Case Study – Dolce & Gabbana

Introduction

CMS vendor (Hippo CMS)

Focus on Context Aware Content Marketing

Enabling Brands To Empower Their Audiences

TITLE

•  Swide Magazine: Content Marketing Platform; •  Creating Value By Becoming A Publisher; •  Right Content Strategy: Freedom of Creativity & Design

Result: More Engagement With Their Audience

The Inside View

•  Dolce & Gabbana: - Very Strong Identity - Elegance, style and luxury���- Exceptional Tailoring - Billion Dollar company

•  Something Completely Different: Swide “The Entire Universe of The D&G Brand”

Personal

Blending Content •  Content Mix: Magazine Articles, Newsletter, Videos, Social Media, Apps

•  One Reason Only: Engage The Audience with the D&G Brand

Freedom of Creation Biggest Challenge D&G faced: - No Compromise to the Brand, Flexibility and Need for Style - Creating, Ex-changing Content, Adding New Channels - Deliver a Hyper-Personalized D&G Experience

No Boundaries

Content Marketing & Strategy •  Separation of Content & Content Management

•  Using Content to Design Content: Tags & Meta-data

•  Multi-channel is not Enough: Context Awareness

Context Aware Marketing The Future for D&G •  Enhance Context Aware Content: Dynamically render content, based on device, time-of-day, geo-information, language, social graphs etc.

Results: ���- A deeper engagement with the brand - Double-digit Conversion Online Sales

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More about Hippo: www.onehippo.com

www.onehippo.org

Thank You Stefan Schinkel

s.schinkel@onehippo.com

@stefanschinkel

linkedin.com/in/stefanschinkel

617 500 6160 x 69