114 th Invitation to Advertise and Sponsor · Invitation to Advertise and Sponsor 114 th Annual Session April 25-29, 2014 I Exhibit Dates April 26-29 I New Orleans, Louisiana

Invitation to Advertise

and Sponsor

114th Annual Session

April 25-29, 2014 I Exhibit Dates April 26-29 I New Orleans, Louisiana

2014 Annual SessionPlanning Committee

Dr. Gayle GlennPresident

Dr. B. Melvin DeSotoGeneral Chair

Dr. David SarverDoctors’ Program Co-Chair

Dr. Peter SinclairDoctors’ Program Co-Chair

Dr. J. Dean JensenOrthodontic Staff Program Co-Chair

Dr. Sarah PollanOrthodontic Staff Program Co-Chair

Dr. J. Mark FeltonFeatured Speaker Series Chair

Dr. Carol Ann StuckeyLocal Arrangements Chair

American Association of Orthodontists

114th Annual Session | April 25-29, 2014

Contents

Invitation to Advertise and Sponsor

1

Annual Session 2Attendance Figures Chart

Eligibility for Advertisers and Sponsors 2

Annual Session Printed Advertising 3Exhibit Guide

Conference Bag Insert

Annual Session Sponsorship Packages 4Gold Bracket

Silver Bracket

Bronze Bracket

Individual Branding Sponsorships 5-9Conference Bags

Lanyards

International Reception

Lined Notepad with Pen

Fun Run and Walk

Shuttle Bus Banners

Conference Bag Insert

Seated Massage Therapy

Excellence in Orthodontics Lunch

New & Younger Member Reception

Featured Speaker Series Lectures

Cyber Café

Opening Ceremonies

Practice Transition Reception

Registration Confirmation

Annual Session Mobile App

On-Site Pocket Guide

New Orthodontists/Residents’ Lunch

Residents’ Reception

Camp AAO (Children’s Program)

Society of Orthodontic Educators Reception

Monday Night Gala

Charging Stations

NOMCC 2 Banners ESC A

NOMCC Banner PH1-BR1

NOMCC Banner 22


NOMCC Banner 25

NOMCC 2 Banners ESC B2

NOMCC 2 Banners ESC D


NOMCC 2 Banners ESC E


NOMCC Banner PH2-WS3

Advertising/Sponsorship Contract 10

Advertising Policy 11

AAO Guidelines for Acceptance 11-13of Advertising

Advertising/Sponsorship Contract Terms 14

Hotel Reservation Policy 14Exhibitor Hotel Services

Hotel Reservation Policy

Shuttle Bus Information

Future AAO Annual Sessions and Educational Offerings

Annual SessionAttendance Figures Chart

Eligibility for Advertisers and Sponsors


114th Annual Session | April 25-29, 2014 2

2003 - Honolulu, HI 2679 675 358 446 4158 5277 7759 17194

2004 - Orlando, FL 3485 1116 136 662 5399 4912 8995 19306

2005 - San Francisco, CA 3853 1184 414 719 6170 4071 6824 17065

2006 - Las Vegas, NV 3584 1137 638 652 6011 5177 9337 20525

2007 - Seattle, WA 3030 1066 157 750 5003 3259 6378 14640

2008 - Denver, CO 3202 690 388 630 4910 2597 4823 12330

2009 - Boston, MA 3804 1153 218 1298 6473 2916 6007 15396

2010 - Washington, D.C. 3485 1134 472 751 5842 2892 6623 15357

2011 - Chicago, IL 2711 1234 1048 1229 6222 3728 6635 16585

2012 - Honolulu, HI 2888 882 147 769 4686 3035 5710 13431

2013 - Philadelphia, PA 2638 653 1173 1164 5628 2596 5979 14203

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Only 2014 AAO Annual Session exhibitors are eligible to take partin Annual Session advertising and sponsorship opportunities.

Once a sponsorship is committed to by an exhibiting companythen it is no longer available for that year’s Annual Session.

Sponsorship opportunities are subject to availability and are

determined by previous years contracted committments first,then on a first-come, first-served contract basis.

Advertising space is subject to availability and ads provided aspart of sponsorship packages is guaranteed and other adplacement is given on a first-come, first-served contract basis.

Annual Session Printed AdvertisingInvitation to Advertise and Sponsor

3

Advertising Sales ContactTo reserve your ad space complete the advertising contract on page 11 and e-mail it to Jim Secretario at Elsevier.

360 Park Avenue South • New York, NY 10010

Tel 212-633-3976 • Cell 917-678-0541 • Fax [email protected]

Circulation and AudienceThe Exhibit Guide will be distributed to all attendees of the Annual Session. The Exhibit Guide will contain a complete exhibitor listing for the the 2014 Annual Session and includesan Exhibit Hall floorplan.

Advertising RatesExhibit Guide ad rate (printed)

Inside Front CoverFull page, 4-color $4,530

Inside Back CoverFull page, 4-color $4,530

Outside Back CoverFull page, 4-color $5,130

Inside Pages (placement is random)Full page, 4-color $2,9601⁄2 page, 4-color $2,020

Exhibit Guide Ad DeadlinesSpace Reservation Deadline 1.22.14Low-Res PDF Due for Approval 1.22.14High-Res PDF Ad Deadline 1.29.14

Exhibit Guide AdvertisementSpecifications

without bleeds with bleeds

Full Page 7.75” x 10.25”* 8.625 x 11.125

1⁄2 Page Horizontal 6.875” x 4.125” NA

1⁄2 Page Vertical 3.25” x 9” NA

Actual page trim size is 8.375 x 10.875.

Submission of Digital Files• Please submit digital files only.

• Files, support files and pictures must be high resolution(300 dpi at 100% scale).

• High-resolution, printer-quality PDFs are encouraged.

• If file is not a PDF, include all printer and screen fonts andall supporting graphics.

• Acceptable program files: Acrobat, QuarkXPress, Illustrator,Photoshop, and Adobe InDesign.

• Do not use Microsoft Word or PowerPoint to create adver-tisements. These file types will not be accepted.

NOTE: All advertisers in the Exhibit Guide are required to place the following designator somewhere in their ads—“Paid Advertising.”

Closings• At time of space reservation deadline, submit ad copy for

approval.

• Please review the advertising policy on page 10.

• No cancellations will be accepted after the space reserva-tion deadline.

• Deadline dates are subject to change.

Advertising Detail • Insert your company flyer in the official conference bag,

which will be distributed to all registered doctors and staff

Flier Insert: $2,000 (limited number of inserts accepted)

Insert SpecificationsOne Insert 8.5” x 11” or smaller finished size

Printed Exhibit Guide (also provided as an online pdf)

Conference Bag Insert (advertiser will supply printed material)

Sponsorship Packages



Sponsorship packages will give your company higher visibilityduring the 2014 AAO Annual Session. Complete the sponsorshipcontract on page 11 and fax it to D.J Haman at 314.692.8178or e-mail her at [email protected] to reserve a sponsorshippackage. Contact Ms. Haman at 314-993-1700, ext. 530 formore information.

In addition to the opportunities listed below, each sponsorwill be noted on Annual Session signage, in the printed On-Site Pocket Guide Thank You Ad and also appear in The Bulletin Sponsor Thank You Ad.

Some of the listed opportunities are limited. If an opportunityis no longer available, an equivalent will be substituted.

Gold Bracket $25,000

• Exhibit space credit ($5,000)

• Annual Session eBulletin banner ads*

1 banner ad in 2 separate email blasts

• Exhibit Guide

2 full-page ads

• Recognition in 2 Bulletin issues

• Recognition on the Annual Session Mobile App

• Member mailing list

• Website listing w/link

• Insert in conference bag

• Opening Ceremonies (30 tickets)

• Company name/logo on electronic lecture signage

Silver Bracket $11,000


• Annual Session eBulletin banner ad*

1 banner ad in email blast

• Exhibit Guide

1 full page ad






Bronze Bracket $9,000


• Exhibit Guide

1 full page ad






* Contact Gail Gardner at [email protected] to learn aboutthe Annual Session eBulletin schedule and readership.

Individual Branding Sponsorships


5

Conference BagsYour company will receive continuous exposure at the AnnualSession. Conference bags will be distributed to all registeredorthodontists and their registered staff.

Sponsorship Details:• Company name/logo imprinted on cloth or canvas bag

• Acknowledgment in the On-Site Pocket Guide

• Signage in the convention center

• Full page ad in the Exhibit Guide

• Website listing with link

• Recognition on the AAO website

• Acknowledgment on the Annual Session Mobile App

Distribution: 12,000Sponsorship fee: Already Commited for 2014

LanyardsSponsorship Details:• Featuring company’s logo and the destination for the

2015 Annual Session


Distribution: all registered attendeesSponsorship fee: Already Commited for 2014

International ReceptionThis sponsorship provides your company with exposure at thepodium during AAO International Reception.

Sponsorship Details:• Company name/logo at event site and on convention

center signage





• 25 International Reception tickets

Sponsorship fee: Already Commited for 2014

Lined Notepad with PenSponsorship Details:• Company name/logo on cover of lined, 3x5 notepad

• Company name/logo on pen

• Packaged in a polybag



Distribution: included in each conference bag (12,000+)Sponsorship fee: $15,000

Fun Run and WalkSponsorship Details:• Company name/logo on back of T-shirt






Shuttle Bus Banners Every attendee utilizing the convention shuttle buses will seeyour company name/logo attached to each side.

Sponsorship Details:• Company name/logo on shuttle buses

• Continuous exposure to all attendees utilizing shuttles toand from their hotels and the convention center







Individual sponsorship opportunities will give your company higher visibility during the 2013 AAO Annual Session. Contact D.J.Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship.




Seated Massage TherapySponsorship kiosk delivers seated massage for attendees suf-fering from convention tension. Imagine the popularity of aseated massage!

Sponsorship Details:• Company name/logo on massage kiosk

• Captive audience — each massage is at least 10 minutes






Sponsorship fee: $20,000

Excellence in OrthodonticsAward Ceremony LuncheonThe luncheon is a prestigious event where the Charley SchultzResident Scholar winners are presented their awards. Theguest speaker at the 2014 luncheon will be Peyton Manning.

Sponsorship Details:• Company name/logo at event site and convention center





• 10 Excellence in Orthodontics Awards Ceremony and Luncheon tickets


New & Younger Member ReceptionThis is a great opportunity to host a reception for the AAO’snew and young members. A company representative will intro-duce this year’s speaker (TBA) as well as host the receptionimmediately following the program. This is an ever increasingprogram due to the growth of the AAO membership.

Sponsorship Details:• Introduction of this year’s program speaker



• Recognition on the AAO website.

• Company name/logo on event signage

• 20 reception tickets




Featured Speaker Series LecturesThis sponsorship provides you with recognition at the podiumduring heavily attended lectures on two days. The FeaturedSpeaker Series lectures are attended by both doctors and staff.

Sponsorship Details:• Your company’s signage at each Featured Speaker Series

lecture and in the convention center

• Introduce each speaker







7


Cyber Café The Cyber Café will allow attendees to retrieve e-mail and toaccess the Internet.

Sponsorship Details:• Complimentary e-mail and Internet access to all doctors

and staff

• Company name/logo on screen saver






Opening CeremoniesThis is a wonderful opportunity to be recognized at the podiumand to introduce the keynote speaker.

Sponsorship Details:• Company name/logo at event site and convention center





• 20 Opening Ceremonies tickets for staff


Practice Transition ReceptionThis sponsorship provides your company with exposure at thepodium during AAO Practice Transition Reception.

Sponsorship Details:• Company name/logo at event site and on convention center

signage






Registration Confimation Sponsorship Details:• Company logo added to online registration page

• Company logo added on the confirmation materials sent toeach registrant prior to Annual Session

• Recognition on AAO website



AAO Mobile AppGet your company name in front of attendees before, during andafter the Annual Session by sponsoring this high-impact tool.This wireless meeting guide includes the entire Annual Sessionlecture schedule, a personal itinerary builder, a list of all the exhibitors, a customizable map of the exhibit floor, and more.

Sponsorship Details:Company will supply name or logo to the AAO. The AAO will beresponsible for placing the logo throughout items listed below:

• Company name/logo will appear on website download pages

• Company name/logo will appear on the Beaming Stations

• Company name/logo will appear on the MSG home screen

• Company name/logo will appear on special splash screenthat appears each and every time the program is opened

• Recognition on AAO website

Distribution: Available for download to PDAs, smart phones,laptops, and Tablet PCs by all Annual Session attendees.Sponsorship fee: Already Commited for 2014

On-Site Pocket Guide Sponsorship Details:• Company logo added to the front cover of the program.

• Printed company ad on the front inside cover

• Up to 3 additional full-page, 4-color ads throughout thebooklet. The typical page range of the Pocket Guide is between 30-42 inside pages. Ad size is 4.5”x9”.


Distribution: 12,000Sponsorship fee: $50,000


New Orthodontists’/Residents’ Luncheon Sponsorship Details:• Company name/logo at event site and on convention

center signage






Residents’ ReceptionThis sponsorship provides your company with exposure at thepodium during AAO Residents’ Reception.


center signage






CampAAO (Children’s Program)Camp AAO Children’s Program is a safe, fun and educationalexperience for children age 6 months to 17 years. While parentsattend the meeting, their children will be enjoying age-appropriateactivities headquartered within the convention center. The pro-gram will also include optional tours for the older participants.

Sponsorship Details:• Acknowledgment in the On-Site Pocket Guide


• Water bottle with company name and logo




Society of Orthodontic Educators’ ReceptionThis is an opportunity to sponsor a reception for a sub-commit-tee of the AAO’s Council on Education. The first meeting willbe held on Friday, April 25 with a reception immediately follow-ing. The estimated attendance for this meeting and receptionis 250 fulltime and part time faculty members.

Sponsorship Details:• Five minutes podium time to address the educators imme-

diately following the conference and prior to the reception.

• Signage at the conference reception identifying your spon-sorship.

• Mailing list of the conference attendees.




Monday Night GalaThis sponsorship provides your company with maximum expo-sure at the podium during one of the AAO’s special eveningsof entertainment.


center signage


• Acknowledgment in the Preview Program and On-SitePocket Guide



• 200 Monday Night Gala tickets for staff





9

Advertising with Banners in the Convention Center Convention Center Banners• Company name/logo on designated convention center signage

Type of Banner Details Advertising Rate

Charging Stations Each station has 4 headers29.625'' w x 21''h $10,000.00

Great Hall Lobby

Escalator ESC A (2 Runners) 71' long x 7.875'' wide $6,000.00

Banner PH1-BR1 10' wide x 8' high $8,000.00

Lobby B1

Banner 22 64' x 15' Horizontal $30,000.00


Lobby B2

Banner 25 65' x 14'-6'' Horizontal $30,000.00

Escalator ESC B2 (2 Runners) 71' long x 11.5'' wide $6,000.00

Lobby D

Escalator ESC D (2 Runners) 71' long x 11.5'' wide $6,000.00


Lobby E

Escalator ESC E (2 Runners) 71' long x 11.5'' wide $6,000.00


Banner PH2-WS3 10' wide x 8' high $8,000.00

Advertising/Sponsorship ContractSend Contract for Print Advertising to Jim Secretario at [email protected] or fax: 212-633-3820.Send Contract for Sponsorship to D.J. Haman at [email protected] or fax: 314.692.8178.

Printed Publication Advertising Please select your advertisement option/s below.

Exhibit Guide ad rateInside Front Cover

Full page, 4-color $4,530

Inside Back Cover Full page, 4-color $4,530

Outside Back Cover Full page, 4-color $5,130

Inside Pages (placement is random) Full page, 4-color $2,960 1⁄2 page, 4-color $2,020NOTE: All advertisers in the Exhibit Guide are required to place thefollowing designator somewhere in their ads—“Paid Advertising.”

Exhibit Guide ad rateOne Conference Bag Insert $2,000

Sponsorship PackagesSome sponsorship packages include electronic and print advertising as listed below.Please select your advertisement option/s below.

Gold Bracket $25,000 • 2 Banner ads – in eBulletin email blasts (1 ad in 2 separate eBulltin blasts) • 2 Full page ads – Exhibit Guide

Silver Bracket $11,000 • 1 Banner ads – in eBulletin email blasts • 1 Full page ad – Exhibit Guide

Bronze Bracket $9,000 • 1 Full page ad – Exhibit Guide

Branding Sponsorships Some sponsorship packages include print advertising as listed below.Please select your advertisement option/s below.

Conference Bags (1 Full page ad – Exhibit Guide) *$80,000

Lanyards *$40,000

International Reception (1 Full page ad – Exhibit Guide) *$25,000

Lined Notepad with Pen $15,000

Fun Run and Walk *$15,000

Shuttle Bus Banners (1 Full page ad – Exhibit Guide) *$35,000

Seated Massage Therapy (1 Full page ad – Exhibit Guide) $20,000

Excellence in Orthodontics Lunch (1 Full page ad – Exhibit Guide) *$50,000

New & Younger Member Reception (1 Full page ad – Exhibit Guide) $25,000

Featured Speaker Series Lectures (1 Full page ad – Exhibit Guide) $25,000

Cyber Café (1 Full page ad – Exhibit Guide) $20,000

Opening Ceremonies (1 Full page ad – Exhibit Guide) *$140,000

Practice Transition Reception (1 Full page ad – Exhibit Guide) $5,000

Registration Confirmation $30,000

Annual Session Mobile App *$40,000

On-Site Pocket Guide $50,000

New Orthodontists/Residents’ Lunch (1 Full page ad – Exhibit Guide) *$5,000

Residents’ Reception (1 Full page ad – Exhibit Guide) *$25,000

Camp AAO (Children’s Program) $7,000

Society of Orthodontic Educators Reception $5,000

Monday Night Gala (1 Full page ad – Exhibit Guide) *$75,000

NOMCC 2 Banners ESC A: $6,000 NOMCC 2 Banners ESC B2:$6,000

NOMCC Banner PH1-BR1: $8,000 NOMCC 2 Banners ESC D: $6,000

NOMCC Banner 22: $30,000 NOMCC Banner PH2-BR1: $8,000

NOMCC Banner PH1-BR4: $8,000 NOMCC 2 Banners ESC E: $6,000

NOMCC Banner 25: $30,000 NOMCC Banner PH2-BR4: $8,000

Charging Stations $10,000 NOMCC Banner PH2-WS3: $8,000

* Sponsorship has already been Committed to for this Annual Session.

I have read and hereby agree to the Advertising/Sponsorship Contract Termslisted on page 14.

Advertiser/Sponsor Representative Signature

AAO Representative Signature

Name

Company

Address

City, State and Zip

Phone Fax

E-mail address10American Association of Orthodontists | 114th Annual Session | April 25-29, 2014


11

Advertising Policy

AAO Guidelines for Acceptance of Advertising

The following information applies to the Annual Session ExhibitGuide sponsorship opportunities and also to Annual Sessionconference bag inserts.

You must be an Annual Session exhibitor to advertise in anyAnnual Session publication or to participate in a sponsorship.Advertised products must conform to the AAO’s official Guide-lines for Acceptance of Advertising. The AAO reserves the right

to reject advertisements that do not conform to these guide-lines. Copy for new advertisements must be submitted for review prior to the materials closing deadline. The advertisingguidelines are listed within this publication. Reading noticesand classified ads are not accepted. Space must be contractedin advance of published closing dates. Payment is due 30 daysfrom the date of invoice. First-time advertisers must prepayuntil credit is established.

The AAO welcomes advertising in its publications as an impor-tant means of keeping the orthodontist informed of new andbetter products and services for the practice of orthodontics.Such advertising must be factual and provide useful productand service information. These standards apply to advertise-ments in The Bulletin, the American Journal of Orthodonticsand Dentofacial Orthopedics (AJO-DO) and all Annual Sessionpublications, advertising on AAO’s websites, and inserts forthe Annual Session conference bags.

The publication of an advertisement is not to be construed as an endorsement or approval by the AAO or any of its sub-sidiaries, councils, committees or agencies of the product or service being offered in the advertisement unless the advertisement specifically includes an authorized statementthat such approval or endorsement has been granted. The factthat an advertisement for a product, service or company hasappeared in an AAO publication will not be referred to in collat-eral advertising.

The AAO reserves the right to accept or reject advertising at itssole discretion for any product or service submitted for publica-tion, regardless of whether it complies with these standards.

General Requirements 1. All advertisements submitted for display in an AAO publi-

cation are subject to review by the AAO or its designees,and except as to the AJO-DO, must contain the followingdesignation: “Paid Advertising*” in a conspicuous sizeand location.

2. All advertisements should be relevant to, and effectiveand useful in, the practice of orthodontics. Products orservices that are of interest to orthodontists or the dentalprofession may be considered for acceptance.

3. Advertisements must not be deceptive or misleading. Allclaims of fact must be fully supported and meaningful interms of performance or any other benefit. The Associa-tion reserves the right to request additional informationas needed.

4. Advertisements will not be accepted if they conflict with orappear to violate AAO policy, the AAO Principles of Ethicsand Code of Professional Conduct or its Bylaws, or if the

AAO Guidelines for Acceptance of Advertising continued

advertisements are deemed offensive in either text or art-work, or contain attacks of a personal, racial or religiousnature. The AAO reserves the right to decline advertisingfor any product involved with a government agency chal-lenge or denial of product marketing.

5. By submitting advertising copy, advertisers certify thatsuch copy and the advertised product(s) are in accordwith applicable government laws and regulations, such asequal opportunity laws and regulations covering new drugapplications and prescription drug advertising. For example,products that require approval by the U.S. Food and DrugAdministration for marketing must receive this approvalbefore being eligible and must include “full disclosure”when required. It is the responsibility of the advertiser toconform to regulations of the FDA and all legal requirementsfor the content of claims made for products. Acceptanceof advertising in AAO publications is not to be construedas a guarantee that the manufacturer has complied withsuch laws and regulations.

6. Complete scientific and technical data, whether publishedor unpublished, concerning product safety, operation and usefulness may, in the sole discretion of the AAO, be required.

7. The advertisement may cite, in footnotes, references fromdental and other scientific literature provided the refer-ence is truthful and is a fair and accurate representationof the body of literature supporting the claim made.

8. The following disclaimer shall be included in a conspicu-ous location in all AAO publications other than the AJO-DO: “*PAID ADVERTISING: Advertising in this publicationrepresents the opinions of the advertiser, and not theAmerican Association of Orthodontists (AAO). The AAOhas not verified, and is not under any duty to verify, any ofthe claims set forth therein. An independent determina-tion as to the accuracy of the claims and statementsshould be made by the reader.”

9. Display advertising and classified advertising with respectto employment, purchase of practice, participation or anyother contractual relationship with any dental care deliverymode or system may be accepted for publication only inthe AJO-DO.

10. Alcoholic beverages and tobacco products are not eligiblefor advertising.

11. Books and electronic media are eligible for advertising,but a sample may be required in advance for review.

12. An AAO publication will accept advertisements from an accredited university or college-affiliated dental educationcourse, either on a graduate level or on a continuing-edu-cation level, or by a national certifying board or specialtysociety recognized by the ADA.

13. The advertiser and the product or service being offeredshould be clearly identified in the advertisement. In thecase of drug advertisements, the full generic name ofeach active ingredient will appear.

14. Advertising that simulates editorial content must beclearly identified as advertising. The word “advertise-ment” must be displayed conspicuously.

15. Guarantees may be used in advertisements provided thestatements that are “guaranteed” are truthful and can besubstantiated. However, no guarantee should be usedwithout disclosing its conditions and limitations. Whenspace or time restrictions preclude such disclosures, theadvertisement must clearly reveal where the full text ofthe guarantee can be examined before purchase.

16. Advertisements must not quote the names, statements orwritings of any individual, public official, governmentagency, testing group or other organization without theirexpress written consent.

17. If evidentiary support for a claim required by these Guide-lines is not available (i.e., as to the AJO-DO), the adver-tiser must choose from among one of the following threeoptions:

a. Maintain the advertiser’s wording, and place an asteriskafter the claim or statement that will refer the reader toat least two published, peer-reviewed research articlesthat will be placed at the bottom of the advertisement.

b. Maintain the advertiser’s wording and, if no peer-reviewed references are available, place an asteriskafter the claim or statement that will refer the reader to the following statement that will be placed at the bottom of the advertisement: *Not yet verified by peer-reviewed research.

c. Change the wording of the advertisement to eliminatethe unfounded claim or statement. (In some cases onlyspecific phrases, adjectives or quantifiers may need tobe deleted, as opposed to entire statements.)

18. When the deliberations between the AAO and an adver-tiser in the AJO-DO warrant, the editor-in-chief of the AJO-DO will make contact with the advertiser.



AAO Guidelines for Acceptance of Advertising continued


13

Criteria for Substantiation of Comparative Claims The following Criteria for Substantiation of Comparative Claimsprovide guidance to advertisers on what constitutes “adequatesubstantiation,” and shall apply to the AJO-DO, and may, at thediscretion of the AAO, apply to all other publications. The ulti-mate test is whether the claim, when viewed in the context ofthe advertisement as a whole, is false or materially mislead-ing. Comparative advertisements may include the use of acompetitor’s name and the description of a comparable prod-uct or service, including price, if the comparison is made in amanner that is not false or misleading.

1. Comparative claims relating to clinical safety or efficacyshould be supported by results from at least one well-designed clinical study that directly compares the products.These studies should have been published in a peer-reviewed journal. Additional studies may be required.

2. Comparative claims that include references to productsand appliances being superior, the first or only in a specificmarket or product category, or claims concerning shortertreatment time, less discomfort, better treatment results,more biological or more stable must be substantiated. Suchclaims should be supported by results from at least twowell-designed clinical studies that directly compare theproducts. These studies should have been published inpeer-reviewed journals. Additional studies may be required.

3. Clinical studies should follow accepted principles of goodstudy design (e.g., independent, blinded if appropriate, ad-equately powered, well-controlled [should normally includea negative control, if ethical, to validate the study], random-ized, prospective, etc.), and study subjects should be repre-sentative of the population for whom the product is intended.

4. Indices used to measure various clinical outcomes (e.g.,gingival indices, plaque indices, radiographic indices, ABOObjective Grading System, etc.) should be reliable and re-producible, and should have been published in a peer-re-viewed journal.

5. All available studies comparing the products or formulationsin question should be submitted on request.

6. If other comparative studies give conflicting results, adver-tising claims will not be accepted unless they reflect theseresults.

7. Results should be both statistically analyzed and shown tobe clinically meaningful.

8. Studies should analyze and compare the change in themeasured parameter for the test product vs. the change inthat parameter for the compared product.

Review ProceduresAll advertisements must be submitted to the Advertising Man-ager. The advertisements will then be reviewed by AAO staff,including the General Counsel and any review committee asmay be established by the AAO. If an advertisement appearsto meet the guidelines, but is questioned by the AAO on thebasis that the advertisement fails to meet these Guidelines,the matter will be presented to any such review committee fordecision. The review committee (and the editor in the case ofthe AJO-DO) will confer and render a decision.

If the advertising review committee is unable to agree on theacceptance of an advertisement, then a decision to accept orreject an advertisement may be deferred to the ExecutiveCommittee of the Board of Trustees of the American Associa-tion of Orthodontists for further review at its next regularlyscheduled meeting. A decision by the advertising review com-mittee is final, or, if referred by the advertising review commit-tee to the Board of Trustees Executive Committee, a decisionby the Board of Trustees Executive Committee is final.

Advertising/Sponsorship Contract TermsI agree to pay the costs set forth above upon receipt of in-voice. First-time advertisers must prepay until credit is estab-lished. I have read the American Association of OrthodontistsGuidelines for Acceptance of Advertising, and represent thatthe advertising to be placed complies with the Guidelines.Cancellation of advertising will not be accepted after spacereservation deadline. Contracts will be short rated to the ac-tual rate earned on the basis of the AAO rates in effect at thetime this Contract took effect.

You are guaranteed this rate for one full year from the date ofthis Contract, provided that advertising rates are subject tochange without notice. (See advertising packet for additionalcontract terms.) You agree to indemnify and hold the AmericanAssociation of Orthodontists harmless from all damages, in-cluding attorneys’ fees, arising from any breach of this Agree-ment by the advertiser.

14

Hotel Reservation PolicyHotel ServicesThe following policy was developed to assist AAO Annual Ses-sion exhibitors in securing appropriate hotel accommodations.

All exhibiting companies at the American Association of Orthodontists’ Annual Session are expected to use the AAO official housing company to secure room reservations for allemployees registered for the Annual Session.

Accommodations for the Annual Session can be securedthrough OnPeak (AAO Hotel Services) after exhibit contract and deposit have been received.

If your company requires a block of 10 or more rooms, please send arrival/departure dates and hotel preference to OnPeak via e-mail to [email protected], Eventmanager, Brittoni Garner, phone (678) 553 7217.

Hotel Reservation PolicyExhibitors are allowed to hold a block of rooms equal to the actual pick up for the previous year plus a maximum increaseof 10%, unless they have increased their amount of exhibitspace.

Shuttle Bus InformationThere will be shuttle buses for the AAO’s 2014 Annual Sessionbetween AAO-designated hotels and the convention center.


114th Annual Session | April 25-29, 2014

Annual Sessions

2014

New Orleans, Louisiana, USA

April 25-29

Ernest N. Morial Convention Center

2015

San Francisco, California, USA

May 15-19

Moscone Center

2016

Orlando, Florida, USA

April 29 - May 3

Orange County Convention Center

2017

San Diego, California, USA

April 21-25

San Diego Convention Center

2018

Washington DC, USA

May 3-8

Walter E. Washington Convention Center

2019

Los Angeles, California, USA

May 3-7

Los Angeles Convention Center

Winter Conferences

2014

Las Vegas, Nevada, USA

February 7-9

Ceasars Palace Las Vegas Hotel & Casino

2015

Miami Beach, Florida, USA

February 6-8

Loews Miami Beach Hotel

2016

Indian Wells (Palm Springs), California, USA

January 22-24

Hyatt Grand Champions Resort, Villas & Spa

Future AAO Annual Sessionsand Educational Offerings

Documents

114 th Invitation to Advertise and Sponsor · Invitation to Advertise and Sponsor 114 th Annual Session April 25-29, 2014 I Exhibit Dates April 26-29 I New Orleans, Louisiana