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June / July 2014 hbx Sales Presentation

hbx Sales Deck

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Page 1: hbx Sales Deck

June / July 2014

hbx Sales Presentation

Page 2: hbx Sales Deck

What is an Exchange?

To see the full video visit http://bit.ly/1kF8fg2

ADVERTISER/

AGENCY

AD

EXCHANGE

ATD DSP SSP

PUBLISHER

AD NETWORK

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787878787

787878787

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Page 3: hbx Sales Deck

hbx is a managed service that allows our clients to buy online

ad inventory in real time!

Using some of the most powerful real time buying systems available

hbx gives you access to a world of inventory and you can buy by the

millions or one user at a time. RTB (Real Time Bidding) based

buying means you only pay for the audience you want to speak to.

It’s the most scalable and efficient way to buy media ever created

and when you add in the power of data we are talking about

unprecedented advertising effectiveness. Whether you want reach

and video, leads and mobile, display and clicks, we do it all.

Page 4: hbx Sales Deck

A WHOLE NEW WORLD OF INVENTORY

Page 5: hbx Sales Deck

TARGETING AVAILABLE

Browser

Video, Paid Social, Mobile, Display

OS Day parting/

Time targeting Geo targeting Frequency

targeting

Site/App/

Channel Language 1st Party

Data/Cookie Context/

Vertical Connections

type

Age Gender

Page 6: hbx Sales Deck

Mobile

Latitude & Longitude

(v limited in Africa)

Device type Carrier

TARGETING AVAILABLE

Page 7: hbx Sales Deck

Creative Example

300 x 250

Page 8: hbx Sales Deck
Page 9: hbx Sales Deck

TRANSPARENCY

From site lists to audience

delivery, always know

everything there is to know

about your video ad

campaigns

PERFORMANCE

Open-book optimisation

makes us accountable to

delivering only the

inventory that impact your

brand goals

TRUST

Media Solutions built on

real and visible technology

platform – discard the

black box ad networks

Page 10: hbx Sales Deck

Ad networks

Buy in bulk in advance Inventory

Can’t show site-level

delivery or performance Transparency

Optimisation

Within the confines of

what they own and must

sell

THE ACCOUNTABLE VIDEO ADVERTISING SOLUTION

Choose impressions in

real-time

Show site-level delivery

and performance

Sites can be turned on/off

dynamically in real time

Real Time vs Legacy Ad

Network approach

Page 11: hbx Sales Deck

DISPLAY MARKETPLACE

SOCIAL VIDEO MARKETPLACE

MOBILE MARKETPLACE

THE ACCOUNTABLE VIDEO ADVERTISING SOLUTION

PRE-ROLL MARKETPLACE

Premium Inventory across every screen

Page 12: hbx Sales Deck

15s/30s Pre-Roll

South Africa: 800 000 impressions per day

Nigeria: 100 000 impressions per day

Kenya: 30 000 impressions per day

Click to/Rollover to/Auto:Play

South Africa: 5 million impressions per day

Nigeria: 500 000 impressions per day

Kenya: 180 000 impressions per day

See how much inventory is actually available

Transparency into where ads really ran & video

player sizes

PREMIUM MADE CREDIBLE

Page 13: hbx Sales Deck

Always know your Brand Equity is safe

PREVENT YOUR ADS FROM RUNNING ALONGSIDE OBJECTIONABLE CONTENT WITH

MULTIPLE LAYERS OF PROTECTION

Sites are manually

screened and

categorised according

to quality

SITE

LEVEL SAFETY

1

Page-level scanning

prevents ads running

alongside

objectionable content

SITE

LEVEL SAFETY

2

Detects small, in-

banner players and

prevents fake pre-roll

from running

SITE

LEVEL SAFETY

3

Page 14: hbx Sales Deck

VIEWS COMPLETED

VIEWS CLICKS ENGAGEMENT GUARANTEED

AUDIENCE

Always know your Brand Equity is safe

MOBILE

DISPLAY

SOCIAL GAMES

PRE-ROLL

Page 15: hbx Sales Deck

The ‘Fast 4’ Facts

REAL TECHNOLOGY Highly sophisticated video advertising software built for branding

1

FULL CONTROL Every campaign parameter, optimisation tactic, metric and rand spent is in your control

2

TRUE TRANSPARENCY You know everything about your campaign at all times. Period.

3

MULTI-SCREEN VIDEO Desktop, Mobile, Tablet and Connect TV Inventory for Cross-Screen Engagement

4

Page 16: hbx Sales Deck

For more info on rates contact:

HAJIRAH DAWRAY

+27 72 662 9300 +27 21 001 2400

[email protected]