06.Digital Signage CALA Ed01

Walter Altimora Solutions & Mktg Manager May 2012

VISUAL COMMUNICATIONS ALCATEL-LUCENT DIGITAL SIGNAGE SOLUTION

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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1. Visual content management in the enterprise

2. Alcatel-Lucent digital signage solution

3. Use cases

4. Wrap-up / Key takeaways

AGENDA


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3. Use cases


AGENDA


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Happening in a “globalized” world…

75% of workers are frustrated with difficulties in accessing

the information they need DEE survey 2011 – ALU-E

37% of enterprises need to improve corporate

communications and time-to-information

Aberdeen Group analyst insight Sept 2011

80% of marketers expect to shift advertising spending into 2-

way digital customer engagement methods Booz & Co. Analysis 2010

54% of enterprises need to deliver learning programs in a more

“on demand” format Aberdeen Group analyst insight Sept 2011

31% Increase in employee-watched enterprise video

hours IDC 2009


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And yes…

Companies with effective internal communications have a

16 % higher market value and deliver

29 % higher shareholder return

Watson Wyatt’s worldwide study


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Today’s enterprise challenges

Customer Engagement

• Lack of brands awareness

• Customer interactions improvement

• Improve time-to-information

• Cost effective advertising

Employee Engagement

• Spread knowledge across regions

• Keep corporate culture

• Integrate younger workforce

• Cost effective comms/training

Differentiate

• Differentiate external brand vs. competitors

• Innovate on customer outreach

• Find new revenue stream generators

Control

• Manage media assets

• Search, secure, track and report on visual content

• Legal and compliance

Today’s information delivery

Costly

Static billboards & posters

Slow time2info

Uncontrolled

Cost effective

Dynamic & interactive content

Fastest time2info

Controlled

Digital Signage


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3. Use cases


AGENDA


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Welcome to Alcatel-Lucent

Digital Signage Solution


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Using digital visual content to provide the right information for employees, customers, suppliers & stakeholders

Digital Signage Changing the way enterprises communicate

@ the right time Adapt and deliver content based on schedule, date & time.

@ the right location Wherever a screen is present. Add vitality and energy to the environment

@ the right format Deliver the right visual content’s format : video (recorded or live), images, pictures, ppt, text messaging,…..

…and interactive !


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Alcatel-Lucent Digital Signage Changing the way enterprises communicate

• Reach people with relevant message

• Dynamic & compelling information

• Innovative interactive multimedia contents

• Branding, merchandising, promotion, education, information, way finding …

Enhance Customer Outreach

• Contextual information / training to employees

• Dynamic information based on time, day, audience

• Consistent corporate culture

• Deliver fast information everywhere in a modern way

Improve Employee Engagement

• Control of message delivery

• Manage and deliver

• Report, measure, follow policies

Control, Manage, Secure


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ALU DS Server

ALU DS Manager Client

ALU DS Player

Alcatel-Lucent Digital Signage Solution Overall architecture

Receivers Antennas

Head-end

TCP/IP Network

ALU DS Player

ALU DS Player


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Go beyond Interact, adapt, integrate

• Get interactivity

• Improve efficiency

• UC&C interaction

Applications Integration

• Deliver real-time service

• Accelerate sales cycle

• Contact Center interaction

Agent Interaction

• Adapt content to audience

• Understand customer preferences

Audience Measurement

https://engage.alcatel-lucent.com/servlet/JiveServlet/showImage/102-6401-12-2452/suffren-book-my-desk.jpg


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Simple web-based administration interface


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Alcatel-Lucent Digital Signage Solution

simple efortless central & multi-tenant

management

hi-quality broadcast TV

like play-out definition

affordable via HW

optimization & 80% less BW consumption

adaptable CPE or

SaaS multi-layout, multi-screen, multi-channel options

controllable real-time & on-demand

reporting & monitoring


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3. Use cases


AGENDA


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Use case 1 Employee Communication

Main/Branch Office

Branch Office

Communications

Office

DS Manager

Regional Office

Live or corporate TV

Employee information billboard

On-time information

Consistent corporate comms

Maintain corporate culture

Live internal broadcast

TCP/IP Network

Dynamic employee

information

https://engage.alcatel-lucent.com/servlet/JiveServlet/showImage/102-6401-12-2452/suffren-book-my-desk.jpg


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Use case 2 City Hall

Public Branch Office

Public Office

Communications

Office

DS Manager

Public spaces

Dynamic Community Information

Citizen information billboard

On-time information

Updated citizen information

Community proximity

TCP/IP Network

Interactive Citizen Information totem

Public areas

Citizen information totem


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Use case 3 Branches information

Branch Office

Communications

Office

DS Manager

Branch office

Dynamic Customer

Information

Customer information

billboard

On-time information

Customer proximity

Direct advertising

TCP/IP Network

Interactive advertising totem

Branch office

Queue entertainment system

Branch office


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Spanish City Hall case

Needs

Improve communication with citizens.

Deliver public information: local news; local weather; transport information.

Provide internal information for employees.

Improve the Torrevieja city branding.

Solution

Digital Signage

6 LCDs and 31 touchscreen interactive kiosks

Centralized solution serving 37 nodes

Benefits

Easy and low cost management of public kiosks.

Potential extension to support additional services like: videoconference and life contents.


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International Bank Case

• Digital Signage in branches

• Cross-marketing

• Campaigning

• Hospitality TV

• Interactive Information Kiosks

• Corporate TV in campus

• Interactive Information, Hospitality, Live TV

Channels acquired in HE, Own Produced channels with Broadcast Server

• Centralized Content Control

• Remote Control for some Screens (access to

live and on demand content)


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3. Use cases


AGENDA


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Enhance customer outreach

Improve employee engagement

Control, manage, secure

Digital Signage Solution by Alcatel-Lucent


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DIGITAL SIGNAGE BY ALCATEL-LUCENT

Engage widely, naturally with employees and customers

Improve time-to-information

Educate, inform, advertise

Bring Visual Content to anyone…..

….anywhere…the new dialtone!

facebook.com/ALUEnterprise

twitter.com/ALUEnterprise

youtube.com/user/AlcatelLucentCorp

www.alcatel-lucent.com/enterprise

http://twitter.com/ALUEnterprise

http://www.facebook.com/ALUEnterprise

http://twitter.com/ALUEnterprise

http://www.youtube.com/user/AlcatelLucentCorp

http://www.alcatel-lucent.com/enterprise




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06.Digital Signage CALA Ed01