03 - Blades - Brand Manager

IBM Systems & Technology Group Education & Sales Enablement © 2010 IBM Corporation

Topic 3: IBM BladeCenter

Upon completion of Topic 3, you will be able to:

> Explain what a blade is and why it is being used in the industry.

> Identify the value proposition in BladeCenter solutions.

> Explain the BladeCenter chassis and server portfolio

> Describe the value of the portfolio elements

> Explain the importance of the BladeCenter ecosystem

> Describe the Unique Value Proposition of the BladeCenter Open Fabric Manager


Topic 3 Agenda

Portfolio Overview

> IBM BladeCenter

> IBM System x and BladeCenter for the

Telecommunications Industry


x86 Market Trends

Trend IBM Leadership and Value

Virtualization and Consolidation

> For servers, storage, networking & I/O

eX5 and BladeCenter> Enterprise servers with over 100 #1 benchmarks and 13% lower power consumption than the competition

> 11:1 Consolidation ratio with the new HS22/HS22V Blade and customers can save over 93% on energy costs alone

Energy Efficiency> For every $1 spent on new hardware, an additional $0.50 is spent on power & cooling

Cool Blue Technologies> IBM portfolio of energy efficiency servers and technology designed with energy efficiency in mind

> System x servers are capable of up to 37% lower overall power consumption

High Availability and Reliability

> Customers demand resiliency to runt heir business

IBM X-Architecture> We take IBM mainframe availability and reliability and incorporate those features into industry- standard servers to produce an innovative yet affordable platform for business-critical applications

> IBM takes performance, efficiency and reliability to the next level

Move to Blades

> By 2012, blades are projected to drive more than $7B USD in revenue

IBM BladeCenter

> IBM BladeCenter improves power utilization and reduce energy costs without sacrificing performance

> IBM BladeCenter uses up to 50% less floor space and up to 35% less energy than competitor rack servers without sacrificing performance.

> Investment protection


Industry is going through a major transitionOpportunity to win and change a customer’s blade vendor

Clients typically evaluate server platforms when Intel introduces new processor families

> Intel announced a new processor family on March 30, the Xeon 5500-series, also known as Nehalem

> This was followed in 1Q10 with the follow-on Westmere processor (5600-series) delivering several enhancements

> Customers will be making new server buying decision and therefore opening the door to new vendors for RFQs

> This is your chance to migrate rack customers to IBM BladeCenter

> This is your chance to migrate HP & Dell blade customers to IBM BladeCenter

> The platform customers choose will lock them into that vendor for at least 3 years

> IBM BladeCenter HS22 is a significant enhancement to our portfolio in terms of both performance and features

Question: Approximately how many years do you estimate that your XXOS servers will be kept in operation?

Server Deployment Lifecycle

Median Most typical: 3 years & 5 years

Average: ~4 years

Source: IDC Server Workloads 2008 MCS


Points to Ponder

> IBM was slow to enter the Blade market because we wanted to make sure we were meeting our clients needs.

> The result of our steady approach quickly moved IBM to a market leadership position with BladeCenter.

> The market did not sit still and today we see many blade competitors, some with formidable products

> Blades have now become an accepted server solution in the market with proven benefits Efficient power usage Simplified infrastructure Common server footprint

> How can you tap into these opportunities that generate large volumes and profit?


Scale out / distributed computing

x3550 M3

x3650 M3

x3690 X5

Clusters, HPC,Virtualization,

Web 2.0& Cloud

High density

Large symmetrical multiprocessing (SMP)

x3850 X5 Cluster 1350

x3200 M3x3100

Sca

le u

p /

SM

P c

om

pu

tin

g

x3755

iDataPlex

BladeCenterS, E, H, T, HT

HS12/22/22VLS22/42JS12/22/23/43QS21/22x3350

dx360 M3

x3630 M3x3620 M3

HX5

x3250 M3

x3400 M3x3500 M3

New eX5 Offerings

New 1- & 2-Socket Offerings

Comprehensive end-to-end Data Center Solutions


Application Consolidation

Business Applications

InfrastructureApplications

1’s 10’s 100’s 1000’s 10,000’s

Solutions Depend on Nature & Size of Business NeedB

usi

nes

s N

atu

re

Implementation Size

Scale Out - Massive ParallelSW Resilience

Scale Up - Large SMP / HW Resilience

System x Tower

System x Enterprise

System x Rack

BladeCenter

System x iDataPlexIBM Cluster

1350


IBM System x and BladeCenter can significantly reduce your clients’ operating costs without compromising reliability and performance

IBM System x and BladeCenter provides the ability to manage present and future risk in challenging economic conditions

IBM System x and BladeCenter help improve the service of your clients’ IT in both the enterprise and mid-market

The New Generation of IBM System x and BladeCenter servers deliver business value and reduce costs for clients through industry leading scalability, virtualization and management capabilities.

Delivering x86 Innovation for a Dynamic Infrastructure


Topic 3 Agenda

> Portfolio Overview

IBM BladeCenter




What is IBM BladeCenter technology?

A simple integration of servers, storage and networking. Its innovative, open design offers a true alternative to sprawling racks and overheated server rooms

> Built on the IBM X-Architecture strategy

> Five different chassis to choose from

> 8 different blades, including solid-state design and a range of expansion modules

> An expansive I/O portfolio with simplified deployment and failover capability

> Software for systems, energy and virtualization management

> IBM services and support

HS22 2-way Xeon

LS42 4-way Opteron

JS23 PowerPC

QS21/22 Cell

BladeCenter delivers a single IT building block

IBM + Partners IBM + PartnersBladeCenter T

BladeCenter S

BladeCenter HT

BladeCenter H

BladeCenter E


Storage Area

Network

Public Internet/Intranet Clients

Many “hops” and many “hand-offs” adversely impact integrity, performance and security

Multiplicity of discreet devices makes High Availability and infrastructure Scaling difficult

Complexity makes Infrastructure Management a serious challenge

High cost-of-ownership

Re-architecting the Infrastructure for Efficiency

Step 1Consolidateservers Layer 4-7

Switches

Layer 2 Switches

Storage Fibre

Switches

Routers

(Layer 3 Switches)

Firewalls

SSL Appliances

Caching Appliances

SSL Appliances

Caching Appliances


Layer 2 Switches

Storage Area

Network

Step 2Integratestorage fabric

Public Internet/

Intranet Clients

Routers

(Layer 3 Switches)

Firewalls


Layer 4-7 SwitchesSSL

Appliances

Caching Appliances

SSL Appliances

Caching Appliances

Storage Fibre

Switches

Step 3Integrate first layerof the network (L2)


Storage Area

Network


Server and Layer 2 switch consolidation makes the infrastructure less complex to deploy, administer & troubleshoot

Multiple discreet network devices present a security challenge

Multiple network devices adversely impact application performance

Overall cost-of-ownership issue for data center infrastructure is partially addressed

Routers

(Layer 3 Switches)

Firewalls


Layer 4-7 SwitchesSSL

Appliances

Caching Appliances

SSL Appliances

Caching Appliances

Step 4Integrate second layerof the network (L4)


Gigabit Ethernet Switch

Fibre ChannelSwitches

Redundant PowerRedundant Blower

KVM Switch /Management Module

IT Architecture Consolidation Step 5: Consolidate Applications & Collapse Infrastructure Complexity

Gigabit Ethernet Switches

> Portfolio of switches (Cisco, Nortel, CPM)

Fibre Channel Switches (2/4Gb FC Fabric)> Portfolio of Switches (Brocade, QLogic, McData,

OPM)

Power Subsystem> Upgradeable as required

> Redundant and load balancing for high availability

Calibrated, Vectored Cooling™> Highly fault tolerant and hot swap

> Reduced air requirements

BladeCenter Management Modules> Full remote video redirection

> Out-of-band / lights out systems management

> Concurrent Serial connectivity


Storage Area

Network

Routers

(Layer 3 Switches)

Firewalls


ResultsIBM BladeCentercollapses complexity


Data Center infrastructure now simple to deploy, administer and troubleshoot

Improved, performance and availability

N+1 scalability and inter-chassis redundancy

Integrated Load Balancing and Security

Enables On-Demand computing

Significantly lower Cost-of Ownership for Data Center infrastructure


IBM BladeCenter Chassis

BladeCenter S Business-in-a-box 6 blade, 7U Disk Storage Modules Office Enablement Kit 110V/220V

Starting @ $2,599US

Density

BladeCenter E-3SX Ultimate efficiency 14 blade, 7U 84 blades per rack 2,000W power supply Supports current

mainstream blades Unparalleled investment

protection

Starting @ $3,665US

BladeCenter E-4SX Density and performance 14 blade, 7U 84 blades per 42U rack 2,320W power supply Supports current

mainstream blades Supports future, higher

performance blades

Starting @ $3,999US

BladeCenter H High performance 14 blade, 9U 56 blades per 42U rack High speed fabric Highest powered blades

Starting @ $4,725US

Performance

Power

BladeCenter T Ruggedized 8 blade, 8U NEBS / ETSI

Starting @ $7,795US

BladeCenter HT Ruggedized high

performance 12 blade, 12U High speed fabric Front access NEBS / ETSI

Starting @ $13,499US

Performance

A complete choice of chassis to build the RIGHT IT infrastructure that

meets your client’s specific business needs

> Common set of blades

> Common set of industry-standard switches and I/O fabrics

> Common management infrastructure> Longevity of product ensures investment protection

New for 2010


BladeCenter Servers and Chassis

BladeCenter E

BladeCenter HT

BladeCenter T

BladeCenter

H

BladeCenterS

14 Blades in 7UCompute density, energy efficiency

and simplified management at

a low cost

12 Blades in 12U

208VAC / -48VDC pwr

High Speed (>10Gb)

8 Blades in 8U

208VAC / -48VDC

Rugged Chassis

14 Blades in 9U

High Speed (>10Gb)

6 Blades in 7U

office & distributed

environment -- uses standard

office power

Sample Apps Sample Apps Sample Apps Sample Apps Sample Apps

• Server-based desktop client

• Professional 2D or Advanced 3D Graphics

• CP20 has full USB capability

• Telco (Density, High Perf., Hi speed, I/O)

• Telco

• Military

• Other “hardened” environments

• Extreme I/O for data intensive environment

• Remote Sites

• Small Business Apps

• Integrated Storage


The IBM BladeCenter E™

> Hot–swappable blades and modules

> 7U form factor housing up to fourteen (2-way) server blades

> Manageability and ease–of–use Light Path Diagnostics Integrated Systems Management

Processor on the Blade IBM Director

> Designed for maximum reliability with no single point of failure

> Unique redundant mid-planes

> New choices 8677-3SX* 8677-4SX (new for 2010) 8677-CTO

BladeCenter E (Back)

(2) Optional Fibre Channel SAN Switches

(2) 10/100/1000 Managed Fast

Ethernet Switches

(4) 2000 or 2320 Watt Load Balancing and

Failover Power Supplies

(2) Redundant Vectored Cooling System

(2) Management Modules with Local Console Switches

BladeCenter E (Front)

14 blades

CD-ROM,floppy, indicators

and USB

Recess for chassis

service label

* Not released in EMEA and AP (except Japan)* Not released in EMEA and AP (except Japan)


The IBM BladeCenter® H

> 9U, 29 inches deep

> Supports up to (14) 30mm 2-way blades (same as the IBM BladeCenter)

> Customer serviceable, hot swappable Media Tray

> Rack mounted on rails just as the IBM BladeCenter

> (4) front load 2900W Power Supplies

(4) front load

2900W PS (2 upper &

2 lower)

BladeCenter H (Front)

14 blades

Media Tray (removable) USB, indicators & DVD

BladeCenter H (Back)

2 Redundant Blowers

A. MM B. Switch Module Bays 1 & 2 (dedicated

ethernet) C. Switch Module Bays 3 & 4 –OR- Bridge

SlotsD. Dedicated Bridge Module Slots (up to 4)E. Blowers (2)F. 4 High Speed Switch Module Bays G. Light Path Diagnostic PanelH. Aggregated Serial ConnectorI. Consolidated Redundant Power Inputs (2)

Power cables must be ordered.

Redundant mid-planes -


IBM BladeCenter S

> Integrated business-in-a box foundation with configurable shared storage

> Big IT results even from the smallest IT staffs to deliver big IT results

> Easy with “select-and-click” configurability

> Office-friendly acoustics

> Full redundant on 110V power

> Grows with your business

> Optimized for small office environments

All-in-one gets you up and running fast

In full Office Enablement Kit

6 Drive Storage Bay

6 Blade Bays

Media Tray with 2 half high bays


With IBM BladeCenter S it’s minutes to productivity Three steps and you’re done

1. Plug in and power on

2. Choose your configuration method

3. Walk through the “select-and-click” menu

Watch a real setup video http://video.yahoo.com/watch/3542028/9809187Watch a real setup video http://video.yahoo.com/watch/3542028/9809187


IBM BladeCenter T

> 8U, 20" deep, 8 Blades per Chassis (inserted horizontally)

> Dual DC power supplies std. (redundant optional)

> Dual AC Power chassis available (redundant optional)

> NEBS/ETSI Compliant (DC Power Chassis)

> 3 Storage Options : Flash Disk (Optional 1GB, 2GB, 4GB) SCSI (Hot Plug 2 or 3 Wide BSE Blade) Fibre Channel (via external SAN)

> I/O Interface via PCI I/O Expansion Unit

> Dual Gigabit Ethernet

> Integrated Systems Management Processor

> Fault Isolation LED

> Internal Switches (Enet/FC/KVM)

> No Single Point of Failure

> External Alarm Panel

> Optional Air Filters

> Extended Product Lifecycle

BladeCenter T

Rugged and Telco Chassis


IBM BladeCenter HT> Increased Performance and Scalability

12U Rack Mount, 12 Blades, 30 mm pitch High Speed Fabric – 4x10G

> Improved Serviceability Front access for blades, switches, media ports

> Telco Ready DC and AC Power configurations 706mm chassis depth NEBS Level 3 (Class A) / ETSI Compliant Cable Management trays

> Interoperability Legacy Switch Support (qty 4) High Speed Switch Support (qty 4) Bridge Support for High Speed Switch (qty 4) AMM Support (qty 2) from BladeCenter H

> Improved Environmentals 3160 Watt Power supply (qty 4 for full load) 4 Chassis Fan Modules (DC) Power Module Fans (60 mm x 38 mm) Front-to-rear cooling with front bezel for air filtration

BladeCenter HT

High Performance Rugged and Telco

Chassis


KNOWLEDGE CHECK

> How does the BladeCenter chassis re-architect computing infrastructure for greater efficiency?

> Why does IBM offer different chassis(s)? Name some of the advantages of each type of chassis.

> What is the clear technology advantage of all Bladecenter chassis(s)


IBM BladeCenter Blade Servers

Innovative, click-n-scale enterprise application

blade server

High performance computing

blade

No Compromise,

workhorse blade with breakneck

speed

Most affordable &

energy efficient blade for single-

threaded apps

Proc: Opteron QCMem: 8 DIMM / 32GBHDD: 2

2 Socket

LS22

Proc: Opteron QCMem: 16 DIMM / 64GBHDD: 2

2 - 4 Socket

LS42

Proc: Xeon QCMem: 6 DIMM / 24GBHDD: 2 HS

1 Socket

HS12

Proc: Xeon 5500/5600DC or QCMem: 8 DIMM / 48GBHDD: 2 HS

2 Socket

HS22

Virtualization platform with

memory performance and growth

Proc: Xeon 5500/5600DC or QCMem: 18 DIMM / 144GBHDD: SSD 1.8”

2 Socket

HS22V


IBM BladeCenter HS12 Marketing Messages

Power-optimized performance to enable your business environments

> Resiliency and performance on an entry-level server to replace aging racks and towers

> Higher density and performance at 35% less power than some competitive rack systems

Open and innovative for a flexible business foundation

> BladeCenter interoperability with chassis, blades, switches and adapters are interchangeable in all chassis, providing mix-and-match deployment choices

Easy to deploy, integrate and manage

> Significant focus on usability with wide range of processor, storage and I/O options

Green today for a better tomorrow

> State-of-the-art mechanical design with optimized airflow distribution

> Affordable, energy-efficient, high-performance processor and storage components

> Monitor and control power with IBM Systems Director Active Energy Manager


HS12 Offering SummaryPositioning

> Entry level blade solution for enabling your business environments

Business Benefits

> Better affordable blade to replace aging two-way rack and tower servers

> Opportunity to enter BladeCenter environment at a reasonable price

> Same reliability and availability as other IBM blade servers

> Flexible storage configurations for SMB

> Attractive appliance offering for retail customers

> Better power and cooling costs compared to traditional 1U/2P rack servers

Key Product Features

> Latest Intel quad-core processors for great performance from a single-socket server; low cost single and dual core models

> Storage flexibility with up to 2 HDDs on blade and ability to support iSCSI, SAS,or SAN external.

> Availability features never before seen in this class of server with redundant

> power and HS HDDs

> Standard HW RAID 0, 1 and optional HW RAID 5 to protect critical data (via SIO)

> Full BMC, Active Energy Manager, and AMM support to facilitate systems management

> 6 DIMM slots for lowest cost memory installations

> Supported across all BC chassis

Target Markets

> SMB

> Departmental LE

> Retail

> Dell & HP uni socket install base

Target Applications

> Applications customers currently run on uni systems

> General business applications including file & print, collaboration, and web serving

> Branch office and departmental server


17.6” (44.6 cm)

Zone 2: Memory

New levels of server stability and functional correctness

Zone 1

Zone 1

Thermal circuitry on key

components such as BMC and Intel

chipset

Direct linear air flow from front to back

that is zoned

Components are single-stack for reduced airflow

restrictions

Better convective cooling through

increased surface areas

IBM designed hexagonal perforated front bezel for

maximal air intake

New hard drive tray design for

optimized air flow

New thermal sensors on

memory DIMMs for better functional

control

Introducing the HS12 – packed with storage power


The 2-socket IBM BladeCenter HS22HS22 offers outstanding performance, flexible configuration options and simple management

in an efficient server to run a broad range of workloads.

Key Features Customer BenefitsPerformance-tuned with memory capacity up to 96GB, 2DPC @ 1333 MHz & processor support up to 130W

• Process SAP sales orders up to 40% faster and run up to 33% more virtual machines versus prior generation NHM-EP servers

• Run 2X virtual machines per socket versus HP’s 4P BL680c at less than ½ the cost, ½ the power and ½ the space

Support for both 1.5v and 1.35v memory DIMMs

• Consume up to 15% less power with energy efficient 1.35V DIMMs

• Provide client choice of paying a premium for more energy efficient 1.35v memory vs. staying with 1.5v memory shipping today

Backwards compatible with all BladeCenter enterprise and office chassis, including the original BladeCenter E

• Fill empty slots in the 125K+ chassis install base, without having to rip and replace hardware

• Save 19% power, 31% floor space and $3,000 per chassis using BladeCenter E

Support for next generation Xeon 5500/5600 series processors (Nehalem-EP / Westmere-EP)

• Up to 28% floating point performance and up to 36% integer performance increase over prior generation NHM-EP servers

• Up to 12 threads per socket for significant performance gains on highly threaded applications

Best-in-class server RAS and new software management tools, including IMM, ToolCenter, Systems Director 6.1 and Open Fabric Manager

• Higher availability with no single point of failure versus HP’s c7000 chassis with multiple single-points of failure

• Minimize downtime w/ pre-provisioning and automatic failover

• Control both physical & virtual IT from anywhere in the world

How to Win

•Focus on “no compromise” features including richer storage options & I/O virtualization

•Offer HS22 with the BCE for unbeatable solution cost, density, and energy efficiency

•Highlight benefits of new, future-proof management with UEFI, IMM & Director 6.1

Where to Win

•Virtualization, hosted client, SAP, enterprise application workloads

•All Sectors & GB, including Finance and Industrial

•Rack and competitive blade accounts, including HP 4-socket BL680c install

How to Win

•Focus on “no compromise” features including richer storage options & I/O virtualization

•Offer HS22 with the BCE for unbeatable solution cost, density, and energy efficiency

•Highlight benefits of new, future-proof management with UEFI, IMM & Director 6.1

Where to Win

•Virtualization, hosted client, SAP, enterprise application workloads

•All Sectors & GB, including Finance and Industrial

•Rack and competitive blade accounts, including HP 4-socket BL680c install


New HS22 Westmere enhancements

> Support for latest INTEL processor to give you best performance

> Support for 130W processors

> Two dimms per channel at 1333MHz

> Low voltage memory support (1.35V)

> Fits into existing chassis(s)

> Comparable price to Nehalem-EP processors with greater performance

30

IBM BladeCenter HS22 Westmere (5600 Processor) Models

For more information,

[CLICK HERE] to access the HS22 Sales Support site!


Entry2 Socket

General Purpose2 Socket

Virtualization2 Socket+High-end

4 Socket+Scalable

Workloads • Infrastructure applications

• Small office / retail

• Rack-to-blade migration

• Broad enterprise applications

• Does many things very well (workhorse)

• Mainstream virtualization

• Memory-intensive HPC

• Max virtualization performance

• Business intelligence

• SAP

• Consolidation

• Database

• HPC

• Large-scale virtualization

Features • Low absolute cost

• Lowest absolute power consumption

• Hot-swap storage

• Density

• Balanced proc, memory, storage, & I/O

• Performance/ watt leadership

• High availability & manageability

• Maximum memory density

• Max memory for DP server

• Embedded hypervisor & SSDs

• Maximum memory

• Lowest cost/vm

• Lowest power/vm

• Highest bin proc

• Max VMs

• Min $/VM

• Click-n-scale

• Max CPU

• Max I/O

Market Size 5% - 10%Growing

65% - 85%Bifurcating

10% - 15%Growing

5% - 10%Emerging

15% - 20%Growing

Differentiation • Low cost point

• Great green story

• BCS-optimized

• Easy to use

• Flexibility• Great green

story• Cooling• RAS

• Memory capacity

• SSDs with HW RAID

• 1.8” SSDs

• Virtualization, BI, SAP performance

• Max memory

• Scalability

• RAS

• Scalability (2-4) sockets

• 2+2

• Logical partitioning

HS12 HS22 HS22V 2S HX5 4S+ HX5

+

Focus area forHS22

Focus area forHS22

2010 BladeCenter Positioning These blades are covered in the eX5 Section

These blades are covered in the eX5 Section


IBM BladeCenter HS22VOptimized for virtualization with maximum memory capacity, CPU and I/O in a 30mm design.

Key Features Customer BenefitsPerformance-tuned with memory capacity up to 144GB per blade and 2DPC @ 1333MHz standard

•Fit 50% more average VMs on blade via 18 DIMM slots using DDR3-1333 registered memory

•Large memory capacity allows customer to scale memory to optimize for their workloads/applications

Support for up to two 1.8” SSDs with HW RAID 0,1

•Improved performance, increased durability and up to 80% lower power than traditional HDDs

Capping w/ P-states & SCIs (System Control Interrupts)

•Limits amount of power a system can draw to assist in power planning for the datacenter

•Up to 2x the effective CPU speed at a given level of power consumption

Support for both 1.5v and 1.35v memory DIMMs

•Consume up to 15% less power w/ energy efficient 1.35v DIMMs

•Provide client choice of paying premium for energy efficient 1.35v memory vs. staying with 1.5v memory shipping today

Integrated model of Virtual Fabric for IBM BladeCenter

•Offers multiple virtual ports and protocols (Ethernet, FCoE and iSCSI) from a single physical port

•True line-rate 10Gb performance •Flexible virtual ports operate anywhere between

100Mb and 10GbSupport for Xeon 5600 series processors (Westmere-EP)

•50% more cores yields up to 30% more peak VMs per blade

•Up to 35% additional performance vs. NHM-EPBest-in-class hardware RAS

•Stay up and running longer with no single point of failure

•Minimize downtime with pre-provisioning & automatic failover capability

How to win Better RAS than HP HW RAID 0/1 and dual

redundant power and I/O Off HS22V with BCE for

unbeatable solution cost, energy efficiency and density

Where to win

Target Workloads: Virtualization; Memory-intensive applications

Target Industries: All Sectors & GB, including FSS and Industrial

Target Customers: Existing HS21 XM install base; Competitive blade accounts (BL490c G6)

How to win Better RAS than HP HW RAID 0/1 and dual

redundant power and I/O Off HS22V with BCE for

unbeatable solution cost, energy efficiency and density

Where to win

Target Workloads: Virtualization; Memory-intensive applications

Target Industries: All Sectors & GB, including FSS and Industrial

Target Customers: Existing HS21 XM install base; Competitive blade accounts (BL490c G6)


Max memory DP blade optimized for virtualization

Dual & Redundant Power/IO

Same I/O as HS22(1x CIOv + 1x CFFh)

18x VLP DDR3 Memory(144GB Max / 1333MHz Max)

2x WSM-EP Processors (Supports some NHM-EP)2x 1.8” SSD

NHS RAID 0/1

Internal USB (Embedded Hypervisor)

Additional FeaturesIMM & UEFIP-State CappingTPM 1.2Light Path DiagnosticsPCI Expansion Blade

HS22V


HS22V Blade Feature Comparison vs. HS22

HS22 HS22VMTM 7870 7871

Chipset Tylersburg / ICH10 Tylersburg / ICH10

Processor

Nehelem EP DC / QC

60W, 80W, 95W

Westmere EP DC / QC / 6C

40W, 60W, 80W, 95W

Nehelem EP DC / QC

80W, 95W

Westmere EP DC / QC / 6C

40W, 60W, 80W, 95W

Memory 12x VLP DDR3 up to 8GB (96GB max) 18x VLP DDR3 up to 8GB (144GB max)

Storage2x hot-swap SFF SAS, SATA

or2x hot-swap SSD

2x NHS SSD (1.8”)

Internal RAIDLSI 1064

Optional LSI 1078 RAID w/BBC

LSI 1064

Optional LSI 1078 RAID w/BBC

Imbed USB Standard USB Flash Standard USB Flash

Ethernet 1x 5709S chip(2x 1GbE w/TOE)

1x 5709S chip(2x 1GbE w/TOE)

I/O Support 1 PCI-E x1 and 1 PCI-E x16CIOv, CFFh

1 PCI-E x1 and 1 PCI-E x16CIOv, CFFh

Power T-state capping P-state capping, Power Maximizer

Boot Firmware UEFI UEFI

Chassis SupportBCE, BCH, BCS, BCHT

aMM

BCE, BCH, BCS, BCHT

aMM

Management IMM IMM


35

Why Transition from the LS22 and HS21XM ?

50% more average VMs

Support Virtual Fabric for IBM BladeCenter

Two dimms per channel at 1333MHz

Reliable, high performance SSDs with HW RAID 0/1

Low voltage memory support (1.35V dimms)

Embedded hyper-visor (via internal USB port)

125% more memory capacity than HS21XM and LS22

Fits into existing chassis, including the BladeCenter E

New p-state capping means higher power efficiency

LS22 is going EOL in May 2010

HS22V offers 2X the performance and features, including expanded memory, flexible IO and reliable SSDs. Get twice the performance at a comparable price!

For more information, [CLICK HERE]

to access the HS22V Sales Support site!


These blades are covered in the eX5 Section

36

Entry2 Socket

General Purpose2 Socket

Virtualization2 Socket+High-end

4 Socket+Scalable

Workloads • Infrastructure applications

• Small office / retail

• Rack-to-blade migration

• Broad enterprise applications

• Does many things very well (workhorse)

• Mainstream virtualization

• Memory-intensive HPC

• Max virtualization performance

• Business intelligence

• SAP

• Consolidation

• Database

• HPC

• Large-scale virtualization

Features • Low absolute cost

• Lowest absolute power consumption

• Hot-swap storage

• Density

• Balanced proc, memory, storage, & I/O

• Performance/ watt leadership

• High availability & manageability

• Maximum memory density

• Max memory for DP server

• Embedded hypervisor & SSDs

• Maximum memory

• Lowest cost/vm

• Lowest power/vm

• Highest bin proc

• Max VMs

• Min $/VM

• Click-n-scale

• Max CPU

• Max I/O

Market Size 5% - 10%Growing

65% - 85%Bifurcating

10% - 15%Growing

5% - 10%Emerging

15% - 20%Growing

Differentiation • Low cost point


• BCS-optimized

• Easy to use

• Flexibility


• Cooling

• RAS

• Memory capacity

• SSDs with HW RAID

• 1.8” SSDs

• Virtualization, BI, SAP performance

• Max memory

• Scalability

• RAS

• Scalability (2-4) sockets

• 2+2

• Logical partitioning

HS12 HS22 HS22V 2S HX5 4S+ HX5

+

Focus area forHS22V

Focus area forHS22V

2010 BladeCenter Positioning


Positioning> Blazing fast 2-socket AMD-based blade server for

memory-intensive high performance computing applications

Business Benefits> Drive innovation with high-performance blades that

maximize the latest technology advancements> Go green and save with an energy-efficient design

that can run the most demanding applications and not break the bank

Target Markets> Companies looking to run HPC

applications> Financial services firms> Universities & research labs> Oil & gas

Competitive AdvantagesHP ProLiant BL465c & Dell PowerEdge M605 vs. LS22

> LS22 memory booster for improved memory performance

> 800MHz memory for faster memory performance> Support for up to 2 solid state hard drives for more

reliable and lower power internal storage> Fully redundant power & I/O connection to the chassis

midplane

Target Applications> Modeling> Simulation> Cluster

Introducing the IBM BladeCenter LS22


Positioning> Industry’s only click-n-scale blade ideal for enterprise

applications, including virtualization and database

Business Benefits> Maximize return on your IT investments by consolidating

and virtualizing on a truly scalable SMP blade server> Manage growth, complexity and risk with scalability and

investment protection of a platform than can scale from an affordable 2-socket blade to a fast 4-sockets blade

Target Markets> Mid-market and large-enterprise

customers> General purpose business

applications

Competitive AdvantagesHP Proliant BL685c & BL680c vs. LS42

> Snap-n-scale from 2-socket, single-wide to 4-socket, double-wide blade using an innovative, high-volume building block for growth and investment protection

> Double-density at half the price on a 2P blade> Fast 800MHz memory for faster memory performance> Support for up to 2 solid state hard drives for more

reliable and lower power internal storage> Fully redundant power & I/O connection to the mid-plane> Faster floating-point performance (vs. BL680c)> Very competitive integer performance (vs. BL680c)

Target Applications> Business intelligence> ERP> Database> Virtualization

Introducing the IBM BladeCenter LS42


BladeCenter Expandability – An HS21 example(Not available for HS12, HS22, HS22V)

Single-wide blade server2x Dual-core4 Base DIMM sockets 16GB Max2x 1GB Fabric “down”2x LS I/O port option 2x HS I/O port OptionNEBS3/ETSI compliant2 Long production life models

Add Memory and I/O Blade (MIO)Adds 4 DIMM Sockets 32GB Max totalAdds blade I/O fabrics:- 4x LS I/O port option- 2x HS I/O port option

Add Storage and I/O Blade (SIO)- 3x SAS Hot-swap (146GB ea)

Add PCI I/O Expansion Unit II (PEU2)-Two full-length PCI-X cards

HS21 MIO SIO PEU2


Proc: IBM POWER6Mem: Up to 128GB

Doublewide 8-core blade,

built on POWER6,

doubles I/O, expansion

JS43 Express

• Digital media

• Medical imaging

• Communicate

• Other parallel, high bandwidth applications

Sample Apps

Dual Cell B.E. processors, 9 cores per processor

Up to 2GB memory

QS21/22 Cell BE

Proc: IBM POWER6Mem: Up to 64GBSupports solid state drives

2 Socket

Singlewide 4-core blade, AIX/Linux app server built on

POWER6

JS23 Express

Exceptional value AIX,

Linux or IBM i blade built on

POWER6

Proc: IBM POWER6Mem: 8 DIMM / 32GBHDD: 2

1 Socket

JS12 Express

IBM BladeCenter Blade Servers

2 - 4 Socket


IBM BladeCenter JS12 Overview

Highly efficient and flexible design of IBM BladeCenter

> Densely pack more servers in a smaller space

> Tailor system to meet varied business requirements with a choice of BladeCenter chassis

> Lower acquisition cost and energy consumption versus traditional 1U or 2U rack servers

Industry-leading PowerVM virtualization technology

> Reduce infrastructure costs by doing more with fewer servers

> Simplify IT operations to leverage storage, network and computing resources to control costs and be more responsive

Choice of AIX, IBM i or Linux operating systems

> Standardize on a single platform that runs the large and varied portfolio of applications that support your business

> Take advantage of the power of IBM’s industry-leading UNIX operating system, AIX

> Utilize the Linux for Power™ operating system to access the breadth of open-source applications


The Scalable BladeCenter JS23 and JS43JS23/JS43 blades consume less power, require less cooling,

use less space, require less cables and deliver great TCA!

> Easy-to-use, integrated platforms with deployment flexibility, energy efficiency, scalability and manageability for 64-bit applications

> Flexible, cost-efficient solution for UNIX, IBM i and Linux deployments

> Can be installed in the same chassis with other IBM blade servers

> Ideal for infrastructure consolidation, virtualization, and demanding applications that require scalable performance and high memory capacity with IBM Power processors

Key Features Benefits

Reduced cost

> The JS23 delivers nearly 50% greater performance at almost 20% lower price versus a similarly configured HP blade for UNIX

> All Power Blades feature built-in PowerVM virtualization which can increase utilization and decrease the number of physical assets in your datacenter

Improved Service

> Power Blades and BladeCenter® helps sweep complexity aside.> Easy to upgrade and manage> An integrated environment and management framework for all your UNIX, Windows, Linux

and i applications > Chassis contains shared redundant power, shared hot-swap cooling, DVD, integrated

switching, Ethernet, storage and central management module .

> 80% reduction in cabling alone versus traditional racks

Managed Risk

> SAS RAID Controller Module delivers fully redundant SAN integrated into BladeCenter S> Elegantly simple scalability of JS23 and JS43 enables growth and investment protection

Express offerings available for SMB


IBM BladeCenter QS22 Overview

IBM PowerXCell 8i processor

> Advanced asymmetric multi-core processor optimized for parallel processing and streaming applications

> Up to five times double precision versus previous Cell/B.E. processors

> Each processor includes a Power Processor Element and eight Synergistic Processor Elements optimized for floating point operations

Single-wide blade

> Up to 14 blade servers per chassis, delivering extreme performance in a compact footprint.

> Up to 6.4 TFLOPS Single Precision performance in a single BladeCenter H chassis and 25.8 TFLOPS in a standard 42U rack

> Up to 3.0 TFLOPS double precision performance in a single BladeCenter H chassis and 12.18 TFLOPS double precision in a standard 42U rack

Two high-availability mid-plane connections

> Each blade is reliably and easily connected via two redundant paths to the passive mid-plane and the integrated switching and power infrastructure contained in the BladeCenter chassis.


Identifying Opportunities for IBM BladeCenter™

> Customers who want to centralize their IT environment

> Customers seeking to refresh their out-of-date technology

> Specific application projects Citrix deployment Exchange consolidation Lotus Domino/Notes Windows migration Linux performance clusters

> IT Managers looking to reduce cost and increase efficiency


Citrix Alliance

> IBM BladeCenter optimal platform for Citrix roll-out Performance, total cost of ownership,

management, on demand

> IBM BladeCenter delivers Simplified Citrix Infrastructure

> Joint benchmarking/sizing, and white paper, Redpaper

> Citrix internal performance testing / Q&A

> IBM BladeCenter Citrix Solution Demo Lab in New York

> Support services by IBM and our reseller partners

Key IBM BladeCenter Solutions

VMware ESX Server

> Mainframe-class virtual machine software to Intel-based servers Server consolidation of underutilized

servers High-availability cluster configurations,

cost-effective (n:1) clustering Development and test

> 2-way Blades Consolidation of underutilized edge servers WebSphere, web servers, firewalls, etc.

> 4-way Blades Small to mid-sized databases, ERP

application and interface servers, consolidation of other underutilized Windows or Linux servers

Consolidated high availability - multiple virtual machine pairs on a blade pair

1-blade clustering - reduce downtime due to software failure or operator error


Sample IBM BladeCenter E Configuration

Node Flexibility – Modular blades allow platforms to match application requirements perfectly

1. Web Solution (6 Blades) Caching appliance Blade Load balancing appliance Blade Linux Apache Blades AIX WebSphere App Server Blades

2. Collaboration Solution (3 Blades) Windows 2000 Domino Blades

3. Terminal Serving Solution (2 Blades) Windows 2000 Citrix MetaFrame

Blades

4. File Serving Solution (2 Blades) Novell Netware V6 Blade Storage Blade

5. Spare

1 1 1 1 1 1 2 2 2 3 3 4 4 5


Leveraging the IBM BladeCenter Alliance Program

> Program Objective - Make IBM BladeCenter the leading industry ‘Open Platform’ for blades

> Partner with ISVs and IHVs to test and validate application and hardware compatibility and build solutions on the IBM BladeCenter Platform

IBM.com/systems/bladecenter/advantages/alliance/

Over 350 Partners & Growing!!

+


IBM BladeCenter Open Fabric Portfolio

Supported interconnects: Ethernet

Fibre Channel

Serial Attached SCSI (SAS)

iSCSI

InfiniBand

Supported across virtually ALL chassis, blades and switches

Tools: BladeCenter Open Fabric

Manager

IBM Director

Tivoli® Intelligent Orchestrator

Cisco (CiscoWorks, VFrame)

BNT Harmony

An integrated server I/O portfolio providing a comprehensive set of interconnects and smart management tools


IBM BladeCenter Open Fabric Manager Benefits

Save time - Pre-configure LAN and SAN connections once for each blade

> Automatically makes all I/O connections whenever you plug in a blade

> Checks for any conflicts automatically

Increase availability - Create user-based blade failover policies

> Automatically migrates I/O parameters upon planned or unplanned outage

> Enables blade or chassis failover with customized event action plans

Remain open - Avoid change to your network standards

> Works with BladeCenter chassis, blades and switches

Connect with ease - Simple GUI for easy configuration

> Single, simplified interface for server, switch and I/O management

Maintain large data center - Manage up to 1400 blades

> Manage LAN and SAN connections across 100 chassis


IBM BladeCenter Open Fabric Manager Benefits

Advanced Management Module based Firmware (44W3981)

> Virtualizes I/O - MAC, WWN address assignment and management for initial blade deployment and re-deployment via management module

Optional Advanced Upgrade (46C3551 or 46C3552)

> Standalone Utility or IBM Director Extension

> Virtualizes I/O - Consolidated approach from management server

> Creates blade failover pools – Event Action Plans

> Provides I/O parameter and VLAN migration in case of failover

Initial deploymentTraditional rack Open Fabric Mgr

> Install server and switches

> Cable servers to switches

> Cable switches to SAN/LAN

> After hardware installation Assign LAN connections Assign SAN connections

> Repeat for every server

> Install chassis and Advanced Mgmt Modules

> Pre-assign connections via Open Fabric Mgr

Install, redeploy or replace server

> Install new server

> LAN administrator configures LAN connections

> SAN administrator configures SAN connections

> Open Fabric Manager automatically reassigns connections

Days Minutes


IBM BladeCenter Open Fabric ManagerDramatically Simplify All I/O Connections while HP falls short

Customer Needs

IBM Open Fabric Manager

HP Virtual Connect

Implications

Compatibility

Works with all LAN/SAN switches from all vendors including pass-thru modules and most currently installed hardware

Only works with single HP proprietary LAN switch and single proprietary SAN switch; requires all new hardware

HP forces customer to tradeoff simplicity for compatibility. Plus high switching costs are likely to be incurred: certifications, skills, procedures, …

Entry H/W Price

LAN: $ 999 SAN: $4999

LAN: $5699 SAN: $9499

HP prices are up to 80% higher

Easy

Manage 100 chassis (1400 blades) with single sign-on ($3.5k per chassis)

Can manage 1 chassis (16 blades) with 1 sign-on. Enterprise Mngr Req’d for 100 chassis ($9k per chassis)

VC requires 87 more sign-ons to manage 1400 blades, Ent Mngr more expensive

FunctionalityAll feature/functions of all switches supported

Not supported:Failover, 10Gb Ethernet, VBS, Full Fabric Fibre Channel

HP forces customer to tradeoff simplicity for function

Openness

Supports 3rd party management solutions like CiscoWorks and BLADE Harmony

No third party solutions supported

HP solution is proprietary


Top 5 reasons why your customer should deploy today

Install with ease

> Can be easily deployed via simple firmware upgrades to an existing BladeCenter chassis

Reduces complexity

> Manage up to 1400 blade servers from a single login

Widest choice

> IBM has the broadest range of Ethernet and Fibre Channel switches supported

Low cost

> Operates on entry level Ethernet, Fibre Channel Switches, and Pass-thrus

Open Architecture

> Support third-party tools from Blade Networking Technologies (BNT) and Cisco Systems


IBM Systems Director for IBM BladeCenter

> Increases automation Simplified discovery and automated configuration Powerful resource grouping Intuitive health-summary scoreboards Event filters and automation plans

> Focuses on health and status Favorite systems views Group thumbnails Monitors of critical resources and

thresholds

> Fully integrates virtualization management

> Leverages industry standards

> Provides broad multiplatform support

Potential cost savings through use of IBM Systems Director 6.1 to manage large numbers of physical and virtual servers can reach 34.5 percent for Windows

servers and 43.8 percent for Linux x86 servers¹ ¹“Challenges of Operational Management for Enterprise Server Installations,” International Technology Group, © 2008


KNOWLEDGE CHECK

> Identify the types of blade servers IBM offers and the value of each.

> What are the benefits of Open Fabric Manager?


Topic 3 Agenda


> IBM BladeCenter

IBM System x and BladeCenter for the



What are the levels of NEBS certification?

NEBS Criteria Levels are a means to incrementally gain compliance to the full NEBS criteria for personal safety, protection of property and

operational continuity.

Assures maximum equipment operability Application: Critical network equipment (e.g.

switched, transport products, power systems)

Minimum level of environmental compatibility needed to provide limited assurance of equipment operability within the network facility

Applications: equipment used in data centers or failure–tolerant services

Minimum for safe deployment in network facility Applications: Prototype equipment, equipment used

for non–vital servicesLevel 1Level 1

Level 2Level 2

Level 3Level 3


Telecommunication (Telco) Servers

"...delivering a range of affordable industry standard solutions to power the Communications revolution!"

2U x 20 in deep, 2–way (Dual-Core Intel Xeon) 1GB RAM, 16GB max. DDR-II

400 ECC memory NEBS 3 compliant 20" chassis Dual Redundant DC or AC

Power Supplies (HS) Four (4) PCI-E slots External Alarm Panel

x3650 T: Carrier GradeCarrier grade, NEBS–compliant

server optimized for communications infrastructure

8U, eight 2-way blade servers (Xeon)

NEBS 3 compliant Sub 20" chassis Dual Redundant –48v

DC Power Supplies (HS) Redundant Mgmt

modules (optional) Redundant cooling External Alarm Panel 4 Switch modules

BC T (Carrier Grade)Carrier grade, NEBS–

compliant blade chassis and blades

12U, twelve 2-way, six 4-way blade servers (Xeon)

NEBS 3 compliant Sub 20" chassis Dual Redundant –48v or 60v

DC PS (hot swap) Redundant Mgmt modules

(optional) Redundant cooling External Alarm Panel Up to 4 traditional, 4 high-

speed & 2 bridge module bays

BC HT (Carrier Grade)Carrier grade, NEBS–compliant

blade chassis and blades


BladeCenter HT and BladeCenter A premier combination for Telecommunication Businesses

Voice

Central

Data

Application Control

AccessNGN

Storage

Management

NGN Solutions need both Central Office NEB's capable equipment and Central Data Center equipment

BladeCenter delivers compatible solution enablement for both environments

IBM Systems BladeCenter HT

IBM Systems BladeCenter

Market acceptance of enterprise chassis drives lower per unit cost

Enables immediate application creation/porting

Develop - Pilot - Deployment Cycle Accelerated

NGN – Next Generation Network (Voice and Data over an IP network)


Topic 3 REVIEW


> IBM BladeCenter




System x Server Sizing and Selection Resources

IBM Systems Configuration and Options Guide (HTML or PDF)Contains general configuration information about IBM x86 products and supported options.http://www.ibm.com/systems/support/supportsite.wss/docdisplay?lndocid=SCOD-3ZVQ5W&brandind=5000008

IBM BladeCenter and System x Reference Documents (xREF)Provides a brief technical overview of each IBM BladeCenter, System x and IntelliStation machine type in production or withdrawn from marketing. Is intended to support the seller, not for configurations. http://www.redbooks.ibm.com/xref/

Interoperability Guide - IBM BladeCenterThe BladeCenter Interoperability Guide is a quick reference tool that outlines interoperability of BladeCenter components, including servers, chassis, expansion units, networking and storage devices; as well as configuration diagrams, to assist in BladeCenter configurations.

http://www.ibm.com/systems/support/supportsite.wss/docdisplay?lndocid=MIGR-5073016&brandind=5000020

Standalone Solutions Configuration Tool (SSCT)The application is designed to support an interactive interface with graphics for determining the price, ideal environment, available rack cabinet space and available resources along with other operations associated with ordering and configuring a whole solution.

http://www.ibm.com/systems/support/supportsite.wss/docdisplay?lndocid=MIGR-62168&brandind=5000008 IBM Sizing Guides

Provide sizing recommendations for IBM Systems running workloads representing a customer environment. A variety of tailorable workloads are available. http://www.ibm.com/servers/sizing/

IBM BladeCenter and System x Power ConfiguratorTake the power challenge using the IBM Power Configurator today.http://www-03.ibm.com/systems/bladecenter/resources/powerconfig/index.html

http://www.ibm.com/systems/x/hardware/configtools.html


System x Integrated Solutions Opportunity Management Process Curriculum

Module 1: Opportunity Management Process Overview

> Introductory module provides a short overview of the overall process and briefly describes what is contained in Modules 2-7

Module 2: Advanced Solutions Integration Tool (ASIT) Basics

> Stand alone hardware configurator to integrate multiple products into a single solution

Module 3: Advanced Solutions Integration Tool (ASIT) Advanced

> Geared toward ATS/FTSS users that need to know how to use in detail

Module 4: Center of Competency (COC)

> Fast path for assistance with your configuration

Module 5: Integrated Solution Pricing

> This includes the Budgetary Pricing Process, Delegated Pricing, and L112/Large Cluster Review Board (LCRB), Large System Review Board (LSRB)

Module 6: Cluster Pre-sales Order Management System (CPOM)

> Tool to manage the opportunity documentation including TDA’s and configuration files

Module 7: Special Bid/Vendor Logo Hardware (VLH)

> Process to understand how to execute special bid and VLH

Link to Smart Zone Education


Topic Review

> BladeCenter is a new paradigm for data center computing. This new form factor offers a new platform for developing a simplified infrastructure that is integrated, open, virtualized, and autonomic.

> Extensive management capabilities are available for the powerful BladeCenter.

> Blades can now be considered for any size server opportunity

> The System x server portfolio is a strong foundation upon which IBM builds server solutions for Telco’s and for customers that need the power or resilience of clustered solutions.


The Right Vision

System x and BladeCenter, as part of the IBM Systems and Technology Group, will take the lead in helping your clients build a dynamic infrastructure.

> Improve infrastructure efficiencies and reduce costs

> Increase responsiveness

> Improve service delivery to clients

> Manage business risks