2016 West End Compass Rate Card

2015-16 ADVERTISING SPECIFICATIONS

CompassYour essential guide to living life to the fullest.

Reach an affluent

consumer marke t!

7.20.15

Now 16,000 direct mailed! Also available in freestanding kiosks in Uptown!

“West End Compass has given us great

exposure in and around the community.

We have done other print ads and none

have produced results like Compass.

Not only have we seen good results,

but the pricing is fair and we have been

very happy with the design of the

advertising for our business.”

- Dr. Melissa Naidyhorski, Tranquility Dental

Editorial Calendar*:

Fall/Winter Issue 2015 - mailed end of October On stands November through March

• West End Super Fans • Holiday Gift Guide • Minnesota-Made products • History of the West End area • Twin Cities Film Fest • Movie Magic (behind the scenes of ICON) • Healthy Living

Spring/Summer Issue 2016 Mailed in April On stands April through October

• Best of West End • Party on the Patio, Grilling • Entertaining Ideas, Recipes • Dressing for the Season • Wedding Ideas • Spoiling the Love of Your Life

Fall/Winter Issue 2016 - mailed end of October On stands November through March

• Holiday Gift Guide • Minnesota-Made products • Twin Cities Film Fest • Healthy Living

*Tentative editorial calendar

Distribution:Printed and distributed three times per year: January, May, September; plus a special gift guide edition

• Mailed to 15,000 affluent households within a five mile radius of The Shops at West End, household income $100k or greater

Reaching affluent homes in:

• Linden Hills• Edina• Minnetonka• St. Louis Park• Downtown Minneapolis

• Mailed to over 1,000 health care and spa waiting rooms within a five miles radius of The Shops at West End - dentists, family practice, chiropractic, pediatric, plastic surgery, spas, salons

• 10,000 distributed at high-traffic metro areas:• The Shops at West End mall entrances and theater complex• Cub Foods, St. Louis Park West End• HealthPartners West Clinic• Two free-standing newsstands at Lake/Hennepin in Uptown• Two free-standing newsstands at Allianz Life corporate office• St. Louis Park and Golden Valley hotels• Discover St. Louis Park kiosks (St. Louis Park Rec Center,

Discover St. Louis Park offices, West End)• Local real estate offices

• Available for view online which includes an active link to your company website

Reaching more than 25,000 Twin Cities residents!

West End Compass is a high-quality, contemporary magazine highlighting fashion, dining, entertainment, and wellness topics at The Shops at West End, western suburbs of Minneapolis and downtown Minneapolis.

2015-16 MAGAZINE ADVERTISING RATE KIT


To advertise, contact Pernsteiner Creative Group at 952-841-1111.

Mechanical Specifications:Accepted Formats• Electronic file emailed (www.yousendit.com or

dropbox) or on CD, 300 dpi or higher. Include all fonts and images as needed. Acceptable formats: Adobe PDF (print-ready), InDesign file, Illustrator eps (fonts outlined)

• Email electronic files to: [email protected] or mail to address below.

Design Services Available• Digital ads must be ready for pre-press at correct

size when submitted. If you need help designing or writing your ad, we also offer creative services. For more information, contact Todd Pernsteiner at 952-841-1111 or email [email protected].

Material Submission• Send copy of contract, payment and advertisement

to: Pernsteiner Creative Group, Inc. 5115 Excelsior Blvd #433 St. Louis Park, MN 55416 Or email electronic file (print-ready pdf only) to [email protected]. Larger files can be sent free via www.hightail.com or www.dropbox.com.

Questions? Call Todd Pernsteiner at (952) 841-1111.

Space Deadlines:Printed and distributed two times annually: Spring/Summer, Fall/Winter

FALL/WINTER ISSUE 2015 Space reservations due: August 28, 2015 Ad content due: September 18, 2015 Payment due: September 18, 2015 Mails: October 2015

SPRING/SUMMER ISSUE 2016 Space reservations due: February 26, 2016 Ad content due: March 11, 2016 Payment due: March 11, 2016 Mails: April 2016

FALL/WINTER ISSUE 2016 Space reservations due: August 27, 2016 Ad content due: September 17, 2016 Payment due: September 17, 2016 Mails: October 2015

Acceptable Forms of Advertising• The Shops at West End and Pernsteiner Creative reserve

the right to decline any advertising they deem to be inappropriate for any reason. Notification will be made in writing prior to publication.

Payment Terms• Payments for advertising are due prior to publication

going to press. • Make checks payable to Pernsteiner Creative Group

ADVERTISING DEADLINES & SPECIFICATIONS



2015-16 Advertising RatesPrinted and distributed: Spring/Summer, Fall/Winter

Bleed Size (w x h) Non-Bleed Size (w x h) 1 issue 2 issues 3 issues

A) Back cover 8.75” x 9” (1/8” on bottom) 8” x 8.875” $1,800 $1,700 $1,600

B) Inside front cover 8.75” x 11.25” 8” x 10.5” $1,600 $1,450 $1,300

C) Inside back cover 8.75” x 11.25” 8” x 10.5” $1,500 $1,350 $1,275

D) Full page 8.75” x 11.25” 8” x 10.5” $1,200 $1,100 $950

E) 1/2 page vert N/A 3.5” x 9.75” $700 $675 $650

F) 1/2 page horiz N/A 7.5” x 4.625” $700 $675 $650

G) 1/4 page N/A 3.5” x 4.625” $450 $400 $375

H) 1/8 page N/A 3.5” x 2.125” $300 $275 $250

With Bleed Non-Bleed

ADVERTISING DIMENSIONS & RATES

ABCDI

ABCD F

E HG



2015-16 Advertising Agreement

Please reserve the following advertising space(s) for us in the West End Compass magazine. See Ad Rates & Specifications page for dimensions and pricing. If running more than one issue, payment is due only for one issue at time of placement; additional issues will be billed when due.

Advertiser Information (Please print clearly)

Company ______________________________________________________________________________________________

Contact _______________________________________ Type of Business _____________________________________

Street _________________________________________ Suite or Unit # ________________________________________

City ___________________________________________ State ________________ Zip ___________________________

Phone ( ) __________________________________ Fax ( ) _________________________________________

Email __________________________________________ Website _________________________________________

Make check payable to Pernsteiner Creative Group or call for credit card options.

Terms and Conditions: The Shops at West End and Pernsteiner Creative Group reserves the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page. Payments are due prior to issue going to press. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of The Shops at West End and Pernsteiner Creative Group. The Shops at West End and Pernsteiner Creative Group reserve the right to refuse advertisements for any reason.

Authorized By ____________________________________________ Printed Name _____________________________________

Title ____________________________________________________ Date _____________________________________________

Return agreement and payment to: VISA / Mastercard / Discover / AMEX accepted.Pernsteiner Creative Group, Inc. A fee of 3% will be added to credit card payments.5115 Excelsior Blvd. #443 Call (952) 841-1111 to make payment via credit card.St Louis Park, MN 55416 or email to: [email protected] fax agreeœment to (952) 841-3460

Issues running in (check all that apply): q Fall/Winter 2015 q Spring/Summer 2016 q Fall/Winter 2016

Circle frequency of placement and enter ad rate based on frequency:

q (A) Back Cover 1x 2x 3x $ _________

q (B) Inside Front Cover 1x 2x 3x $ _________

q (C) Inside Back Cover 1x 2x 3x $ _________

q (D) Full Page 1x 2x 3x $ _________

q (E) 1/2 Page Vertical 1x 2x 3x $ _________

q (F) 1/2 Page Horiz 1x 2x 3x $ _________

q (G) 1/4 Page 1x 2x 3x $ _________

q (H) Coupon Page Ad 1x 2x 3x $ _________

q (I) 1/8 Page 1x 2x 3x $ _________ Design: $ ______________________________

Total due for 2015-16: $ __________________



Documents

2016 West End Compass Rate Card