Hbb kiffwa

DESIGN NO LOGO. Kiffwa initiative to finance projects in Kenia

© HBB COMMUNICATES 2016

www.hbbcommunicates.nl

http://www.hbbcommunicates.nl/

Concept reasoningThe promise to facilitate financing of projects has no fixed deliverables. So initiating and formatting communication is an important contribution of KIFFWA to the project development process. For the design (no design) we use the concept reasoning; Effective communication is at the foundation of Kiffwa. Bridging language and concept barriers is its mission. And it is about Kenya.


Color

GREEN [nourishment & production]Land the land provides food for the Maasai and their livestock GREEN also represents the need to protect territory, and to be rooted in a place.

BLUE[the sky provides water (rain) for the cows] Maasai religion says that the Maasai people were gifted with the task of raising cattle, and that the cattle was sent down from heaven by a rope.

YELLOW [fertility & growth] YELLOW represents the sun, which sustains life by helping grass, which cattle eat. Yellow is considered to be a sign of happiness and prosperity.

The meaning of color in Kenia


No logo, strong in identity


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Effectieve marketing, communicatie &

grafisch design oplossingen

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Design

Hbb kiffwa