From Fast to Slow.

(all views are my own)

NQ Tuesday, Manchester | 18.10.16

MsKellyDawson

We’re gripped by life online

Image Credit | Love the One(s) You’re With, Business, Government & Society iii - https://bizgovsociii.wordpress.com/2012/04/30/love-the-ones-youre-with/

Even live events have become interrupted by the screen

Image Credit | Anuj Ahooja, https://plus.google.com/+AnujAhooja/posts/3bvmDWhrvkv

Selfie Generation

Image Credit | https://www.wired.com/2015/01/todays-iphone-anniversary-reminds-us-real-innovation-looks-like/ ( Paul Sakuma/AP)

Image Credit | https://en.wikipedia.org/wiki/History_of_iPhone

iPhone Launch, June 2007

Image Credit | https://en.wikipedia.org/wiki/Subprime_mortgage_crisis

Mortgage Crisis, September 2007

Financial Crisis, September 2008

Image Credit | http://www.gannett-cdn.com/media/USATODAY/USATODAY/2013/09/06/1378495871000-Financial-Crisis.jpg

Global Macro Trends for the next 5 years (2012)

An Uncertain Future

Ageing World

Emerging Middle

Classes

Disaffected

Youth

Rich

/ Po

or

Divi

de

Climate

ChallengeUrban Transition

People on the

move

Mor

e Co

nnec

ted

Wor

ld

China goes

Global

Excitment Concern

Jaelynn Castillo - unsplash.com http://www.theneweconomy.com/wp-content/uploads/2014/03/reputation-management-3.jpg

“In times of trouble, in an atmosphere of uncertainty, people tend to look to the past for comfort”

FUTUREBRAND

http://cultr.sampleface.co.uk/its-not-hip-to-be-square-what-is-a-hipster-really/

From Fast to Slow.

Are people reaching a screen saturation point?

Image Credit | Jay Wennington, unsplash.com

Image Credit | https://hd.unsplash.com/photo-1470434767159-ac7bf1b43351

Mobile banking on the rise as payment via apps soars by 54% in 2015 *

* https://www.theguardian.com/business/2016/jul/22/mobile-banking-on-the-rise-as-payment-via-apps-soars-by-54-in-2015

Almost 8 in 10 people are willing to ditch their office job to learn a craft.*

* based on 2,000 people

http://www.independent.co.uk/life-style/leave-job-learn-craft-balvenie-michel-roux-whisky-a6929311.html#gallery

Image Credit | Vladimir Kudinov / unsplash.com

Over 6 in 10 claimed that they find it therapeutic, in contrast to the daily stress of an office job.

http://www.independent.co.uk/life-style/leave-job-learn-craft-balvenie-michel-roux-whisky-a6929311.html#gallery

* based on 2,000 people

Image Credit | Ian Schneider / unsplash.com

Image Credit | http://www.farah.co.uk/blog?post=graham-walker-dalston-cola

Will we see a rise in the MicroMaker?

The Pilcrow

Image Credit | https://www.creativereview.co.uk/pilcrow-pints-placemaking/

Image Credit | https://www.creativetourist.com

Final Thoughts & Principles

You can’t fake ‘it’, people will out a faker.

Image Credit | https://www.retail-week.com/sectors/grocery/in-pictures-tesco-launches-value-farm-brands-across-store-estate/7005943.article

‘it’ - authenticity, provenence, artisan

A solid story is needed if you’reselling authenticity & provenence.

Celebrate your root values& brand personality.

Play to your strengths.

thanks for listening.

MsKellyDawson