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2015 Rate CardPrintRATES1. Black-and-White rates:
Frequency 1x 3x 6x 12x 18x 24x 36x 48x 60x 72x 96x 120x 144x 196x 252x
Full Page $3,055 $2,965 $2,930 $2,880 $2,745 $2,680 $2,675 $2,600 $2,495 $2,435 $2,370 $2,310 $2,220 $2,155 $2,080
2/3 Page 2,330 2,295 2,255 2,230 2,180 2,140 2,105 2,075 2,020 1,980 1,940 1,895 1,845 1,815 1,750
1/2 Page 1,810 1,770 1,740 1,725 1,690 1,665 1,635 1,610 1,590 1,570 1,525 1,495 1,455 1,425 1,355
1/3 Page 1,330 1,305 1,290 1,260 1,240 1,210 1,160 1,140 1,110 1,090 1,070 1,030 1,010 955 885
1/4 Page 1,125 1,100 1,040 1,020 1,010 960 940 930 915 890 875 860 825 790 725
Color: In addition to earned black-and-white rates.
Charge per color per page or fraction
Standard color $730Matched color 885Metallic color 1,265Four color 2,060Four color + PMS 2,785Four color + Metallic 3,150
2. Rates:a) Earned rates are given to advertisers based on
advertising frequency within a 12-month period. The earned rate is determined by the number of insertions. A spread counts as two insertions. Full page and fractional pages count as single insertions. Each page of an insert counts as one insertion.
b) Agency commission: Fifteen percent gross billings on space, color, cover and preferred position charges.
c) Cash discount: Two percent within ten days of invoice date. No discount allowed after this period.
3. Bleed: No charge
4. Covers, Special Positions:a) Covers: 1) Second cover: Earned b/w rate plus 30%.
Color additional. 2) Third cover: Earned b/w rate plus 20%.
Color additional. 3) Fourth cover: Earned b/w rate plus 50%.
Color additional.b) Other Special Positions: Earned b/w rate plus 15%.
Color additional.
5. Online Advertising Rates: Please contact your sales representative for more information.
6. Recruitment/Classified Rates: Please contact your regional sales representative at 800-257-8290.
Effective Rate Date: January 2015 for all advertisers.
ORTHOPEDICS®
A SLACK Incorporated® Publication
Volume 37 • Number 5 • MAY 2014
CME activity joint sponsored with:
Femoral Nerve Paresthesia
Chondroblastoma of the Distal Phalanx
Unilateral Adrenal Hemorrhage After TKA
Malignant Transformation of Giant Cell Tumor
Evaluation of the Cellular Origins of Heterotopic Ossifi cationTIPS & TECHNIQUESElbow Arthrodesis
TIPS & TECHNIQUESArthrometric Stability of Horizontal Versus Vertical Single-bundle Arthroscopic ACL Reconstruction
SPORTS MEDICINE UPDATEPediatric ACL Reconstruction Using Low-Profi le Hybrid Tibial Fixation
cmeARTICLE
Full articles available atHealio.com/Orthopedics
Cited in MEDLINE/PubMed
ORTHO0514_Cover.indd 991 4/29/2014 3:39:58 PM
28,477Circulation:
Click to view full circulation info
Advertising Office: SLACK Incorporated
Vice President, Sales and Marketing: Patrick Duffey [email protected], ext. 262
National Account Manager: Nicole Rutter [email protected], ext. 305
Sales Administrator: Denise Ulrich [email protected], ext. 475
6900 Grove Road • Thorofare, NJ 08086-9447 856-848-1000 • 800-257-8290 • Fax 856-848-6091
European Advertising Office: The Point of Difference Limited
European Sales Representative: Jeff Wood DD: +44 (0)161 767 9696 Mobile: +44 (0)78 12 12 12 79 Email: [email protected]
Dick Bower [email protected] 4 Chase Side Avenue London, SW20 8LU United Kingdom +44 (0)20 8542 3200 • Fax +44 (0)20 8543 3810
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DISCOunTS1. Combined Earned Frequency: All insertions of a parent
company and its subsidiaries are combined to determine the earned rate. Advertisers may combine space units run in all SLACK publications to achieve maximum rate frequency.
2. New Advertiser/Product Incentive: New product/advertisers receive a 5% discount off all advertising placed in 2015 with a minimum 3 ad commitment. This discount may be combined with the Continuity Incentive. To qualify as a new product/advertiser, the advertisement must either be for a: a) company that has not advertised in a SLACK
Orthopedics publication in the past calendar yearb) new product from a company currently advertising
with SLACK Orthopedics c) new indication for an existing product currently
advertising in SLACK Orthopedics
3. Global Continuity Incentive: To encourage companies to advertise more consistently, the Global Continuity Incentive allows advertisements for an individual product family (Knee, Hip, etc.) to receive a discount based upon the number of issues in which they advertise across all SLACK Orthopedics Publications. Issue insertions do not need to be consecutive. This program may be combined with the New Advertiser/Product Incentive Program.a) 6 issues = 5% off b) 12 issues = 10% off c) 18 issues = 15% offd) 24 issues = 20% offe) 30 issues = 25% off
4. 2015 Orthopedics Discounts; a) Orthopedics Combination Discount: Commit to all 12 issues of OrthOpedics tOday and get 6 free ads of comparable size in OrthOpedics (for example a King 4C in OrthOpedics tOday earns a Full Page 4C ad in OrthOpedics). b) Buy 2, Get 1 Free: Place an ad in 2 issues and get a 3rd ad free. Minimum ad size: 1/3 page. c) Orthotics and Prosthetics Combo Package: Commit to 6 ads in O&p Business news, get 1 free in OrthOpedics of the same or smaller ad unit. Minimum ad size: 1/3 page. d) E-Blast Package: Place an ad in OrthOpedics and get a free e-blast to our list of 22,025 orthopedic surgeons.
5. SLACK Corporate Discount: Take advantage of SLACK’s advertising, custom publishing, event management and other marketing services in 2015 and earn valuable discounts in 2016. Spend levels achieved in the year 2015 will determine your Corporate Discount savings in 2016 based on a total net spend.
6. Online/Print Synergy Program: Advertisers who take advantage of Healio.com’s advertising options will earn credit toward their print advertising earned frequency rate. Credit towards higher earned frequency is as follows:a) One month Section Roadblock advertising counts as
one ad page toward earned frequencyb) Each Newswire advertisement counts as one ad page
toward earned frequencyThere is no cap on earned credits toward print frequency level. Online value-added does not award credit toward print earned frequency.
7. When taking advantage of more than one discount program, discounts must be taken in the following order:Gross Cost:1) Less New Advertiser/Product Incentive2) Less Global Continuity Incentive3) Less SLACK Corporate Discount4) Less 15% Agency DiscountEquals Net Cost
ISSUANCE AND CLOSING1. First Issue: January 1978
2. Frequency: 12 times per year
3. Issue Dates: Second week of the month of issue
4. Mailing Date & Class: Mails within the month of issue; Periodical Class.
5. Extensions and Cancellations: a) Extensions: If an extension date for material is
agreed upon and material is not received by the Publisher on the agreed date, the advertiser will be charged for the space reserved.
b) Cancellations: If, for any reason, an advertisement is cancelled after the closing date, the Publisher reserves the right to repeat a former ad at full rates. If the advertiser has not previously run an ad, the advertiser will be charged for the cost of space reserved. Neither the advertiser nor its agency may cancel advertising after the closing date.
EDITORIAL1. General Editorial Direction: OrthOpedics is a clinical,
peer-reviewed magazine composed of original articles in the field of orthopedic medicine. Each issue covers the whole range of orthopedic practice, focusing on clinically relevant problems facing the orthopedist. OrthOpedics also provides physicians with an opportunity to earn CME category 1 credits toward recertification. Indexed in MeDLiNe/PubMed.
2. Average Issue Information:a) Average number of articles per issue: 20b) Average article length: 6 pagesc) Editorial features:
• CaseReports• CMEQuiz• TheCuttingEdge• FeatureArticles• GuestEditorial• Interviews
• LetterstotheEditor• RadiologicCaseStudy• Review(CME)Article• SportsMedicineUpdate• Tips&Techniques• TraumaUpdate
d) Editorial departments: Feature Articles, Reviews (with CME quiz), Case Reports, Interviews, Commentary
3. Origin of Editorial:a) Staff written: N/Ab) Solicited: 15%c) Submitted: 85%e) Peer review: Classic peer review - 60% rejection rate
4. Editorial Changes in Past 12 Months: None
CIRCULATION1. Description of Circulation Parameters:
a) Office-based: Orthopedic Surgeons, Hand Surgeons, Spine Surgeons, Pediatric Orthopedic Specialists, Musculoskeletal Oncologists, Adult Reconstructive Specialists, Trauma Surgeons, Sports Medicine Specialists and Rheumatologists.
b) Hospital-based: Residents, Interns and Staff: All in the specialties covered.
c) Other professional activity: Medical Teaching, Administration, Research.
d) Military: Yese) Osteopathic specialties: All in the specialties
covered.
2. Demographic Selection Criteria:a) Age: N/Ab) Prescribing: N/Ac) Circulation distribution:
Controlled: 100% Request (non-postal): 0%
d) Paid information: Association members: N/A Is publication received as part of dues? No
e) Subscription rates: U.S.: $334/yr. individual; OutsidetheU.S.:add$80 Renewal rate: 85.9%
Effective Rate Date: January 2015 for all advertisers.
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3. Circulation Verification:a) Audit: Business Publication Audits Worldwide (BPA)b) Mailing House: Publishers Press
4. Coverage: Date and source of breakdown: BPA Worldwide, July 2014
5. Anticipated circulation modifications or changes effective January 2015:a) Additions: Noneb) Modifications: Nonec) Deletions: Noned) Estimated total circulation for 2015: 28,500
GEnERAL InfORmATIOn1. Requirements for Advertising Acceptance: Advertisements for professional
and non-professional products or services are accepted provided they are in harmony with the policy of service to the healthcare profession and subject to Publisher’s approval. Non-professional product and service advertisers must submit ad copy two weeks prior to closing date.
2. New Product Releases: Yes
3. Editorial Research: Yes
4. Ad Format and Placement Policy:a) Format: between articlesb) Ads rotated: Yes
5. Ad/Edit Information: 40/60 Ad/Edit Ratio
6. Value-Added Services:a) Product Update Section: Space available basis b) Bonus Distribution: See Calendar.c) Availability of mailing list: No
7. Online Advertising Opportunities: Contact your sales representative or visit Healio.com/Orthopedics.
8. Additional Advertising Opportunities: a) BRC Inserts: See insert information under 5b on page 11 for specifications.b) Split-run advertising: Contact publisher for information.
9. Reprint Availability: Yes, email [email protected]. Publisher’s Liability: Publisher shall not be liable for any failure to print,
publish, or circulate all or any portion of any issue in which an advertisement accepted by Publisher is contained if such failure is due to acts of God, strikes, war, accidents, or other circumstances beyond Publisher’s control.
11. Indemnification of Publisher: In consideration of publication of an advertisement, the advertiser and the agency, jointly and separately, will indemnify, defend, and hold harmless the magazine, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringements, or plagiarism.
12. Competitor Information: SLACK Orthopedics does not accept advertisements that contain competitor(s’) names, publication covers, logos or other content.
13. Advertorials: In order to be considered for acceptance, advertisements or inserts which contain text or copy describing a product or surgical technique, must be substantially different in text and font of the receiving publication and the word “ADVERTORIAL” or “ADVERTISEMENT” will be prominently displayed in 10 point black type in ALL CAPS at the top of the ad.
14. Billing Policy: Billing to the advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of this rate card.
AD SpECIfICATIONS1. Available Advertising Unit Sizes:
Ad sizes: Non-bleed (Live area) sizes: Bleed sizes*:
Width Height Width Height
Full Page 7" x 10 1/8" 8 3/8" x 11 1/8"
1/2 Page Horizontal 7" x 4 3/4" 8 3/8" x 5 1/4"
1/2 Page Vertical 3 3/8" x 10 1/8" 4 1/8" x 11 1/8"
2/3 Page Vertical 3 3/4" x 10 1/8" —
1/3 Page Vertical 2 1/8" x 10 1/8" —
1/4 Page 3 1/4" x 4 3/4" —
* Bleed ads use non-bleed size for live area. To view thumbnails of ad specs, visit Healio.com/slackadspecs.
If in doubt about size, contact the advertising office.
2. Paper Stock:a) Inside pages: 45# coatedb) Covers: 80# coated
3. Type of Binding: Perfect bound
4. Ad Requirements: For specifications, go to Healio.com/slackadspecs. Color Proofs: One proof made from supplied files and meeting SWOP
specifications must be provided with data file. Proof must be at 100% of the print size. Publisher accepts Kodak approvals, Matchprints, Chromalins, High-endEpsonQualityorIrisDigitalProofs.
If only color lasers are furnished, color match on press cannot be guaranteed.
Note: Spread ads should be sent as a one-page file.
Media: CDs and DVDs. Ads will not be accepted via email. FTP site available. Contact sales administrator.
5. Disposition of Material: Ad material will be held one year from date of last insertion and then destroyed unless otherwise notified in writing.
Effective Rate Date: January 2015 for all advertisers.
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INSERT INfORMATION1. Availability and Acceptance:
a) Availability: Two- to eight-page inserts are available full run. Demographic and/or geographic inserts are also available.
b) Acceptance: A paper sample of the insert must be submitted to the Publisher for approval.
2. Charges: Furnished inserts billed at black-and-white space rate at frequency earned on a page-for-page basis, plus a $1,295 non-commissionable binding fee.
3. Paper Specifications:
No. of PagesPaper Stock
Max Micrometer
Max Min Reading
2 page (one leaf) 80# coated 70# coated .004"
4, 6, 8 page 70# coated 60# coated .004"
All inserts to be full size, supplied untrimmed, printed, folded (except single leaf ), and ready for binding. Varnished inserts are accepted at the Publisher’s discretion. Inserts are jogged to foot.
4. Sizes, Specifications and Trim:a) Supply size: 8 3/8” x 11 1/8”.b) Trim size: 8 1/8” x 10 7/8”. Trimming of oversized inserts will be charged at
cost. Keep live matter 1/2” from trim edges and 3/16” from gutter trim. Book is jogged to foot. Trims 1/8” from head, face and foot plus 1/8” gutter grind.
5. BRCs: a) Pricing: Charge is $1,295 when accompanied by a full page advertisement.
Non-Commissionable.b) BRC Specifications: 3 1/2” x 5” minimum to 4 1/4” x 6” maximum; perforated
with 1/2” lip (from perforation) for binding. Add 1/8” for foot trim. Cardstock minimum: 75# bulk or higher.
6. Quantity: 31,000 (estimated). Exact quantity will be given upon Publisher’s approval of insert (or call Publisher prior to closing date).
7. Shipping: Inserts must be shipped in cartons and have publication name, issue date, and insert quantity clearly marked. Inserts shipped in e-containers cannot be verified and SLACK will not be responsible for shortages on press.
CONTACT INfORMATION1. Send product insertion orders and ad materials to:
DeniseUlrich Sales Administrator OrthOpedics, c/o SLACK Incorporated 6900 Grove Road Thorofare, NJ 08086-9447 856-848-1000 x475 Fax: 856-848-6091 [email protected]
Send inserts to: Mark Henson OrthOpedics Publishers Press 100 Frank E. Simon Ave. Shepherdsville, KY 40165
Effective Rate Date: January 2015 for all advertisers.
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