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The Social Syndicator. ©2010 NewsUSA ® . All rights reserved. The Social Syndicator.

NewsUSA Sales Deck

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Page 1: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

The Social Syndicator.

Page 2: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

George Washington University & Cision – Social Media & Online Usage Study: 2009 George Washington University & Cision – Social Media & Online Usage Study: 2009

57%

60%

64%

Microblogging Sites Social Networking Sites Blogs

Use of Social Media Tools by Journalists

Page 3: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

3 Out of 4 Americans Use Social Media

Forrester, The Growth of Social Technology Adoption 2008

Page 4: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

One medium of communication has never totally replaced another, instead it matures, multiplies and interconnects.

Page 5: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

NewsUSA Extends Your Story Reach Into Social Channels via Social Syndication

Audience:

Print

Online

Social

JournalistsBloggers

JournalistsBloggers

Social InfluencersIncreasing # of End Users

Journalists

NewsUSA OverviewNewsUSA Overview

Page 6: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

For Socially Syndicated stories, NewsUSA Guarantees: • 30M in Reach • $25,000 in Ad Equivalency Value

Expand Reach, Seek ValueExpand Reach, Seek Value

1,519 51,791

4,217,905

308,587

1,202,851

38,053,741

1,728 16,197,146

Vitality

Vitality

Copyright-f

ree

Content

Copyright-f

ree

Content Seek

WellnessSeek

Wellness

Propellor

Propellor

Delicious

Delicious

Everyday

HealthEveryday

HealthDiggDigg

Other

Other

Page 7: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Article: Walk Your Way to Better Health

For Socially Syndicated stories, NewsUSA Guarantees: • 30M in Reach • $25,000 in Ad Equivalency Value

Free Your ContentFree Your Content

Page 8: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Social Media Distribution And Promotion

Vertical-Specific Placement

Free Your ContentFree Your Content

Page 9: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Free Your ContentFree Your Content

Page 10: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Social Syndication – Added BenefitsSocial Syndication – Added Benefits

In addition, each NewsUSA story provides:

• SEO – improve your organic search rankings

• Brand awareness – customers seeing your brand in digital channels

• Referral traffic – drive visitors to your website

• Distribution – to influential media who may reference your brand

Page 11: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Sample ReportSample Report

Page 12: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

NewsUSA clientsNewsUSA clients

Page 13: NewsUSA Sales Deck

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

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