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Annexure-V- Cover P age f or Academi c Tasks

Course Code: MKT612 Course Title: Marketing To Business

Course Instructor: Rajesh Poonia

Academic Task No.: 1 Academic Task Title: Case Presentation

Date of Allotment: 24/08/13 Date of submission:

Students Roll no: Students Reg. no:

Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as

specified at the time of assigning the task by the instructor)

Learning Outcomes: (Student to write briefly about learnings obtained from the academic tasks)

Decl arati on:

I declare that this Assignment is my individual work. I have not copied it from any other students work or from

any other source except where due acknowledgement is made explicitly in the text, nor has any part been written

for me by any other person.

Students Signature:

Evaluators comments (For Instructors use only)

General Observations Suggestions for Improvement Best part of assignment

Evaluators Signature and Date:

Marks Obtained: Max. Marks:

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Format for allocating Academic task

LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 1

School of Business Faculty of Business and Applied Arts

Name of the faculty member Rajesh Poonia

Course Code:MKT615

Course Title: Integrated Marketing Communication

Class: MBA Term: 3 Section: Q1E69 Batch: 2013-14

Max. Marks: 55 Date of Allotment: 24/08/13 Date of Submission:

S.

No

Roll No Objectives of

Academic

Activity

Topic Details Evaluation

Parameters

Expected

outcomes

1 All the

students

whoopted for

the

subject

To impart the

decision taking

skills instudents for

making an IMC

plan for the

given brand

Explained under description in

the attached file

, Explained

under

evaluation inthe attached

file

Students will

be able to learn

the concepts ofIMC by

practically

designing the

IMC plan for

the iven brand

E va l ua t i on C r i t er ia

30 Marks (Write up-5 Marks,Presentations-10Marks, Analysis-10Marks,Question handling-5 Marks)

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Kiki`z parantha

Super store

After verifying the bills of expenditurethe money will be reimbursed.

Post MTEPhase

While executing IMC plan studentshave to set coupon redemption targetfor the given brand. For setting thecoupon redemption see the Exhibit 1

Brand Salesassumed @2000booklets (No.

ofcoupons)

Basicredemptionrate/No.ofcoupons

No. ofcoupons inonebooklet

Redemptiontarget(Maximum: 10marks)

RedemptionAchieved (Till15th Nov)(Maximum 10Marks)

Presentatioreport writinmarks)

Feedback fr

vendor: 5 m

Rai`sRestaurant

20000 20%=4000Coupon

10 BasicRedemption+20% of totalcoupon= 2marks

BasicRedemption+

40% of totalcoupon = 4marks

BasicRedemption+60% of totalcoupon = 7marks

BasicRedemption+20% of totalcoupon= 2marks

BasicRedemption+


BasicRedemption+60% of totalcoupon = 7

Presentatiomarks

Report Writ

5 marks

(In report w

Students wi

maintain thredeemed cwith date ofredemption

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marks


marks

Hardy`s

10000 20%=2000


BasicRedemption+



BasicRedemption+



BasicRedemption+



BasicRedemption+


Campus Caf

20000 30%=6000


Basic

Redemption+40% of totalcoupon = 4marks

BasicRedemption+60% of total


Basic



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coupon = 7marks


coupon = 10marks

coupon = 7marks


coupon = 10marks

FaredealDepartmentstore

12000 30%=3600


Basic



Basic



Basic



Basic


FaredealHealthcare

8000 10%=800



BasicRedemption+



BasicRedemption+

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BasicRedemption+



BasicRedemption+


Hindustantimes

8000 10%=800









Sapss 20000 20%=4000

10 BasicRedemption+20% of totalcoupon= 2

marksBasicRedemption+40% of totalcoupon = 4marks

Basic

BasicRedemption+20% of totalcoupon= 2

marksBasicRedemption+40% of totalcoupon = 4marks

Basic

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Basic



Basic


Schdevaluggage

20000 10%=2000









Food-o-holic

20000 30%=6000

10 BasicRedemption+20% of total

coupon= 2marks



coupon= 2marks


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Keekz 20000 50%=10000

10 BasicRedemption+10% of totalcoupon= 2

marks


BasicRedemption+ 35% of total coupon= 7 marks


BasicRedemption+10% of totalcoupon= 2

marks


BasicRedemption+35 % of totalcoupon = 7

marks


Superstore

20000 40%=8000

10 BasicRedemption+

20% of totalcoupon= 2marks


BasicRedemption+

20% of totalcoupon= 2marks


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BasicRedemption+ 45% of total coupon= 7 marks

Basic


marks

BasicRedemption+45 % of totalcoupon = 7

marks


Overall Evaluation criteria:

Screening Presentation: 5 marks, IMC Plan for allotted brand: 10 Marks, Execution ofIMC plan: 10 marks, Coupon redemption target: 10 marks, Achievement of target:10 marks, Report writing and final presentation: 10 marks, Feedback from thevendor: 5 marks

Documents

17434 Homework IMC