No Impact 60%

Only watched because US was winning

40%

Impact of US Women’s Performance on 2015 FIFA World Cup Viewing

US Women’s World Cup Soccer Victory

NEARLY DOUBLED 2015 FIFA Women’s World Cup SOCCER VIEWERSHIP

The 2015 Women’s World Cup Final was the most-watched soccer match in US history. A recent EOVC community poll queried community members to find out how many watched only because the US was winning. The survey results reveal that four in ten were pulled in because of the US team’s performance.

Four in ten viewers

knew games could be streamed over the Internet. Of those,38% watched at least some games online and 15% said streaming availability led to them watching more coverage.

However, in contrast the last year’s Men’s World Cup which broke streaming records, FIFA Women’s World Cup Soccer viewers spent the vast majority of their viewing time watching coverage on live TV.

Live TV

89%

Streaming 11%

Viewing Platform for 2015 FIFA Women’s World Cup

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Note: The data above are based on the responses of 898 EOVC Community members, 523 of whom watched Women’s World Cup Soccer coverage. Data were collected in July 2015 and are weighted for projection to total US households.