It’s time to get more from your Internet. It’s time for smart Internet connectivity.

Ready?The future is exciting.

On, off, fast, slow.

The Internet...Where would we be without it?

Or more specifically.

Where would businesses be without it?

No e-commerce No cloud No social media No email

No sum total of human knowledge at our fingertips.

customised, single-click, one-day delivery, fully-tracked,

drone-dropped stuff in our lives.

No

They say the Internet is now the engine of all human progress.

Really?

We see it differently. We’re asking a new question.

Not where would businesses be without the Internet…

But where would the Internet be without businesses?

Because, if you think about it...

It’s businesses that have made the Internet what it is today.

Businesses have taken each tiny piece of technological geekery and

given it life. Meaning. Purpose.

Made the Internet useful, helpful, profitable, indispensable.

So let’s look at what the Internet’s given us.

And what businesses have done with it.

By a guy called Ray. To himself. To a computer in the same room. It said something like QWERTYUIOP.

1972First email sent.

“ Chuck out that fax machine Charlie. This is game-changing. We can save paper, save time, send more stuff, sell more stuff, reach more people, more often. Let’s start doing everything quicker, better, cooler.”

269bn emails sent every day

Source: Radicati Group, Feb 2017

Businesses said Today

1994First commercial web browsers.

Mosaic and Netscape show text and pictures together for the first time.

Ordinary (non-tech) people begin to love the Internet.

Microsoft get all interested. And so does the rest of the world.

1.8bn websites

“ Right, bin that brochure Bob. Let’s put all our stuff on the Internet. And look, we can see other people’s stuff on the Internet. We need to make our stuff look way better than theirs.”

Source: Netcraft Web Server Survey, Jan 2017

Businesses said: Today

1995Amazon and eBay make their first sale.A book called Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.

And a broken laser pointer.

Life-changing.

Dosh spent online in 2016?

£1.4tnThe country with most online shoppers? The UK

“ Blimey, scrub that strategy Steff, e-commerce is born and nothing will ever be the same again. Customers will expect great prices, choice, convenience and service. We’d better figure out how we’re going to do that and turn a profit.”

Source: statista

Businesses said Today

Late 1990s

Mobile access to the Internet.

Early smartphones start to offer limited Internet access and online payment. First bookings include car parking and train tickets.

Mobile Internet

officially more popularthan desktop

“ Crikey, now customers can be customers wherever they are. Let’s think up some funky new ways of helping people when they’re on the move. How about location-based services, barcode scanning and push notifications?”

Source: Statcounter, October 2016

Businesses said Today

Early 2000sInternet carries voice traffic

Telephone calls can now be carried over an Internet connection, making them a whole lot cheaper.

Video conferencing becomes freely available.

“ What’s that? Flexible, simple, low-cost business telephony? Bonus! Thanks Internet. And cancel that cab, we can all spend less time and money going to meetings and enjoy each other by video conference instead. Where’s my webcam?”

3bn minutes of Skype calls made every day

Source: Microsoft

Businesses said Today

Mid 2000sSocial platforms

2003, LinkedIn. 2004, Facebook. 2005, YouTube. 2006, Twitter.

2.77bn people using social networks by 2019

“ Well hello there totally new way for us to connect with customers, build relationships and reputations. Let connecting be the new selling. Let campaigns be a thousand small acts not a few grand ones. Let us be available everywhere all the time.”

Source: statista

Businesses said Today

So you get the point.

The Internet and all its gifts have transformed the workplace and the world.

But only because businesses spotted the fun, the money, the potential, the big idea.

And ran with it.

Like today’s innovations.

Rooms 10 and 12 are ready to clean. Can you do an extra shift tonight?

Real-time messagingDear traveller, Your flight is delayed…

Are you looking for something in particular on our website?

Real-time collaboration platforms

Can you take a quick look at this proposal before I send it.

Let’s get everyone to brainstorm some Christmas campaign ideas.

How did the new menu go down in the London restaurant?

The cloud

Your order will be in-store in 3 days. You can collect it from 2pm Tuesday.

Welcome to our free Wi-Fi, download this voucher while you’re here.

We’re almost fully booked, take the discount off the website. Cashmere is big this

week. Send more yellow.

Mobile payments

Let me take your payment on my iPad, there’s no need to wait in line.

We hope you’ve enjoyed your stay. You can check out from your room and pay your bill with a single click.

Good evening sir, would you like to run a tab for your table through our app?

And innovations just round the corner…

Artificial intelligenceBots as concierges and customer service assistants:

Yes there are three museums in the city, would you like me to call a cab for you?

I think your dad might like this gift…

This jacket will be perfect for your trip to Finland…

Let me check if we have that size in stock. Yes we do, I’ll have it sent out for you now.

Product recommendation software:

Virtual reality

How would this dress look on me?

What’s the view from the jacuzzi on that balcony in the Bali Hilton?

Smart shelvesAutomatic restocking of fast-moving products and reduce slow-moving ones

Internet of Things

In-store foot traffic monitoringCreate customised store layouts

Location-based marketingCustomised best-price time-limited offers

So what?

Here’s what

We’ve reached a pointof no return.

The Internet is now effectively the world’s infrastructure.

It’s a byword for connectivity.

It’s behind, beneath, inside and wrapped around everything we do.

It’s business-critical.

Businesses have made the Internet what it is by continually embracing

opportunities in connectivity.

Isn’t it time to turn a critical eye towards connectivity itself?

You know

This business-critical, life-changing, workplace-transforming thing we

rely on every single day?

This thing we use to make our businesses, ourselves and our

world smarter?

Isn’t it time to make it smart too?

Smart Internet connectivity securely connects your people, places and spaces to the Internet – and keeps

them connected

Smart Internet connectivity allows you to see more and do more.

View your connectivity on a single dashboard.

See when someone’s connecting, where they are and which applications they’re using.

Know exactly

how much capacity you need. No more blindly over-buying just to make sure you’re covered.

Be sure that bandwidth is allocated to your most critical applications first.

Make more efficient use of your spaces through Wi-Fi analytics.

Smart Internet connectivity uses state-of-the-art SD-WAN technology to create a secure, scaleable and cost-efficient network between your sites.

Understand how effectively you’re pulling people into your venue, how long they stay and how many come back.

Smart Internet connectivity comes from a single partner. So you know

who to call if there’s a problem.

Businesses are

smartBut we’re only as smart as our connectivity allows us to be.

Not all

connectivity solutions are equal.

So choose a smart one.

Vodafone Connected Business. Internet Connectivity that’s intelligent.

To find out more…

www.vodafone.co.uk/ConnectedBusiness