08 - Cool Blue - Brand Manager

7/30/2019 08 - Cool Blue - Brand Manager

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2008 IBM Corporation

XSW110: Cool Blue Solutions

and Big Greenfor IBM System xand IBM BladeCenter

John NelsonBrand Manager

System x Marketing


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2 Cool Blue and Big Green for System x and BladeCenter

Agenda

Why green?

Energy from a data center perspective

Energy from a systems perspective

Smart design of BladeCenter and System x servers

Role of storage Power Configurator

IBM Active Energy Manager

Rear Door Heat eXchanger

Energy from a workload perspective Next steps


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According to IDC, by 2010 for every $1 spent on hardware, 70 centswill be spent on power and cooling and by 2012 for every $1 spent

on hardware, $1 will be spent on power and cooling.

According to IDC, 46.8% of data center managers do not know how

many watts per square foot their data centers can or do support. The

other 50%+ of respondents were thought to be largely guessing

when they said they did know.

Data centers typically consume 15 times more energy per square

foot than a typical office building and, in some cases, may be 100

times more energy intensive.

Sizing the pain


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What is a green data center?

Value Proposition:

For clients with a data center larger than 300 m2 using technologies older than 3 years who face data center overheating

problems have power or cooling shortages that

inhibit growth

IBM offers a comprehensive approach tohelping customers create and manageenergy efficient and environmentallyresponsible green data centers. IBMs

approach addresses all five essentialelements of a green data centerdiagnose, build, virtualize, manage-measure, and cooling.

Diagnose

Get the facts to

understand your

energy use and

opportunities for

improvement

Bui ld

Plan, build, and

upgrade to energyefficient

data centers

CoolVirtualize

Implement

virtualization andother innovative

technologies

Manage &

Measure

Seize control

with energymanagement

software

Green DataCenter

Use innovative

coolingsolutions


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Data center

IT Load

55% 45%

Power and

Cooling

How is energy typically used in the data center?


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Why green data centers?

Highly energy-intensive and rapidly growing

Consume 10 to 100 times more energy per square foot than atypical office building

Large potential impact on electricity supply and distribution

Used about 45 billion kWh in 2005

At current rates, power requirements will double in 5 years.

Data source: Creating Energy-Efficient Data Centers, , U.S. Department of Energy, May 18, 2007

Typical Data Center Cooling Conversion

IT Load

Power and Cooling Power and Cooling

IT Load

A 10% Improvementcould save 20 billion kwH

in the USA.45%55%

55%

45%Chillers,

humidifiers,CRAC, PDU,

UPS, Lights,

and Power

distribution


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IBM Project Big Green

IBM Project Big Green -- Review

IBM to reallocate $1 billion a yearArmonk, May 10, 2007

To guarantee the research anddevelopment funding for IT energyefficiency technology.

Create an 850 member worldwideIBM Green Team of energy efficiencyspecialists.

Plan, build or prepare data centers to be increasinglyenergy efficient based on IBM best practices andinnovative technologies in power and cooling.

Use virtualization as the technology accelerator toimprove data center energy efficiency to driveutilization up and annual power cost per square footdown.


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What are the elements of a Green Program?

1. Substantive

Goals set and documented results reportedacross our business

2. VerifiableTransparent with 3rd party verification

3. SustainablePartnerships and collaboration to demonstrateleadership

EnergyEfficiency

Certificates

Neuwing

EnergyVentures

Green PowerPurchaser Award

The Climate

Group

USEPA ClimateProtection Award

1998 and 2006

Annualcorporateenvironmentalreports forpast 17 years

IBM examples

IBM hasreduced

CO2emissions

by 44%

http://www.ibm.com/ibm/environment/climate/climatebroch_nov2007.pdf

Available brochure

IBM: Early Action for Climate Protection:building on a legacy of leadership
http://www.ibm.com/ibm/environment/climate/climatebroch_nov2007.pdfhttp://www.ibm.com/ibm/environment/climate/climatebroch_nov2007.pdf


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IBM GTS skills you can recommend

Data Center - Planning, Design, and Construction

Service Full evaluation report that includes electrical, mechanical

and space requirements, with equipment layout drawings,cost estimates and a proposed construction schedule.

IBM Data Center Energy Efficiency Assessment

Compare data center energy efficiency to industrystandards and discovers opportunities to improveefficiency of the entire data center ecosystem.

Server Consolidation Efficiency Study

Streamlined assessment provides clients with the factbase required to justify initiatives for optimizing their

server environments while reducing energy costs IBM Thermal Analysis for High Density Computing

Real-time thermal analyst that can pinpoint high-heatareas within a computer room - and create solutions toalleviate the problem.


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Data center

Power and

Cooling

IT Load

Server hardware

70% 30%

Power supply,

memory, fans,

planar, drives . . .

Processor

55% 45%



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Take advantage of innovative technologies

IBM has 40 years o f exper ience in del iver ing energy eff ic iency

IBMBladeCenter

IBMX-Architecture

Active Energy Manager


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Driving energy efficient technologies

System designsLeadership computepower per kilowatt

VirtualizationStandard feature in mostsystems

BladeCenterOpen, Easy, Green

X-ArchitectureProcessor efficiencymanagement

IBM Director with Active EnergyManager

Power Configurator to plan yourpower usage

Leadership virtualizationcapabilities extend beyond simplepartitioning

TivoliEnterprise Management

IBM power suppliesMeasurement built in

Rear Door Heat ExchangerThermal management innovation

Acoustic DoorStop Noise Pollution

Intelligent PDUMonitor powerroom the wallto the rack


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IBM BladeCenter is the RIGHT choiceOPEN. EASY. GREEN.

Helping to maximize the return on your IT investment

IBM BladeCenters energy efficient design andmanagement tools benefits your business by:

- Help ing you be environmental ly respo nsib le

- Using less energy

- Running cooler


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Buy BladeCenter servers -- designed for efficiency

Better efficiency than rack servers

For like configurations, IBM BladeCenter can save up to 58 percent on power over 1Uservers

Low-power processor options

HS21 uses a 50 watt Intel Xeon quad-core processor

HS21 (select models) use 35 and 40 watt Intel Xeon dual-core processors LS21, LS41 use 68 watt AMD Opteron dual-core AMD Opteron

Solid state hard drives

Up to 87 percent less power and heat than mechanicalhard drives

Innovative Calibrated Vectored Cooling

Optimizes air intake, fan placementand zone cooling technologies tomaximize the air flow inside theserver for optimal cooling efficiency


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Addressing Energy Issues with BladeCenterMuch More Energy Efficient than Rack Servers

Running out of power before a rack is filled with 1U or 2U servers is common

Getting the most performance, capacity or users from each KW is most important

For like configurations, IBM BladeCenter can saveon power over 1U servers

4,276 W

10 servers,20 processors

Dell 1U

PE 1950

2,703 W


IBM BladeCenter

HS21 + BCH

3,570 W


HP 1U

DL 360 G5

Up to 32% MORE powerUp to 58% MORE power

I cannot fill up my racks because I am out of power. Why would I want to move to blades?

Source: IBM power engineering test data. Numbers are average worst case for P6 Burn exerciser program.Like Intel configurations, tested in the IBM lab, blade power is average power of total chassis solution.


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IBM BladeCenter Power Efficiency: 10%Blade Server Power Study by Edison Group

Source: Blade Server Power Study, November 7, 2007, Copyright 2007 Edison Group, Inc. New York.

Report available at http://www-03.ibm.com/systems/bladecenter/new/power/

224 blade servers IBM HS21 XM HP BL460 c G1

2 processors/blade 1.86GHz 80W Xeon Quad-Core

8 1GB DIMMs/blade

Dual disk drives IBM: 16GB solid-state HP: 36GB SAS

IBM BladeCenter Hrequires nearly 10

percent less power

than the equivalently

configured HP

BladeSystem c7000.

Edison Group, IncNovember 2007
http://www-03.ibm.com/systems/bladecenter/new/power/http://www-03.ibm.com/systems/bladecenter/new/power/http://www-03.ibm.com/systems/bladecenter/new/power/http://www-03.ibm.com/systems/bladecenter/new/power/


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Stay cool with IBM BladeCenter

Protecting vital components likeCPUs and memory isparamount to the integrity of thesystem

The more you demand fromyour systems, the moreimportant it is to keep them cool

IBM thermal testingshows HPmemory runs above industryrecommended thermal limits

*http://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdf

See for yourself

IBM side-by-side thermal testingdemonstrates how cool IBM runs

Below 85o = Good

Above 85o

= BadAbove 95o = Unacceptable

..stresses greater than those listed may causepermanent damage adversely affect reliability

- Industry standard FBDIMM Spec*

Select the optional eventto launch the video

Enterprise-class design keeps your business up and running

http://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmv
http://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdfhttp://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmvhttp://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmvhttp://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmvhttp://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmvhttp://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdfhttp://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdfhttp://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdf


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System x servers -- Designed to be Green

IBM System x enterprise servers

Power RatingCompare IBM x3850 M2: 1440 W HP DL580 G5: 2400 W

HP rated at 67% more power leading tohigher costs for power, cooling and powerinfrastructure

Memory technology

IBM x3850 M2 eX4 chipsetincludes Buffer on Board

technology enabling use of lowerpower DDR memory

Can save over 200 watts while deliveringleading performance versus competitivesystems using FB-DIMMs

IBM System x rack-mount servers

Low-power

processor options

Availability of 50 watt Intel Xeon

quad-core processor

Power savings versus 80 watt processors

for x3550 and x3650 servers

Disk drives Availability of 2.5-inch disk drives2.5 inch drives consume up to 40 percentless power than 3.5-inch drives*

Calibrated VectoredCooling

Optimizes air intake, fan placementand zone cooling technologies

Which maximize the air flow inside theserver for optimal cooling efficiency

* Seagate Technologies, "2.5-Inch Enterprise Disk Drives: the Key to Cutting Data Center Costs."
http://www.seagate.com/content/pdf/whitepaper/TP-534.pdfhttp://www.seagate.com/content/pdf/whitepaper/TP-534.pdfhttp://www.seagate.com/content/pdf/whitepaper/TP-534.pdfhttp://www.seagate.com/content/pdf/whitepaper/TP-534.pdf


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Information Lifecycle

Information ManagementCreate / Capture Revise Route Approve Publish

Archive/Destroy

Compl iance

Audi t Corpo rate Pol icies

Classi fy

Security

Tiered Storage

Declare

IBM System StorageDont forget storage efficiency!

Move data to the most cost effectivestorage based on its use

Tape storage has lowest energy costper TB

Tape libraries consume less powerand require less cooling thatspinning disks

Tape libraries are fully automated toallow backup operation to occurduring 'non-peak' hours when energy

cost are lower


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10 year TCO example usingblended tape and disk bestpractices

Deploy more power efficientstorage

Utilize storage more efficiently

IBM System Storage

Example of tiered storage impact on energy efficiency


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Right size data centers with IBM Power Configurator

Get better information for up-front planning bysizing the power needs of your uniqueconfigurations

Select systems and IT infrastructure that best fityour data center infrastructure before youcommit to buying the first server

www.ibm.com/systems/bladecenter/powerconfig
http://www.ibm.com/systems/bladecenter/powerconfighttp://www.ibm.com/systems/bladecenter/powerconfighttp://www.ibm.com/systems/bladecenter/powerconfighttp://www.ibm.com/systems/bladecenter/powerconfig


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Position within Energy Management Stack

IBM Systems & Storage

Virtualization Virtualization

Servers Storage

Enterprise Management (Tivoli, others)

Systems Director

EWLM

Power - Performance

STGL

AB

and

GTS

Services

Facilities Power & CoolingInfrastructure

TPM

Power - DeploymentM

easurements,a

lerts

Allocations,p

olicies

STG

SWG

Partners

CCMDB Integration ITM / TEP Support Facilities Integration

Active EnergyManager


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Three Fundamentals of Power Management

1. Measure/Trend Power Consumption (Phase 1)

Determine the power (watts) is being consumed now

Why assume label power?

Power meter (internal)

2. Cap or Allocate Power Correctly (Phase 2)

Power consumed is a function of the HW options, OS, applications and theapplication data footprint

Allocate power based on past history using power measurements

to match the need of each server

to match the power/thermal limits of the data center

3. Reduce power consumed (Phase 3) CPUs can reduce power in periods of low utilization

Save power costs


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Simple Example Set Power Cap to Peak

Label Power

Simulated graph of actual power consumed by the server over time

Today, label power is the only option within the server

Power

(watts)

Time

AEM Trending (weeks, months)

Poweronfigurator

Power Configuration

-Planning estimate

-Based on typical HWpower consumption

Improvement over label power

Power typically allocated to a server

Over Allocated

Power not convertedinto compute cycles

Proper

Power

Allocation

Wasted Power

Allocation

Allocation Model of Server

Power budget notconverted intocompute cycles

Power budgetconverted intocompute cycles

Set Power

Cap

Based on measured power


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Key Function/Value for AEM

Function Value

Power trending This is base level function of AEM. Shows power usage forindividual servers over time (in a graph or in table format).

Thermal Trending Displays graph of inlet and exhaust temperatures for individualservers over time. Graph is displayed directly below power trendinggraph so the times can be easily correlated visually.

Power capping Allows a user to set a maximum power level that an individual server

can consume. If the server starts to consume more than that level,AEM will throttle the processor to use less power, which slows downthe server. In normal situations, its unlikely that the server will everhit the minimum possible power cap. However if it get too warm inthe datacenter, setting the cap will ensure that the server will not usemore than that cap value. Power capping is primarily a way of givingthe customer a way to allocate a certain amount of power to a

system, and not having to worry about using more than that.

Native support for

multiple platforms

(i, p, z)

Allows power trending, thermal trending, and power capping onSystem i and p. Power trending available on system z. From a singleconsole, a user can do power management of all platforms.


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Key Function/Value for AEM (continued)

Function Value

Support foriPDUs

Native power and thermal trending and capping is only available on newmodels of the hardware. Power trending for older systems (and non-IBMsystems) can be made available by plugging these servers into intelligentPDU (a smart power strip). It also allows AEM to collect power from I/Odrawers (which can be a significant power consumer on systems). In afuture release, I/O drawers will report their power usage back to the CEC,where AEM can retrieve it. Users of the iPDU support can associate

Director managed objects with load groups on the iPDU.

External APIs

(Northbound

Interface)

Interfaces to allow Tivoli applications to retrieve power information fromAEM to use in their own (Northbound Interface) applications. Theseinterfaces would also be made available to business partners andcustomers so that they could use power information in their ownmanagement applications. (post 11/07 delivery)

Baseenhancements

BC-E, S, HT updates: work to support new BladeCenter versions Scaling: Performance testing and analysis in support of 5000 servers Dynamic Polling Rate: Enhancements to allow a per-system polling

interval to be specified by the user. The initial polling interval for a givensystem will be set to the global polling interval, and can then be changedwithout regard to the polling interval specified for other systems


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IBM Tivoli Usage and Accounting,Monitoring, and Provisioning to

help align power use with

workload goals

Actively moving workloads and

power up/down resources

Who used what?

How much did IT cost?

Manage & Measure: Up sell to Tivoli

2008 IBM C ti


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Is the Problem Power or Cooling?

POWERIN =HEATOUT

Use morepowera

generate moreheatUse lesspowera generate lessheat

Where is the power growth coming from?

Processor energy requirements are growing faster

Power Density growing faster

Servers with more function typically mean more power drawing components

Larger HDD

More memory

Greater PCI and I/O function

Greater rack level density

Not every data center in the worldcan house full density servers today!

What is limiting density in the data center?

Real estate in the rack (easy)

Power input (manageable)

Thermal output (complex)

Airflow requirements (can be much harder)

2008 IBM C ti


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Innovation -- IBM Rear Door Heat eXchangerHelp cut exhaust heat up to 50 or 60%

Solving todays data center issues

with mainf rame th inking

IBM used water in themainframe back then

Smart then

Smart now

Helps

Increase density more easily

Solve hot spots in the data center

Avoid cost of purchasing another AC unit

Potentially postpone spend on majorrenovations in the data center

Before After



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Winning With the Rear Door Heat eXchanger

IBM Advantages

No fans or electricity needed. Nochance for mechanical failure. Noextra operating costs.

Passive system systems can aircool without opening/removing door.

Designed to prevent condensation.

Attaches to back of rack (adds 5)so where you have 3 racks today,you have 3 racks tomorrow. Does

not require total rearrangement ofdatacenter.

Cost effect 1KW cooling = $286.

Issues to Exploit on HP Unit

Unit uses fans (and electricity) higheroperating costs.

When fans fail, systems will overheat quickly.

Has condensation pan, whathappens if condensation handlingsystems fails (water on floor!).

Removable chiller/fan units. A waterconnection with potential forleakage/failure.

Size (12 wide) now can only get 2racks where they used to have 3.

Expensive 1KW cooling = $1000.

*list price divided by heat load handled



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Data center

Power and

Cooling

IT Load

Server hardware

70% 30%

Power supply,

memory, fans,


Processor

65% 35%

Server loads

80% 20%

Idle

Resource

usage rate




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System 1

APP

1

APP

2

10% busy2KW

System 2

APP

3

APP

4

10% busy2KW

System 4

APP

7

APP

8

10% busy2KW

Server con so l idat ion exp loi t ing v ir tual izat ion is a

very effect ive tool in reduc ing energy co sts

Total Power 8KW

Advanced Virtualization

APP

5

APP

6

70% busy4KW

APP

1

APP

2

APP

3

APP

4

APP

7

APP

8

Total Power 4KW

Server consol idat ion con serves energy

Virtualization -- Economic engine of a green data center



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Virtualization with IBM System x and BladeCenterDrive up utilization and drive down overall costs

Enable with servers and support

Enterprise class servers designed for virtualizationscalable with largememory capacity

Partnerships with leading virtualization software providers across System xand BladeCenter portfolio

IBM sizing insights with average and peak workloads, server headroom,etc.

Take control with management of virtualized systems IBM Systems Director Virtualization Manager

Single user interface to manage both physical and virtual systems

Support of VMware, Xen, and Microsoft Virtual Server

Use of Xen-based virtualization to create high availability farms

Image Management to clone, customize and deploy virtual systems

Ability to drive VMware VMotion using physical hardware statusinformation

Simplify with virtualization built into servers

Easier deployment with embedded hypervisors

IBM System x3850 M2 model with embedded hypervisor support



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Data center Server loads

80%Idle

20%Resource

usage

rate

65% 35%

Server hardware

70% 30%ProcessorPower supply,

memo ry, fans,


Power and

Cool ing . . .

IT Load . . .

IBM offerings help across the board



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Summary -- A Holistic Approach to Power

Energy management is a complex issue with many contributing factors -

- a challenge that calls for new thinking about the combination ofhardware, software and processors.

IBMs uses smart system design to create servers that use power moreefficiently.

Cool Blue technologies empower users by allowing them to monitor,

manage, and control power and power costs resulting in unsurpassedpower efficiency and cost savings

Power Configurator for initial planning

Active Energy Manager for accurate understanding ofyour actual power draw

Thermally engineered racks to optimize serverlevel and room cooling

Room level solutions like the Rear Door HeateXchanger



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008 Co po at o


IBM environmentally compliant disposal

IBM Asset Recovery Solutions is a suite of services

for a complete asset disposal solutions

Buyback services for marketable assets

Disposal of assets without value using environmentallycompliant processes

Secure disk overwrite services in accordance with

high level security standards Packaging and transportation services available

About 40,000 units processed per week worldwide

Less than 1% sent to landfill, none hazardous material

Annually invest more than $100M in infrastructure to

support remanufacturing and recycling best practices

To optimize TCO benefits, companies require a corporate standard disposition strategy

--Gartner Group



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p


RTP Green Demo Center Layout

A B

C

D

E

F

G



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p


The breadth and depth ofIBM Development at yourservice

Mobile Measurement

Technology (MMT)

IT Systems Energy Efficiency Assessment

Assessment that analyzes existing IT systems to provideguidance in strategy to achieve required IT workload andperformance with less power, cooling, and spacerequirements.

Data Center Health Audit

Evaluates the overall heath and readiness of ITinfrastructure. Recommends actions to reduce risks andimprove site availability based on 2-3 week review.

Optimize thermal profile of IT systems to eliminate hot

spots

Utilizing MMT, unique cart-based design for measurement

collection to create 3D temperature map of IT equipment

STG Lab Services skills you can use



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Reference Information

Cool Blue URL: http://www.ibm.com/systems/x/about/power.html

Demo URL:

http://demos.dfw.ibm.com/servers/Demo/en/IBM_Demo_IBM_Director

_PowerExecutive_Tool-Jul06.html

Director and IBM Active Energy Manager:

http://www.ibm.com/systems/management/director/extensions/acten

gmrg.html
http://www.ibm.com/systems/x/about/power.htmlhttp://demos.dfw.ibm.com/servers/Demo/en/IBM_Demo_IBM_Director_PowerExecutive_Tool-Jul06.htmlhttp://demos.dfw.ibm.com/servers/Demo/en/IBM_Demo_IBM_Director_PowerExecutive_Tool-Jul06.htmlhttp://www.ibm.com/systems/management/director/extensions/actengmrg.htmlhttp://www.ibm.com/systems/management/director/extensions/actengmrg.htmlhttp://www.ibm.com/systems/management/director/extensions/actengmrg.htmlhttp://www.ibm.com/systems/management/director/extensions/actengmrg.htmlhttp://demos.dfw.ibm.com/servers/Demo/en/IBM_Demo_IBM_Director_PowerExecutive_Tool-Jul06.htmlhttp://demos.dfw.ibm.com/servers/Demo/en/IBM_Demo_IBM_Director_PowerExecutive_Tool-Jul06.htmlhttp://demos.dfw.ibm.com/servers/Demo/en/IBM_Demo_IBM_Director_PowerExecutive_Tool-Jul06.htmlhttp://demos.dfw.ibm.com/servers/Demo/en/IBM_Demo_IBM_Director_PowerExecutive_Tool-Jul06.htmlhttp://www.ibm.com/systems/x/about/power.html

Documents

08 - Cool Blue - Brand Manager