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QUT Digital Repository: http://eprints.qut.edu.au/ Pike, Steven D. (2005) Destination brand performance measures : a consumer based brand equity approach. In: International Conference on Destination Branding and Marketing for Regional Tourism Development, 8-10 December 2005, Institute for Tourism Studies, Macau S.A.R., China. © Copyright 2005 [please consult the author]

Destination brand performance measures: a consumer based brand equity approach

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Page 1: Destination brand performance measures: a consumer based brand equity approach

QUT Digital Repository: http://eprints.qut.edu.au/

Pike, Steven D. (2005) Destination brand performance measures : a consumer based brand equity approach. In: International Conference on Destination Branding and Marketing for Regional Tourism Development, 8-10 December 2005, Institute for Tourism Studies, Macau S.A.R., China.

© Copyright 2005 [please consult the author]

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