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“It is no secret that I love the game of Arena Football…When I saw how serious this group was about restoring a successful franchise in Chicago, I knew I wanted to be a part of it. ”

Mike Ditka, joined the new ownership group of William Niro, Dr. Ciro Cirrincione Richard Scheer and Kathryn Hill on January 14, 2010.

Currently an analyst with ESPN, Ditka began his professional career in 1961. Ditka spent six seasons in a Bears uniform — appearing in five Pro Bowls, winning the

NFL Rookie of the Year Award in 1961 and playing on the Bears’ 1963 NFL championship team.. On July 30, 1988, he became the first tight end inducted into

the Pro Football Hall of Fame

January 20, 1982, Ditka was named the 10th head coach in Chicago Bears’ history. In 1985, the Bears posted an 18-1 record and defeated the

New England Patriots 46-10 in Super Bowl XX.

Gender of Chicago Rush Fans

Male

Female

35%

65%

Age of Fan

Under 18

18-24

25-44

45-55

55+

48%

12%16%

9%15%

Attendance

Friends

Date/Spouse

Kids/Family

Group

42% 33%

16%9%

Income

$30k-$59k

$60k-$79k

$80k--$99k

$100k+

9%23%

33%35%

…

Event Experience

PlayerInteractions

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…

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CHICAGO RUSH ARENA FOOTBALLCHICAGO RUSH ARENA FOOTBALLCHICAGO RUSH ARENA FOOTBALLCHICAGO RUSH ARENA FOOTBALLCHICAGO RUSH ARENA FOOTBALLCHICAGO RUSH ARENA FOOTBALLCHICAGO RUSH ARENA FOOTBALL

Fans enjoy 30 minutes of Player and Dancer autographs on the field after each home game. Also, fans have the opportunity to mingle with their role models at the post

game party, open to all fans, located at The Ram in Rosemont.

The smell of BBQ fills the area in the exclusive tailgating lot, open 4 hours prior to Kickoff.

Families can turn a Chicago Rush game into a complete days worth of activities including our Family Fest which opens two hours prior to kickoff offering a plethora of

activities including video games, face painting and more for parents and kids.

Fans enjoy a performance by the Adrenaline Rush dancers, pyrotechnics, inflatable helmet, national anthem and other surprises prior to Kickoff at each home game.

WASHINGTON

UTAH

SAN JOSE

2011 EXP.

KANSASS CITY

2011 EXP.

PHILADELPHIA

2011 EXP.

ARIZONAOKLAHOMA

CITY

DALLAS

TAMPA

ORLANDO

JACKSONVILLE

IOWA

MILWAUKEE

CLEVELAND

CHICAGO

ALABAMA

TULSA

LOUISIANNA

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

$70.00

$80.00

$90.00

$100.00

Average Ticket Price

$64.25

$47.75

$32.28

$94.00$88.33

$30.60 $26.86

Arena Football Fans have the highest propensity to try, switch, or be loyal to partners based on a sponsorship of a sport they follow.

Dasher board SignageDasher Boards surround the Allstate Arena playing turf and are visible to fans at the arena, as well as those watching on National (NFL Network) and Regional (Comcast Sports Net) Television.

On Field PromotionOn field promotions are held during breaks in play and are 60-90 seconds long. This is the perfect opportunityto interact with fans and get your brand in front of a captive audience.

:30 Second In Game Commercial Spot on the Vision Board Utilize the Vision Board for one (1) 30 second commercial for every home game during the 2011 season in front of a captive audience.

Full Page Color Ad in the Gameday ProgramOne (1) full page color ad in the Rush Gameday program. Guaranteed distribution to 40,000 (5,000 per game).

Concourse DisplayUtilize one strategically placed table in a designated area in the concourse at Allstate Arena where representatives from your company can have one on one interactions with RUSH fans.

Branded “Play of the Game”Be the featured sponsor of a specified play of the game, i.e. “Impact play of the Game” where one play will bechosen for the strongest hit by a Chicago Rush player. Play will be announced via the Public Address system,and will be supplemented with a video on the vision board as well a logo.

“There’s no magic bullet in sports marketing, but rather it’s a combination of things that make the whole”