Crafting Collaboration

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Many design and development processes are created with the purpose of communicating how stuff gets done without deep consideration of what will make the work better. And that's a problem. In a digital space of increasingly complex problems, real innovation requires a focus on integrating disciplines in the right place and the right time. And craft, by extension, is no longer just about the deep knowledge and skill one brings to a discipline, like interaction design or coding, but about how our work is influenced by voices and perspectives beyond our area of expertise. Having conditions that facilitate the potential for those sublime encounters where something great is decided or learned or invented will not only enhance our craft but take the design to a better place. But how do we get there? This talk will reflect on the challenges of supporting collaboration and craft in a business context as well as some ideas about how to bring about change.

Text of Crafting Collaboration

  • 1. CRAFTINGCOLLABORATION InspireConference 2012Cindy Chastain Leiden, NetherlandsReady to Inspire / December 2012@cchastain

2. WHO I AMsketchartist, cinematographer, screenwriter, furnituremaker, teacher, experiencedesigner, mother, strategist, pianoplayer, business consultantReady to Inspire / December 2012 2 3. A BETTER REPRESENTATION OF WHO I AM10000 8000 6000 4000 20000Ready to Inspire / December 20123 4. AREAS OF EXPERTISE (E.G. SOLID CRAFT)10000 8000 6000 4000 20000Ready to Inspire / December 20124 5. What does craft mean,anyway?Ready to Inspire / December 2012 5 6. The thoughtful and consistentapplication of masteredpractices.Ready to Inspire / December 2012 6 7. HOW TO GET IT practice guidance (lots of it)Ready to Inspire / December 2012 7 8. HOW TO KNOW WHEN YOU HAVE IT Youve internalized anapproach Decisions are well-judgedand come quickly The work is of a consistenthigh quality You can teach it tosomeone elseReady to Inspire / December 2012 8 9. How many of you havemastered your craft?Ready to Inspire / December 2012 9 10. ideaReady to Inspire / December 201210 11. idea v2launchReady to Inspire / December 201211 12. ideaReady to Inspire / December 201212 13. ideaReady to Inspire / December 201213 14. idealaunchReady to Inspire / December 2012 14 15. idea v2launchReady to Inspire / December 201215 16. stuff around intangiblesand constant iterationReady to Inspire / December 201216 17. Ready to Inspire / December 2012 17 18. Strategist Information Interaction/DeveloperArchitect visual designerReady to Inspire / December 201218 19. ARRIVING ATAN END PRODUCT Website!Ready to Inspire / December 201219 20. BUT HERESWHERE WE ARE NOW eventReady to Inspire / December 2012 20 21. intangiblecomplexalways changingReady to Inspire / December 2012 21 22. WEBSITES ARE NOT SHOESReady to Inspire / December 2012 22 23. In a digital space, craft is not just about mastering a practice or a set of skills; its also about how we think and how we collaborate.Ready to Inspire / December 2012 23 24. Tip #1:Start beingcraft-ful inyour thinkingReady to Inspire / December 2012 24 25. Your craft is clearly a product of your thinking.Ready to Inspire / December 2012 25 26. Ready to Inspire / December 2012 26 27. Ready to Inspire / December 2012 27 28. uncritical/divergent critical/convergentReady to Inspire / December 2012 28 29. What Ive noticedReady to Inspire / December 2012 29 30. KEYTAKEAWAYSFind ways to move between uncritical/divergent and critical/convergent modes.Always ask yourself if youre iterating enough.Dont be a hammer looking for a nail.Ready to Inspire / December 201230 31. Tip #2:Look beyondyour disciplineReady to Inspire / December 2012 31 32. You are no longer your own best resource.Ready to Inspire / December 201232 33. Strategist Information Interaction/DeveloperArchitect visual designerReady to Inspire / December 201233 34. StrategistInteraction/ visual designer Information Developer ArchitectReady to Inspire / December 2012 34 35. InformationArchitect Strategist Interaction/visual designerDeveloperReady to Inspire / December 201235 36. Developer Strategist Interaction/visual designerInformationReady to Inspire / December 2012Architect 36 37. Ready to Inspire / December 2012 37 38. KEYTAKEAWAYSKnow when to step forward, know when to step back.Integrate others into your process.Proactively seek input from others outside of your discipline.Trust the ability of others to create with you.Ready to Inspire / December 201238 39. Tip #3:Give in toconstantlearningReady to Inspire / December 2012 39 40. Iteration and constant learning are like the carpenters plane of a digital product.Ready to Inspire / December 201240 41. Ready to Inspire / December 2012 41 42. DESIGN PROCESSLearning Learning Learning LearningReady to Inspire / December 201242 43. DESIGN PROCESS What is it? How doesHow do we How is itit work?build it? performing?Ready to Inspire / December 201243 44. THE DESIGN SPRINTReady to Inspire / December 2012 44 45. MUTIPLE DESIGN SPRINTSSprint 1Sprint 2 Sprint 3 Sprint 4New learning New learning New learning New learningReady to Inspire / December 201245 46. OVERLAPPING DESIGN & DEV SPRINTSSprint 1Sprint 2 Sprint 3 Sprint 4UXDev Ready to Inspire / December 201246 47. KEYTAKEAWAYSGo deep (in a reasonable time)Shift your mental model of process from linear to iterative.Be flexible and adapt to new inputs along the way.Be prepared to change up your approach as technology changes.Ready to Inspire / December 2012 47 48. Tip #4:Find ways toincite changeReady to Inspire / December 2012 48 49. Preserving craft requires setting up the right conditions.Ready to Inspire / December 2012 49 50. ORGANIZATIONAL ROADBLOCKS Non-agile project management approaches Budgets that count resource hours Space that doesnt facilitate communication and collaboration Management that doesnt encourage learning Siloed team structuresReady to Inspire / December 201250 51. Ready to Inspire / December 2012 52. Open design reviewsReady to Inspire / December 2012 52 53. Integrated, cross-pollinated team structuresReady to Inspire / December 2012 53 54. Flow timeReady to Inspire / December 2012 54 55. KEYTAKEAWAYSRethink your team structureCreate a culture of creativityGive people time to workBe flexible enough to change when its neededReady to Inspire / December 201255 56. A NEW DEFINITION OF CRAFTThe thoughtful and consistentapplication of mastered, yetevolving practices incollaboration with otherdisciplines.Ready to Inspire / December 2012 56 57. Thanks! Cindy Chastain @cchastain chastaincm@gmail.comReady to Inspire / December 2012 57