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Man of His Word – Progress reportMagazine Contributors:
Victoria Noble, Natalie Hassall, Callum
McIntyre, Molly Christian, Katie Ewen, Katie
Gray, Lydia Matthews
Man of His Word aesthetic Target Consumer
• 55+ Male Consumer
• Well – Off
• Not interested in fashion
How we will Target this consumer• Conveying the practicality of Fashion
• Displaying the importance of ‘Age is
just a number’
• Appealing to their lifestyle (cars,
working in a city, living in the
countryside, etc)
Visual Representation
Contents so Far• Editors Letter
• Interview with Katie’s Granddad
• M&S for Saville Row
• Editorial – ‘Man about town’
• Instagram – Paris streetstyle, window displays, etc.
• Advertising
• Feature on styling – links to highstreet/catwalk trends
• Visual article on five best suits
• Beauty/lifestyle – shaving products?
• 50 Best places of the UK
• Online vs. Instore
Current Visuals
Katie’s Interview
Saville Row for M&S
Current VisualsPossible Cover??
Online Vs. instore
Editor’s Letter & Instagram