Upload independent
View 3
Download 0
Embed Size (px) 344 x 292 429 x 357 514 x 422 599 x 487
Citation preview
Demystifying productivity and performance
Celebrity endorsement, brand credibility and brand equity
Brand image strategy affects brand equity after M&A
Country image and consumer-based brand equity: relationships and implications for international marketing
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
4 CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension
The equalization price: A measure of consumer-perceived brand equity
The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review
University brand equity: an empirical investigation of its dimensions
Brand Equity Perceptual Mapping: Competitive Landscapes and
Demystifying Resource Management ... - Indiana University
Corporate Social Responsibility and Firm-Based Brand Equity
creation of brand equity in the chinese clothing market
Consumer-based brand equity for destinations: Practical DMO performance measures
Mediating model of brand equity and its application Modelo
Knowledge metrics of Brand Equity; critical measure of Brand Attachment
The Effect Of Social Media Marketing On Value Equity, Brand
L'APPLICAZIONE DEL CUSTOMER BASED BRAND EQUITY
Indonesia’s Millennial Consumer Insight on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image
The impact of social media in building brand equity: Applying netnography to explore brand engagement, brand loyalty and brand advocacy through Facebook and Twitter
Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty
An approach to assess the importance of brand equity in acquisition decisions
brand-equity-for-organisational-excellence-a-theoretical
Demystifying School Education - Study Report - WBCPCR
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
Impact of product differentiation, marketing investments and brand equity on pricing strategies
Brand equity in low involvement products - UBT Knowledge
A Relationship Approach to Brand Equity
influence of brand equity on consumer - USIU-Africa
