CONSOLIDATING SEOTHROUGH BRANDING

Showing the importance of branding for search engines

Cosmin Negrescu - CEO SEO monitor

We should spend money to earn rankings instead of buying them off

THE SEO ”WAR” CYCLE!

New SEOtechniques

Actions thatmanipulate

Googleresults

Google’s trustand utilitydiminish

Googlecounteracts with

algorithmupdates

Search resultsrelevancedecreases

As Google did it before with Google Adwords by adding a Quality Score to make everybody happy (users, clients, advertisers, Google) it does it again by adding the brand factor in its algorithms.

THE NEXT BIG THING:BRANDING

PEOPLE TRUST BRANDS

GOOGLE TRUSTS PEOPLE

GOOGLE TRUSTS BRANDS

HOW BRANDINGHELPS SEO

Brands are less vulnerable in front of major algorithm updates and negative SEO.

Brands, just like websites, are related to industries and keywords.

Popular brands are most likely to be rewarded by search engines with higher rankings on their search results.

Semantical group

Other words

HOW BRANDINGWORKS IN SEO

Keyword #1 Keyword #2Keyword #N

Keyword

HOW BRAND AUTHORITY IS DISTRIBUTEDBrand

”elefant”

Site

elefant.ro

wikipedia.ro

elefant.com

elefantcms.com

CTR

The relation between brand name and website is build by CTR

Brand ownership

FACTORS THAT DETERMINE

BRAND POPULARITY

9,14mil

235mil

185mil

4,07mil

83mil

1,9mil

46 513

PUTTING KEYWORDS ANDBRAND NAME TOGETHER

Autocomplete ”farmacia”

Keyword + brand

Google recognizes this as a brand

Where is Farmacia tei ?

Results for ”farmacia”

LINK BUILDING VS. BRAND POWER

Website Links Rank

farmaciiledona.ro 5 298 #1

catena.ro 39 919 #4

In terms of links, catena.ro is much stronger than farmaciiledona.ro.

However, farmaciiledona.ro ranks #1 and catena.ro ranks #4

Same brand name search volume

Keyword + brand searches

WHAT TO DOBuild a strong and focused relationship between your brand name and targeted keywords

Great customer service and social media interactions

Make people search for your brand name through marketing campaigns

Radio & TV ads

Social media campaigns with the search on Google call-to-action

Include the brand name in your link building strategy

Building linkable assets

Externally distributed content

Image advertisements (ex: Google Display Network)

INTRODUCING BAI

Our research continues and we are going to launch a new SEO indicator that will be calculated in the new release of SEO monitor in this fall:

Brand Awareness Indicator

THANK YOU

Cosmin Negrescu - CEO SEO monitor

www.seomonitor.bunt.ro