第七章 市场营销调研与预测

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1/7Marketing Information System, MISPhilip Kotler)

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3/7internal database

4/7Case:USAAUSAA300

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5/7Markeing intelligence

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1/5Marketing Research)

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(exploratory r.) (descriptive r.) (causal r.)

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6/19(quantitative research)(qualitative research)

7/19 (survey)

8/19 (experimentation)(independent variable)(dependent variable)20%

9/19 (observation)

10/19 (in-depth interview)

11/19 (in-depth interview)

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14/19(validity)

15/19(reliability)10585356

16/19(sample)(population)

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10%100%40%20%10%5%

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