals. . . . . . . . . . . . . . . . . . . . . . . . 46About MBA Councils & Committees . . . . . . . . . . . . 47


WELCOME! The 2017 Marketing Guide is your roadmap to building better relationships, generating more membership value, and helping you grow your business success. Inside, you’ll find a complete listing of marketing opportunities available to you including all our many, varied events, as well as publication and eNewsletter advertising, and general sponsorships.

The Master Builders Association of King and Snohomish Counties provides you with many ways to best promote your businesses and reach not just our almost 3,000 members, but also an unlimited number of potential business and consumer clients residing in our Puget Sound communities. With so many opportunities available to you, it is important to state that we are your dedicated partner in helping you create the best marketing plan for your business.

I want to take this opportunity to thank our 2017 sponsors and advertisers in advance. Your support of the MBA helps us uphold our strategic priorities of membership value, housing advocacy, industry image, and financial stewardship for the betterment of our industry, our region, and all those who call it home.

I encourage you to take some time to go through this guide and decide what is important to you. We will work with you to develop a tailor-made program to help drive your success.

FROM THE EXECUTIVE DIRECTOR

SHANNON AFFHOLTERExecutive Director

Master Builders Association of King and Snohomish Counties


THE MASTER BUILDERS ASSOCIATION BUILDING

PARTNERS PROGRAM RECOGNIZES COMPANIES

THAT DEDICATE A TOTAL OF $5,000 OR MORE IN

SPONSORSHIPS AND ADVERTISING TO SUPPORT

ASSOCIATION PROGRAMS DURING 2017. THESE

SPONSORS ARE AFFORDED EXCLUSIVE BENEFITS

AND RECOGNITION THROUGHOUT THE YEAR.

The program is available to any MBA member, first come, first served. To receive yearlong recognition, you commit an investment of $5,000 or more during 2017 in sponsorships and/or advertising. Benefits include:

Inclusion in Building Partner ad in Master Builder magazine Company name with link to your company page on mbaks.com

WANT TO SEE HOW WELL THE MASTER BUILDERS

ASSOCIATION BUILDING PARTNERS PROGRAM

CAN WORK FOR YOU?

Contact Levi Thomas at [email protected] or 425.499.6564 to discuss your marketing needs.

BUILDING PARTNERS PROGRAM


PINNACLE PARTNER $25,000 One premium full-page advertisement* in Master Builder magazine Verbal and PowerPoint recognition at the Economic Forecast,

Crab Feed, and Installation of Officers Gala

MASTER PARTNER $20,000 One full-page ad* in Master Builder magazine Partner appreciation award at the Installation of Officers Gala

PREMIER PARTNER $15,000 One half-page ad* in Master Builder magazine Two free room rentals at the MBA Housing Center

INDUSTRY PARTNER $10,000 One free skyscraper ad for one month in the Up to Date eNewsletter

PROFESSIONAL $5,000 Company logo on banner located inside the MBA Housing Center Inclusion in Building Partner signage at major events

*In lieu of previous advertisement offer, all free ads must be designed and submitted by the advertiser. Ads are subject to approval by the Association.

BUILDING PARTNERS PROGRAM OPTIONS


Event frequency, price flexibility, and uniquely defined

audiences ensure the most bang for your sponsorship

bucks when it comes to our many monthly council

events. Our monthly and sometimes weekly events are

the epicenter of our diverse industry circles’ social and

networking world and you’ve just been given an all-access

pass to center stage of the party.

MONTHLY COUNCIL EVENTS



DEVELOPER BUILDERS ISSUES COUNCIL (DBIC) BREAKFASTSThese monthly breakfast meetings focus on government affairs issues that the MBA is working on in Snohomish County. Hosted by MBAKS.

RESIDENTIAL BUILDERS COUNCIL (RBC) BREAKFASTSThe Residential Builders Council (RBC) is concerned with zoning, codes, land use, and other regulatory issues in King County. Council members monitor jurisdictions on behalf of the industry and build relationships with elected officials. Hosted by MBAKS.

SPONSOR BENEFITSMONTHLY BREAKFAST

SPONSORYEARLY

PROGRAM SPONSOR

PRICING $400 $3,200

Company name and logo on marketing signage

Recognition at meeting

Opportunity to distribute promotional materials at the meeting

Recognition on mbaks.com, social media, and print/digital marketing prior to the event

Opportunity to speak at meeting for 3-5 minutes


SPONSORYEARLY

PROGRAM SPONSOR

PRICING $400 $3,200






35+

EVERETT, WA

7:30–9 a.m.

BUILDERS

35+

MBA HOUSING CENTER

7:30–9 a.m.

BUILDERS

JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC



SEATTLE BUILDERS COUNCIL (SBC) BREAKFASTSThe Seattle Builders Council (SBC) addresses land use, codes, and other regulatory issues that occur within Seattle’s city limits. Hosted by MBAKS.


SPONSORYEARLY

PROGRAM SPONSOR

PRICING $400 $3,200






MEMBERSHIP COUNCIL LUNCHESThe Membership Council Lunches are a great opportunity to connect with new and existing members to build relationships and referral sources. The lunches feature networking time, occasional speakers, and a great meal. Hosted by MBAKS.


SPONSORYEARLY

PROGRAM SPONSOR

PRICING $400 $3,200

Company name and logo on luncheon agenda




Optional tabletop display during lunch


35+

SEATTLE, WA

7:30–9 a.m.

BUILDERS

50+

MBA HOUSING CENTER

11:30 a.m.–1 p.m.

GENERAL

JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC




SALES & MARKETING COUNCIL (SMC) BREAKFASTS & LUNCHES The Sales & Marketing Council alternates breakfasts and lunches to provide expertise on what it takes to build, market, and sell a home in today’s economy.


SPONSORYEARLY

PROGRAM SPONSOR

PRICING $400 $1,600






PROFESSIONAL WOMEN IN BUILDING (PWB) LUNCHESPower Networking Luncheons—opportunities to build relationships and referral sources and to connect with members.


SPONSORYEARLY

PROGRAM SPONSOR

PRICING $400 $1,600





Optional tabletop display during lunch


30+

MBA HOUSING CENTER

7:30–9 a.m. BREAKFAST

(Jan, May, Sep)

11:30 a.m.–1 p.m. LUNCH

(Mar, Nov)

ASSOCIATES

30+

MBA HOUSING CENTER

11:30 a.m.–1 p.m.LUNCH

(Feb, Apr, June)

GENERAL

JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

1110 MBA MARKETING GUIDE MBA MARKETING GUIDE 1110 MBA MARKETING GUIDE MBA MARKETING GUIDE

The lights shine bright when you bring your

brand to the biggest of stages. Headlining

or participating in one of our unique

spotlight events offers unlimited visibility

for diverse audiences both within the

residential building industry and outside

of it. Hundreds attend these events and

thousands more see, hear, and feel the

effects of our media-friendly, community-

centric events—along with your brand.

SPOTLIGHT EVENTS

SPOTLIGHT EVENTS


REMODELERS COUNCIL DINNERThe Remodelers Council is the oldest and largest remodeling council in the nation. Each month, remodelers and associates come together for a chance to learn more about the issues that impact the remodeling industry. It is also an opportunity for members to exchange ideas and network.

6–8:30 p.m.

60+

VARIES

REMODELERSSPONSOR BENEFITS DISPLAY

SPONSOR BEVERAGE SPONSOR

PRESENTING SPONSOR

PRICING$450

$2,000/YR$1,000

$4,000/YR$1,500

$6,000/YR



Designated area to display signage, collateral, product

Complimentary tickets to event 1 2 3

Company name/logo on drink tickets

Opportunity to speak at meeting (30 second intro)




JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


HILL DAY The combined voices of residential homebuilding reverberate throughout the Puget Sound region and beyond during the annual Hill Day event in Olympia. This is a highly productive and vital all-day trip to our state’s capital where member leaders and state legislators meet face-to-face to effectively communicate the issues and resolutions concerning our businesses, communities, and the industry as a whole.

SPONSOR BENEFITS BREAKFAST SPONSOR

LUNCH SPONSOR

PRICING $500 $1,500

Introduction to all attendees

Opportunity to speak for 3-5 minutes

Opportunity to distribute promotional materials


Two seats on charter to Olympia

7:30 a.m.–4 p.m.

20+

OLYMPIA—depart from MBA Housing Center

BUILDERS

JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC

SPOTLIGHT EVENTS


REMODELERS COUNCIL OFF-SITEThe off-site meetings of the Remodelers Council, hosted at your showroom or facility, draw dozens of the top remodelers in the region. They feature enthusiastic networking, friendly camaraderie, and expert speakers on topics ranging from design trends to marketing. All Association members are invited to attend.

EVENT SPONSOR: $3,500 (BASED ON 60 ATTENDEES) Opportunity to host a Remodelers Council meeting at your showroom or facility

Opportunity to provide a speaker/entertainment for the event

Your logo on all marketing



L&I CONTRACTOR’S DAY The Washington State Department of Labor & Industries (L&I), in partnership with the MBA, offers a free one-day training session and networking opportunity dedicated to construction contractors. This comprehensive event educates and trains business owners on crucial information related to their L&I accounts, including claims management, liabilities, state taxes, jobsite safety, and much more.

EVENT SPONSOR: $1,000 Opportunity to distribute company literature at a sponsor information table

Opportunity to provide prizes for raffles giveaway with podium time



80+

MBA HOUSING CENTER

8 a.m.–4 p.m.

BUILDERS

60+

YOUR LOCATION

5–7 p.m.

REMODELERS

JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


ECONOMIC FORECAST BREAKFASTThe Economic Forecast is a general membership breakfast that attracts a large audience with great food and informative speakers. There is also a tradeshow featuring an array of member products and services. The spring event highlights a political and economic report on the current state of affairs in the building community.

SPONSOR BENEFITS TABLETOP SPONSOR

EVENT SPONSOR

PRESENTING SPONSOR

PRICING $450 $1,250 $3,500


Tabletop display


Company name and logo on tables at venue

Event marketed as “Economic Forecast Breakfast” presented by “SPONSOR”

Opportunity to speak at event for 3-5 minutes

Opportunity to distribute promotional materials at the event

“There was a lot of useful information about the current state and future of our economy.”

200+

TO BE DETERMINED

7:30–9:30 a.m.

GENERAL

JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC

SPOTLIGHT EVENTS



6–8:30 p.m.

60+

VARIES



PRESENTING SPONSOR

PRICING$450

$2,000/YR$1,000

$4,000/YR$1,500

$6,000/YR










JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


SEATTLE BUILDERS COUNCIL DINNERContractors and associates gather to dine at popular locations and discuss the goal of enabling Seattle businesses to operate more efficiently. Dinner topics include permitting, land use, codes, and other regulatory issues that occur within the city.


BEVERAGE SPONSOR

REGISTRATIONSPONSOR

PRESENTING SPONSOR

PRICING $450 $1,000 $1,000 $3,000



Tabletop display

Complimentary tickets to event 1 2 0 3


Opportunity to greet attendees at registration

Event marketed as “SBC Dinner” presented by “SPONSOR”



“The event was well organized and in a

great location.”

50+

SEATTLE

6–8:30 p.m.

BUILDERS

JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC

SPOTLIGHT EVENTS


ELECTED OFFICIALS RECEPTIONThe Elected Officials Reception is a popular annual event featuring wine tasting. The MBA recognizes and honors the great work that our elected officials in King and Snohomish counties accomplish for the betterment of the homebuilding industry and our communities.

SIGNATURE SPONSOR: $2,500 (EXCLUSIVE) Recognition at podium

Your logo on all marketing signage



REMODELERS COUNCIL OFF-SITEThe off-site meetings of the Remodelers Council, hosted at your showroom or facility, draw dozens of the top remodelers in the region. They feature enthusiastic networking, friendly camaraderie, and expert speakers on topics ranging from design trends to marketing. All Association members are invited to attend.

EVENT SPONSOR: $3,500 (BASED ON 60 ATTENDEES) Opportunity to host a Remodelers Council meeting at your showroom or facility





150+

TO BE DETERMINED

4–6 p.m.

GENERAL

60+

YOUR LOCATION

5–7 p.m.

REMODELERS

JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


SPONSOR BENEFITS CENTERPIECESPONSOR

BEVERAGE SPONSOR

AWARDSSPONSOR

PRESENTING SPONSOR

PRICING $2,500 $2,500 $2,500 $5,000

Company name and logo on PowerPoint




Company name/logo on centerpieces


Event marketed as “REX/T-REX Awards” presented by “SPONSOR”



“I most like that it was an excellent platform for my firm’s team building—we paused in our work, came together to share a meal, and pat our backs for a project well done!”

REX/T-REX AWARDSThe Remodeling Excellence (REX) and Trades Remodeling Excellence (T-REX) Awards celebrates the work of our valued building industry trades and suppliers. A lavish reception featuring displays of all nominated projects is followed by a gourmet dinner and awards presentation. All Association members are welcome to attend.

275+

TO BE DETERMINED

6–9:30 p.m.

REMODELERS

JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC

SPOTLIGHT EVENTS


RAMPATHON®

Each May, homebuilders and remodelers build free wheelchair ramps for our neighbors in need throughout King and Snohomish counties. Rampathon was founded by our Remodelers Council in 1993; in the 23 years since, Association members have built more than 400 new ramps.

GRAND SPONSOR: $25,000 (EXCLUSIVE) Logo recognition on all marketing materials for the general public and Association members

Logo recognition on signage at all ramp sites

Your logo on event t-shirts worn by volunteers at the event

Recognition and presentation of plaque at the Installation of Officers Gala (December)

Recognition on mbaks.com, social media, press releases, and print/digital marketing prior to the event

Limited to one exclusive sponsor, includes right of first refusal the following year

350+

VARIOUS LOCATIONS

ALL DAY

GENERAL

JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


CRAB FEED AND ELECTED OFFICIALS RECEPTIONA member favorite featuring great food and a relaxed atmosphere, the annual Crab Feed and Elected Officials Reception takes place at select locations in Snohomish County. Guests enjoy all the crab and prawns they can eat while mingling with some of the most influential business owners and legislators from King and Snohomish counties.

SPONSOR BENEFITS BEVERAGE SPONSOR

EVENT SPONSOR

PRESENTING SPONSOR

PRICING $1,500 $1,250 $4,500



Company/logo on drink tickets

Company name and logo on tables at venue

Event marketed as “Crab Feed and Elected Officials Reception” presented by “SPONSOR”



“The crab feed is one of my favorite general membership events.”

200+

VARIES

4:30–7:30 p.m.

GENERAL

JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC

SPOTLIGHT EVENTS



6–8:30 p.m.

60+

VARIES



PRESENTING SPONSOR

PRICING$450

$2,000/YR$1,000

$4,000/YR$1,500

$6,000/YR










JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


MEMBERSHIP APPRECIATION PICNICThe Master Builders Association of King and Snohomish Counties created Member Appreciation Day to say thank you to our members. Our recently established Membership Appreciation Picnic, available to all members and their families, offers fun, food, relaxation, and low-pressure networking.

“I t was awesome! Hope you have this again. The venue was fantastic with lots of activities.”

200+

REMLINGER FARMS

Noon–4 p.m.

GENERAL

SPONSOR BENEFITS ENTERTAINMENT SPONSOR

BEVERAGE SPONSOR

PRESENTING SPONSOR

PRICING $1,500 $1,500 $2,500



Tabletop display

Opportunity to draw names for raffle prizes

Opportunity to greet guests at registration


Event marketed as “Membership Appreciation Picnic” presented by “SPONSOR”



JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC

SPOTLIGHT EVENTS


MBA GOLF TOURNAMENTThe golf tournament is an Association favorite and is held annually in August. The location alternates between private and public courses in King or Snohomish counties each year and is a great opportunity to meet and greet potential clients while they enjoy themselves with a round of golf and attend the banquet after the tournament.

SPONSOR BENEFITS BANQUET SPONSOR

HALFWAY HAUS SPONSOR

GRAND SPONSOR

PRICING $3,000 $3,500 $4,000

Company name and logo on signage

Company name on rules flyer distributed to all golfers


Provided list of golfers and company affiliation

Complimentary tickets to banquet 2 2 4

Optional tabletop display

Company branded hole where sponsor will host a bbq. Signage and table and chair provided

Company logo prominently displayed on all marketing signage

Opportunity to speak at meeting for 3-5 minutes at awards banquet

Opportunity to distribute promotional materials at banquet

160+

VARIES

GOLF 11 a.m.–4:30 p.m.

BANQUET 4:30–6:30 p.m.

GENERAL

JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


SPONSOR BENEFITSPUTTING

GREEN/HOLE SPONSOR

BEVERAGE CART

SPONSOR

GOLF TOWEL

SPONSOR

BOTTLED WATER

SPONSOR

ADD-ONS (MUST BE COMBINED WITH A HOLE

SPONSORSHIP)

PRICING $500 $1,500 $1,000 $1,000 $250

Company name and logo on signage

Company name on rules flyer distributed to all golfers


Provided list of golfers and company affiliation

Complimentary tickets to banquet 1 2 2 2 0

Company logo on tee signage and table and chairs provided at hole. Opportunity to provide literature, product samples, or giveaways (subject to course rules)

Company logo on drink tickets and carts

Company branded golf towels provided by sponsor

Company branded water bottles provided by sponsor

Recognition for add-on sponsorship (golf ball/keg/KP cart, longest drive and straightest drive contests)

JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC

SPOTLIGHT EVENTS


PROFESSIONAL WOMEN IN BUILDING SUMMER SOCIALThe Professional Women in Building summer event is a perfect opportunity to network with our builder members and enjoy a little relaxation at the peak of summer.

SPONSORSHIP: $2,500 Opportunity to host a PWB meeting at your showroom or facility





SUMMER GENERAL MEMBERSHIP MIXERGeneral Membership Mixers are hosted at your showroom or facility, bringing members to you. They feature enthusiastic networking, friendly camaraderie, and expert speakers on topics ranging from design trends to marketing. All Association members are welcome to attend.

SPONSORSHIP: $3,500 Opportunity to host a GMM meeting at your showroom or facility





30+

VARIES

5–7 p.m.

GENERAL

80+

YOUR LOCATION

5–7 p.m.

GENERAL

JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


SPOTLIGHT EVENTS


BUILT GREEN™ CONFERENCEThe Built Green Conference is the Pacific Northwest’s premier green building conference. The conference’s primary focus is to educate the local and regional building industry on quality green building practices, products, and projects. The goal is to inspire groups to build sustainable communities. The event has a keynote speaker, classes, exhibitors, hands-on learning opportunities, an awards ceremony, and refreshments.

“Excellent keynote speaker, great range of session topics, one of the best attended sponsor exhibits.”

200+

VARIES

7:30 a.m.–6 p.m.

GENERAL

JAN

MA

RM

AY

JUL

SEP

NO

VFE

BA

PRJU

NA

UG

OC

TD

EC

SPOTLIGHT EVENTS


SPONSOR BENEFITS SUPPORTING SPONSOR

WATER BOTTLE

SPONSOR

CONFERENCE TOTE

SPONSOR

SESSION ROOM

SPONSOR

LUNCH SPONSOR

CONFERENCE T-SHIRT

SPONSOR

PRESENTING SPONSOR

PRICING $1,000 $1,000 $1,000 $1,500 $2,000 $2,000 $5,000

Company name and logo on signage and event program

Recognition on mbaks.com, builtgreen.net, social media, and print/digital marketing prior to the event

Complimentary tickets to conference 2 1 1 1 1 1 2

Table for promotional materials in lunch or tradeshow area (dependent on sponsorship)

Opportunity to provide branded re-usable water bottle for conference attendees*

Opportunity to provide branded tote for conference attendees*

Opportunity to introduce session speaker

Table for promotional materials in session room

Opportunity to distribute promotional materials at general session or lunch (dependent on sponsorship)

Opportunity to provide company logo to be included on conference t-shirts

Event marketed as “Built Green Conference” presented by “SPONSOR”

*Subject to approval of Built Green conference.

JAN

FEBM

AR

APR

MA

YJU

NJU

LA

UG

SEPN

OV

OC

TD

EC

SPOTLIGHT EVENTS



SPONSOR BENEFITS DISPLAY SPONSOR

BEVERAGE SPONSOR

PRESENTING SPONSOR

PRICING$450

$2,000/YR$1,000

$4,000/YR$1,500

$6,000/YR










6–8:30 p.m.

60+

VARIES

REMODELERS

JAN

MA

RM

AY

JUL

SEP

NO

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SPOTLIGHT EVENTS


PROFESSIONAL WOMEN IN BUILDING CONFERENCEA half-day packed full of information and networking to help members succeed in today’s demanding world. This conference provides business owners and employees with a new twist on gaining a competitive business edge.


BEVERAGE SPONSOR

KEYNOTE SPONSOR

PRESENTING SPONSOR

PRICING $450 $1,000 $1,000 $1,500


Tabletop display with company logo signage


Company name and logo on marketing signage and event program


Opportunity to introduce Keynote Speaker

Event marketed as “Professional Women in Building Conference” presented by “SPONSOR”

Opportunity to speak at conference for 3-5 minutes

Opportunity to distribute promotional materials at the conference

75+

VARIES

11 a.m.–6 p.m.

GENERAL

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HOUSING SUMMITThe Housing Summit is an annual event that brings together homebuilding industry leaders and elected officials to create a dialogue about prevailing housing industry issues. Through key industry speakers and a panel discussion, the summit explores the trends, options, and legal hurdles of the industry to meet our area’s housing needs.

SPONSOR BENEFITS BRONZE SILVER GOLD

PRICING $2,500 $5,000 $7,500

Company name and logo on marketing signage and event program


Tabletop display

Company logo on tables at venue

Event marketed as “Housing Summit” presented by “SPONSOR”

Opportunity to speak at summit for 3-5 minutes

Opportunity to distribute promotional materials at the summit

400+

VARIES

7:30–11:30 a.m.

GENERAL

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FALL GENERAL MEMBERSHIP MIXERGeneral Membership Mixers are hosted at your showroom or facility, bringing members to you. They feature enthusiastic networking, friendly camaraderie, and expert speakers on topics ranging from design trends to marketing. All Association members are welcome to attend.

SPONSORSHIP: $3,500 Opportunity to host a GMM at your showroom or facility





80+

YOUR LOCATION

5–7 p.m.

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REMODELED HOMES TOURThe Remodeled Homes Tour is a showcase of homes professionally remodeled by the members of the Master Builders Association of King and Snohomish Counties. The local homes reflect a wide variety of interior design and architectural trends.

3,000+

VARIES

ALL DAYSATURDAY & SUNDAY

GENERAL

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SIGNATURE SPONSOR: $5,000 Featured recognition on sponsor page Prominent sponsor logo on Tour poster (750 copies), professionally placed in restaurants, cafes, shops, and more across Seattle and the Eastside

Prominent sponsor logo in two-page advertisement Prominent sponsor logo in Remodeled Homes Tour Guide printed in HomeMatters magazine, distributed at Everett Home Show and retailers in Seattle and the Eastside

Prominent sponsor logo in Remodeled Homes Tour full-color printable PDF

Prominent logo and link featured on Remodeled Homes Tour website

Logo on Tour promotional materials, including site host and sponsor info packets, tour postcards, and flyers

Logo on informational signs at sites, on flyers, and on other signage

Brand promotion in press releases, TV and radio, and events

Brand promotion at all tabling events, such as the Everett Home Show

Your showroom or retail location on the tour Featured product easel (You design and print. We choose up to 3 sites with correlating feature.)

Half-page ad in Remodeled Homes Tour Guide

Website article (Exclusive article on our blog. You supply the content. Up to 500 words. Subject to approval.)

Rotating website ad (468 x 60 pixel ad displayed prominently on Remodeled Homes Tour website)

Site host discount ($500 discount on putting a project on the tour)

TOUR SPONSOR: $1,000 Sponsor logo placement on Tour poster (750 copies), professionally placed in restaurants, cafes, shops, and more across Seattle and the Eastside.

Sponsor logo in two-page advertisement Prime sponsor logo in Remodeled Homes Tour Guide printed in HomeMatters magazine, distributed at Everett Home Show and retailers in Seattle and the Eastside

Prime sponsor logo in Remodeled Homes Tour full-color printable PDF

Prominent logo and link featured on Remodeled Homes Tour website

Rotating website ad (468 x 60 pixel ad displayed prominently on Remodeled Homes Tour website)

SUPPORTING SPONSOR: $500 Sponsor logo in two-page advertisement Sponsor logo in Remodeled Homes Tour full-color printable PDF

Logo and link featured on Remodeled Homes Tour website

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SPOTLIGHT EVENTS


PAINTING A BETTER TOMORROW™

Painting a Better Tomorrow is a one-day event that brings individuals and teams of friends, co-workers, and families together to benefit a social service organization in the King or Snohomish County area. Volunteers spend the day giving community areas and living spaces a fresh coat of paint. Frequently the first maintenance item to be slashed off of an operational budget is painting, so many of our recipients have gone several years without this much-needed improvement. This is a great opportunity for your company to participate in a team building activity and at the same time give back to your community.

SIGNATURE SPONSOR: $10,000 Logo recognition on all marketing materials for the general public and Association members

Logo inclusion on central location signage at projects at painting site

Your logo on event t-shirts worn by volunteers at the event

Recognition at the Installation of Officers Gala (December)

Recognition on mbaks.com, social media, press releases, and print/digital marketing prior to the event

SALES & MARKETING COUNCIL HOLIDAY PARTYThe Sales & Marketing Council Holiday Party is a fun event to celebrate the year with other professionals in an inviting venue. This is a great opportunity to show off your showroom.

SPONSORSHIP: $3,500 Opportunity to host this event at your showroom or facility





125+

TO BE DETERMINED

ALL DAY

GENERAL

40+

YOUR LOCATION

5–7 p.m.

ASSOCIATES

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6–8:30 p.m.

60+

VARIES



PRESENTING SPONSOR

PRICING$450

$2,000/YR$1,000

$4,000/YR$1,500

$6,000/YR










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INSTALLATION OF OFFICERS GALAOur year-end general membership dinner is a celebration to remember. A black-tie event held at prestigious Puget Sound area locations, the Gala is our night to honor the contributions our members make throughout the year and introduce the incoming Board of Directors. Awards are presented to outgoing Board members and various industry and community leaders, and the following year’s officers are sworn into office.

200+

VARIES

6–9:30 p.m.

GENERAL

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EVENT SPONSOR

CENTERPIECE SPONSOR

BEVERAGE SPONSOR

AWARDS SPONSOR

PRESENTING SPONSOR

PRICING $450 $1,500 $2,500 $1,000 $1,000 $5,000

Company name and logo on PowerPoint



Tabletop display

Complimentary tickets to event 1 1 1 2 2 3

Company logo on venue tables and event program

Company name/logo on centerpieces


Opportunity to announce award winner(s)

Event marketed as “Installation of Officers Gala” presented by “SPONSOR”

Opportunity to speak at gala for 3-5 minutes

Opportunity to distribute promotional materials at dinner seats

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4140 MBA MARKETING GUIDE MBA MARKETING GUIDE40 MBA MARKETING GUIDE

PROFESSIONAL WOMEN IN BUILDING HOLIDAY SOIREEThe Professional Women in Building Holiday Soiree is an opportunity to connect with members and build relationships and referral sources during the holidays.

SPONSORSHIP: $3,500 Opportunity to host the PWB Holiday Soiree at your showroom or facility





REMODELERS COUNCIL HOLIDAY PARTYThe off-site holiday party of the Remodelers Council, hosted at your showroom or facility, is a highly anticipated year-end event and draws dozens of the top remodelers in the region. It features enthusiastic networking, entertainment, and friendly camaraderie.

SPONSORSHIP: $3,500 Opportunity to host a Remodelers Council meeting at your showroom or facility




Opportunity to distribute promotional materials60+

YOUR LOCATION

5–7 p.m.

REMODELERS

40+

YOUR LOCATION

5–7 p.m.

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4140 MBA MARKETING GUIDE MBA MARKETING GUIDE 41MBA MARKETING GUIDE

What to do on the odd day

the MBA isn’t hosting a totally

rockin’ event or gathering?

Cozy up on the couch or at the

desk with a physical (yes, we have

them!) or digital copy of one of our

official publications. Master Builder

magazine, the largest home building

industry magazine in the state;

HomeMatters, the official publication

of the Seattle Home Show; and

our Up to Date weekly eNewsletter

keep readers engaged and in the

know. Cool member stories, great

photo spreads, breaking news, the

latest trends, and insider exclusives,

incentives, and invites not found

anywhere else—we cover it all in

high-gloss detail.

By Cindy Draper, Canyon Creek Cabinet Company

PLANNING FOR YOUR

KITCHEN REMODEL

T here’s a lot to think about when creating your new custom kitchen. Ideas can be simple or complex, expensive or budget conscious. No matter the scope of your project, it’s important that you enlist the help of a professional—either an experienced kitchen designer or a contractor with kitchen remodeling expertise. Not only can these professionals advise you on the practicality of your ideas, they can also ensure that the local building codes are properly incorporated into the design.

REMODEL

REMODEL

27

26

FALL 2016 HomeMatters

HomeMatters FALL 2016

mbaks.commbaks.com

MBA PUBLICATIONS

MBA PUBLICATIONS


ARTICLE SUBMISSIONS

If you would like to submit a thought-provoking and informative article to the MBA for one of the opportunities outlined below, please contact Sharon Couts at [email protected] or call her at 425.460.8213.

UNIQUELY SNOHOMISH MONTHLY COLUMN Uniquely Snohomish is a print and online magazine mailed directly to 32,000 homes in North King County and South Snohomish County. Uniquely Snohomish needs original “how-to” home project articles for their readers. Each article needs to be original, roughly 500 words, and include a photo and author byline (yours if written by you). The articles can’t be self-promoting. Deadline is the 15th of every month and our in-house editor will review it prior to submitting to Uniquely Snohomish.

SEATTLE TIMES HOMEWORK COLUMNEach week, the Seattle Times HomeWork column offers readers of NWHomes ideas for making the most out of their homes. Topics can include hot remodeling trends, DIY fixes, energy-savings tips, and ways to save on home repairs. NWHomes appears in the Saturday edition of the Times. The format is question-answer, typically one question with a longer answer (up to 600 words). Your article submission should feature original content that is not self-promoting. You will receive recognition as the author with a company byline. The deadline is the Monday two weeks prior to print. Our in-house editor will review the article prior to submitting to the Seattle Times.

SOCIAL MEDIA Our members can submit photographs of completed projects for inclusion in the MBA’s social media channels. These channels include Facebook, Twitter, Instagram, and Pinterest. These posts are subject to review by our in-house social media editor; they are integrated into the social media calendar within a week of submission, dependent on the overall calendar.

HOMEMATTERS MAGAZINE Twice a year, the MBA distributes HomeMatters magazine, the official publication of the Seattle Home Show. The publication is circulated to Home Show attendees and made available at mbaks.com. These 500 word how-to articles fall within the categories of buy, build, maintain, and remodel. The deadline for the spring issue is early January and early September for the fall edition. Our in-house editor will review the article prior to submitting to the HomeMatters editorial staff.

IN ADDITION TO PAID SPONSORSHIP AND ADVERTISING

OPPORTUNITIES TO PROMOTE YOUR BUSINESS, THERE ARE SOME

NON-PAID CHANCES TO GET YOUR EXPERT CONTENT OUT TO

MBA MEMBERS AND CONSUMERS IN THE PUGET SOUND REGION.

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HOMEMATTERS MAGAZINEHomeMatters magazine is a consumer-focused publication that puts your company in the hands and minds of thousands of Puget Sound area residents and consumers. This is your format to build business and solidify relationships through advertising and article contributions. If you want to provide consumers with the expertise and knowledge that you have to share, the pages of HomeMatters will lead prospects to your door. Our readers need to know about building and remodeling tips, how-to ideas, and general ways to build, buy, remodel, or maintain their homes. Your products and services will help them achieve their goals. If you want consumers in King and Snohomish counties to come to you for help with their needs, there is no better way to reach residents of the Puget Sound region than advertising in HomeMatters magazine. A full-color, glossy stock magazine, each issue contains information readers find useful and informative. HomeMatters magazine is distributed at the Seattle Home Show and is displayed in member showrooms and businesses.

PUBLICATION FACTS Print and digital edition reaches approximately 30,000 Puget Sound residents

Represents the largest and oldest homebuilder’s association in the nation

Published biannually in spring (February) and fall (October)

Features member articles on home improvement and tips on buying, building, remodeling, and maintaining a home

Available in digital format since 2014

2017 ADVERTISING RATES*AD TYPE PRICE

2-Page Spread $2,500

Back Cover $2,000

Inside Front/Back Cover $1,700

Full Page $1,250

Half Page $750

Quarter Page $450

*Production costs are not included in pricing.

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MBA PUBLICATIONS


MASTER BUILDER MAGAZINEMaster Builder magazine puts your company in the hands and minds of thousands of top business executives, industry and government leaders, potential customers, and area decision-makers. This is your format to build business and solidify relationships through advertising, article contributions, and community involvement. Whatever your need or level of exposure, the pages of Master Builder get you where you want to go.

Our readers—residential builders, remodelers, architects, designers, developers, trade contractors, financial institutions, and more—need to know about your products and learn about your services. If you want to do business with leading home builders in King and Snohomish counties, there is no better way to reach top building and remodeling professionals than advertising in Master Builder magazine. A full-color stock magazine, each issue contains information readers need, including industry trends, political issues, member achievements, event calendars, highlights, previews, and more.

2017 ADVERTISING RATES*AD TYPE PRICE

2-Page Spread $3,099

Back Cover $2,199

Inside Front/Back Cover $2,399

Full Page $1,599

Half Page $1,199

Quarter Page $799

Marketplace $499


PUBLICATION FACTS

Print edition reaches approximately 4,000 Association members and community leaders and digital version is seen by approximately 20,000 Association members, community leaders, and residents of Puget Sound

Represents the largest and oldest homebuilder’s association in the nation

Published quarterly in winter (February), spring (May), summer (August) and fall (November)

Features builder and associate members in the Puget Sound region and fosters networking, educational, and business opportunities for our members

Features current events, important legislative news, and trends that affect the residential building industry as a whole

Available in digital format since 2014

Published since 1950

70/30 M/F

68% EARN > $100K/YR

50% IN CURRENT FIELD > 24 YEARS

91% AA DEGREE OR HIGHER

41-60 CORE MEMBER AVERAGE AGE

49% SMALL BUSINESS OWNERS

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MBA UP TO DATE ENEWSLETTERThe MBA eNewsletter keeps members up to date on Association events, industry news, and government affairs. It also offers stories and information about what our members are doing in their communities to help build the residential building industry’s image. This timely news outlet reaches more than 10,000 members and potential customers each week.

2017 ADVERTISING RATES*FREQUENCY MEMBER NON-MEMBER

SKYSCRAPER—180 W X 600 H PIXELS

Single Issue $175 $250

1 Month $600 (4 issues @ $150) $900 (4 issues @ $225)

3 Months $1,820 (13 issues @ $140) $2,795 (13 issues @ $215)



FEATURE BANNER—450 W X 150 H PIXELS






SIDEBAR TILE—180 H X 150 W PIXELS







FEATURE STORY

The feature story is available exclusively to MBA members and includes a logo, photo, and up to 500-word description of your business, community involvement, unique perspective, etc. If you are interested in submitting a story for the weekly eNewsletter, please contact Cameron Poague at [email protected].

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MBA ROOM RENTALSNeed a venue for your next meeting or work luncheon? The Master Builders Association of King and Snohomish Counties (MBA) offers an array of conference rooms, classrooms, and reception space at its headquarters in Bellevue.

The facilities include a spacious banquet room, board room, and two classrooms perfect for seminars, workshops, and board meetings. We have excellent partnerships with expert caterers who can provide you with the makings for the perfect event.

HOURS OF OPERATION

Monday-Friday, 8 a.m.-5 p.m. Facilities are available after office hours for an additional fee.

FEATURES AND BENEFITS FOR ALL ROOMS In-room complimentary projection and audio system Complimentary wireless internet (WiFi) Restrooms on same level as meeting rooms Free, on-site parking MBA members receive a 30% or more discount on room rentals Nonprofit organizations receive a 30% or more discount on room rentals

BANQUET ROOM Our largest space with plenty of natural light, perfect for large gatherings

such as presentations, receptions, and luncheon meetings

BOARD ROOM A spacious, formal setting ideal for board meetings and training programs

NORTH CLASSROOM Compact square room with one wall of windows, perfect for trainings,

team meetings, and committee meetings Whiteboards along one wall

SOUTH CLASSROOM (MYLO CHARLSTON CLASSROOM) Two walls of windows create a natural feel in this uniquely triangle-shaped

room perfect for trainings, meetings, and classes Whiteboards along one wall

ROOMSQUARE

FOOTAGE

CAPACITYMEMBER PRICE

PER DAY*NON-MEMBER PRICE PER DAY*

Banquet Room 2,400 Banquet: 100; Theater: 130 $500 $715

Board Room 1,100 Hollow square: 28; Chevron: 32 $400 $575

North Classroom 841 U-shape: 18; Classroom: 24 $225 $325

Mylo Charlston Classroom

900 Classroom: 32 $225 $325

*Prices do not include tax.

ADDITIONAL MEMBER BENEFITS

For more information on space availability, capacities and rental rates, please contact the Events Department at 425.451.7920 or e-mail at [email protected].

BANQUET ROOM

BOARD ROOM

NORTH CLASSROOM

SOUTH CLASSROOM

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AFFORDABLE HOUSING COUNCIL (AHC) AHC works with the MBA to help make a positive political environment for the home building industry and our registered Political Action Committee assists housing-friendly candidates. Contact David Hoffman at [email protected] for more information.

BUILT GREEN EXECUTIVE COMMITTEE The Built Green Executive Committee’s primary purpose is to provide continuity and guidance on substantive policy decisions, program changes, and important developments related to green building. Contact Leah Missik at [email protected] for more information.

DEVELOPER BUILDER ISSUES COUNCIL (DBIC) The Developer Builder Issues Council (also known as Snohomish County Builders Council) is the strategic lobbying arm for regulatory issues identified in Snohomish County and its local municipalities. Contact Mike Pattison at [email protected] or Angie Sievers at [email protected] for more information.

HOUSING POLICY COMMITTEE (HPC) Representatives from each council sit on the HPC to set policy, legislative, and regulatory goals, and coordinate the legislative agenda. Contact Nick Harper at [email protected] for more information.

MEMBERSHIP COUNCIL This council works to recruit new members, retain current members, and develop member benefit programs. Contact Marilyn Sippy at [email protected] for more information.

PROFESSIONAL WOMEN IN BUILDING COUNCIL (PWB)

Professional Women in Building recognizes and supports women in the building industry. The council is dedicated to promoting education, community service, networking, and mentoring. Contact Eric Thomas at [email protected] for more information.

REMODELERS COUNCIL Remodelers and associate members make up this active council offering a vital referral service, exclusive networking opportunities, and educational opportunities not found anywhere else. The council also conducts the annual Remodeled Homes Tour and prestigious REX/T-REX Awards Banquet. Contact Eric Thomas at [email protected] for more information.

RESIDENTIAL BUILDERS COUNCIL (RBC) The Residential Builders Council (RBC), addresses regulatory issues occurring at the local level in King County and its municipalities. The council lobbies local governments on issues such as development standards, impact fees, permit processing, and environmental regulations. Contact David Hoffman at [email protected] for more information.

SALES & MARKETING COUNCIL (SMC) SMC members are heavily involved in the sales, marketing, and construction of new homes through relevant educational opportunities, exclusive events, and unique networking opportunities. The goal is to create a stronger community of association members involved with the design aspects of the building industry statewide. Contact Eric Thomas at [email protected] for more information.

SEATTLE BUILDERS COUNCIL (SBC) The Seattle Builders Council addresses land use, codes, and other regulatory issues that occur within the city of Seattle. Contact Roger Valdez at [email protected] for more information or visit smartgrowthseattle.com.

ABOUT MBA COUNCILS & COMMITTEESMEMBERSHIP IN THE MASTER BUILDERS ASSOCIATION OFFERS

MANY PATHS FOR YOU TO DO BUSINESS WITH OTHER MEMBERS.

ONE WAY TO WORK WITH OTHER MEMBERS TOWARD A

COMMON GOAL IS TO JOIN A COUNCIL OR COMMITTEE.

ADDITIONAL MEMBER BENEFITS

335 116th Ave SE, Bellevue, WA 98004 | [email protected] | 425.451.7920 | mbaks.com

FOR MORE INFORMATION OR TO FIND THE RIGHT MARKETING OPPORTUNITY FOR YOUR NEEDS, PLEASE CONTACTLEVI THOMASBusiness Development Manager425.499.6564 [email protected]

Documents

2017 MARKETING GUIDE - Amazon S3 · 4 mba marketing guide mba marketing guide 5 the master builders association building partners program recognizes companies that dedicate a total