t h e J a z z A g e / / R E M E M B E R I N g E L L AS a v i l e R o w

O n l i n e v s I n s t o r eI d r i s E l b a / / N E W B O N d

m a l e g r o o m i n g / / B E A R d S B E A R d S B E A R d S1 0 b e s t p l a c e s i n t h e u k

i n t e r v i e w w i t h / / P E t E R H O L d E N ( C R E A t I V E A R t d I R E C t O R )m a n a b o u t t o w n

i n t e r v i e w w i t h / / J O H N E W E N ( B I K E R )p r a c t i c a l s t y l i n g f o r t h e b r i t i s h m a n / / A u t E R M N W I N t E R 2 0 1 5

e n g l i s h f o o d t u r n e d g o u r m e tm a n o f h i s w o r d / / R E C R E A t E S A N d Y WA R H O L

m a d f o r t a r t e no u t s i d e t h e c a t a l o g u e w i t h l i t t l e w o o d s / / S O C I A L M E d I A J A R g O N

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ContributorsMAN OF HIS WORD

April/2015

Creative director, Photographer + Editorteaming up with Callum McIntyre for ‘Man about town’ editorial based upon the old inspiring the young.

Creative director, Stylist +Editorstarred in editorials photographed by Victoria Noble.

Victoria Noble

Callum McIntyre

Lydia Matthews

Natalie Hassall

Mollie Christian

Writer + Researcher delivered us an Instore vs. Online secment, as well as educating us in the world of ‘the Jazz Age’

Writer + Researcher After taking an interest in talilored menswear, Natalie has

given all the infomation on M&S’s Savile Row new collection. As well as, delivering the 10 best places in the uK

Writer + Researcher For this issue, Mollie has taken an interest in the do’s and don’t of grooming your facial hair and giving us the best tools for managing that beard.

Writer + Researcher Reflecting on family photos, Katie took it upon her

to get an indepth interview on her biker grandfather, John Ewen. Also, she analysises the use of social

media by the retailer, Littlewoods.

Katie Ewen

Editor’sHere at Man of His Word our team work hard finding you gentlemen the best, and most factual research regarding style, products, technology, and life decisions. We believe the Man of His Word gets better with age like a fine wine, and in this season’s edition we are all about dapper chappers looking smart and handsome in blazers, and for those of you brave enough

– we are mad for hats for this season. Just call us mad hatters.After the brilliant display of talent at LC:M this year, we have selected the most durable, smart, handsome, top quality collections that you can pick and choose from at your will. Our excellent research team have also tracked down where you can get equal quality products for a fraction of the price, and in this month’s issue we have focused on the grooming of your fine beards, because we know the Man of his Word wants to look

good enjoying life.In this edition we research (so you don’t have to) whether it’s more benefi-cial to shop online, or where to go when your better half drags you to the high street! We know the pain. In addition, we have investigated Marks and Spencers Saville Row inspired collection to see if the hype meets the standards, and if you could go somewhere else to get your style needs sat-

isfied whilst saving your pocket.We know you’re enjoying the experience life throws at you, so we’ve sent some of our team to stylist capitals of the world to capture more men of their word and see if they’re living up to the high standards you men are upholding! See the style images throughout this edition. On top of that, we’ve done a little comparison of where to go in England, what to see, and the best price for it! It’s always nice to take a trip down memory lane so we are looking back at the greats, in this issue we remember Ella Fitzger-ald in order to rekindle your love for the legends that have influenced the world’s art, music, and style. We hope you enjoy this season’s edition as much as we have making it for you. We will see you next time, keep doing

what’re you’re doing, you’re a man of his word.

LetterCallum Anthony McIntyre & Victoria Claire Noble

MAN OF HIS WORd - arts MAN OF HIS WORd - editorial

OutSIdE tHE CAtALO guE WItH LIt tLEWO OdS

“One brand three easy ways to shop”. As Littlewoods online tells us, the recently developed brand is venturing into new technological worlds to help make their original catalogue shopping much more accessible, wherever and whenever. So for the on the go businessman like you, is this not perfect? I know the idea of downloading and being able to access an app within your smart phone, with ease, seem universes away. But fear not! Here at Man of his word we know how annoying shopping outside of a shop can be, so what would make being outside the catalogue any more appealing? I can tell you now, the simple click of few buttons will feel like a walk in the park compared to your usual signing and sending off orders. So let us put the hundreds of pages down and together we can venture into the application store – Outside the catalogue with Littlewoods.

1. Step 1 – go to Your App store, and in the search bar type in “Littlewoods”. An icon should come up that looks like the red icon next to this step.

2. Step 2 – click onto this logo and the app will automatically start downloading to your phone.

3. Step 3 – once the App is downloaded you can click onto it and you will be lead to a starting page, here you can click on the link in front of you that is labeled as “Shopping”

4. Step 4 – Here you will see a variety of tab op-tions on the top of the page. Click on the account option and then click Register.

5. Step 5 – this page requires you to fil l in some details and once this is complete you have created your online account!

6. Step 6 – the final step is for you to explore and enjoy your new easy way to shop out-side of the catalogue, once all bank account details and addresses have been entered, the app will remember you. Making you shop-ping experience short, snappy and simple.

By sticking to this 6 step guide you’ ll be on your way to shopping the easy way. Not only can you utilise the app, but also if you’re on Facebook you can search Littlewoods online there too, it of-fers great deals and special announcements to do with the vari-

ous brands available within the catalogue company. Change your shopping style forever by switching to the applications on your smart phone and your business lifestyle will be fully supported

with swift orders and even swifter deliveries. thank us later!

Man Of His Word is a fashion based, lifestyle magazine targeting the 55+ male. this is a generation often overlooked by fashion promoters but who have a substantial disposable income. this could benefit fashion brands if they promote to this market segment correctly, we have tried to demonstrate this through our magazine. throughout this issue we have focussed on a specific product: the classic suit. We chose this item due to our targeted consumers interest in classic tailoring. We used various articles to promote this item such as features on M&S’s Savile Row range and how to wear specific trends featuring tailored items. Within articles we have discussed catwalk trend features and price points of products to enable the consumer to feel this is an accessible product for them. We have also tried to highlight the differences and similarities across product ranges from different market levels to encourage the consumer to be less risk averse in their fashion choices and inspire them.

Within articles we have tried to highlight differences in prices points in products from different market levels to encourage the consumer to invest in keys pieces from luxury retailers. We did this to encourage advertisers from higher market levels to be interested in the magazine as they are more likely to provide investment in advertising. We discussed the retail environment in an article covering online and in store retailing in order to encourage the consumer to feel products were accessible to them and direct them to particular retailers we feel could invest in the magazine. Within the online vs. in store article we featured a mystery shop in order to encourage the consumer to relate to the magazine through the understanding that we have encountered the same experiences as them. Promotional methods used throughout the magazine have included an editorial, adverts, and advertorial.

We used an editorial presenting the theme of ‘old inspiring the new’. Within this piece we used a younger model to f latter the consumer however the theme of ‘old inspiring the new’ was used to ensure they were not alienated and responded to the feature in a positive way. the products used in the editorial correspond with the products used throughout the issue in order to continue to relate to the consumer and the style and products they are interested in. the adverts chosen for the magazine continue to relate to the consumer displaying tailored products and styles as well as representing an aspirational quality, encouraging the consumer to begin to aspire to brands within higher market levels. An advertorial promoting M&S’s Savile row range was also used within the issue as it tied in with the tailoring theme as well as being a brand the consumer identifies with. Although the consumer is likely to shop in M&S regardless of the feature, it could encourage them to choose a higher priced item. Promoting particular brands via advertorials is also an effective way to generate revenue within a magazine.

throughout the magazine we have tried to relate to our consumer, featur-ing topics he would show an interest in. We also tried to inspire him and encourage him to spend a little more on fashion. Although the fashion industry does not widely cater to the over 55 male, many brands are be-ginning to acknowl-edge there is money to be made from this market segment and promote more widely to them, thus there is definitely a gap in the market for a magazine such as Man Of His Word.

S u m m a r yMAN OF HIS WORD MAN OF HIS WORD

C o n c l u d i n g A r t i c l e

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