Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Invitation to Advertise and Sponsor
Invitation to Advertise & Sponsor
116th Annual Session
April 30 - May 3, 2016 I Orlando, Florida
American Association of Orthodontists116th Annual Session | April 30 - May 3, 2016 | Orlando, Florida
2016 Annual Session Planning Committee
Dr. Morris N. PooleAAO President, 2015-2016
Dr. Gregory JorgensenGeneral Chair
Dr. Steven Lindauer Doctors’ Program Co-Chair
Dr. Bhavna ShroffDoctors’ Program Co-Chair
Dr. Donald GardnerOrthodontic Staff Program Co-Chair
Mrs. Cyndi GardnerOrthodontic Staff Program Co-Chair
Mrs. Dixie Lou PooleFeatured Speaker Series Chair
Mrs. Cheryl JorgensenLocal Arrangements Chair
Invitation to Advertise and Sponsor
Contents
1
Annual Session 2 Attendance Figures Chart
Eligibility for Advertisers and Sponsors 2
Annual Session Printed Advertising 3 Exhibit Guide
Conference Bag Insert
Annual Session Sponsorship Packages 4 Gold Bracket
Silver Bracket
Bronze Bracket
Individual Branding Sponsorships 5-9 Conference Bags 5
Lanyards 5
International Reception 5
Lined Notepad with Pen 5
Fun Run and Walk 5
Shuttle Bus Banners 5
Seated Massage Therapy 6
Excellence in Orthodontics Award 6 Ceremony/Luncheon
Featured Speaker Series Lectures 6
Charging Station 6
Opening Ceremonies 7
Practice Transition Reception 7
On-Site Pocket Guide 7
New Orthodontists/Residents’ Luncheon 7
Residents’ Reception 7
Camp AAO (Children’s Program) 7
Society of Orthodontic Educators Reception 8
Monday Night Gala 8
Banners 8
Advertising Policy 9
AAO Guidelines for Acceptance 9-11 of Advertising
Advertising/Sponsorship Contract 12
Advertising/Sponsorship Contract Terms 13
Notes 13
Future AAO Annual Sessions and Educational Offerings
American Association of Orthodontists116th Annual Session | April 30 - May 3, 2016 | Orlando, Florida
2004 - Orlando, FL 3485 1116 136 662 5399 4912 8995 19306
2005 - San Francisco, CA 3853 1184 414 719 6170 4071 6824 17065
2006 - Las Vegas, NV 3584 1137 638 652 6011 5177 9337 20525
2007 - Seattle, WA 3030 1066 157 750 5003 3259 6378 14640
2008 - Denver, CO 3202 690 388 630 4910 2597 4823 12330
2009 - Boston, MA 3804 1153 218 1298 6473 2916 6007 15396
2010 - Washington, D.C. 3485 1134 472 751 5842 2892 6623 15357
2011 - Chicago, IL 2711 1234 1048 1229 6222 3728 6635 16585
2012 - Honolulu, HI 2888 882 147 769 4686 3035 5710 13431
2013 - Philadelphia, PA 2638 653 1173 1164 5628 2596 5979 14203
2014 - New Orleans, LA 3253 989 323 899 5464 2715 5903 14082
2015 - San Francisco, CA 3256 1261 546 1493 6556 3354 6774 16684
Membe
r Doc
tors
Intern
ation
al Mem
ber D
octor
s
Non-m
embe
r Doc
tors
Stude
nt Mem
bers
Total
Doctor
Atten
danc
e
Orthod
ontic
Staff
Spou
se/G
uest/
Exhibi
tor
Total
Atten
danc
e
Annual Session Attendance
Eligibility for Advertisers and Sponsors
2
Only 2016 AAO Annual Session exhibitors are eligible to take part in Annual Session advertising and sponsorship opportunities.
Once a sponsorship is committed to by an exhibiting company then it is no longer available for that year’s Annual Session.
Sponsorship opportunities are subject to availability and are determined by previous years contracted committments first, then on a first-come, first-served contract basis.
Advertising space is subject to availability and ads provided as part of sponsorship packages are guaranteed. Other ad place-ment is contracted on a first-come, first-served basis.
Invitation to Advertise and Sponsor
Total
Atten
danc
e
Annual Session Printed AdvertisingPrinted exhibit Guide (also provided as an online pdf)
3
Advertising Sales ContactTo reserve your ad space complete the advertising contract on page 11 and e-mail it to Leslie Kemmet at [email protected]. Phone 701.425.2558.
If you purchase an ad, please send ad files—proofs and final artwork—to Gail Gardner at the AAO, [email protected].
Circulation and AudienceThe Exhibit Guide will be distributed to all attendees of the Annual Session. The Exhibit Guide will contain a complete exhibitor list-ing for the the 2016 Annual Session and includes an Exhibit Hall floorplan.
Advertising rates Exhibit Guide ad rate (printed)Inside Front Cover Full page, 4-color $4,620
Inside Back Cover Full page, 4-color $4,620
Outside Back Cover Full page, 4-color $5,230
Inside Pages (placement is random) Full page, 4-color $3,020
1⁄2page,4-color $2,060
exhibit Guide Ad deadlinesSpace Reservation Deadline 2.10.16Low-Res PDF Due for Approval 2.10.16High-Res PDF Ad Deadline 2.17.16
exhibit Guide Advertisement Specifications without bleeds with bleeds
Full Page 7.75” x 10.25”* 8.625 x 11.125
1⁄2PageHorizontal 6.875”x4.125” NA
1⁄2PageVertical 3.25”x9” NA
Actual page trim size is 8.375 x 10.875.
Submission of digital Files• Pleasesubmitdigitalfilesonly.
• Files,supportfilesandpicturesmustbehighresolution (300dpiat100%scale).
• High-resolution,printer-qualityPDFsareencouraged.
• IffileisnotaPDF,includeallprinterandscreenfontsandallsupporting graphics.
• Acceptableprogramfiles:Acrobat,QuarkXPress,Illustrator,Photoshop,andAdobeInDesign.
• DonotuseMicrosoftWordorPowerPointtocreateadver-tisements.Thesefiletypeswillnotbeaccepted.
NOTE: All advertisers in the Exhibit Guide are required to place the following designator somewhere in their ads—“Paid Advertising.”
Closings• Attimeofspacereservationdeadline,submitadcopyfor
approval.
• Pleasereviewtheadvertisingpolicyonpage10.
• Nocancellationswillbeacceptedafterthespacereserva-tion deadline.
• Deadlinedatesaresubjecttochange.
Advertising detail • Insertyourcompanyflyerintheofficialconferencebag,which
will be distributed to all registered doctors and staff
Flier Insert: $2,000 (limited number of inserts accepted)
Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if interested in a conference bag insert. Insertfliersmustinclude“PAIDADVERTISING”disclaimer.
insert SpecificationsOneInsert 8.5”x11”orsmallerfinishedsize
ConFerenCe bAG inSert (advertiser will supply printed material)
American Association of Orthodontists116th Annual Session | April 30 - May 3, 2016 | Orlando, Florida
Sponsorship PackagesSponsorship opportunities will give your company higher visibility during the 2016 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad, send ad files—proofs and final artwork—to Gail Gardner at [email protected].
Completethesponsorshipcontractonpage10andfaxittoD.JHamanat314.692.8178ore-mailheratdhaman@aaortho.orgtoreserveasponsorshippackage.ContactMs.Hamanat314-993-1700,ext.530formoreinformation.
In addition to the opportunities listed below, each sponsor will be noted on Annual Session signage, in the printed On-Site Pocket Guide Thank You Ad and also appear in The Bulletin Sponsor Thank You Ad.
Some of the listed opportunities are limited. If an opportunity is nolongeravailable,anequivalentwillbesubstituted.
Gold bracket $25,000
• Exhibitspacecredit($5,000)
• AnnualSessioneBulletinbannerads*
1 banner ad in 2 separate email blasts
• ExhibitGuide
2 full-page ads
• Recognitionin2Bulletinissues
• RecognitionontheAnnualSessionMobileApp
• Membermailinglist
• Websitelistingw/link
• Insertinconferencebag
• OpeningCeremonies(15tickets)toSeaWorld®
• Companyname/logoonelectroniclecturesignage
Silver bracket $11,000 • Exhibitspacecredit($3,000)
• AnnualSessioneBulletinbannerad*
1 banner ad in email blast
• ExhibitGuide
1 full page ad
• Recognitionin2Bulletinissues
• RecognitionontheAnnualSessionMobileApp
• Websitelistingw/link
• OpeningCeremonies(10tickets)toSeaWorld®
• Companyname/logoonelectroniclecturesignage
bronze bracket $9,000 • Exhibitspacecredit($2,000)
• ExhibitGuide
1 full page ad
• Recognitionin2Bulletinissues
• RecognitionontheAnnualSessionMobileApp
• Websitelistingw/link
• OpeningCeremonies(5tickets)toSeaWorld®
• Companyname/logoonelectroniclecturesignage
* Contact Gail Gardner at [email protected] to learn about the Annual Session eBulletin schedule and readership.
Annual Session eBulletin banner ads are available to Gold and Silver sponsors only, as part of the sponsorship packages.
4
Invitation to Advertise and Sponsor
Individual Branding SponsorshipsSponsorship opportunities will give your company higher visibility during the 2015 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad send ad files—proofs and final artwork—to Gail Gardner at [email protected].
Conference bags Your company will receive continuous exposure at the Annual Session. Conference bags will be distributed to all registered orthodontists and their registered staff.
Sponsorship Details:• Companyname/logoimprintedonclothorcanvasbag
• AcknowledgmentintheOn-SitePocketGuide
• Signageintheconventioncenter
• FullpageadintheExhibitGuide
• Websitelistingwithlink
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Distribution: 12,000Sponsorship fee: AlreadyCommitedfor2016
LanyardsSponsorship Details:• Featuringcompany’slogoandthedestinationforthe
2017 Annual Session
• AcknowledgmentontheAnnualSessionMobileApp
Distribution: all registered attendeesSponsorship fee: AlreadyCommitedfor2016
international receptionThis sponsorship provides your company with exposure at the podiumduringAAOInternationalReception.
Sponsorship Details:• Companyname/logoateventsiteandonconventioncenter
signage
• FullpageadintheExhibitGuide
• AcknowledgmentintheOn-SitePocketGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
• 25InternationalReceptiontickets
Sponsorship fee: AlreadyCommitedfor2016
Lined notepad with PenSponsorship Details:• Companyname/logooncoveroflined,3x5notepad
• Companyname/logoonpen
• Packagedinapolybag
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Distribution: included in each conference bag Sponsorship fee: $20,000
Fun run and Walk Sponsorship Details:• Companyname/logoonbackofT-shirt
• AcknowledgmentintheOn-SitePocketGuide
• Signageintheconventioncenter
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee: AlreadyCommitedfor2016
Shuttle bus banners Everyattendeeutilizingtheconventionshuttlebuseswillseeyourcompanyname/logoattachedtothesideoftheshuttlebus.
Sponsorship Details:• Companyname/logoonshuttlebuses
• Continuousexposuretoallattendeesutilizingshuttlestoand from their hotels and the convention center
• AcknowledgmentintheOn-SitePocketGuide
• Signageintheconventioncenter
• FullpageadintheExhibitGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee: $35,000
5
American Association of Orthodontists116th Annual Session | April 30 - May 3, 2016 | Orlando, Florida
Individual Branding SponsorshipsSponsorship opportunities will give your company higher visibility during the 2015 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad send ad files—proofs and final artwork—to Gail Gardner at [email protected].
Seated Massage therapySponsorship kiosk delivers seated massage for attendees suffer-ing from convention tension. Imagine the popularity of a seated massage!
Sponsorship Details:• Companyname/logoonmassagekiosk
• Captiveaudience—eachmassageisatleast10minutes
• AcknowledgmentintheOn-SitePocketGuide
• Signageintheconventioncenter
• FullpageadintheExhibitGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee: $20,000
excellence in orthodontics Award Ceremony LuncheonTheluncheonisaprestigiouseventwheretheCharleySchultzResidentScholarwinnersarepresentedtheirawards.The keynotespeakeratthe2016luncheonwillbeMittRomney.
SponsorshipDetails:
• Companyname/logoateventsiteandconventioncenter
• FullpageadintheExhibitGuide
• AcknowledgmentintheOn-SitePocketGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
• 10ExcellenceinOrthodonticsAwardsCeremonyand Luncheon tickets
Sponsorship fee: AlreadyCommitedfor2016
Featured Speaker Series LecturesThis sponsorship provides you with recognition at the podium during heavily attended lectures on two days. The Featured Speaker Series lectures are attended by both doctors and staff.
Sponsorship Details:• Yourcompany’ssignageateachFeaturedSpeakerSeries
lecture and in the convention center
• Introduceeachspeaker
• FullpageadintheExhibitGuide
• AcknowledgmentintheOn-SitePocketGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee:$25,000
Charging Station The charging station provides free and accessible charging ports for attendees’ mobile devices.
Sponsorship Details:• Complimentarychargingformobiledevicesforattendees
• Companynameandlogoonchargingstation
• AcknowledgmentintheOn-SitePocketGuide
• FullpageadintheExhibitGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee:$20,000
6
Invitation to Advertise and Sponsor
Individual Branding SponsorshipsSponsorship opportunities will give your company higher visibility during the 2016 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad send ad files—proofs and final artwork—to Gail Gardner at [email protected].
opening Ceremonies ThisisawonderfulopportunitytoberecognizedatthepodiumandtointroducethemainfeaturetakingplaceatSeaWorld®. Opening Ceremonies for 2016 will feature two Shamu shows.
Sponsorship Details:• Companyname/logoateventsiteandconventioncenter
• AcknowledgmentintheOn-SitePocketGuide
• FullpageadintheExhibitGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
• 10OpeningCeremoniesticketsforstaff
Sponsorship fee: AlreadyCommitedfor2016
Practice transition receptionThis sponsorship provides your company with exposure at the podiumduringAAOPracticeTransitionReception.
Sponsorship Details:• Companyname/logoateventsiteandonconventioncenter
signage
• FullpageadintheExhibitGuide
• AcknowledgmentintheOn-SitePocketGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee: $5,000
on-Site Pocket Guide Sponsorship Details:• Companylogoaddedtothefrontcoveroftheprogram.
• Printedcompanyadonthefrontinsidecover
• Upto3additionalfull-page,4-coloradsthroughoutthe booklet. The typical page range of the Pocket Guide is between30-42insidepages.Adsizeis4.5”x9”.
• AcknowledgmentontheAnnualSessionMobileApp
Distribution: 12,000Sponsorship fee: $50,000
new orthodontists’/residents’ Luncheon Sponsorship Details:• Companyname/logoateventsiteandonconventioncenter
signage
• FullpageadintheExhibitGuide
• AcknowledgmentintheOn-SitePocketGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee: $5,000
residents’ receptionThissponsorshipprovidesyourcompanytosocializewithresi-dents during this reception.
SponsorshipDetails:
• Companyname/logoateventsiteandonconventioncentersignage
• FullpageadintheExhibitGuide
• AcknowledgmentintheOn-SitePocketGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee: AlreadyCommitedfor2016
Camp AAo (Children’s Program)Camp AAO Children’s Program is a safe, fun and educational experienceforchildrenage6monthsto17years.While parents attend the meeting, their children will be enjoying age-appropriateactivitiesheadquarteredwithintheconventioncenter. The program will also include optional tours for the older participants.
Sponsorship Details:• AcknowledgmentintheOn-SitePocketGuide
• Signageintheconventioncenter
• Waterbottlewithcompanynameandlogo
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee:$7,000
7
American Association of Orthodontists116th Annual Session | April 30 - May 3, 2016 | Orlando, Florida
Advertising with Banners and Decals in the Convention Center Convention Center banners •Companyname/logoondesignatedconventioncentersignage
Banner requests may be directed to DJ Haman at 1.800.424.2841 or [email protected].
Individual Branding SponsorshipsSponsorship opportunities will give your company higher visibility during the 2016 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad send ad files—proofs and final artwork—to Gail Gardner at [email protected].
Society of orthodontic educators’ receptionThis is an opportunity to sponsor a reception for a sub-commit-tee of the AAO’s Council on Education. The meeting will be held onFriday,April29asafulldayprogramwithareceptionimme-diately following. The estimated attendance for this meeting and reception is 250 fulltime and part time faculty members.
Sponsorship Details:• Fiveminutespodiumtimetoaddresstheeducatorsimmedi-
ately following the conference and prior to the reception.
• Signageattheconferencereceptionidentifyingyour sponsorship.
• Mailinglistoftheconferenceattendees.
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
Sponsorship fee: $10,000
Monday night GalaThis sponsorship provides your company with maximum expo-sure at the podium during one of the AAO’s special evenings of entertainmentwhichwillbeheldatUniversalStudiosin2016,whichwillincludeaccesstoHOgsmeadeandDiagonAlley.
Sponsorship Details:• Companyname/logoateventsiteandonconventioncenter
signage
• FullpageadintheExhibitGuide
• AcknowledgmentinthePreviewProgramandOn-SitePocketGuide
• RecognitionontheAAOwebsite
• AcknowledgmentontheAnnualSessionMobileApp
• 200MondayNightGalaticketsforstaff
Sponsorship fee: AlreadyCommitedfor2016
8
Invitation to Advertise and Sponsor
Advertising with Banners and Decals in the Convention Center
Advertising Policy
AAO Guidelines for Acceptance of Advertising
The following information applies to the Annual Session Exhibit Guide sponsorship opportunities and also to Annual Session conference bag inserts.
You must be an Annual Session exhibitor to advertise in any Annual Session publication or to participate in a sponsorship. Advertised products must conform to the AAO’s official Guide-lines for Acceptance of Advertising. The AAO reserves the right to
reject advertisements that do not conform to these guidelines. Copy for new advertisements must be submitted for review prior to the materials closing deadline. The advertising guidelines arelistedwithinthispublication.Readingnoticesandclassifiedads are not accepted. Space must be contracted in advance of publishedclosingdates.Paymentisdue30daysfromthedateof invoice. First-time advertisers must prepay until credit is es-tablished.
The AAO welcomes advertising in its publications as an impor-tant means of keeping the orthodontist informed of new and better products and services for the practice of orthodontics. Such advertising must be factual and provide useful product and service information. These standards apply to advertisements in TheBulletin,theAmericanJournalofOrthodonticsandDentofa-cialOrthopedics(AJO-DO)andallAnnualSessionpublications,advertising on AAO’s websites, and inserts for the Annual Ses-sion conference bags.
The publication of an advertisement is not to be construed as an endorsement or approval by the AAO or any of its subsidiaries, councils, committees or agencies of the product or service being offered in the advertisement unless the advertisement specifi-callyincludesanauthorizedstatementthatsuchapprovalorendorsement has been granted. The fact that an advertisement for a product, service or company has appeared in an AAO publi-cation will not be referred to in collateral advertising.
The AAO reserves the right to accept or reject advertising at its sole discretion for any product or service submitted for publica-tion, regardless of whether it complies with these standards.
General requirements 1. All advertisements submitted for display in an AAO publica-
tion are subject to review by the AAO or its designees, and exceptastotheAJO-DO,mustcontainthefollowingdesigna-tion:“PaidAdvertising*”inaconspicuoussizeandlocation.
2. All advertisements should be relevant to, and effective and useful in, the practice of orthodontics. Products or services that are of interest to orthodontists or the dental profession may be considered for acceptance.
3. Advertisementsmustnotbedeceptiveormisleading.Allclaims of fact must be fully supported and meaningful in termsofperformanceoranyotherbenefit.TheAssociation reservestherighttorequestadditionalinformationasneeded.
4. Advertisementswillnotbeacceptediftheyconflictwithorappear to violate AAO policy, the AAO Principles of Ethics and CodeofProfessionalConductoritsBylaws,oriftheadver-tisements are deemed offensive in either text or artwork, or contain attacks of a personal, racial or religious nature. The AAO reserves the right to decline advertising for any product involved with a government agency challenge or denial of product marketing.
9
American Association of Orthodontists116th Annual Session | April 30 - May 3, 2016 | Orlando, Florida
AAO Guidelines for Acceptance of Advertising continued
5. Bysubmittingadvertisingcopy,advertiserscertifythatsuchcopyandtheadvertisedproduct(s)areinaccordwithap-plicablegovernmentlawsandregulations,suchasequalopportunity laws and regulations covering new drug ap-plications and prescription drug advertising. For example, productsthatrequireapprovalbytheU.S.FoodandDrugAdministration for marketing must receive this approval be-fore being eligible and must include “full disclosure” when required.ItistheresponsibilityoftheadvertisertoconformtoregulationsoftheFDAandalllegalrequirementsforthecontent of claims made for products. Acceptance of advertis-ing in AAO publications is not to be construed as a guarantee that the manufacturer has complied with such laws and regulations.
6. Completescientificandtechnicaldata,whetherpublishedorunpublished, concerning product safety, operation and use-fulnessmay,inthesolediscretionoftheAAO,berequired.
7. The advertisement may cite, in footnotes, references from dentalandotherscientificliteratureprovidedthereferenceis truthful and is a fair and accurate representation of the body of literature supporting the claim made.
8. The following disclaimer shall be included in a conspicu-ouslocationinallAAOpublicationsotherthantheAJO-DO:“*PAIDADVERTISING:Advertisinginthispublicationrepre-sents the opinions of the advertiser, and not the American AssociationofOrthodontists(AAO).TheAAOhasnotverified,and is not under any duty to verify, any of the claims set forth therein. An independent determination as to the ac-curacy of the claims and statements should be made by the reader.”
9. Displayadvertisingandclassifiedadvertisingwithrespecttoemployment, purchase of practice, participation or any other contractual relationship with any dental care delivery mode orsystemmaybeacceptedforpublicationonlyintheAJO-DO.
10. Alcoholic beverages and tobacco products are not eligible for advertising.
11.Booksandelectronicmediaareeligibleforadvertising,butasamplemayberequiredinadvanceforreview.
12. An AAO publication will accept advertisements from an accrediteduniversityorcollege-affiliateddentaleduca-tion course, either on a graduate level or on a continuing-education level, or by a national certifying board or specialty societyrecognizedbytheADA.
13.Theadvertiserandtheproductorservicebeingofferedshouldbeclearlyidentifiedintheadvertisement.Inthecaseof drug advertisements, the full generic name of each active ingredient will appear.
14. Advertising that simulates editorial content must be clearly identifiedasadvertising.Theword“advertisement”mustbedisplayed conspicuously.
15. Guarantees may be used in advertisements provided the statements that are “guaranteed” are truthful and can be substantiated. However, no guarantee should be used with-outdisclosingitsconditionsandlimitations.Whenspaceortime restrictions preclude such disclosures, the advertise-ment must clearly reveal where the full text of the guarantee can be examined before purchase.
16.Advertisementsmustnotquotethenames,statementsorwritingsofanyindividual,publicofficial,governmentagency,testinggrouporotherorganizationwithouttheirexpresswrit-ten consent.
17.IfevidentiarysupportforaclaimrequiredbytheseGuide-linesisnotavailable(i.e.,astotheAJO-DO),theadvertisermustchoosefromamongoneofthefollowingthreeoptions:
a. Maintaintheadvertiser’swording,andplaceanasteriskafter the claim or statement that will refer the reader to at least two published, peer-reviewed research articles that will be placed at the bottom of the advertisement.
b. Maintaintheadvertiser’swordingand,ifnopeer-re-viewed references are available, place an asterisk after the claim or statement that will refer the reader to the following statement that will be placed at the bottom of theadvertisement:*Notyetverifiedbypeer-reviewedresearch.
c. Change the wording of the advertisement to eliminate the unfounded claim or statement. (In some cases only specificphrases,adjectivesorquantifiersmayneedtobedeleted,asopposedtoentirestatements.)
18.WhenthedeliberationsbetweentheAAOandanadvertiserintheAJO-DOwarrant,theeditor-in-chiefoftheAJO-DOwillmake contact with the advertiser.
10
Invitation to Advertise and Sponsor
AAO Guidelines for Acceptance of Advertising continued
Criteria for Substantiation of Comparative Claims The following Criteria for Substantiation of Comparative Claims provideguidancetoadvertisersonwhatconstitutes“adequatesubstantiation,”andshallapplytotheAJO-DO,andmay,atthediscretion of the AAO, apply to all other publications. The ulti-mate test is whether the claim, when viewed in the context of the advertisement as a whole, is false or materially misleading. Comparative advertisements may include the use of a competi-tor’s name and the description of a comparable product or ser-vice, including price, if the comparison is made in a manner that is not false or misleading.
1. Comparativeclaimsrelatingtoclinicalsafetyorefficacyshould be supported by results from at least one well-designed clinical study that directly compares the products. These studies should have been published in a peer-re-viewedjournal.Additionalstudiesmayberequired.
2. Comparative claims that include references to products andappliancesbeingsuperior,thefirstoronlyinaspecificmarket or product category, or claims concerning shorter treatment time, less discomfort, better treatment results, more biological or more stable must be substantiated. Such claims should be supported by results from at least two well-designed clinical studies that directly compare the products. These studies should have been published in peer-reviewed journals.Additionalstudiesmayberequired.
3. Clinicalstudiesshouldfollowacceptedprinciplesofgoodstudy design (e.g., independent, blinded if appropriate, adequatelypowered,well-controlled[shouldnormallyin-clude a negative control, if ethical, to validate the study], randomized,prospective,etc.),andstudysubjectsshouldbe representative of the population for whom the product is intended.
4. Indices used to measure various clinical outcomes (e.g., gingivalindices,plaqueindices,radiographicindices,ABOObjectiveGradingSystem,etc.)shouldbereliableandrepro-ducible, and should have been published in a peer-reviewed journal.
5. All available studies comparing the products or formulations inquestionshouldbesubmittedonrequest.
6. Ifothercomparativestudiesgiveconflictingresults,adver-tisingclaimswillnotbeacceptedunlesstheyreflecttheseresults.
7. Resultsshouldbebothstatisticallyanalyzedandshowntobe clinically meaningful.
8. Studiesshouldanalyzeandcomparethechangeinthemea-sured parameter for the test product vs. the change in that parameter for the compared product.
review ProceduresAlladvertisementsmustbesubmittedtotheAdvertisingMan-ager. The advertisements will then be reviewed by AAO staff, including the General Counsel and any review committee as may be established by the AAO. If an advertisement appears to meet theguidelines,butisquestionedbytheAAOonthebasisthatthe advertisement fails to meet these Guidelines, the matter will be presented to any such review committee for decision. The reviewcommittee(andtheeditorinthecaseoftheAJO-DO)willconfer and render a decision.
If the advertising review committee is unable to agree on the acceptance of an advertisement, then a decision to accept or reject an advertisement may be deferred to the Executive Com-mitteeoftheBoardofTrusteesoftheAmericanAssociationofOrthodontists for further review at its next regularly scheduled meeting. A decision by the advertising review committee is final, or,ifreferredbytheadvertisingreviewcommitteetotheBoardofTrusteesExecutiveCommittee,adecisionbytheBoardofTrustees Executive Committee is final.
11
American Association of Orthodontists116th Annual Session | April 30 - May 3, 2016 | Orlando, Florida12
Advertising/Sponsorship ContractSend Contract for Print Advertising to Jim Secretario at [email protected] or fax: 212-633-3820. Send Contract for Sponsorship to D.J. Haman at [email protected] or fax: 314.692.8178. Send ad files—proofs and final artwork—to Gail Gardner at [email protected].
Printed Publication Advertising Please select your advertisement option/s below.
Exhibit Guide ad rate
Inside Front Cover* Full page, 4-color $4,620 Inside Back Cover Full page, 4-color $4,620
Outside Back Cover* Full page, 4-color $5,230 Inside Pages (random placement) Full page, 4-color $3,020 Inside Pages (random placement) 1⁄2 page, 4-color $2,060
*Sponsorship has already been Committed to for this Annual Session.
NOTE: All advertisers in the Exhibit Guide are required to place the following designator somewhere in their ads “Paid Advertising.”
Conference bag insert rate
One Conference Bag Insert per bag (limited insert spots). . . . . . $2,000
Sponsorship PackagesSome sponsorship packages include electronic and print advertising as listed below. Please select your advertisement option/s below.
Gold Bracket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25,000 • 2 Banner ads – in eBulletin email blasts (1 ad in 2 separate eBulltin blasts)
• 2 Full page ads – Exhibit Guide
Silver Bracket. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11,000 • 1 Banner ads – in eBulletin email blasts
• 1 Full page ad – Exhibit Guide
Bronze Bracket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,000 • 1 Full page ad – Exhibit Guide
branding Sponsorships Some sponsorship packages include print advertising as listed below. Please select your advertisement option/s below.
Conference Bags* (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . $80,000 Lanyards* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40,000 International Reception* (1 Full page ad – Exhibit Guide) . . . . . . . $25,000
Lined Notepad with Pen . . . . . . . . . . . . . . . . . . . . . . . . . $20,000 Fun Run and Walk* . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000
Shuttle Bus Banners (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . . . $35,000 Seated Massage Therapy (1 Full page ad – Exhibit Guide) . . . . . . . $20,000
Excellence in Orthodontics Lunch* (1 Full page ad – Exhibit Guide) $50,000 Featured Speaker Series Lectures (1 Full page ad – Exhibit Guide) $25,000 Charging Station (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . $20,000
Opening Ceremonies* (1 Full page ad – Exhibit Guide) . . . . . . . . . $95,000 Practice Transition Reception (1 Full page ad – Exhibit Guide) . . . . . $5,000 On-Site Pocket Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . $50,000 New Orthodontists/Residents’ Lunch (1 Full page ad – Exhibit Guide) $5,000
Residents’ Reception* (1 Full page ad – Exhibit Guide) . . . . . . . . . $25,000 Camp AAO (Children’s Program) . . . . . . . . . . . . . . . . . . . . $7,000 Society of Orthodontic Educators Reception . . . . . . . . . . $10,000
Monday Night Gala*(1 Full page ad – Exhibit Guide) . . . . . . . . . . . $75,000
*Sponsorship has already been Committed to for this Annual Session.
Banners (Company name/logo on signage)
Banner requests may be directed to DJ Haman at 1.800.424.2841 or [email protected].
Name
Company
Address
City, State and Zip
Phone Fax
E-mail address
I have read and hereby agree to the Advertising/Sponsorship Contract Terms listed on page 13.
Advertiser/Sponsor Representative Signature
AAO Representative Signature
American Association of Orthodontists • 116th Annual Session | April 30 - May 3, 2016 | Orlando, Florida
Invitation to Advertise and Sponsor
Advertising/Sponsorship Contract TermsI agree to pay the costs set forth above upon receipt of invoice. First-time advertisers must prepay until credit is established. I have read the American Association of Orthodontists Guidelines for Acceptance of Advertising, and represent that the advertising to be placed complies with the Guidelines. Cancellation of adver-tising will not be accepted after space reservation deadline. Con-tracts will be short rated to the actual rate earned on the basis of the AAO rates in effect at the time this Contract took effect.
You are guaranteed this rate for one full year from the date of this Contract, provided that advertising rates are subject to change without notice. (See advertising packet for additional contractterms.)YouagreetoindemnifyandholdtheAmericanAssociation of Orthodontists harmless from all damages, includ-ing attorneys’ fees, arising from any breach of this Agreement by the advertiser.
13
Notes
Annual Sessions
2017
San Diego, California, USA
April 21-25
San Diego Convention Center
2018
Washington DC, USA
May 3-8
Walter E. Washington Convention Center
2019
Los Angeles, California, USA
May 3-7
Los Angeles Convention Center
2020
Atlanta, Georgia, USA
May 1-5
Georgia World Congress Center
2021
Boston, Massachusetts, USA
April 23-27
Boston Convention & Exhibition Center
Winter Conferences
2016
Indian Wells (Palm Springs), California, USA
January 22-24
Hyatt Grand Champions Resort, Villas & Spa
2017
Fort Lauderdale, Florida, USA
February 10-12
Marriott Harbor Beach Resort & Spa
2018
Scottsdale (Phoenix), Arizona, USA
February 9–11
The Westin Kierland Resort and Spa
Future AAO Annual Sessions and Educational Offerings