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Intergenerational Webinar

Ron Phipps, ABR, CIPS,CRS, ePro, GREEN, GRI, SFR Matt Phipps, CIPS, CRS, ePro, SFR

19 February 2013

What are you saying?

Communication is more than speak.

Effective communication needs to be heard and understood…not merely said.

Cross generational speak is behavioral, not merely aspirational.

Effective communication will generate more understanding, more business and more income.

What are you saying?

Challenge:

Each generation has a lens (a cipher) through which it understands and knows.

We need to know what the lenses are, and how to bridge the communication gaps.

The voids are more than generational: cultural, ideological, political, gender, geographic, orientation, religious, and economic.

Our goal to provide tools overcome those challenges.

What are you saying?

PURPOSE:

Communication Fluency:

Being understood and understanding.

What are you saying?

Building Bocks of Understanding: First is personality type: DISC assessment

Dominant

Influence

Steady

Compliant

What are you saying

Second Building Block:

Formal vs. informal cultures

High touch vs. low touch cultures.

Cultural: Respect the distinctions --- a student.

No room for arrogance.

What are you saying?

The Generations:

Veterans (Pre 1946)

Baby Boomers 1946-1964

Generation X 1965-1980

Generation Y 1980- 1995

Linksters 1995 +

What are you saying?

Miscommunications:

Grooming

Dress

Language

Foul language

Respect of persons time.

What are you saying?

We are different: How do we understand each other:

Universal human characteristic:

Honesty is valued. It knows no generational bias.

Two truths:

1. You must know your clients and your members.

2 The generations communicate differently. i.e. boomers like face to face. Y generation prefer

text.

Knowing Clients/ Members

Intergenerational Fluency is learned.

It is just like learning a new language.

The easy part is that you are already immersed in it.

Study the clues.

Your members need to be student too: Average seller is 52, average buyer is 42. Average Realtor is 54. A lot of potential for misunderstanding.

Strategies for Communication Success

Listen more than you speak.

Give your audience a choice of how to communicate.

Be honest with successes and failures.

Ask people how they think you are doing. Regardless of generation they will tell you.

Surround yourself with different generations.

Choose your medium

Writing: blogs, newspapers, etc.

Video: Self produced, news.

Local television The Real Estate Minute/ House Talk.

Visibility and regularity= consumer top of mind = business.

Strategies

Thought leader is not just geographic.

Most effective is to educate consumer not advertise to consumer….branding must have consumer value not simply top of mind value.

Use HUMOR…be able to laugh at yourself.

Generation Language Mistakes

Choose words that are understandable regardless of generation.

Learn from the mistakes.

Boomers can learn from people younger than us.

Lack of language skills.

Texting w your friends…different than clients.

How to know your Realtor Members

1. Generational neutral questions.

2. How do you want to communicate…need to know generational literate vehicle. Realtors do not text? Really

What is their notion of time.

What do they want from us? Do they know what we can offer.

Truth/Take Away

We are all human.

We breathe the same air.

But our experiences are different.

Our challenge is to understand each other and celebrate our uniqueness.

We are a great time of challenge and opportunity.

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Thank you for participating

The Leadership Academy 2014 application process ends March 31, 2013

Realtor.org/LeadershipAcademy