Embed Size (px)
DESCRIPTION
OuterBoom are official sales partners to XFM.
Citation preview
RADIO GUIDE
WHY ADVERTISERS ARE COMING BACK TO XFMXFM is the Home of Great Music, that’s the stations’ motto and they’re sticking to it.
Tune in and you’ll hear music you loved way back when, because, and honest with yourself, all you want to hear is the stuff you listened to growing up, to sing
along at the top of your voice, until somebody sees you. But that’s not all XFM’s about, the station has roped in some quality DJ’s with over 50 years of combined experience,
veterans at the art of entertaining and engaging listeners, delivering real content; stories that the target audience (25-45 year olds) actually want to hear, creating a
great radio experience.
WHERE DOES OUTERBOOM COME IN?OuterBoom is the home of Great Media. We partner with platforms
who we feel have what it takes to make a difference, to attract great crowds and that are offering something special. We’re also tired of hearing
18 year old auto-tunes kids shout nonsense to us over the radio, so we jumped at this opportunity. We’ve partnered with XFM
as its official sales agent and we’re excited to be part of the team.
ABOUT US
1.XFM attracts listeners who have the money
to spend on your product or service.
2.A good DJ goes a long way. Let’s face it,
XFM’s DJ’s have the pulling power to keep people listening. People stick through adverts because they love listening to the resident DJ’s.
3. XFM gives its listeners the music they want to hear. So none of that station
switching to find a half decent track to lessen the pains of driving to work in traffic. Once listeners find themselves on XFM they’re in it for the long haul.
4.Custom Solutions for your brand. Want something more
than just a regular ol’ radio ad? The team at OuterBoom & XFM will help you come up with a truly memorable radio promotion.
WHY XFM?
XFM MUSIC NON-STOPWeekdays
XFM has solved the age old problem of finding something to listen to whilst at work or in your shop. Our ‘Music Non-Stop’ Shows
will focus on delivering the best mix of music throughout the day!
THE XFM BIG BREAKFASTWITH OZ & JAY 06:30 - 10:30
There have been some legendary double acts that have left an indelible mark on popular culture. Simon and Garfunkel, Laurel and Hardy, Sonny and Cher, Cheech and Chong… but there’s one double act that shaped
history… and they’re back to rock your world. Oz & Jay return to the Maltese airwaves as of next Monday morning at 06:30 am!
After an absence of almost 3 years, Oz & Jay will be taking their show to the biggest stage on radio, Breakfast. Older, Wiser, Balder & BIGGER
- Oz & Jay are back and this time they’re not taking any hostages!
MONDAY - FRIDAY SHOWS
THE XFM BIG DRIVE HOMEWITH COLIN FITZ 16:00 - 19:00
Colin brings his 20 years’ radio experience to XFM’s late afternoon show, Mon to Fri from 4 to 7pm, playing great music and entertaining
with his wild and wacky observations about life and the state of the world today. Famous for his appearances in panto, as a writer, and as the presenter at Malta Fashion Week, at football and rugby games, his Drive Home show is guaranteed to make being stuck in
the island’s ever-growing traffic jams just that little bit more bearable.
MONDAY - FRIDAY SHOWS
XFM ON REQUESTWITH STEVE MELI 19:00 - 21:00
Steve Meli wants to give your Favourite hits a home! XFM on Demand will be dedicated to music you, our listeners,
want to listen to. Steve will be playing the best of the songs requested by our listeners ensuring 2 hours of great entertainment only on the Home of Great Music, XFM 100.2.
XFM FRIDAY NIGHT PRE PARTY SESSIONS!
WITH MYKILL & GUESTS FRIDAYS 21:00 - 23:30
Every Friday night Mykill will be in charge of mixing the tunes you love, with a musical selection that starts from the more chilled
tunes building up in rhythm to accompany you as the night evolves.
WEEKEND SHOWS
XFM WEEKEND BREAKFASTWEEKENDS 09:00 - 12:00
Wake up the right way every weekend with XFM’s ‘Weekend Breakfast’! Featuring a hand picked selection of today’s freshest hits, coupled with the biggest tracks from the
Noughties & Nineties, The Weekend Breakfast will get you ready for two days of R&R.
WEEKEND SHOWS
XFM CHART SHOWWITH NICK GATT SATURDAYS 11:00 - 14:00
Nick Gatt will be playing the hottest songs of the moment on the XFM chart show. Listen to the countdown to find out
which song is this week’s no.1!
XFM’S HOUSEKEEPINGWITH MYKILL & GUESTS SATURDAYS
21:00 - 23:30Mykill & his guests are returning on Saturday night to give you a musical selection that starts from the more chilled
tunes building up in rhythm to accompany you as the night evolves, from the time you start getting ready till you park
at your party destination!
STOP RIGHT THERE!
Now Before you make your way onto our rate card, consider one thing. The basis of any marketing campaign is finding people, with money, to buy
what you’re selling, right?
XFM’s listeners are men and women between the age of 25 and 45. People with a higher spending power than say, an 18 year old. They’re people who are more likely to buy what you’re selling,
be it finance, insurance, food, automobiles, you name it.
So when you’re sitting down, working hard at getting the best return from your marketing budget think to yourself, what’s more important,
how many listeners a station has or how likely the listener is to buy.
XFM ADVERTISING RATES & PACKAGES
XFM ADVERTISING RATES*
XFM MAIN SHOWS SPONSORSHIPS
XFM SHOWS SPONSORSHIPS
Adverts Length (seconds)
Shows
Shows
€0.47
12
26(free weekly promos)
€0.47
12
€2.35
9
26(free weekly promos)
9
20
€0.47
€0.45
€9.00
10
€0.47
€0.47
€4.70
25
Cost/Month*
Cost/Month*
€0.47
€1,800
starting from €820
€0.41
€1,250
starting from €300
€10.25
€1,350
starting from €820
€950
starting from €300
15
Adverts/Day
Adverts/Day
€0.47
12 x 15sec
20 x 5sec (Mon - Fri)10 x 20sec (Mon - Fri)
8 x 20sec (during show)
€0.45
12 x 10sec
12 x 10sec
€6.75
9 x 15sec
9 x 15sec
9 x 10sec
9 x 10sec
30
€0.47
€0.41
€12.30
Full Rate (per second)
Breakfast Show (Main Sponsorship)
Friday Show (Main Sponsorship)
Discounted Rate (per second)
Breakfast Show (Sub Sponsorship)
Friday Show (Sub Sponsorship)
Discounted Price (per second)
Drive Time Show (Main Sponsorship)
Saturday Show (Main Sponsorship)
Drive Time Show (Sub Sponsorship)
Saturday Show (Sub Sponsorship)
5
Lead-ins/Day
Features/Day
*excluding 18% VAT *subject to availability *minimum 3 consecutive months *T&C’s apply
XFM PACKAGES*excluding 18% VAT *subject to availability *minimum 3 consecutive months *T&C’s apply
XFM FEATURE PACKAGES
XFM JINGLE PACKAGES
Packages
Includes (Adverts per Day, Aired Monday - Friday)
2
10 (weekly 5sec promos)
4
9
7
9
1
4
14
2 (free)
Cost/Month*
€600
€1,250
€810
€1,350
€1,050
€1,360
€760
€1,200
€1,480
€900
Adverts/Day
2 x 15sec
10 x 10sec
4 x 20sec
9 x 15sec
7 x 15sec
9 x 15sec
7 x 10sec
8 x 15sec
14 x 10sec
6 x 15sec
Laughter at 45 after (Monday - Friday)
Top 40 (Saturdays)
Market Check (Monday - Friday)
Weather Check (Monday - Friday)
Traffic Check (Monday - Friday)
Time Check (Monday - Friday)
TDIM < THIS DAY IN MUSIC > (Monday - Friday)
Pre-News (Monday - Friday)
Power Play (Monday - Friday)
Santa’s Package (Monday - Friday)
Features/Day
4
6
6
20sec10sec 25sec15sec
4
6
6
30sec
2
2
4
5sec Annual*(Cash Price)Annual*Monthly Rate*
€1,235
€1,604
€2,038
€13,000
€17,500
€22,000
€12,000
€16,000
€20,000
XFM VOICES OVER PACKAGES & ADVERTS PRODUCTION RATES
*excluding 18% VAT *subject to availability *minimum 3 consecutive months *T&C’s apply
XFM VOICE OVER PACKAGES
Includes (Adverts per Day, Aired Monday - Friday)
16
8
16 8
8 8
16
8
16 8
8 8
16 8
8 10
20sec10sec 25sec15sec
8
8
30sec
8
2
2
4
4
4
5sec Annual Rate*Monthly Rate*
€2,600
€2,400
€2,300
€1,100
€2,100
€1,900
€1,700
€1,500
€1,400
€1,100
€26,000
€25,000
€23,000
€22,000
€21,000
€22,000
€17,000
€16,000
€14,000
€12,000
from €30
from €35
from €40
Script Writing
Voice Over
Advert Production
Rate*
XFM ADVERT PRODUCTION RATES
Description
e: [email protected]: +356 9922 6330
