04 - High End - Brand Manager

7/30/2019 04 - High End - Brand Manager

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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation

Topic 4: Enterprise Servers forEnterprise Workloads

By the end of Topic 4, you should be able to:

> Explain the value of X-Architecture technology to your clients.

> Identify the IBM eX5 enterprise server family.

> Discuss the customer advantages of each enterprise server.

> Describe the value and identify the new generation offerings and their key valuepropositions.


2/50


Topic 4 Agenda

> Client Challenges

> eX5 Systems and Innovations

> Target Workloads

> Selling Value to Enterprise Customers

> Review

Brackets denote emphasis


3/50


Points to Ponder

What challenges do yourcustomers face?

What types of server

solutions would beoptimal?


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A smarter planet demands smarter systems

Scale quickly and efficiently.

Remove memory bottlenecks.

Maximize utilization.

Are optimized for workloads.

Provide rapid access to data.

Clients need systems that:

eX5 will lead the way

c

High Utilization&

Lower OPEX

Real-timeAnalytics

DATAWorkloads

Innovation


5/50

IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation5

eX5 leadership for an evolving marketplace with increasingdemands

1st Gen: First x86 server withscalable 16 processor design

20032nd

Generation

20074th Generation

20011st

Generation

2nd Gen: First x86 server with100 #1 Benchmarks

3rd Gen: First x86 server with

Hot-swap memory

4th Gen: First x86 server tobreak 1 Million tpmC

5th

Gen: Maximize memory, minimizecost and simplify deployment

2010

5th Generation

20053rd Generation


6/50


It all starts with Compelling Reasons to Act

Capacity of machines exceeded by dd/mm/yy

Impending events such as end of lease, ELA renewal, services withdrawn atdd/mm/yy

Must comply to regulation by dd/mm/yy

Reduce cost of systems operations by $$$/mo

Reduce total cost of systems acquisition

Meet Quality of Service (QoS) and Service Level Agreements (SLA)

Increase revenue by $$/mo

Increase profitability by xx% / period

Stop losses of customers and/or gain more customers

IT Related

Financial Related

Business Value


7/50IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation

Enterprise x86 client Pain PointsEnterprise Workloads

Move off proprietary platforms like Sun SPARC andHP with Itanium to a cost efficient, industry standardplatform.

Take advantage of the enterprise classrobustness of the IBM eX5 platform.

If you are concerned with IT and company growthkeeping up with IT equipment, eX5 systems offerunique pay as you grow scalability.

Dont over-capitalize and spend too much. Dontunder-capitalize and spend too little. Get what youwant now, and grow the system as requirementsdictate.

The x3850 X5 and x3690 X5 are designed withhigh-availability enterprise workloads in mind. Hotswap components and robust mainframe inspired

technologies are infused into the eX5 systems. FlexNode automatic node failover ensures better

8-socket availability than monolithic 8S designs

Concerns with growth

Application availability

Running enterpriseworkloads onproprietary platforms

PAIN

PAIN

PAIN



Enterprise x86 client Pain PointsVirtualization

Number of systems tomanage

Server consolidation onto x3850 X5 and x3690 X5with MAX5 result in fewer physical systems tomanage lowering costs

With FlexNode partitioning, re-deploy systems on aproject-by-project or day-to-night basis with nophysical change to the systems

Many systems have low utilization rates, and runonly one application per server (legacy)

Consolidation of many-to-one allows higherutilization and better ROI, lower administrationcosts, less power consumption, and less rack space

MAX5 gives eX5 a consolidation advantage

Cost of managing many small systems, with oneapplication increases costs

Consolidation can take care of the many

systems to manage pain point Virtualization allows consolidation of many-to-

one in effective environment

Utilization Rates Low

Costs Soaring

PAIN

PAIN

PAIN



Enterprise x86 client Pain PointsDatabase Workloads

eX5 systems offer memory expansion of 32 DIMMs persystem with MAX5 achieve up to 32 DIMMs / socket

Scale natively to 2 nodes with QPI, or scale beyondQPI constraints with MAX5

x3690 X5 gives 2-socket clients MP performance,memory, and storage without the 4-socket investment

eXFlash increases DB performance by 40x at 30x lower

cost

MAX5 memory expansion and eXFlash SSD technologyincrease your systems memory and storage, deliveringlarger, faster databases and reducing the need foradditional systems or external storage

Consolidate utilizing virtualization for small to mediumsized databases

FlexNode partitioning and automatic failover forsimplified maintenance and maximized uptime

eXFlash SSD technology provides 64x greater reliabilityover traditional HDDs

Need more memory,processing power, and

room to grow

Server sprawlincreasing IT

management & costs

Database downtimeresults in lost revenue

and worker productivity

PAIN

PAIN

PAIN


10/50IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation10

The Right Solution Depends on Nature & Size of Business Need

ApplicationConsolidation

BusinessApplications

InfrastructureApplications

1s 10s 100s 1000s 10,000s

BusinessNat

ure

Implementation Size

Scale Out with Massive Parallel SW Resilient Computing

BladeCenter

System xRack

System xTower

System xEnterprise

System xiDataPlex



Top 20 eX5 Technologies

Understand these; how they benefit a clients business; and be ready to pull these

out of your back pocket in your discussions with the client, or to insert into aproposal.

Technology Technology

eXFlashSSD

Technology

EmbeddedHypervisor

ScalableNodes

EXAScalability

ScalableNodes

QPIScalability

Memory

MemoryMirroring

Memory

MemoryProteXion

Technology

10GbEthernet

Memory

MAX5Expansion

Management

CommonArchitecture

Memory

MemoryBuffers

Management

VirtualizationManager

Management

IMM

Management

IBMSystemsDirector

Management

Hot-SwapComponents

Management

Light PathDiagnostics

Management

FlexNodePartitioning& Failover

Technology

Performance

Technology

RedundantI/O

Technology

WorkloadOptimized

Models



Points to Ponder

How important is investment protection for

your x86 server investments?

Do you have memory constraints or

under-utilized processors?

Do you have physical space constraints?

Do you want a proven, reliable platform for

database or virtualization?



Topic 2 Agenda

> Client Challenges


> Target Workloads


> Review




eX5 Systems:

x3850 X5; enhances the current generation with morecapability than ever

HX5; extends the value of Enterprise X-Architecture toBladeCenter

x3690 X5; a new design offering best density forenterprise computing

Workload Optimized Systems; for ex. x3950 X5, thehighest capability x86 system ever

eX5 Innovations:

MAX5; exclusive to eX5, enabling up to 2x the memorycapacity

eXFlash; exclusive to eX5, 97% less expensive for samedatabase performance

FlexNode; exclusive to eX5, enables changeablesystems to best match client needs

eX5 Systems & Innovations



eX5 portfolio: more workload capability, new entry point, morechoices

The fifth generation extends Enterprise X-Architecture

IBM BladeCenter HX5

IBM System x3690 X5

IBM System x3850 X5

Extending the value of the EnterpriseX-Architecture to a blade server.

New entry point for enterprisex86 technology.

Delivering more workloadcapability than ever.

Four generations ofenterprise x86leadership in a scalable

4U/4S format.

3/30Announce!



eX5 Portfolio Systems for a Smarter Planet

Broad coverage for most

enterprise applications, serverconsolidation, virtualizedworkload enablement.

4U / 4-WayScalable

Powerful and scalable system allowssome workloads to migrate onto 2-socketdesign that delivers enterprise computingin a dense package

Demand for minimum footprint as wellas integrated networking infrastructurehas increased the growth of the bladeform factor.

BladeCenter HX5

System x3690 X5

Consolidation, virtualization, anddatabase workloads being migrated offof proprietary hardware are demandingmore addressability

System x3850 X5



Selling eX4 and eX5

Still the only x86 server to exceed 1M tpmCStill the only scalable x86 server from Tier 1 OEMStill the only server to provide pay as you grow

Still the leader in RAS features/functions

Clients will phase in new technologyClients will leverage for new deploymentsClients will adopt for virtualization / consolidationClients will migrate from competitive HW for

advantages

Clients: Long range projects Competitive take-outs Strategic new application deployments New virtualization/consolidation initiatives

Clients: Current client roll-outs Deployments already started on eX4 Pay as you grow eX4 expansions Required deployments in 1Q

Sellers: Finish projects where it makes sense Promote x-Architectures life span Expansions to existing eX4 implementations 1Q tactical projects

Sellers: Leverage new technology in competitive

accounts Initiate testing for new strategic applications Build into virtualization/consolidation proposals Call on long dormant accounts

Check on OI deck



Scale out / distributed computing

x3550 M3

x3650 M3

x3690 X5

Clusters , HPC,

Virtual izat ion,Web 2.0

& Cloud

High densi ty

Large symmetr ical

mu lt iprocessing (SMP)

x3850 X5 Cluster 1350

x3200 M3x3100

Scale

up/SMPcompu

ting

x3755

iDataPlex

BladeCenterS, E, H, T, HT

HS12/22/22VLS22/42JS12/22/23/43QS21/22x3350

dx360 M3

x3630 M3x3620 M3

HX5

x3250 M3

x3400 M3 x3500 M3

System x and BladeCenter Portfolio

New eX5 Offerings

New 1- & 2-Socket Offerings

S t Bl d C t & iD t Pl M k t S t



System x, BladeCenter & iDataPlex Market SegmentsDif ferent Solut ions for Dif ferent A ppl icat ions

Business

Appl ications

Web 2.0 /

Web 3D

High PerformanceComputing (HPC) /

Maximum

Vir tual ization

Infrastructure

Appl ications

Business

Appl ications

Web 2.0 /

Web 3D

High PerformanceComputing (HPC) /

Maximum

Vir tual ization

Infrastructure

Appl ications

Towers

x3

200

M

3

x3400

M

3

x3500

M

3

iDataPlex

dx360

M

3

BladeCenter

H

S22

LS42

QS22

JS23

H

S12

JS12

LS22

Racks

x3250

M

3

x3650

M

3

x3755

x3850

X

5/

x39

50

X

5

x3550

M

3x3100

M

3

dx360

M

2

Intel Processor(s)

AMD Processor(s)IBM POWER

IBM PowerXCell

x3690

X

5

H

S22

V

H

X

5



eX5 Enterprise Server Portfolio

HX5 x3850 X5 x3690 X5

Scalable high end blade forhigh density compute and

memory capacity

Most powerful System xplatform for enterprise apps

Superior performance withmaximum memory capacity

4U, 4 Socket Enterprise 4 Socket High End-, 2 Socket

Proc: Intel Xeon 7500 4, 6, &8 core

Mem: 32 DIMM /128GB

HDD: 4 x 3.5

Proc: Intel Xeon 7500 4, 6, and

8 coreMem: 64 DIMM / 1TBMAX5 96 DIMMs / 1.5 TBHDD: 8 x 2.5

Proc:Intel Xeon 7500 4, 6, and8 coreIntel Xeon 6500 4, 6, and 8coreMem: 32 DIMM / 512GB

MAX5: 64 DIMMs, 1TB

HDD: 16x 2.5

SampleApplicationsSample Applications

Sample Applications Virtualization Database Modeling & Simulation

Database ERP Large Scale Virtualization

Internal Database Enterprise Clusters Virtualization

HPC

DB

SCON

Ent. App.

Collab.HX5

HPC

DB

SCON

Ent. App.

Collab.

X3850 X5

HPC

DB

SCON

Ent. App.

Collab.

X3690 X5

X5 S t



IBM BladeCenter HX5Scalable high end blade for high density compute and memory capacity

System Specifications

2x Xeon 7500 and 6500 series CPUs (4C/6C/8C)

16x DDR3 VLP DIMMs

MAX5 memory expansion to 2 socket 40 DIMM

Scalable to 4S, 32 DIMM or 4S, 80 DIMM

Up to 8 I/O ports per node

Up to 2x SSDs per node

Optional 10GB Virtual Fabric Adapter / FCoEE

Internal USB for embedded hypervisor

IMM, uEFI, and IBM Systems Director

Scalable blade server enables standardization on same platform for two-and four-socket server needs for faster time to value, while deliveringpeak performance and productivity in high-density environments.

Maximize Memory 1.7x greater performance over 2S EP systems while using

same two processor SW license

MAX5 memory expansion to 320GB in 60mm for over 25%more VMs per processor compared to competition

Minimize Cost Upgrade to 80 DIMM for max memory performance or to

save up to $6K by using smaller, less expensive DIMMs

Memory bound VMWare customers can save over $7K in

licensing with memory rich two socket configurations

Simplify Deployment Get up and running up to 2X faster by qualifying a single

platform for 2 and 4 socket server needs

Partitioning of 4 socket to two 2 sockets without anyphysical system reconfiguration, and automatically fail overfor maximum uptime

eX5 Systems

eX5 Systems



IBM System x3850 X5Flagship System x platform for leadership scalable performance and capacity

Versatile four-processor, 4U rack-optimized scalable enterprise server

provides a flexible platform for maximum utilization, reliability andperformance of compute- and memory-intensive workloads.

System Specifications

4x Xeon 7500 series CPUs (4C/6C/8C)

64 to 96 DDR3 DIMMs

6 open PCIe slots (+ 2 additional)

Up to 8x 2.5 HDDs or 16x 1.8 SSDs

RAID 0/1 Std, Optional RAID 5/6

2x 1GB Ethernet LOM

2x 10GB Ethernet SFP+ Virtual Fabric / FCoEE

Scalable to 8 socket, 192 DIMM

Internal USB for embedded hypervisor

IMM, uEFI & IBM Systems Director

Maximize Memory 64 threads and 1TB capacity for 3.3x database and 3.8x

the virtualization performance over industry two socketNehalem EP systems

MAX5 memory expansion for 50% more virtual machines

and leadership database performance

Minimize Cost Lower cost, high performance configurations reaching

desired memory capacity using less expensive DIMMs

eXFlash 480k internal IOPs for 40x local databaseperformance and $716k savings in equal IOPs storage

Simplify Deployment FlexNode Partitioning and Automatic Node failover for

maximum flexibility and application uptime

Pre-defined database and virtualization workload enginesfor faster deployment and faster time to value

eX5 Systems

IBM S t 3690 X5



Key Features Customer Benefits

High End Scalable 2-SocketSystem

> 70% more transactions per minute and 2x more virtualmachines then industry leading 2-socket x86 (Intel Xeon5500 Series processor) systems

> Scalable to 4-socket, 64 DIMM and 4-socket 128 DIMM> 2U form factor for industrys first entry high end platform

MAX5 Memory Expansion > 46% more virtual machines at same software license costs

> 12% more database transactions processed per minute and27% more performance per watt> Achieve 4-socket memory capacity with 2-socket software

license costs and cheaper 2-socket only processors

16 HDD capacity plusHighIOPs eXFlash

> 8 TB drive capacity for large database storage> eXFlash 720k internal IOPs for YYx local database performance

over traditional spinning disks

> $2M savings over equal IOPs external storage

Automatic Node Failover,

Memory ProteXion, andPredictive Failure Analysis

> Greater reliability per virtual machine over 2-socket EP clusters

> Greater system uptime than monolithic design

Flexible Configurability andFlexNode Partitioning

> Half the cost of a 4-socket and still have 2-socket headroom> Cut per-socket license savings by 50% by purchasing a system

with 2 fewer sockets and still have 32 threads and 64 DIMMs

IBM System x3690 X5

Industrys first high end scalable 2-socket for maximum memory and performance

Where to win

Target Workloads: Virtualization, Local Databases, and Clustered Enterprise Apps

Target Industries: All Sectors & GB, particularly Finance, Industrial and Federal

Target Customers: HP and Dell 4-socket EX, 4-socket AMD, and 2-socket EP customers

Maximize Memory, Minimize Cost, Simplify Deployment

M i i M 64 bit A li ti d M i t


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64 DIMMs

80 DIMMs

128 DIMMs

96 DIMMs

128 DIMMs

192 DIMMs

Maximize Memory: 64 bit Applications and MainstreamVirtualization are accelerating need for more memorySystems Will Have the Largest Memory CapacityAs m uch as twice the amou nt of m emory as comp eti t ive systems

18 DIMMs

32 DIMMs

40 DIMMs

64 DIMMs

x3690 X5 w/MAX5

(2-socket / 64 DIMMS)

HX5 w/MAX5(2-socket / 40 DIMMS)

x3850 X5 w/MAX5(8-socket / 192 DIMMS)

HX5 w/MAX5(4-socket / 80 DIMMS)

x3850 X5 w/MAX5(4-socket / 96 DIMMS)

MAX5 M A f X5


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MAX5: Memory Access for eX5

Take your system to the MAX with MAX5

MAXmemory capacity

An additional 32 DIMM slots for x3850 X5 and x3690 X5

An additional 24 DIMM slots for HX5

MAXvirtual density- Increase the size and number of VMs

MAXflexibility

- Expand memory capacity, scale servers, or both

MAXproductivity

- Increase server utilization and performance

MAXlicense optimization

- Get more done with fewer systems

Greater productivity and utilization through memory expansion and flexibility

R l ti i ith MAX5


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Revolutionary memory expansion with MAX5

With embedded memory controllers, memory capacity istied to processorsBut not with eX5MAX5 memory expansion breaks the rules

Expand memory capacity, now or later, with or withoutadding more processors you choose

Up to double the number of memory DIMMs 40 DIMMs in a 2-socket Blade system 80 DIMMs in a 4-socket Blade system

64 DIMMs in a 2-socket rack-optimized system 96 or 128 DIMMs in a 4-socket rack-optimized system 192 DIMMs in an 8-socket rack-optimized system

Up to 3TB memory in an 8-socket system Over five times the memory capacity in two sockets vs.

todays leading two-socket systems

Provides the memory customers have needed fordatabase and virtualization up to 100% more virtualmachines

Allows higher memory capacity to be reached with lessexpensive DIMMs for more economical high endimplementations

MAX5 for System x

MAX5 for BladeCenter

X5 XFl h M i i t l t f


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eX5 eXFlash: Maximum internal storage performance

Maximize performance30x performance increase for localdatabases

90% better performance per watt fordatabase-type workloads

Maximize cost s avings100 to 1 replacement ratio of traditional

drives, replacing thousands of drives andcables

$350,000 savings/eXFlash over equal IOPsHDDs

10x reduction in energy for enterpriseconfigurations

Up to 30x greater solution density over

traditional HDD solution

Maximize rel iabi l i tyRAID 5/6 controller for redundant data

storage reliability at 37.5% greatercapacity

64x greater reliable customer solution over

traditional HDDs

eXFlash Features

Up to 3 eXFlash packs per system

UP to 240,000 IOPs, 1.6TB per eXFlash

RAID 5/6 and high throughput non-raided

Hot swappable, front accessible, modules

Combination of solid-state disk technology and high-speed controller architecture deliver extreme

performance to replace limited IOPs of traditional HDDs

Fl N d F t ll i l S t t d i ll


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FlexNode: Feature allows a single System to dynamicallybecome two distinct Systems or back again

FlexNode benefits include:

Scheduled Provisioning: Run interactiveapps by day on a 2P system andbatch jobs by night on 4P system

Faster Qualification: Qualify a singleplatform for 2- and 4- socket, or 4-

and 8- socket server needsOptimize SW licensing costs: Execute

partitions to optimize SW licensingcosts when priced per system cores

Built-in virtualization: Run multiple OSs

on the same box without hypervisoroverhead

Greater security: Workload isolation toassure quality of service

Two 2P SystemsOne 4P System

eX5 Innovations


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eX5 FlexNode automatic node failover

Automatic node failover makes eX5 multi-node systems the mostreliable

What is it If one node in a multi-node system experiences a fatal error and a shutdown, the multi-

node system will reboot After reboot the remaining system continues to operate without the failed node

Customer value Greater uptime: Automatic reboot brings the eX5 system back up automatically.

Monolithic multi-socket systems will stay down until the fatal error is resolved. Simpler management: Easier identification of the failure

Automatic reboot

Back up and running! Down until help arrives!

Other 8S systems

Total system failure

eX5 Innovations

eX5 Unique Business Value Technology


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eX5 Unique Business Value Technology

Feature Function Client benefit

MAX5 Expand memory capacity Scale beyond QPIconstraints

Process up to 50% more transactions persystem than the industry for $$ savings

Deploy a 2S x3690 X5 and achieve the same # ofVMs as a competitive 4S at 50% lower softwarecost

Lower cost for equal database performance Save up to $12,000 per server in DB memory

costs

Lower cost for Same # Virtual Machines Save up to $12,000 per server with virtualization

configurations

eXFlash Maximize SSD capacity Increase IOPS

Replace traditional drives at a 43:1 ratio for $$and space savings

Maximize uptime with 64x greater reliability Improve database performance by 40x Spend over $795K less for the same

performance

FlexNode Automatic node failover forgreater uptime thanmonolithic systems

Node partitioning allows re-deployment of systems ona project-by-project or day-to-night basis

Keep systems up and running for greaterproductivity

Reduce requirement for multiple sets of systems

KNOWLEDGE CHECK


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KNOWLEDGE CHECK

1. Name the three servers that are built on eX5 architecture.

Topic 2 Agenda


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Topic 2 Agenda

> Client Challenges


> Target Workloads


> Review



33/50


The broadest portfolio ofsystems optimized for your

most demanding workloads

Maximize MemoryMinimize CostSimplify Deployment

eX5 Systems are Built for Enterprise Workloads


34/50


eX5 Systems are Built for Enterprise Workloads

Virtualization / SCON

Unmatched memory capacity for betterworkload density, more reliability/availability

features for confidence consolidatingworkloads, scalability greater than 4-way for

better economies of scale

Database

Greater processor, memory and I/Operformance for larger, faster databases;

greater reliability/availability for moreconfidence in leveraging the value of x86

design, scalability greater than 4-way for pay-as-you-grow as your business prospers

Enterprise Applications

With high performance, energy-efficient designto lower combined with the reliability and

availability necessary for confidence in runningyour business on x86 servers

eX5 Systems
http://images.google.com/imgres?imgurl=http://core.ecu.edu/psyc/wuenschk/Images/SAS_logo.jpg&imgrefurl=http://core.ecu.edu/psyc/wuenschk/SAS.htm&h=201&w=381&sz=30&hl=en&start=3&um=1&tbnid=XCmvonXWW7Xe6M:&tbnh=65&tbnw=123&prev=/images?q=SAS+logo&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:enhttp://images.google.com/imgres?imgurl=http://www.aposdle.tugraz.at/var/aposdle/storage/images/media/images/sap_logo/638-2-eng-GB/sap_logo_large.gif&imgrefurl=http://www.aposdle.tugraz.at/partners/sap&h=148&w=300&sz=12&hl=en&start=31&um=1&tbnid=LAQnt-AunpB2DM:&tbnh=57&tbnw=116&prev=/images?q=SAP+logo&start=20&ndsp=20&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:en&sa=Nhttp://images.google.com/imgres?imgurl=http://itsafeature.com/wp-content/uploads/2006/02/Oracle%20Logo%20with%20Clouds.thumbnail.jpg&imgrefurl=http://itsafeature.com/index.php?tag=crm&h=92&w=128&sz=4&hl=en&start=26&um=1&tbnid=6aHEWstipthDQM:&tbnh=65&tbnw=91&prev=/images?q=oracle+logo&start=20&ndsp=20&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:en&sa=Nhttp://images.google.com/imgres?imgurl=http://www.stylusstudio.com/images/database/logo-ibm-db2.gif&imgrefurl=http://www.stylusstudio.com/ibm_db2.html&h=52&w=200&sz=2&hl=en&start=3&um=1&tbnid=rERIW_3mStpQIM:&tbnh=27&tbnw=104&prev=/images?q=DB2++logo&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:enhttp://images.google.com/imgres?imgurl=http://www.alphaeducation.com/graphics/logo_oracle10g_2.gif&imgrefurl=http://www.alphaeducation.com/Courses-OCA.htm&h=278&w=224&sz=31&hl=en&start=1&um=1&tbnid=iviDU_inT0S9SM:&tbnh=114&tbnw=92&prev=/images?q=Oracle+database+logo&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:enhttp://images.google.com/imgres?imgurl=http://www.forsql.com/images/for_sql_logo.jpg&imgrefurl=http://www.forsql.com/privacy.shtml&h=122&w=343&sz=13&hl=en&start=5&um=1&tbnid=_9q7Jf17ksooTM:&tbnh=43&tbnw=120&prev=/images?q=SQL+logo&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:en


35/50


eX5 is Optimized for Target Workloads

All three eX5 products were designed for targeted customermarkets:> Database, Virtualization, and Enterprise Applications

IBM innovative technology and features on eX5 deliverleadership solutions to these key workloads> MAX5 and eX5 eXFlash innovations

These innovative technologies are available in pre-assembled,performance optimized, configured models for each eX5

system for specific workloads> eX5 Database Engines, eX5 Virtualization Engines

IBM Expert Performance Usage Guidance is provided for eachworkload to help deliver the right solution for customer needs> Workload configuration sizing guides,

Workload system configurators,and Workload best practices white papers

IBM complete solutions from IBM SWG/STG are available thatdeliver and IBM software stack solution on eX5 WorkloadOptimized Engines> IBM Smart Analytics Systems 2050 & 5250,

Integrated Smart Analyzer, IBM CloudBurst

y


36/50


Simplify deployment with eX5 workload optimized systems

Workload Optimized Systems available across eX5 portfolio;

Pre-integrated and sized for small, medium, large database & virtualization

workloads

IBM BladeCenter HX5

IBM System x3690 X5

IBM System x3850 X5

Combining the benefits ofBladeCenter and Workload OptimizedSystems for databases & virtualization

Unique entry system enables benefits ofreduced licensing fees and optimizedfor databases & virtualization

Highest performance x86system optimized fordatabases & virtualization

Workload

Optimization

Reduce costs

with systems

management

Example Product Segmentation


37/50


Example Product Segmentation

System x

Tower

eX4

Blades

Rack

Specialty

Small to Large businesses

Smaller remote environmentsStand-alone requirements

Large consolidation environmentsServer & infrastructure replacementBCS remote environment consol

Small to Large businessesSmall-medium virtualization projectsSegmented workloadsExisting fit for purpose

Heavy vertical workloadsLarge virtualization projectsLegacy system replacement

HPC / Analytic workloadsWEB2.0 environmentsMassive scaling

Database, BI, ERP, etc.

Replace Sun, HP Risc

Maximum virtualization density

Pharma, Insurance, Finance

National Labs/Universities

WEB2.0 (Facebook, Linkedin, etc.)

Server consolidation

Spans few servers/location to many

Mainstream virtualization

Fit existing infrastructure

Rack to blade consolidations

Dense IT environments

Mixed use remote sites

Branch/Satellite/Remote Office

All in one packaging requirementFixed function tasks

Security in high traffic areas

Topic 2 Agenda


38/50


Topic 2 Agenda

> Client Challenges


> Target Workloads


> Review



39/50


Pay as you grow with unprecedented scalability ineX5. With the IBM System x3690 X5, x3850 X5, andBladeCenter HX5, the innovative interconnects allowyou to pay as you grow and expand from 2 or 4

sockets to 4 or 8 sockets or even scale up your

memory capacity with MAX5. This allows you to growas your business needs expand, transitioning orqualifying applications or adding incrementalperformance capacity when you need it without costlyup-front investments. Provides a platform that isoptimized for database processing, enterpriseapplications and consolidated virtual-serverenvironments.

Grow your IT as needed with System x andBladeCenter scalability

With BladeCenter, grow as needed simplyby sliding in new blades.

Choose from a wide variety of blade-basedand rack-based systems to easily grow yourCluster 1350.

System x3690 X5 with MAX52-socket, 64 DIMMs

BladeCenter HX5 with MAX54-socket, 80 DIMMs

BladeCenter HX5 with MAX52-socket, 40 DIMMs

System x3850 X5 with MAX54-socket, 96 DIMMs

IBM BladeCenter HX5


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Top 10 Reasons to buy HX5 TODAY!

1. Up to 2X the memory capacity with MAX5

2. Over 2X or more average VMs than Neh-EP 2S

3. Over 2.6X the CPU core capacity compared to Neh-EP2S

4. Scalable to 4 socket and 80 DIMM expandedconfigurations

5. Fits into existing BladeCenter H, BC-S and BC-HTchassis

6. Over 2X I/O ports of HP 4S blade with 4S HX5 PLUSBPE4 expansion

7. Node partitioning for unmatched flexibility

8. Node failover for unmatched availability

9. Common eX5 architecture across racks and blades

10. Preconfigured Workload Optimized Models for faster

time to value

HX5 is workload opt imized for

vir tual izat ion and database environments

IBM BladeCenter HX5Much more than your run-of-the-mill four-socket blade. Part of the eX5 portfolio, this blademaximizes memory, minimizes costs, and simplifies deployment.

For more information,[CLICK HERE]

to access the eX5

Sales Support site!
https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=


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Target customers for HX5

IT Opportunities

Customer running compute intensive workloads on rack servers, but looking to standardize on blade servers

Address datacenter power constraints

Simplify datacenter management

Customers who want to increase the size and # of VMs per server

Customers who want to increase the size and speed of database applications

4S HP blade customer

4S AMD blade or rack customer

Customer looking to transition from proprietary systems onto blade servers

Applications either CPU, memory or I/O constrained

Customer looking to reduce number of server configurations they support

Financial Opportunities

Impending events such as end of lease or ELA renewal

Reduce cost of system acquisition

Reduce operating costs (systems management / power & cooling)

IBM System x3850 X5


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IBM System x3850 X5Transition from the x3850 M2 Today!

x3850 offers 3X the performance and enhanced features including MAX5 memoryexpansion and workload optimized models to maximize memory, minimize costs, andsimplify deployments

Top 10 Reasons to make the switch TODAY!1 2X the memory capacity, expandable to 3X with

MAX52 3X the performance of todays system

3 4X the SAS capacity with 8 HDDs and 300GB 2.5

SAS drives4 1.6TB of hot-swappable, RAID 5, eXFlash

technology5 Next generation PCIe Gen 2 IO interface

6 Full height, full length, double wide x16 PCIeadapter support

7 Standard dual port Emulex 10GB Virtual Fabricadapter

8 Scalable to 8 socket and greater configurations

9 Preconfigured x3950 X5 workload optimizedmodels

10 Common eX5 architecture across racks and blades

x3850 X5 is worklo ad optimized for

enterpr ise scale up environments!

For more information,[CLICK HERE]

to access the eX5

Sales Support site!

Key questions for clients reveal compelling reasons to act
https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=


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Key questions for clients reveal compelling reasons to act

How important is investment protection for your x86 server investments?

> The x3850X5 / x3950 X5 and x3690 X5 provide an environment to protect theclients investment with scalability, memory expansion, and node partitioning toallow the client to deploy the system they need, when they need it.

Do you have memory constraints or under-utilized processors?

> MAX5 allows the x3690 X5 and x3850 X5 to expand memory independently ofthe processor to increase the productivity of a single system

Do you have physical space constraints?

> clients that are running out of space with 1U and 2U rack servers canconsolidate onto a smaller number of high-end systems, saving (among otherthings) space. Additionally, reduce the need for external storage byconsolidating HDD to SSD at 43:1

Do you want a proven, reliable platform for database or virtualization?

> The x3850 X5/X3950 X5 and x3690 X5 offer mainframe inspired technologiesto allow for significant reliability features in an industrystandard x86 server. Memory mirroring, RAID memory, redundant I/O links forexampleare technologies borrowed from the mainframe to increase systemreliability.

KNOWLEDGE CHECK


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KNOWLEDGE CHECK

> What workloads are best suited to enterprise servers such as the x3850 X5 andx3690 X5?

Topic 4 Agenda


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Topic 4 Agenda

> Client Challenges


> Target Workloads


> Review


Review


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Maximize Memory Over5x more memory in 2 sockets than current x86 (Intel Xeon 5500 Series) systems Nearly 8x more memory in 4 sockets than current x86 (Intel Xeon 5500 Series) systems

More memory delivers 60% more virtual machines for the same license cost

Minimize Cost 50% less VMware license cost on eX5 for same number of virtual machines Save over $1M USD in external database storage costs

Simplify Deployment Leverage IBM Lab Services experts to configure and install hardware and software Workload Optimized solutions reduce deployment from months to days IBM Systems Director provides automated image

deployment and pre-configured server identity


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Thank you five times over The significance of 5 around theworld

Back Up


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Back Up

BACK UP SLIDES

IBM System x3850 X5


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Leadership High EndScalable System

> Up to 3x SAP performance over previous industry 2-socketsystems

> 3.3x greater database performance and 3.6x more virtualmachines than industry leading 2-socket x86 (Intel Xeon 5500Series processor) systems

> Scale via QPI from 4-socket, 64 DIMMs to 8-socket, 128 thread,128 DIMM performance (192 DIMMs with MAX5)

MAX5 Memory Expansion > Scale memory independently of processors, adding 32 DIMMs ofextra memory capacity and 16 extra memory channels for nocompromises

> 50% more virtual machines and leading database performanceover competitor 4-socket systems

> Lower cost, high performance configurations reaching desiredmemory capacity using less expensive DIMMs

eXFlash for HighIOPsdatabase performance

> 480k internal IOPs for up to 200x local database performanceover traditional spinning disks

> $1.3M savings in equal IOPs external storage

Automatic Node Failover,Memory ProteXion, andPredictive Failure Analysis

> 6x the reliability per virtual machine over 2-socket clusters> Greater system uptime during failures than monolithic design

FlexNode Partitioning andFlexible Configurability

> Purchase once, and configure as needed for project lifecycle> Reduce software license costs by expanding memory capacity

with eX5 rather than purchasing more processors

y

Flagship System x platform for leadership scalable performance and capacity

How to Beat HP

Beat HPs 4S & 8S EXofferings with x3850 X5 plusMAX5 Memory Expansion forleadership performance

Target 4S customers whoneed large memory capacity

without additional processorsfor virtualization,consolidation, and databaseworkloads

Focus on minimizing totalsolution costs with eXFlashand reduced softwarelicenses


Where to win

Target Workloads: Virtualization, Database, and Enterprise Applications

Target Industries: All Sectors & GB, particularly Finance, Industrial and Federal

Target Customers: Sun Sparc, HP Itanium and HP and Dell 4- and 8-socket customers

IBM BladeCenter HX5


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High End Scalable Blade > Maximum compute capacity with 64 thread 4 processor bladewith32 high speed memory channels for maximum throughput

> 1.7x greater performance over 2-socket EP systems while usingsame two-processor SW license

> Save over 30% in 4-socket CPU costs compared to HP with 4-socket 80D MAX5

MAX5 Memory Expansion > Memory capacity up to 320GB in a 60mm design for over 25%more VMs per processor compared to competition

> Memory bound VMware customers can save over $10K inlicensing with memory rich 2-socket configurations

> Upgrade to 80 DIMM for max memory performance or to saveover $4K by using smaller, less expensive DIMMs

FlexNode Partitioning andAutomatic Node Failover

> Get up and running up to 2x faster by qualifying a singleplatform for 2- and 4-socket server needs

> Partitioning of 4-socket to two 2-sockets without any physical

system reconfiguration, and automatically fail over formaximum uptime

Investment protection > Start with a 2-socket system and add capacity on demand withscalability

> No system premium or parts on the floor to upgrade or boostmemory

> Separation of memory capacity from processors, enablinglicense constrained memory rich configurations

How to Beat HP

Undercut HPs 4S bladeswith denser, cost optimized4S 32 DIMM HX5 or beat itwith 4S 80 DIMM leadershipMAX5 HX5

Stomp HP BL490Cvirtualization blade with over2x the memory capacity forthe same software licensecost

Deliver faster time to valuewith single scalable platformfor 2 and 4 socket needs

Where to winTarget Workloads: Virtualization, Database, Modeling & Simulation

Target Industries: Finance, Industrial, and Federal


Scalable high end blade for high density compute and memory capacity

Documents

04 - High End - Brand Manager