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Using and consolidating data from multiple sources to deliver personalised experiences
Justin CooperVice President, Global Products, Carlson Wagonlit Travel
Why is it hard to book corporate travel?
© 2017 CWT 2
• Planning• Itinerary• Authorisation• Booking• Administration
• Logistics• Coordination• Travel• Expenses
Why not this?
© 2017 CWT 3
Opens App, types destination & dates Select travel options
presented, get approval
PolicyProfile
PreferencesTravel history
Route availability
Traveller
Platform
View personalised itinerary
Load in-policy route options prioritised by price
Trigger notification on based travel history or calendar appointment and optimal
booking time
“Hey Fred, we see you have some travel coming
up, now would be the most cost effective time to book”
Process booking
Booking confirmation
X days to go Trigger notification, selects Uber pickup, restaurants, destination guides, concierge,
“3 days to go, here are a few helpful services” Traveller clicks required services
Process optional services
60% of spend
unaccounted for
© 2017 CWT 5
73% of companies cannot reconcile expenditure
$1.2 trillion industry
37% travel managers confident
in data accuracy
Why has it not happened?
© 2017 CWT 6
Affiliates
Aggregators
ERP
GDS
SuppliersCard
Expense
Payments
HR
CRM
Work Flow
OBT Apps
Finance
Data applied in travel
© 2017 CWT 9
Opens App, types destination & dates Select travel options
presented, get approval
PolicyProfile
PreferencesTravel history
Route availability
Traveller
Platform
View personalised itinerary
Load in-policy route options prioritised by price
Trigger notification on based travel history or calendar appointment and optimal
booking time
“Hey Fred, we see you have some travel coming
up, now would be the most cost effective time to
book”
Process booking
Booking confirmation
X days to go Trigger notification, selects Uber pickup, restaurants, destination guides, concierge,
“3 days to go, here are a few helpful services”
Traveller clicks required services
Process optional services