Dolce&Gabbana

Italian luxury brand

Worldwide famous

Historical

Italian Family

Tradition

Value

Passion

The fashion blog

An creative idea which is going to let you live

the experience behind the scenes . An

exclusive concept for those who wear and

live la Dolce Vita made By Dolce &

Gabbana.

Bring your Dolce and Gabbana style outside

and feel free to post pictures, write and

comment about this.

https://www.youtube.com/watch?v=d1QfUy6kCIo

Take your outfit on the ,,Streets of Dreams’’.

Goals

Get a higher visibility of Dolce and Gabbana

ad campaign ,,Streets of Dreams’’.

Encourage people to by and wear Dolce

and Gabbana clothing items.

Give the freedom of creating a Dolce outfit.

Conclusion

Adopting this way of promotion ,Dolce

and Gabbana will be seen everywhere

not only at fashion shows or editorials.

Dolce and Gabbana will gain attention

from the future clients.

Dolce and Gabbana it is an attitude,

fashionable way of living.

Description

- Promote the blog with 1

month prior ( before the

fashion show)

- Promote on social medias

of Dolce and Gabbana

- Collect the pictures of

people wearing Dolce and

Gabbana

- Work with fashion bloggers

as Sartorialist , Sussie

Bubble and Chiara

Ferragni

- Involve people to

participate in the contest

for blog

Contest for New Dolce and Gabbana Blog

- Announce the contest on Dolce and Gabbana

Facebook with 1 month prior

- Ask people to create a post with the hole

Dolce and Gabbana outfit

- Add a hash tag #DGBlogContest

- Ask them to send it to the email address of

Dolce and Gabbana office

- The best looks will appear in the first post of

Dolce and Gabbana Blog

Objectives

-Gain attention from people for the Blog

-Get the loyal visitors

-Involve people to promote Dolce and

Gabbana pieces

-Increase brand recognition