20120918 fs presentation eiat conference mathias schultze

The German Meetings Industry as an Engine for Economic and Scientific Development

Matthias SchultzeManaging DirectorGCB German Convention Bureau

Belgrade, 23rd September 2012

AGENDA

National and International Relevance of the German

Meetings Industry

Prerequisites for a Successful Meeting Destination

Importance of the Meetings Industry for a Destination

Sustainability in the Meetings Industry

Outlook

AGENDA


Meetings Industry




Outlook

4

The international relevance of the European meetings industry

The German Meetings Industry

Top Ten Cities

1. Vienna2. Paris3. Barcelona4. Berlin5. Singapore6. Madrid7. London8. Amsterdam9. Istanbul10. Peking

Top Ten Countries

1. USA2. Germany3. Spain4. United Kingdom5. France6. Italy7. Brazil8. China9. Netherlands10. Austria

Source: ICCA Statistics Report 2011, Country and city rankings

5

The event market in Germany 2011 - the positive trend continues. Stronger growth in participant numbers than events


Meeting- & EventBarometer 2010/2011© EITW on behalf of EVVC, GCB and DZT

Basis: EITW, Supplier surveys 2007-2011: Total number of events and participants


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Basis: EITW, supplier surveys 2012

The national importance of the German meetings industry




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5.3 million promotable business trips in 2011

Sources: GNTB/WTM, IPK 2012, final figures

AGENDA


Meetings Industry




Outlook

A Successful Meeting Destination

9

Three factors determine the excellent position of Germany as a meeting destination

Value for Money

Economic & Scientific Expertise

Excellent Infrastructure

© GCB German Convention Bureau e.V.

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Value for Money





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Criteria determining the choice of destination




Why choose Germany?

Warsaw Athens Berlin Prague Vienna Istanbul Paris Oslo Geneva London

Average hotel rates in Europe

89 € 147 € 229 €213 €168 €111 €99 €80 € 117 €63 €

Source: trivago.de, August 2012

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Value for Money





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Criteria determining the choice of destination




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Weekly connections / destinationsPassenger flights summer 2012 flight plan, provided by Fraport

North America353 | 30

Western Europe2.296 | 100

Germany674 | 16

Eastern Europe619 | 48

Far East316 | 35

Middle East211 | 18

Africa202 | 35

South America87 | 22

Frankfurt

108 Airlines fly to 304 destinations in 108 countries

16 international airports

German railway network with around35,000 km

Motorway network of around 11,000 km


Hamburg Munich 5:42 h

Düsseldorf Berlin 4:14 h

Frankfurt Munich 3:16 h

Hannover Hamburg 1:15 h

Dresden Berlin 2:09 h

Kassel Hamburg 2:11 h

Short distances within Germany

Photographer: Hans-Joachim Kirsche

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Value for Money





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Economic & scientific expertise

Organisers: „Helping organisers to network with the

specific sector expertise in the area of the venue is

becoming increasingly important.“

Suppliers: „Does the MICE marketing of your destination

have a specialisation on a specific sector expertise?”

Meeting- & EventBarometer 2012© EITW on behalf of EVVC, GCB and DZT

Basis: EITW, Supplier and organiser survey 2012

82 % agree

29.2 % agree


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Economic & scientific expertise

Objectives

Establish important industry networks

Identify topics

Create platforms

Raise interest in Germany

Generate events


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National Fields of Expertise*

Fields of Expertise of the GCB

Regional Fieldsof Expertise**

* TNS-Infratest (GCB Market Studies), Germany Trade & Invest, BMWi

** GCB member cities

Development of relevant fields of expertise for the meeting destination Germany


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Transport, Logistics & Traffic

Medicine & Health

Chemicals / Pharmaceuticals

Energy & Environment

Financial Services

Technology & Innovation

Fields of expertise in Germany


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Fields of expertise in Germany


Source: Federal Ministry of Research and Education 2010, Initiative Kompetenznetze 2011 (http://www.kompetenznetze.de)

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Example USA: Identification of key industries with bilateral relations


AGENDA


Meetings Industry




Outlook

Importance for a Destination

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Meetings as an engine for economic and scientific development

Platform for Exchange of

Ideas

Reflection of Society

International Understanding

Engine for pol., eco., scie. and

social processes


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„The role of conferences and events for the national economy is

comparable to the role of nerves in the human body - they give signals.“

Prof. Günter Verheugen, Vice President of the EU Commission and EU Commissionor for industry and corporate policies (retired)

Meetings as an engine for economic and scientific development

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Quantitative and qualitative secondary effects of the meetings industry


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Business travel as an engine of innovation

„A 10 % increase in business

travel increases patenting on

average by about 1 %.“

Source: „International Business Travel: An Engine

of Innovation“, W. Keller und N. Hovhannisyan,

March 2010


AGENDA


Meetings Industry




Outlook

Green Meetings

30

Sustainable development

Awareness of the concept of sustainable development in

Germany

… Yes, I heard of it!

2000: 13 %

2004: 22 %

2010: 43 %Source: Federal Environmental Agency, representative survey on environmental awareness and behaviour, 2010

Green Meetings

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Suppliers and organisers both agree - as they did last year - upon the bright future of green meetings


Source: EITW, provider and organiser survey 2012: How do you assess the importance of the folllowing type of events in the future?

Green Meetings

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Growth of 10% was achieved in sustainability management systems compared to the previous year

Have you already integrated a sustainability management

system in your company?


Basis: EITW, Supplier survey 2012

37.7%

27.4%

62.3%

72.6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Suppliers 2011

yes

no

Suppliers 2012

Green Meetings

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Sustainability comparison: The German Green City Index examined the sustainability of German‘s major cities

Green Meetings

34

Overview of measures in the field of green meetings

greenmeetings & events Conference

Training of Sustainability Advisors

GCB Website

Sustainability CodexGreen Globe

Green Travel Film

German Standards Commitee for Sustainable

Event Management

Green Travel Brochure

AGENDA


Meetings Industry




Outlook

Outlook

36

Today and past

Outlook

37

The future: 10 challenges

Source: The IMEX Power of 10 Studie, 2012

Outlook

38

Quality - Meetings Made in Germany

“I prefer to remember

the future.”Spanish surrealist painter

May 11, 1904 – January 23, 1989

The German Meetings Industry as an Engine for Economic and Scientific Development

Matthias SchultzeManaging DirectorGCB German Convention Bureau

Belgrade, 23rd September 2012

Documents

20120918 fs presentation eiat conference mathias schultze