2012 Portfolio ofJOSEPHINE TAN

josephine .t0703@gmail .com

+628988743017

Tangerang - Indonesia

@

Table of ContentCurriculum Vitae

Corporate ID & RebrandingCorporate ID & Social Campaign

Logo DesignEditorial Design

Editorial & TypographyEditorial Redesign

Typography ExplorationFont DesignAdvertisingAdvertising

Packaging DesivgnPhotography

Signage Design3D Illustration

Infographics DesignSelf Promotion

Map Design

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Taman Margasatwa Ragunan:uncoveredLogo CollectionMosaic MagazineMaluku Guide BookAs Long as I Have MusicOffice CalenderAllureLaskar Pelangi PremiereTini Wini BitiA Collection of Packaging DesignsFlames & SparksVarious Signage DesignsDongeng Jaka Tarub & 7 BidadariSour Sally Marketing MixCurriculum VitaeMAP 700 Gading Serpong & Surrounding

TABLE OF CONTENT

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PROFILEBorn on 7th of March 1991 in Munich, the eldest of four siblings, raised in part european, part asian environment; A thinker and a creator.Able to take great responsibility, work on her own as well as in a group;Ambitious, explorative, open, proactive, and autodidactic.

EDUCATION2009-present Universitas Pelita Harapan Visual Communication Design Major 2006-2009 SMA Dian Harapan Science Major (Best 10 alumni)2005-2006 SMP Dian Harapan Ninth grade, Rank 32001-2005 Städtisches Heinrich-Heine-Gymnasium (Munich, Germany) Fifth – eighth grade1999-2001 Städtische Grundschule am Dietzfelbingerplatz (Munich)1997-1999 SD Dian Harapan

SKILLSLanguages: German (native speaker), Indonesian (native speaker), English (fluent, excellent grammar) and French (not fluent)Design related: Illustrator CS5 (advanced), Adobe Photoshop CS5, Adobe Indesign CS5, Flash CS5, Adobe Premiere CS5, iMovieWeb related: HTML, CSS, Adobe Dreamweaver CS5, Adobe Fireworks CS5Others: Project management; public speaking; research; Microsoft Office; music instruments (keyboard, guitar, violin)

INTERESTSCorporate identity, branding, web design, photography, concept and strategy building, event organization, psychology, foreign languages & cultures, music, travelling, sports (badminton, hiking, inlineskating, cycling).

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Curriculum Vitae

Josephine Tan

Jalan Gunung Mutiara no. 9

Taman Himalaya

Lippo Karawaci

15811 Tangerang

Indonesia

+62 21 546 8573

+628988743017

josephine.t0703@gmail.com

jtan@hotmail.de

Thank you for taking the time to

evaluate the CV and Portfolio.

For questions and further informa-

tion, please contact me

by phone or email.

EXPERIENCE (non-design)Present | Vice Head of First Division for UPH Awards 6 (Event, Multimedia, Talent&Artist, Liasson Officer)2011-2012 | Coordinator for Students’ Fellowship in Spiritual Growth (campus-wide, formal students organization)2010-2011 | Youth Camp Committee (Security Division)

2008-2009 | Yearbook Committee (Class Coordinator and Representative)2007-2008 | Committee of Dian Harapan Sports Competition (Public Relations)

EXPERIENCE (design)2011 | “Eco Village” Enviromental Campaign for the 26th South East Asian Games with Bapak Ernest Irwandi (full-time faculty at DKV)

- Collaboration in a group of 3 students and 1 professor - Planning, budgeting, designing and actualizing an integrated campaign about eco-friendly living during the 26th SEA Games in Jakarta and Palembang- Media include posters, banners, stickers for elevators, trash bins and toilets, hotel

door hanger, drawstring bag with towel, fan, and campaign booklet.

2010 | Internship at PT. 700 Enterprise as map designer2009 | Internship at the design division of Human Resources Department of PT. Matahari Putra Prima Tbk.2009 | Winner of SDH’s Recollection T-Shirt Design Competition2008 | Winner of SDH’s Live In T-Shirt Design Competition2007 | Rank 4 at online official Nokia N76 design contest

- Over 12000 participants from around the world- Rank 4 from 10 in Indonesia- http://www.nseries.com/index.html?l=campaigns,n76,yourtalent#l=campaigns,n76,y

ourtalent

REFERREESAvailable upon request

CORPORATE ID REDESIGN & REBRANDING

Taman MargasatwaRagunanIt was time to revamp the visual appearance and image of one of the most comprehensive zoological parks in Asia, whose local image is merely an ordinary zoo. Therefore everything from logo, tickets, signs, uniform to merchandise had to be created within a system to build a strong, appeal-ing and memorable image that it deserves from the internal management itself and the visitors from around the world.

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CORPORATE ID & SOCIAL CAMPAIGN

:uncoveredThis project focused on how to create a youthful & friendly approach to counseling to make UPH students feel comfort-able going to a counselor. Campaign media include 3 posters, a print ad, a booklet with 20 pages, and 12 webpages.

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LOGO DESIGN

Logo CollectionI have had the chance to make some logos that are used by groups. committees or small businesses. This is just a quick resume of the logos I’ve created by myself, each of them accompanied by a small description about the logo’s background, development and use. I haven’t included many photos or screenshots of its application, but by request, I can deliver some documents, of course.

I made this logo for the class pitching for the SEA Games Eco Village Campaign Project. A basic Graphic Standard Manual and 10 different merchandise items were created based on this logo.

After winning the pitch, we proceeded to the real project for the SEA Games Eco Village Campaign , and this logo was modified in approval of the whole team.

This is my first logo that I’ve made for my group because our class was split into “design studios“ and we had to simulate a pitching for a project (Laskar Pelangi Movie Premiere). Besides the logo, I’ve made a set of stationery, including let-terheads, cd cover and sticker, business cards, and stickers which could be written on, to identify a project.

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The owners of Daisy Collection, an online shop that operates through Facebook, decided to improve the shop.Having a sweet, memorable logo seemed to be an important step to differ their shop from the many other online shops.

So I helped them build a small identity package, including this logo, 2 profile pictures and some versions of the logo to be used as watermarks or stamps.

Tante Tiné is a newly established catering service based in Tangerang that delivers affordable indonesian snack and lunch boxes. They dreamed of a a fresh, nice, traditional but modern housewife-ish image.

After short briefings I handled them some alternatives that could all be used directly as stickers on top of plain meal boxes. They really loved this one, so they used it right away for their next order!

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EDITORIAL DESIGN

Mosaic MagazineI’m a fan of challenges and extraordinary things. That’s why I chose to make a design & art education magazine for high school students, and not a fashion magazine. Not that I underestimate the simplistic approach in such magazines, but in my point of view, keeping a relatively young audience attracted to substantial content is a nice challenge.

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EDITORIAL & TYPOGRAPHY

Maluku Guide BookThis is a handy guide for international travelers who are go-ing to visit Maluku. Its size and layout are carefully selected to allow comfortable reading and gripping. Furthermore it easily fits in a pocket and has a colour index to find chapters within a second. Longer text is split up to small bits to avoid the eyes and mind get a fatigue. It’s perfect for amateur travelers who look for adventure and fun.

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EDITORIAL REDESIGN

As Long as I Have MusicAs Long as I Have Music was a magnificent concert in Lippo Karawaci, but its booklet -black & white and bare- was prob-ably created with a word processing software. In a group of 3, we decided to create a dreamy feel, more suitable to carry the audience to the mesmerizing world of classical music.

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TYPOGRAPHY EXPLORATION

Office CalenderOn this calender set I’ve explored the possibilities of 3D ren-dering mixed with the many options of the perspective tool offered in Adobe Illustrator CS5. The final touch was done in Adobe Photoshop CS5 then printed on gold dust Jasmine fancy paper to enhance the appearance.These are my personal favourites

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FONT DESIGN

AllureWe’ve seen it all, the font introduced by the Visit Indonesia Logo. Its organic look has its roots in the traditional symbols used by our indonesian ancestors. It is now widely used in many occasions for logos and taglines. How could a text type look that has a contemporary indonesian flair?

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ADVERTISING

Laskar Pelangi PremiereThis project was our first “simulation project“, so I call it. The class was split in tiny ‘design firms‘ to pitch for the launching of the movie Laskar Pelangi.We delivered a package of movie poster, popcorn bucket, pre-miere VIP tickets, bookmarks and trailer story board. On the pitching day, we decorated enthusiastically the biggest and most elaborated display in class and finally won the pitch! Everybody especially liked the real looking chalk illustrations & overall feel it creates. Wohoo!Too bad I hadn’t a camera, yet.

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ADVERTISING

Tini Wini BitiWe worked in a group of four to analize why Tini Wini Biti Snack that is losing its popularity and we tried to make a campaign with the target to curb its sales and image.Therefore we made a series of advertisings, such as a poster, TV commercial, wobbler and jingle. We emphasize a fun experience and diversity in taste and shape to persuade chil-dren. We used fun stop motion techniques. 3 mascots gather in a cute circus environment, accompanied by real Tini Wini Biti biscuits characters they share a wonderful adventure in Tini Wini Biti Land.

J i ng le Ly ric s fo r Ti n i Wi n i B i ty J i ng le (30 s)

Tin i W ini B it i ada banyak rasanya

A sin , Manis , S ate , P izza , Jagung dan Bawang

Bahannya berm utu , dapat m encer iakan har i -har imu

Tin i W ini B it i im ut- im ut bentuknya

Kupu-kupu, Gajah , I kan , Bebek dan Kura

Anak-anak, g im ana pendapat kal ian?

Tin i W ini B it i I m ut , Enak , Berg iz i !

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PACKAGING DESIGN

A Collection ofPackaging DesignsThese are some redesigns for packagings and some totally new ones, collected from various projects of independent subjects in different semesters.

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PHOTOGRAPHY

Flames & SparksThis is a 12 pages catalogue for a limited edition dance costume. Making a catalogue for one product seemed to be boring, but it turned out to be very interesting and it gave me a lot of space to experiment and explore.

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SIGNAGE DESIGN

Public Signage DesignsThe first signage system below was meant for the first two terminals of the international Bandara Soekarno-Hatta be-cause the ones that are in use now are already outdated and do not contribute to a positive image of the airport. These new ones use contrasting but tradisional colors and a font that is readable from a far distance.

For the second signage, we redesigned the signage system in Supermal Karawaci, because it has way too many differ-ent signs that are not supporting the image the mal wants to build. Based on the logo in 2011, we created some suitable signs. This sign is made of acrylic plates and some parts are covered with light grey brushed aluminium.

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3D ILLUSTRATION

Dongeng Jaka Tarubdan 7 BidadariThis indonesian folklore tells the story of the divine origin of the founder of Mataram Kingdom. In this 3D illustration, we can see the highlight of story from 3 different point of views: From Jaka Tarub who hid behind a bush, from the angels who leave the earth, and from Nawangwulan who cannot join the other angels because her scarf was taken by Jaka Tarub.

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INFOGRAPHICS DESIGN

Sour Sally Marketing Mix InfographicsI LOVE clever and beautiful infographics. They fascinate and inspire me. This is one of my first attempts in making one, in a group which I led. Here is the layout and parts I created.

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SELF PROMOTION

Curriculum VitaeThis was a small project where I tried to make a CV more appealing and creative. Though made of two carton boards, it has the size and ratio of common digital screens in pixel because its concept is a printed blogsite. Therefore one has to pull and retract tabs to open and close a part of the whole CV. It was challenging and fun to make all the tabs work properly, but it was definitely worth it.

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MAP DESIGN

MAP 700Gading Serpong & Surroundings

During my first summer holiday I decided to go on an inde-pendent internship. I’m grateful to the company which took me in, because I was entrusted to take a really big part in their project: the whole map interface!This is a thematic map of Gading Serpong and its surround-ings filled with useful information about where to dine, shop and so on. The most intriguing part of the job is to fit all of the rukos onto the map nicely. On the back side of the map are advertisements from local shops and service providers.

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