TV audience report from the FIFA Women's World Cup Canada 2015

1

Contents

Report authors 2

Introduction 3

Match schedule 4

Report notes 6

Top-line coverage and audience summary 7

Executive summary 8

Key market summaries 11

In-home data sources and methodology 14

Global FIFA Women’s World Cup Canada 2015™ analysis 15

Regional FIFA Women’s World Cup Canada 2015TM analysis

o Africa and Middle East 21 o Asia 23 o Europe 26 o North, Central America and Caribbean 29 o Oceania 32 o South America 34

Appendix

o FIFA Women’s World Cup Canada 2015TM broadcast summary by territory 38 o FIFA Women’s World CupTM audience reach comparison by reach condition 41 o Unconfirmed Licensees 43 o Media Rights Licensees 44 o Glossary of terms 54

2

Report authors

Kantar Media is a leading specialist sports and entertainment research company, delivering insight for 20 years into more than 250 sporting federations, rights holders, clubs/teams, venues, broadcasters and sponsors globally. Kantar Media has been working directly with FIFA on their global coverage and audience reporting since June 2009.

Kantar Media is part of the Kantar family; the research and insight arm of the WPP group. Address: 222 Grays Inn Road, London, WC1X 8HB, United Kingdom Tel.: 0044 (0)207 160 5828 Website: http://www.kantarmedia.co.uk/businesses/kantarsport/

3

Introduction

The FIFA Women’s World Cup Canada 2015TM took place from 6th June to 5th July 2015 and featured 24 football nations from around the globe.

The list of competing nations was:

Group A Group B Group C

Canada Germany Japan

China PR Côte d'Ivoire Switzerland

New Zealand Norway Cameroon

Netherlands Thailand Ecuador

Group D Group E Group F

USA Brazil France

Australia Korea Republic England

Sweden Spain Colombia

Nigeria Costa Rica Mexico

Each of the teams played three Group Matches, before the top teams progressed to the knockout Round of 16 stage. The games took place at six venues across Canada, namely, Edmonton, Moncton, Montreal, Ottawa, Vancouver, and Winnipeg.

Vancouver hosted the Final between USA and Japan, with USA beating the 2011 Champions Japan in a strong 5:2 victory (4:1 after first half).

4

Match Schedule Group Matches

Match Stage Date Time Venue Teams Score 1 Group Match 06/06/2015 16:00:00 Edmonton CAN v CHN 1:0 (0:0) 2 Group Match 06/06/2015 19:00:00 Edmonton NZL v NED 0:1 (0:1) 3 Group Match 07/06/2015 16:00:00 Ottawa GER v CIV 10:0 (5:0) 4 Group Match 07/06/2015 13:00:00 Ottawa NOR v THA 4:0 (3:0) 5 Group Match 08/06/2015 19:00:00 Vancouver JPN v SUI 1:0 (1:0) 6 Group Match 08/06/2015 16:00:00 Vancouver CMR v ECU 6:0 (3:0) 7 Group Match 08/06/2015 18:30:00 Winnipeg USA v AUS 3:1 (1:1) 8 Group Match 08/06/2015 15:00:00 Winnipeg SWE v NGA 3:3 (2:0) 9 Group Match 09/06/2015 19:00:00 Montreal BRA v KOR 2:0 (1:0) 10 Group Match 09/06/2015 16:00:00 Montreal ESP v CRC 1:1 (1:1) 11 Group Match 09/06/2015 14:00:00 Moncton FRA v ENG 1:0 (1:0) 12 Group Match 09/06/2015 17:00:00 Moncton COL v MEX 1:1 (0:1) 13 Group Match 11/06/2015 19:00:00 Edmonton CAN v NZL 0:0 14 Group Match 11/06/2015 16:00:00 Edmonton CHN v NED 1:0 (0:0) 15 Group Match 11/06/2015 16:00:00 Ottawa GER v NOR 1:1 (1:0) 16 Group Match 11/06/2015 19:00:00 Ottawa CIV v THA 2:3 (1:2) 17 Group Match 12/06/2015 19:00:00 Vancouver JPN v CMR 2:1 (2:0) 18 Group Match 12/06/2015 16:00:00 Vancouver SUI v ECU 10:1 (2:0) 19 Group Match 12/06/2015 19:00:00 Winnipeg USA v SWE 0:0 20 Group Match 12/06/2015 16:00:00 Winnipeg AUS v NGA 2:0 (1:0) 21 Group Match 13/06/2015 16:00:00 Montreal BRA v ESP 1:0 (1:0) 22 Group Match 13/06/2015 19:00:00 Montreal KOR v CRC 2:2 (2:1) 23 Group Match 13/06/2015 14:00:00 Moncton FRA v COL 0:2 (0:1) 24 Group Match 13/06/2015 17:00:00 Moncton ENG v MEX 2:1 (0:0) 25 Group Match 15/06/2015 19:30:00 Montreal NED v CAN 1:1 (0:1) 26 Group Match 15/06/2015 18:30:00 Winnipeg CHN v NZL 2:2 (1:1) 27 Group Match 15/06/2015 15:00:00 Winnipeg THA v GER 0:4 (0:1) 28 Group Match 15/06/2015 17:00:00 Moncton CIV v NOR 1:3 (0:1) 29 Group Match 16/06/2015 16:00:00 Winnipeg ECU v JPN 0:1 (0:1) 30 Group Match 16/06/2015 15:00:00 Edmonton SUI v CMR 1:2 (1:0) 31 Group Match 16/06/2015 17:00:00 Vancouver NGA v USA 0:1 (0:1) 32 Group Match 16/06/2015 18:00:00 Edmonton AUS v SWE 1:1 (1:1) 33 Group Match 17/06/2015 20:00:00 Moncton CRC v BRA 0:1 (0:0) 34 Group Match 17/06/2015 19:00:00 Ottawa KOR v ESP 2:1 (0:1) 35 Group Match 17/06/2015 16:00:00 Ottawa MEX v FRA 0:5 (0:4) 36 Group Match 17/06/2015 16:00:00 Montreal ENG v COL 2:1 (2:0)

5

Match Schedule Knockout phase

Match Stage Date Time Venue Teams Score 37 Round of 16 20/06/2015 17:30:00 Edmonton CHN v CMR 1:0 (1:0) 38 Round of 16 22/06/2015 18:00:00 Edmonton USA v COL 2:0 (0:0) 39 Round of 16 20/06/2015 16:00:00 Ottawa GER v SWE 4:1 (2:0) 40 Round of 16 21/06/2015 16:00:00 Montreal FRA v KOR 3:0 (2:0) 41 Round of 16 21/06/2015 14:00:00 Moncton BRA v AUS 0:1 (0:0) 42 Round of 16 23/06/2015 19:00:00 Vancouver JPN v NED 2:1 (1:0) 43 Round of 16 22/06/2015 17:00:00 Ottawa NOR v ENG 1:2 (0:0) 44 Round of 16 21/06/2015 16:30:00 Vancouver CAN v SUI 1:0 (0:0)

45 Quarter Finals 26/06/2015 19:30:00 Ottawa CHN v USA 0:1 (0:0)

46 Quarter Finals 26/06/2015 16:00:00 Montreal GER v FRA 1:1 a.e.t. (1:1, 0:0) 5:4 PSO

47 Quarter Finals 27/06/2015 14:00:00 Edmonton AUS v JPN 0:1 (0:0) 48 Quarter Finals 27/06/2015 16:30:00 Vancouver ENG v CAN 2:1 (2:1)

49 Semi Finals 30/06/2015 19:00:00 Montreal USA v GER 2:0 (0:0) 50 Semi Finals 01/07/2015 17:00:00 Edmonton JPN v ENG 2:1 (1:1)

51 3/4 Place 04/07/2015 14:00:00 Edmonton GER v ENG 0:1 a.e.t.

52 Final 05/07/2015 16:00:00 Vancouver USA v JPN 5:2 (4:1)

6

Report Notes

• Throughout this report “AUDIENCE REACH” has been quoted, which is the measurement of the total unique individuals to have watched the event on television in-home. This ensures viewers are not duplicated while providing a true measure of event penetration.

For the purposes of this report, audience reach has been based on viewers watching a minimum of 20 consecutive minutes of coverage; however various other reach conditions have also been sourced and are quoted throughout as well as shown in the “Appendix” section. The projected global reach is based on collecting the audited reach data in major measured markets around the world, which account for a wide geographic spread as well as a significant proportion of the world’s population.

• This report examines only Television audiences. FIFA Women’s World Cup Canada 2015™ is available to audiences via other media forms, such as broadband and mobile (see “Non-TV Consumption of FIFA Women’s World Cup Canada 2015™” section on page 20), however, this report does not detail consumption figures for these other forms of media as the data cannot as yet be aggregated.

• Similarly, out-of-home viewing is not considered in detail within this report. It is acknowledged that many people in many countries around the world consumed FIFA Women’s World Cup Canada 2015™ in public places, bars, restaurants etc. However, aggregated data for these volumes is also not available.

• Many markets around the world have developed accurate methodologies to measure “IN-HOME AUDIENCES” over recent years; therefore there is a higher level of available audited audiences in this report than in the previous event report.

• Where estimated audiences have been applied, a more rigorous methodology has been employed than previously, taking into account multiple variables (see “In-home data sources and methodology” section on page 14).

Audience estimates are used due to the fact that official audited audience measurement systems still do not exist in many markets around the world. For example, estimates continue to be necessary in much of Africa, the Middle East, Caribbean, Pacific Islands and smaller markets in the Asia sub-continent. In addition, many digital/subscription channels around the world either do not or are not able to measure their audiences.

Audited audience data is available in over 85 territories, which, although only representing around 40% of the territories where coverage was available, account for approximately 75% of the world population.

• There are times when Media Rights Licensees (MRL’s) do not provide detailed confirmation of broadcast as would occur particularly in the markets in Africa. As a general rule, unconfirmed broadcasts are not included in the report. The only exception to this is when a competing nation’s local broadcaster has been unable to provide information. In this situation, a minimum of the matches of that particular team are represented in the report with appropriate estimates included.

• It is worth noting that in 2015, the size of the tournament has increased from 16 to 24 teams, with a total of 52 matches as opposed to 32 in the 2011 edition.

1 Please refer to Glossary for definition of all terms identified in “CAPITALS”

7

Top-line coverage and audience summary Total broadcast hours: 7,781 (+31%) Total in-home audience reach (20+ consecutive minutes): 327.8 million (+32%) Total in-home audience reach (3+ consecutive minutes): 555.6 million (+36%) Total in-home audience reach (1+ minute): 764.0 million (n/a) Average global in-home audience per live match: 8.4 million (-36%) Highest global in-home audience (FIFA Women’s World Cup Canada 2015TM Final; USA v JPN): 60.7 million (-3%) (all % in parenthesis are compared to FIFA Women’s World Cup Germany 2011TM)

8

Executive summary

The in-home television coverage of the FIFA Women’s World Cup Canada 2015TM reached a projected 555.6 million people globally, based on viewers watching a minimum of three (3) consecutive minutes of coverage. FIFA Women’s World Cup Canada 2015TM has become FIFA’s second largest event in the current cycle, in terms of audience reach based on watching a minimum of 3 consecutive minutes of coverage Based on viewers watching a minimum of 20 consecutive minutes of coverage, the FIFA Women’s World Cup Canada 2015TM reached 327.8 million viewers, while based on viewers watching a minimum of 1 consecutive minute of coverage, the reach was as high as 764.0 million.

To establish the audience reach for the FIFA Women’s World Cup Canada 2015TM, FIFA sourced audience reach from 12 major markets within this report. It was ensured that these markets accounted for a wide geographic spread as well as a significant proportion of the world’s population. This was then used to project a global reach (refer to “Global FIFA Women’s World Cup Canada 2015TM analysis” section for more detail). The audience statistics below were the result: In-home audience reach based on viewers watching at least:

o 1+ minute of coverage: 764.0 million (n/a) o 3+ consecutive minutes of coverage: 555.6 million (+36%) o 20+ consecutive minutes of coverage: 327.8 million (+32%)

As can be seen from the comparison table below, FIFA Women’s World Cup Canada 2015TM has become FIFA’s second largest event in the current cycle, in terms of audience reach based on watching a minimum of 3 consecutive minutes of coverage - ahead of the FIFA Confederations Cup Brazil 2013. Projected Global Reach (million) 3 Min 20 Min 2014 FIFA World Cup Brazil™ 2,744 2,131 FIFA Women's World Cup Canada 2015™ 556 328 FIFA Confederations Cup Brazil 2013 459 337

This was reflected in a number of audience records achieved in the markets across the world:

The highest average audiences were recorded in the USA; all 52 live matches were broadcast by Fox USA and 31 by Telemundo (NBC Deportes), together achieving an average live audience of 1.9 million. The USA v Japan Final attracted an average live audience of 25.4 million viewers on Fox2 alone, with Telemundo3 adding an additional 1.3 million viewers on average, making it the most watched football match in USA history. This is far higher than the previous soccer record of 18.2 million set by USA v Portugal during the 2014 FIFA World Cup Brazil™ group stage match (22nd June 2014); +39% based on the Fox2 figure alone. The USA v JPN match coverage on Fox2 also shattered the previous record for a women’s soccer match, the FIFA Women’s World Cup™ 1999 Final (17,975,000) by +41%. With projected out-of-home* viewing in the US (measured by Nielsen) the Fox2 average audience was estimated to rise to nearly 31 million viewers. *Nielsen Out-Of-Home Measurement Methodology: Nielsen Audio’s 77,000 person PPM® panel in 44 major media markets captures exposure to television content. PPM measures the person, and allows measurement of exposures which take place away from home. In-home exposure is also captured in order to calculate the amount of “Lift” delivered by out-of-home viewing. 2 Channel of the Media Rights Licensee FOX USA 3 Channel of the Media Rights Licensee Telemundo (NBC Deportes)

9

In the host market, a record number of 3.2 million viewers tuned in to watch the Canadian Women’s national team Quarter-final against England on CTV4 and RDS4, setting a new Canadian record for the most-watched FIFA Women’s World Cup™ match ever. The Final between USA and Japan generated an audience of 2.1 million viewers across the country, demonstrating a strong interest despite their team’s exit in the earlier rounds. This audience is twice the size of the FIFA Women’s World Cup Germany 2011TM Final match audience and the highest rated neutral Women’s soccer game ever in Canada.

In Japan, an average audience of 11.6 million for the Final shown on Fuji TV5 surpassed the figures achieved four years ago for the same Final match up (10.4m) by 11.5%.

In France, the peak match audience of 4.1 million for the Quarter-final match against Germany broke the record for the highest TV rating of all time on W96, as well being the highest ever DTT (Digital Terrestrial Television) audience recorded in France.

Between 2011 and 2015, internet usage has grown by nearly 37%, to 3 billion people online in 2015. Alongside the growth in usage, there has also been a growth in accessing digital content and, in particular, streaming live content. Consumer surveys suggest this has increased by 29% for online TV viewing and 102% for mobile TV viewing, which is not surprising given that broadband penetration, mobile device usage and internet speed have all increased in many of the more developed markets.

Broadcasters are now able to provide a level of detail for digital media audience measurement that has not previously been available, and whilst this is not yet in the same level of detail on a global basis as for television, it does provide some data that allows Kantar to project the potential reach of dedicated FIFA Women’s World Cup Canada 2015™ match content. Using online/mobile viewing data from 17 countries (all sourced directly from MRLs) and relating this back to the typical viewing patterns on TV, a projected 86 million people were reached by dedicated FIFA Women’s World Cup Canada 2015™ match content online or on mobile, equating to 3% of the global internet population in 2015. 64 million of the total was generated within China by LETV. It is important to note that this does not account for shorter highlights or news clips and is purely based on official MRL data of match viewing. This is a conservative estimate given the relatively small amount of detailed data available.

Other highlights of the FIFA Women’s World Cup Canada 2015TM included:

o Each live match of FIFA Women’s World Cup Canada 2015™ was watched by a global in-home audience of 8.4 million.

o The highest global in-home audience (all programme types) was for the Final match between USA and Japan, with a total audience of 60.7 million viewers.

o Reach7 was highest in China, where 80.4 million viewers were reached7, followed by USA with 61.4 million viewers reached7.

4 Channel of the Media Rights Licensee Bell Media 5 Sub-licensee of the main Media Rights Licensee Dentsu Inc. 6 Channel of the Media Rights Licensee M6 7 Based on viewers watching a minimum of 20 consecutive minutes

10

o Elsewhere, more than 10 million viewers were reached7 in Japan (47.2m), Germany (projected 23.8m) the host country Canada (13.2m), France (12.1m), United Kingdom (11.9m), and Brazil (11.3m).

o A total of over 7,781 hours of FIFA Women’s World Cup Canada 2015TM “DEDICATED COVERAGE” were broadcast in-home globally.

o The highest live ratings (“TVR%”) were produced by channels in Iceland, Norway, Sweden and Germany. The highest live match TVR% during the FIFA Women’s World Cup Canada 2015TM was achieved on RUV in Iceland for the USA v JPN final (14.6%), while NRK in Norway attracted a TVR figure of 12.6% for their live coverage of GER v NOR in the Group Stage. The Quarter-final match between Germany and France drew a live TVR of 10.4% on ZDF in Germany.

o The highest “MARKET SHARE” during the FIFA Women’s World Cup Canada 2015TM was achieved in Iceland, where live coverage of the USA v JPN final gained 87.9% of all television viewers in the timeslot (from 11pm-1am).

1 Please refer to Glossary for definition of all terms identified in “CAPITALS” 7 Based on viewers watching a minimum of 20 consecutive minutes

11

Key Market Summaries

Canada

Coverage (hh:mm): 471:07

Audience reach7: 13.2m

Live Match “AVERAGE AUDIENCE”: 0.6m

“PEAK MATCH AUDIENCE”: 3.2m

South Africa



Live match average audience: 0.2m

Peak match audience: 1.5m China




Peak match audience: 14.5m Japan




Peak match audience: 14.1m Korea Republic




Peak match audience: 1.6m

1 Please refer to Glossary for definition of all terms identified in “CAPITALS” 4 Channel of the Media Rights Licensee Bell Media 5 Sub-licensee of the main Media Rights Licensee Dentsu Inc. 7 Based on viewers watching a minimum of 20 consecutive minutes 8 Channel of the Media Rights Licensee CCTV

Host market Canada achieved the second highest percentage reach7 globally, 37.5% of the population (13.2m viewers). A record number of 3.2 million viewers tuned in to watch the Canadian Women’s national team Quarter-final against England on CTV4 and RDS4, setting a new Canadian record for the most-watched FIFA Women’s World Cup™ match ever.

Despite the substantial fall in coverage hours due to no coverage on SuperSport, the audience reach7 in South Africa has remained stable, only decreasing by 11,000 viewers. This is due to the national broadcaster SABC continuing to show coverage.

China achieved the highest audience reach7 globally with 80.4 million, which represents ¼ of the projected global reach7 of the event. Coverage broadcast on CCTV 58 and CCTV 5+8 attracted average live audiences of 1.1 million viewers. This is far higher than the figures achieved in 2011, given that in 2015 China was a participating nation and reached the Quarter-final.

Finalists Japan achieved the 3rd highest reach2 globally (47.2m), more than doubling the number of people reached2 in 2011. This can be attributed to the number of games shown on Fuji TV5: 7 (2015) vs. 3 (2011). An average audience of 11.6 million for the Final shown on Fuji TV5 surpassed the figures achieved four years ago for the same Final match up (10.4m) by 11.5%.

As Korea Republic was competing this year, the coverage, audience figures and reach2 have increased accordingly, owing largely to the broadcast of the games involving the home team.

12

France





Germany


Audience reach7: 23.8m*


Peak match audience: 7.5m Norway



Live match average audience: 91,600

Peak match audience: 0.6m Sweden


Audience reach7: 3.1m*


Peak match audience: 1.1m United Kingdom





7 Based on viewers watching a minimum of 20 consecutive minutes 6 Channel of the Media Rights Licensee M6 9 Channel of the main Media Rights Licensee SVT Sweden's sub-licensee TV4 Sweden 10 Channel of the main Media Rights Licensee BBC

Audience reach7 in France has nearly doubled thanks to extensive coverage on free-to-air television in 2015, as opposed to mainly Eurosport in 2011. The peak match audience of 4.1 million, for the Quarter-final match against Germany, broke the record for the highest rating of all time on W96 channel, as well as the highest ever DTT (Digital Terrestrial Television) audience ever in France.

Audiences in Germany were naturally lower in comparison with 2011, given Germany were hosts then. However, relatively high audiences were still achieved. The Round of 16 GER v SWE live game was the leading sports broadcast on German television over the respective weekend (6.1m viewers), beating the German Men’s UEFA EURO Under-21 match (4.9m viewers) as well as the Formula 1 Austrian Grand Prix Race (4.8m viewers). * Projected

Despite the time zone being far less favourable compared to the 2011 Germany tournament, Norway achieved the highest percentage audience reach7 globally, 45.8% of the population (2.1m viewers), largely thanks to the coverage more than doubling in hours compared to 2011.

Coverage hours in Sweden increased more than 7 times compared to 2011, due to extensive repeat coverage on TV4 Sport9. The peak match average audience was lower (1.1m vs. 1.7m), as expected given the time zone and Sweden exiting in the Round of 16 this year, as opposed to the Semi-final in 2011. * Projected

With the 2015 tournament being a major success for England team, securing 3rd place, the audience reach7 doubled compared to 2011, where England went out at the Quarter-final stage. BBC aired 11 live matches on main channels BBC110 and BBC210 in 2015, compared to just 1 in 2011.

13

Mexico




Peak match audience: 1.7m USA




Peak match audience: 27.2m Australia




Peak match audience: 0.3m Brazil





2 Channel of the Media Rights Licensee FOX USA 7 Based on viewers watching a minimum of 20 consecutive minutes 11 Channel of the Media Rights Licensee Globo Comunicação e Participações S/A 12 Sub-licensee of the main Media Rights Licensee Globo Comunicação e Participações S/A

The audience reach7 in Mexico has decreased in line with the slight decrease in average and peak audiences in comparison with 2011 – worth nothing the Copa America was taking place at the same time and in a similar time zone this time around.

FIFA Women’s World Cup Canada 2015™ was a record breaking tournament in the USA. The Final was the most watched football match in USA history, watched by 25.4 million viewers on Fox2. This is far higher than the 18.2 million record set by USA v POR during last year’s 2014 FIFA World Cup Brazil™ group stage match (22nd June 2014) by +39%.

Live match coverage on SBS in Australia nearly quadrupled compared to the 2011 edition (41 live games shown compared to only 11 in 2011), resulting in a reach7 of 1.8 million this time around. The average audience peaked at 345,000 people for the national team’s quarter-final match against Japan, despite the early kick off, 6am local time.

While the average audiences on SporTV11 remained relatively stable compared to 2011, the nearly 50% decrease in reach7 can be attributed to TV Bandeirantes12 only showing one Brazil match this year, as opposed to all 4 in 2011, as well as showing the three knock-out phase games on a delayed basis only (i.e. in the middle of the night). Again, worth nothing the Copa America was taking place at the same time and in a similar time zone this time around.

14

In-home data sources and methodology

The majority of schedules and programming were sourced from the official television auditing agencies in markets, or in some cases directly from the FIFA “MEDIA RIGHTS LICENSEES (MRLs)”. In addition, the current household penetration figures were confirmed via the same source for the majority of MRLs, or if this was not forthcoming, from either published data or via the Kantar Media and WPP network of offices. Furthermore, audience data, where available, has been gathered for each programme directly from MRLs. However, in some cases this has also been ordered from official television auditing agencies in the market.

It is worth noting that several territories have audience measurement panels which do not cover the entire territory. In such cases, the audiences are upweighted using the officially measured data in conjunction with population and television penetration information to account for the entire territory.

Where markets are able to split live coverage into pre-match, match and post-match and such coverage is of reasonable duration (more than three minutes), this has been displayed and analysed as separate highlights programming.

Where markets remain unrated, a methodology to “ESTIMATE AUDIENCES” was employed in each of the individual markets. This methodology is based on using the available data for licensees in the corresponding region as well as analysis based on a combination of the following variables:

o Household penetration of channel

o Day part (morning, afternoon, prime time, late night) o Type of coverage (live, delayed, repeat, highlights / magazine)

o Stage of competition (group match / round of 16 / quarter-finals / semi-finals / final; all live / delayed / repeat programming)

o Analysis of individual market (i.e. whether the market has a team competing in the tournament, whether the market has a team competing in the fixture, the level of interest in football within a market, etc.)

o Comparative audiences in the region

1 Please refer to Glossary for definition of all terms identified in “CAPITALS”

15

Global FIFA Women’s World Cup Canada 2015TM analysis

When based on viewers watching a minimum of 20 consecutive minutes, the total audience reach of the FIFA Women’s World Cup Canada 2015TM globally was 327.8 million. However, when analysing the ‘three-minute’ audience reach, a total of 555.6 million was achieved, while based on the one minute threshold the total reach was as high as 764.0 million.

To establish the total audience reach of the event, official measured audience reach statistics were collected from 12 major markets within this report. For the purposes of defining the audience reach below, viewers had to have watched a minimum of 20 consecutive minutes of FIFA Women’s World Cup Canada 2015TM coverage.

China achieved the highest audience reach7 of 80.4 million, which represents 6.3% of the population, with the coverage broadcast on CCTV 58 and CCTV 5+8 attracting average live audiences of 1.1 million viewers.

USA recorded the second highest reach7 globally with 61.4 million people, or 20.4 % of the population. Coverage was broadcast on Fox2, Fox Sports 12 and 22, Telemundo3, and NBC Universo3. On Fox2 alone, a record live average audience of 25.4 million (8.6% TVR) was achieved for the Final match between the home team USA and Japan.

Japan achieved an audience reach7 of 47.2 million (37.2% of the population). 7 live matches were broadcast on Fuji TV5, attracting an impressive average live audience of 6.5 million. The highest audience of 11.6 million viewers (9.1% TVR) was not surprisingly achieved for the USA v JPN Final.

The host country, Canada, achieved the second highest percentage reach7 globally, 37.5% of the population (13.2m viewers), while in France (12.1m), United Kingdom (11.9m), and Brazil (11.3m) the in-home television coverage reached7 more than 10 million viewers.

2 Channel of the Media Rights Licensee FOX USA 3 Channel of the Media Rights Licensee Telemundo (NBC Deportes) 5 Sub-licensee of the main Media Rights Licensee Dentsu Inc.

7 Based on viewers watching a minimum of 20 consecutive minutes

8 Channel of the Media Rights Licensee CCTV

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

10

20

30

40

50

60

70

80

90

Rea

ch a

s %

of P

opul

atio

n

Aud

ienc

e R

each

(milli

ons)

Audience reach7 by territory

Audience Reach

% of Population

16

The USA v Japan Final was the most watched match globally of FIFA Women’s World Cup Canada 2015TM, generating an overall audience of 60.7 million. An audience of 52.6 million viewers tuned for the live coverage, the main contributors to this being Fox2 in USA and Fuji TV5 in Japan, with an average of 25.4 million and 11.6 million viewers, respectively. The live and repeat coverage of the Final on CCTV 58 in China attracted 2.7 million and 2.2 million viewers, respectively. In Canada, the average live audience of 2.1 million for the Final was twice the size of the FIFA Women’s World Cup Germany 2011™ Final match audience and the highest rated neutral Women’s soccer game ever in Canada.

2 Channel of the Media Rights Licensee Fox USA 5 Sub-licensee of the main Media Rights Licensee Dentsu Inc. 8 Channel of the Media Rights Licensee CCTV

52.6

22.3

20.8

18.5

18.0

8.7

13.5

12.8

8.9

9.8

4.3

11.2

10.9

5.7

10.9

8.1

12.9

5.7

6.8

3.0

10.2

5.3

5.7

6.2

5.3

10.6

2.9

3.1

8.0

2.6

USA v JPN (Final)

JPN v ENG (Semi Finals)

GER v FRA (Quarter Finals)

USA v GER (Semi Finals)

CHN v USA (Quarter Finals)

CHN v CMR (Round of 16)

GER v ENG (3/4 Place)

AUS v JPN (Quarter Finals)

CAN v CHN (Group Stage)

FRA v KOR (Round of 16)

CHN v NZL (Group Stage)

JPN v NED (Round of 16)

ENG v CAN (Quarter Finals)

CHN v NED (Group Stage)

USA v COL (Round of 16)

Individuals (millions)

Global average audience by match (Total audience of over 12 million shown)

Live Non-live (repeat, delayed)

17

Fuji TV5 in Japan generated the highest average audiences for live games, attracting an average of 6.5 million viewers to their 7 live broadcasts, followed by FOX2 in USA and ARD and ZDF in Germany with averages of 3.9 million, 2.0 million and 1.6 million respectively. In Brazil, TV Bandeirantes12 produced average live figures of 1.5 million individuals whilst CCTV 58 in China also averaged 1.5 million viewers, across their 33 live matches. In United Kingdom, live match coverage on BBC110 and BBC310 attracted average audiences of 1.5 million and 0.9 million viewers, respectively. Korea Republic was another market that generated an average audience of over 0.5 million viewers for live match broadcasts, with the live coverage on MBC13 and KBS213 averaging 1.3 million and 0.7 million viewers, respectively. TV Channels in Mexico, Canada and France also featured in the list of average live match audiences over 0.5 million.

2 Channel of the Media Rights Licensee Fox USA 5 Sub-licensee of the main Media Rights Licensee Dentsu Inc. 8 Channel of the Media Rights Licensee CCTV 10Channel of the Media Rights Licensee BBC 12 Sub-licensee of the main Media Rights Licensee Globo Comunicação e Participações S/A 13 Sub-licensee of the main Media Rights Licensee SBS - Seoul Broadcasting System

6,508

3,909

2,027

1,614

1,493

1,491

1,487

1,295

1,131

1,019

872

850

684

667

520

516

Japan - Fuji TV

USA - FOX

Germany - ARD

Germany - ZDF

Brazil - TV Bandeirantes

China - CCTV-5

United Kingdom - BBC1

Korea Republic - MBC

Mexico - Channel 7

USA - FOX Sports 1


Canada - CTV

France - W9

Korea Republic - KBS2

Japan - NHK BS

USA - Telemundo

Individuals (000s)

Average live match audience by channel (Average of over 0.5 million shown)

18

Overall the event proved more popular with men, with approximately 67% of the live match audience across 12 selected key markets being male. The only countries where this was not the case were Japan, Korea Republic, and South Africa.

Meanwhile, a number of markets attracted a slightly older audience to their live games, including Japan, Korea Republic, Spain, and UK, where more than half of the average audience was classified as ‘senior’. However, the live matches in markets such as Australia, Mexico, South Africa, and USA were watched by a far younger audience.

14 Standard age breaks alter by market; therefore age classifications above should only be used as an indicative guide.

74% 73% 70% 67% 65% 63% 63% 59% 54% 49% 48% 32%

26% 27% 30% 33% 35% 37% 37% 41% 46% 51% 52% 68%

Live Game Audience Profile - Gender

Female

Male

28% 17% 14% 12% 13% 11% 5% 3% 3% 4% 3% 4%

33%

23% 24% 21% 17% 19% 21%

18% 17% 14% 10% 8%

25%

27% 23% 33% 21% 22% 25%

21% 38%

21% 27% 24%

14%

34% 39% 33% 48% 48% 49%

58% 42%

61% 59% 65%

Live Game Audience Profile - Age 14

Senior (50+)

Mid Life (35-49)

Young Adult (16-34)

Children

19

In addition to gender and age differences, the economic status of FIFA Women’s World Cup Canada 2015TM viewers differed by market. Several markets attracted a more affluent viewer, particularly Australia and China, where more than a half of the live game audience were classified as high socio-economic status, class or household earnings. On the other hand, 64% of the average live audience in Mexico was of the low socio-economic status, while Spain stood out with 80% of the live average audience found in the Medium income cluster.

It is important to note that there are multiple factors that influence the live match profile of the viewers in each market, including time zone, channel platform, cost of access to channel, general interest in football as well as interest in the tournament itself (whether a team from the market is competing). In addition, the general population of a market will also have a bearing.

15 Socio-economic, class and household earning breaks and definitions alter by market; therefore the classifications above should only be used as an indicative guide. Please note, social class or earnings data is unavailable in France and Japan.

63% 52% 50%

37% 31% 24% 24% 22% 11% 8%

27% 33% 29%

45% 51% 49%

12%

49% 80%

55%

10% 15% 21% 18% 18% 27%

64%

29% 8%

37%

Live Game Audience Profile - Socio-Economic/Class/HH Earnings 15

Low

Medium

High

20

Non-TV Consumption of FIFA Women’s World Cup Canada 2015™ In addition to the in-home and out-of-home television coverage considered, the FIFA Women’s World Cup Canada 2015™ enjoyed further distribution and usage via online, media players and apps.

There was more online coverage than any previous FIFA Women’s World Cup™ with 104 licensees offering FIFA Women’s World Cup Canada 2015™ coverage via websites, media players and apps. Not only was there more coverage but there were also more people than ever watching via these channels.

Between 2011 and 2015, internet usage has grown by nearly 37%, to 3 billion people online in 2015. Alongside the growth in usage, there has also been a growth in accessing digital content and, in particular, streaming live content. Consumer surveys* suggest this has increased by 29% for online TV viewing and 102% for mobile TV viewing, which is not surprising given that broadband penetration, mobile device usage and internet speed have all increased in many of the more developed markets. Broadcasters are now able to provide a level of detail for digital media audience measurement that has not previously been available, and whilst this is not yet in the same level of detail on a global basis as for television, it does provide some data that allows Kantar to project the potential reach of dedicated FIFA Women’s World Cup Canada 2015™ match content. Using online/mobile viewing data from 17 countries (all sourced directly from MRLs) and relating this back to the typical viewing patterns on TV, a projected 86 million people were reached by dedicated FIFA Women’s World Cup Canada 2015™ match content online or on mobile, equating to 3% of the global internet population in 2015. 64 million of the total was generated within China by LETV. It is important to note that this does not account for shorter highlights or news clips and is purely based on official MRL data of match viewing. This is a conservative estimate given the relatively small amount of detailed data available. Some of the individual market highlights are shown below.

o In USA, FOX Sports GO2 set a new record with 232,000 unique viewers for the Final match. This was the largest authenticated streaming audience in FOX Sports GO2 history, beating the previous mark set by the USA v Germany semi-final (166,000 unique viewers). FIFA Women’s World Cup Canada 2015™ matches now comprise FOX Sports GO2’s top 5 most-viewed events ever.

o Also in USA, via NBC Deportes3, a total of 1.5 million accesses to video streams were made across the whole of FIFA Women’s World Cup Canada 2015™. Consumption in USA was split quite evenly between PC’s/Laptops (52% on average) and Tablets/Phones (48% on average).

o 0.4 million accesses to match video content were made across the duration of the tournament across Canada via the TSN4 / CTV Go4 website and app. The best performing live match was the quarter-final match between England and Canada with 4,573 unique live video viewers.

o On average, 23% of the unique viewers of match footage were watching live in Canada, whilst the remaining 77% of unique viewers, on average, watched on demand.

o Reflecting the growing popularity of viewing live sport online in China, LeTV recorded 8.7 million unique live viewers for their coverage of the China v Cameroon Round of 16 match. This figure is equal to an impressive one third of the TV audience reached by the same match shown live by CCTV (based on 1+ minute reach, 26.26 million individuals.)

o Online coverage in Costa Rica, Mexico and Norway generated peak live match unique viewing figures of over 15,000. The highest of these was in Costa Rica, when 42,147 unique viewers tuned in to coverage of Spain v Costa Rica in the Group Stage. Whilst in Mexico, a high of 31,500 watched Colombia v Mexico live.

*Source: SportsScope 2010 & 2014

2 Channel of the Media Rights Licensee FOX USA 3 Channel of the Media Rights Licensee Telemundo (NBC Deportes) 4 Channel of the Media Rights Licensee Bell Media

21

Regional FIFA Women’s World Cup Canada 2015TM analysis Africa and Middle East The projected in-home reach7 of FIFA Women’s World Cup Canada 2015™ across the region was 12.0 million, 3.7% of the global total. However, when looking at the viewing condition of 1+ minute, the total grows to 17.7 million.

Audited audience reach7 in South Africa was 4.1 million across the event whilst in Nigeria an audience reach7 of 4.0 million viewers was projected.

The largest average audiences across Africa and Middle East were generated in Nigeria. The live matches were projected to have attracted an average audience of 0.4 million viewers. Elsewhere, audited audiences in South Africa on SABC117 drew an average audience of 0.2 million viewers, peaking at 0.3 million for the JPN v ENG Semi Final match.

7 Based on viewers watching a minimum of 20 consecutive minutes 16 Channel of the Media Rights Licensee South African Broadcasting Corporation Limited (SABC)

4.1 4.0

2.0 1.5

0.2 0112233445

South Africa Nigeria Middle East Pan Africa Ivory Coast

Audi

ence

reac

h (m

illio

n)

Projected in-home reach7 by territory Africa and Middle East (over 0.1 million shown)

0 100 200 300 400 500 600 700 800 900

Nigeria - BON Network

Middle East - beIN Sports 4 HD

South Africa - SABC 1

Ivory Coast - RTI 1



Middle East - beIN Sports 11 HD EN


Individuals(000s) Average and peak live average audience by channel

Africa and Middle East (average of over 80,000 shown)

Average live audiencePeak average live audience

22

Over 360 hours of dedicated FIFA Women’s World Cup Canada 2015™ coverage were aired across the region in total. Star Times aired a total of 96 hours of coverage on their Sports channels across Africa whilst beIN Sports broadcast 87 hours across the Middle East and North Africa. A further key contribution came from Nigeria where NTA Sports17 and BON Network17 channels were projected18 to have aired a total of 86 hours of coverage from Canada. Elsewhere, total dedicated coverage in South Africa was over 20 hours.

17 Sub-licensee of the main Media Rights Licensee Star Times (Century Sun International Ltd) 18 Media Rights Licensee Star Times (Century Sun International Ltd) did not confirm coverage levels in Nigeria and it was assumed that NTA Sports aired all matches live where possible (i.e. not when there were multiple games on at the same time) whilst the BON network of channels were assumed to have shown only live Nigeria matches. The same assumption of airing only national team live matches was made for free-to-air channels in Cameroon and Ivory Coast

96:00 89:30 87:01

60:15

21:55

08:00 06:00

00:00

12:00

24:00

36:00

48:00

60:00

72:00

84:00

96:00

108:00

Pan Africa Nigeria Middle East French O'seas South Africa Cameroon Ivory Coast

Cov

erag

e (h

h:m

m)

Coverage by territory - Africa and Middle East

23

Asia A total in-home reach7 of 141.8 million viewers was projected for Asia, this is the highest total of all regions of the world for FIFA Women’s World Cup Canada 2015™ and represents 43.3% of the global total.

China was the biggest contributor with a reach7 of 80.4 million people, over half of the total in-home reach7 for Asia and 25% of the global total. Coverage was available free to air to China’s large population by CCTV58 and CCTV5+8. This audience reach7 was the highest of any territory around the world.

In other markets around Asia, finalists Japan generated a reach7 of 47.2 million people in their country via a combination of coverage on Fuji TV5 and NHK5. Whilst in Korea Republic KBS13, MBC13 and SBS drew a total unique reach7 audience of 6.9 million over the course of the tournament.

5 Sub-licensee of the main Media Rights Licensee Dentsu Inc. 7 Based on viewers watching a minimum of 20 consecutive minutes 8 Channel of the Media Rights Licensee CCTV 13 Sub-licensee of the main Media Rights Licensee SBS - Seoul Broadcasting System

80.4

47.2

6.9 6.3 0.4

0

10

20

30

40

50

60

70

80

90

China Japan Korea Republic Thailand India

Audi

ence

reac

h (m

illio

n)

Projected in-home reach7 by territory Asia (over 0.4 million shown)

24

The biggest average live match audiences in Asia were found in Japan where the success of the national team, progressing all the way to the Final, drew average live audiences to Fuji TV5 of 6.5 million. The figures peaked for the Final match when Japan took on USA and an average audience of 11.6 million people tuned in. China competed in 2015 and reached the Quarter-finals where they were beaten by the eventual winners USA. CCTV-58 produced an average live match average audience of 1.5 million people, peaking at 8.5 million for the aforementioned Quarter-final match. Korea Republic were also represented at FIFA Women’s World Cup Canada 2015™ and the matches proved popular on MBC13, KBS213 and SBS with average live match audiences of 1.3 million viewers, 0.7 million viewers and 0.4 million viewers respectively. The top ranking match audience was on MBC13 when 1.3 million people tuned in from 8am for Korea Republic v Costa Rica in the group stage.

5 Sub-licensee of the main Media Rights Licensee Dentsu Inc. 8 Channel of the Media Rights Licensee CCTV 13 Sub-licensee of the main Media Rights Licensee SBS - Seoul Broadcasting System

0 5,000 10,000 15,000

Japan - Fuji TV

China - CCTV-5

Korea Republic - MBC

Korea Republic - KBS2

Japan - NHK BS

Korea Republic - SBS

Thailand - Channel 28 Sd

Thailand - Channel 3Original+Hd

Individuals(000s)

Average and peak live average audience by channel Asia (average of over 0.2 million shown)

Average live audience

Peak average live audience

25

A total of 1,286 hours of dedicated coverage were broadcast across Asia, 16% of the global total. It was Malaysia where the most coverage hours were found within Asia; Astro SuperSport19 made 604 hours available to their audience. Outside of Malaysia, it was the 4 competing team markets in Asia that aired the most coverage from Canada. In China there were 280 hours shown across CCTV channels whilst in Japan there were 111 hours of dedicated FIFA Women’s World Cup Canada 2015™ aired. There were 80 hours and 65 hours broadcast respectively in Korea Republic and Thailand. Licensees in Philippines, Afghanistan, India and Taiwan all aired over 10 hours each.

19 Sub-licensee of the main Media Rights Licensee M-League Marketing Sdn Bhd

604:22

280:26

111:00 80:59 65:15 57:31 48:00 28:45 10:30

00:00

120:00

240:00

360:00

480:00

600:00

720:00

Cov

erag

e (h

h:m

m)

Coverage by territory - Asia

26

Europe Broadcasters of FIFA Women’s World Cup Canada 2015™ drew a total reach7 of 70.5 million individuals, 22% of the global projected reach7.

The biggest contribution came from Germany where 23.8 million people were projected to have been reached7 by the tournament through coverage on ARD and ZDF. This represents one third of the European total reach7 for FIFA Women’s World Cup Canada 2015™ and was the 4th highest market globally.

High interest was also recorded in other competing markets such as France and UK. A total of 12.1 million viewers in France were reached7 by coverage of the event, thanks to extensive coverage on free-to-air television in 2015; whilst in the UK the equivalent reach7 figure was 11.9 million. Both markets were amongst the Top 10 countries globally in terms of audience reach7 for FIFA Women’s World Cup Canada 2015™.

Audience reach7 figures of over 4 million were seen in Spain and projected in Turkey, while Norway achieved the highest percentage reach7 globally with 2.1 million (45.8%). Further reach7 over 3 million was projected in Sweden, and over a million in Switzerland and Netherlands. In the countries where there was no domestic coverage available, the Pan European coverage on Eurosport network has been projected to reach7 a further 4.7 million viewers.


23.8

12.1 11.9

4.7 4.6 4.1 3.1 2.1 1.5 1.1

0

5

10

15

20

25

30

Audi

ence

reac

h (m

illio

n)

Projected in-home reach7 by territory Europe (over 1 million shown)

27

As was evident within the audience reach7 results, it was Germany that generated the highest average and peak audiences across the region. ARD and ZDF drew average audiences of over 2 million and 1.6 million individuals, respectively, with ZDF peaking at a live audience of 7.5 million for their team’s quarter-final match against France from 10pm on Friday 26th June. The Round of 16 GER v SWE live game was the leading sports broadcast on German television over the respective weekend (6.1m viewers), beating the German Men’s UEFA EURO Under-21 match (4.9m viewers) as well as the Formula 1 Austrian Grand Prix Race (4.8m viewers). Once again, in line with audience reach7 results, the next best performing markets were UK and France. In the UK, the BBC generated average live match audiences of 1.5 million (BBC110), 0.9 million (BBC310) and 0.4 million (BBC210) across the 3 channels it used to air the event, peaking at 1.6 million for prime time coverage of England v Colombia on BBC310. In France, the peak match audience of 4.1 million for the Quarter-final match against Germany broke the record for the highest rating of all time on W96 channel, as well as the highest ever DTT (Digital Terrestrial Television) audience recorded in France. Elsewhere, TRT Spor20 in Turkey and NPO321 in Netherlands both drew average audiences of over 0.2 million to each of their live matches.

6 Channel of the Media Rights Licensee M6 7 Based on viewers watching a minimum of 20 consecutive minutes 10 Channel of the Media Rights Licensee BBC 20 Channel of the Media Rights Licensee EBU/TRT - Turkiye Radyo-Televizyon Kurumu 21 Channel of the Media Rights Licensee EBU/NOS - Nederlande Omroep Stichting

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000

Germany - ARD

Germany - ZDF



France - W9


Pan Europe - Eurosport

Turkey - TRT Spor

Netherlands - NPO3

Individuals(000s)

Average and peak live average audience by channel Europe (average of over 0.2 million shown)



28

Media Rights Licensees across Europe broadcast a total of 1,663 hours of dedicated FIFA Women’s World Cup Canada 2015™ coverage. The highest proportion of this total originated in Sweden where a total of 487 hours, 29% of the regional total, were aired. TV4 Sweden22 showed 376 hours on their thematic channel TV4 Sport9, 70 hours across TV49 and 41 hours on TV129. Other high contributions also came from Scandinavia where in Denmark there were 129 hours shown and across Norway a total of 118 hours were broadcast from Canada. Additionally, Switzerland and United Kingdom both aired over 100 hours. A further 4 territories aired over 50 hours of dedicated programming including Spain (81 hours), Germany (68 hours), Poland (53 hours) and Turkey (52 hours).

9 Channel of the main Media Rights Licensee SVT’s sub-licensee TV 4 Sweden 22 Sub-licensee of the main Media Rights Licensee SVT Sweden

487:56

270:18

129:54 118:51 116:40 107:56 81:28 68:17 53:35 52:23

00:00

120:00

240:00

360:00

480:00

600:00

Cov

erag

e (h

h:m

m)

Coverage by territory - Europe (over 50 hours shown)

29

North, Central America and Caribbean A total projected reach7 of 83.8 million individuals was generated across North, Central America and Caribbean by FIFA Women’s World Cup Canada 2015™, 25.6% of the global total, with USA being the second highest audience reach7 market globally.

The USA’s contribution was highest with a reach7 of 61.4 million people. This is an increase of 64% compared to 4 years ago.

In the host market of Canada interest was very high, with over a third of the population (13.2 million / 37.5%) tuning in for at least 20 consecutive minutes of FIFA Women’s World Cup Canada 2015™. This was the second highest percentage globally, behind only Norway where 45.8% of their population were drawn to the event for at least 20 minutes consecutively.

Elsewhere, 5.6 million people were reached7 in Mexico and El Salvador achieved a projected reach7 of 1.5 million.


61.4

13.2

5.6 1.5 0.9 0.5 0.4 0.2

0

10

20

30

40

50

60

70

Audi

ence

reac

h (m

illio

n)

Projected in-home reach7 by territory North, Central America & Caribbean (over 0.1 million shown)

30

In line with the reach7 figures it was USA where the highest average and peak live match audiences were recorded across North, Central America and Caribbean with Fox2 attracting an average audience of 3.9 million individuals for their live match broadcasts, peaking at 25.4 million for the Final match and making it the most watched football match in USA history. This is far higher than the previous soccer record of 18.2 million set by USA v Portugal during the 2014 FIFA World Cup Brazil™ group stage match (22nd June 2014); +39% based on the Fox2 figure alone. The USA v JPN match coverage on Fox2 also shattered the previous record for a women’s soccer match, the FIFA Women’s World Cup™ 1999 Final (17,975,000) by +41%. With projected out-of-home* viewing in the US (measured by Nielsen) the Fox2 viewership figure was estimated to rise to nearly 31 million viewers. FOX Sports 12 also performed well with an average of 1.0 million across its live matches, a peak of 4.7 million for USA v Colombia in the round for 16. Spanish language coverage on Telemundo3 in USA also performed well with an average live audience of 0.5 million, peaking at 1.3 million for the Final. Outside of the USA there were strong figures in Mexico where TV Azteca 723 attracted average live audiences of 1.1 million viewers, peaking at 1.3 million.

CTV4 in Canada drew the biggest audience in the host market as an average of 0.9 million tuned in for each live match, a peak of 3.0 million for the Quarter-final between England and Canada - setting a new Canadian record for the most-watched FIFA Women’s World Cup™ match ever.

*Nielsen Out-Of-Home Measurement Methodology: Nielsen Audio’s 77,000 person PPM® panel in 44 major media markets captures exposure to television content. PPM measures the person, and allows measurement of exposures which take place away from home. In-home exposure is also captured in order to calculate the amount of “Lift” delivered by out-of-home viewing. 2 Channel of the Media Rights Licensee Fox USA 3 Channel of the Media Rights Licensee Telemundo (NBC Deportes) 4 Channel of the Media Rights Licensee Bell Media 7 Based on viewers watching a minimum of 20 consecutive minutes 23 Channel of the main Media Rights Licensee MountRigi's sub-licensee TV Azteca S.A. de C.V.

0 5,000 10,000 15,000 20,000 25,000 30,000

USA - FOX

Mexico - TV Azteca 7

USA - FOX Sports 1

Canada - CTV

USA - Telemundo

Mexico - Gala TV

El Salvador - Canal 4

Canada - TSN+

Costa Rica - Canal 7

Honduras - Canal 5

Individuals(000s)

Average and peak live average audience by channel North, Central America & Caribbean (average of over 0.2 million shown)

Average live audiencePeak average live audience

31

There were a total of 1,839 dedicated hours of FIFA Women’s World Cup Canada 2015™ coverage broadcast across North, Central America and Caribbean, representing a share of 24% of the global total. Across the USA, Fox2 and FOX Sports2 contributed to the regional total with 419 hours of coverage whilst NBC Universo3 and Telemundo3 aired 66 hours and 25 hours respectively. In Canada there were a total of 471 hours of dedicated coverage from the tournament, 44 hours of which were shown by national free-to-air channel CTV4. Further key contributions of over 100 hours came from Sky24 across Central America and DirecTV across the Caribbean. Other key contributions of over 50 hours were shown in each of Honduras, El Salvador and Panama.

2 Channel of the Media Rights Licensee Fox USA 3 Channel of the Media Rights Licensee Telemundo (NBC Deportes) 4 Channel of the Media Rights Licensee Bell Media 24 Sub-licensee of the main Media Rights Licensee MountRigi

511:57 471:07

286:00

172:28

73:45 72:45 66:30 60:15

00:00

120:00

240:00

360:00

480:00

600:00

Cov

erag

e (h

h:m

m)

Coverage by territory - North, Central America & Caribbean (over 50 hours shown)

32

Oceania A total projected reach7 of 1.8 million individuals were reached across Oceania by FIFA Women’s World Cup Canada 2015™. The vast majority (95%) of this reach7 total came from Australia.

The highest live match audiences were also recorded in Australia by SBS One25, which achieved average match figures of 70,000 individuals, peaking at 345,000 people for the national team’s Quarter-final match against Japan.

7 Based on viewers watching a minimum of 20 consecutive minutes 25 Channel of the Media Rights Licensee SBS Australia

1.8

0.1 0

1

2

Audi

ence

reac

h (m

illio

n)

Projected in-home reach7 by territory Oceania (0.1m or above shown)

0 50 100 150 200 250 300 350 400

Australia - SBS One

New Zealand - SKY Sport 3

New Zealand - SKY Sport 2

Individuals(000s)

Average and peak live average audience by channel Oceania (average of over 2,000 shown)



33

A total of 240 hours of dedicated FIFA Women’s World Cup Canada 2015™ coverage were broadcast across Oceania, a 3% share of the global total. Australia provided the most coverage within the region, with a total of 107 hours aired from the tournament (95 hours on SBS One25 and 12 hours on SBS Two25). Furthermore, 72 hours of dedicated coverage were aired across Sky’s Sports26 channels in New Zealand.

25 Channel of the Media Rights Licensee SBS Australia 26 Channel of the Media Rights Licensee Sky Network Television Network

107:51

72:41

60:15

00:00

12:00

24:00

36:00

48:00

60:00

72:00

84:00

96:00

108:00

120:00

Australia New Zealand French O'seas

Cov

erag

e (h

h:m

m)

Coverage by territory - Oceania (over 60 hours shown)

34

South America It is worth noting that the 2015 edition of Copa America, the main international football tournament for national teams in South America, was taking place from 11th June to 4th July in a similar time zone and thus largely competing with FIFA Women’s World Cup Canada 2015™ for coverage and audiences in the region.

A total of 17.9 million individuals were projected to have been reached7 by in-home television coverage of FIFA Women’s World Cup Canada 2015™, representing 5.4% of the global total.

By far the biggest contributor was Brazil where an audience reach7 of 11.3 million individuals was achieved. This was enough to feature in the Top 10 reach7 figures globally.

Strong reach7 figures were also projected in Colombia with 3.4 million individuals tuning in to at least 20 minutes consecutive coverage.

Other markets generating projected reach7 figures of 0.5 million or more, included Peru (1.1 million), Ecuador (0.8 million), Venezuela (0.6 million) and Argentina (0.5 million).


11.3

3.4

1.1 0.8 0.6 0.5 0.1 0

2

4

6

8

10

12

Audi

ence

reac

h (m

illio

n)

Projected in-home reach7 by territory South America (over 0.1 million shown)

35

As demonstrated in the reach7 results, the biggest contributor to audiences in South America was Brazil. TV Bandeirantes12 commanded an average live match audience of 1.5 million, peaking at 2.2 million for their national team’s Round of 16 match against Australia. In addition, SporTV11 peaked at 0.5 million for the same match. Outside of Brazil, audiences of over 40,000 were seen in Venezuela, Colombia and Ecuador.

7 Based on viewers watching a minimum of 20 consecutive minutes 11 Channel of the Media Rights Licensee Globo Comunicação e Participações S/A (TV Globo & Globosat) 12 Sub-licensee of the main Media Rights Licensee Globo Comunicação e Participações S/A

0 500 1,000 1,500 2,000 2,500

Brazil - TV Bandeirantes

Brazil - SporTV

Brazil - RPTV (Tv Brasil)

Brazil - SporTV2

Venezuela - DirecTV Sports

Colombia - Caracol 2

Colombia - DirecTV Sports

Brazil - SporTV3

Ecuador - LaTele

Individuals(000s)

Average and peak live average audience by channel South America (average of over 40,000 shown)



36

South America broadcast more dedicated coverage of FIFA Women’s World Cup Canada 2015™ than any other region of the world. A total of 2,381 hours were shown within the region representing 31% of the global total. The largest contributions came from licensees in Colombia where a total of 729 hours were shown. Caracol24 aired the majority with 384 hours, whilst DirecTV24 made 334 hours available and a further 10 hours were aired by Canal RCN24. Over 300 hours were broadcast in Peru, Venezuela, Argentina and Chile whilst over 100 hours were broadcast across Brazil and more than 60 hours in Uruguay.

24 Sub-licensee of the main Media Rights Licensee MountRigi

729:30

335:54 334:29 331:30 318:48

139:37 67:42

00:00

120:00

240:00

360:00

480:00

600:00

720:00

840:00

Cov

erag

e (h

h:m

m)

Coverage by territory - South America (over 65 hours shown)

37

Appendix

38

FIFA Women’s World Cup Canada 2015TM Broadcast summary by territory Africa and Middle East

Territory

Total

Coverage

(hh:mm)

Total

Programmes

Average

TVR%

Live

Coverage

(hh:mm)

Live

Programmes

Average

Live TVR%

Total Audience

Reach (20+

consec. mins)

Cameroon 08:00 4 0.7 08:00 4 0.7 75,001

French Overseas Territories 60:15 32 0.4 57:37 29 0.3 48,000

Ivory Coast 06:00 3 0.9 06:00 3 0.9 195,194

Nigeria 89:30 44 0.1 89:30 44 0.1 4,022,400

Pan Africa 96:00 48 0.2 96:00 48 0.2 1,536,000

Pan Middle East 87:01 47 1.5 87:01 47 1.5 1,983,594

South Africa 21:55 13 0.9 06:01 3 0.5 4,147,000

Africa & Middle East total 368:41 191 0.6 350:10 178 0.6 12,007,189

Asia

Territory

Total

Coverage

(hh:mm)

Total

Programmes

Average

TVR%

Live

Coverage

(hh:mm)

Live

Programmes

Average

Live TVR%

Total Audience

Reach (20+

consec. mins)

Afghanistan 48:00 24 0.1 48:00 24 0.1 183,910

China 280:26 251 0.1 90:51 43 0.1 80,416,000

India 28:45 13 0.0 14:51 6 0.0 418,803

Japan 111:00 48 1.0 76:50 32 1.4 47,244,000

Korea Republic 80:59 45 0.2 17:45 8 0.9 6,855,000

Malaysia 604:22 298 0.0 203:34 98 0.0 148,268

Philippines 57:31 25 0.0 19:18 8 0.0 116,000

Taiwan 10:30 4 0.1 10:30 4 0.1 136,270

Thailand 65:15 28 0.4 32:30 14 0.4 6,290,237

Asia total 1286:50 736 0.1 514:11 237 0.3 141,808,488

39

Europe

Territory

Total

Coverage

(hh:mm)

Total

Programmes

Average

TVR%

Live

Coverage

(hh:mm)

Live

Programmes

Average

Live TVR%

Total Audience

Reach (20+

consec. mins)

Albania 10:10 7 0.6 08:40 4 0.5 65,559

Austria 14:13 8 0.1 14:13 8 0.1 44,892

Belgium 38:51 44 0.5 23:35 12 0.5 605,715

Bulgaria 02:00 2 0.1 - - - 12,941

Croatia 00:22 1 0.6 - - - 8,266

Czech Republic 20:28 11 0.3 19:36 10 0.3 215,067

Denmark 129:54 94 0.1 70:23 35 0.2 303,960

Estonia 00:24 1 0.1 - - - 2,625

France 45:15 25 1.2 42:37 22 1.2 12,076,000

Germany 68:17 51 2.1 60:38 34 2.5 23,835,960

Hungary 01:50 19 0.6 - - - n/a*

Iceland 24:29 25 6.7 14:36 8 5.9 50,664

Ireland 00:03 2 0.6 - - - n/a*

Lithuania 00:05 1 5.3 - - - n/a*

Macedonia 00:24 1 1.9 - - - 41,459

Netherlands 14:01 24 1.1 10:38 6 1.3 1,113,532

Norway 118:51 87 2.2 109:12 52 2.0 2,130,260

Pan Europe 270:18 211 0.1 86:04 42 0.1 4,744,055

Poland 53:35 30 0.0 22:33 12 0.0 117,736

Serbia 01:50 1 0.3 01:50 1 0.3 9,875

Slovakia 00:24 1 0.4 - - - 6,125

Slovenia 01:24 1 0.4 - - - 7,743

Spain 81:28 120 0.4 33:47 18 0.5 4,604,720

Sweden 487:56 349 0.4 105:23 53 1.0 3,095,295

Switzerland 116:40 160 0.8 77:34 41 1.1 1,481,606

Turkey 52:23 27 0.3 37:43 19 0.3 4,078,808

United Kingdom 107:56 47 0.7 107:56 47 0.7 11,884,800

Europe total 1663:40 1,350 0.7 847:07 424 1.0 70,537,662

* No single broadcast had a duration of 20 minutes or more.

40

North, Central America & Caribbean

Territory

Total

Coverage

(hh:mm)

Total

Programmes

Average

TVR%

Live

Coverage

(hh:mm)

Live

Programmes

Average

Live TVR%

Total Audience

Reach (20+

consec. mins)

Canada 471:07 456 0.4 251:35 116 0.8 13,164,000

Costa Rica 09:44 4 7.1 09:44 4 7.1 858,142

El Salvador 72:45 50 5.6 25:15 11 5.8 1,501,122


Guatemala 36:31 19 0.8 36:31 19 0.8 200,660

Honduras 73:45 29 1.5 73:45 29 1.5 410,567

Mexico 35:22 17 0.4 21:04 10 0.5 5,558,066

Nicaragua 01:40 20 0.1 - - - n/a*

Pan Caribbean 172:28 84 0.2 76:45 36 0.3 4,046

Pan Central America 286:00 143 0.5 104:00 52 1.1 11,248**

Panama 66:30 32 3.3 48:08 23 3.3 524,448

Trinidad & Tobago 41:50 21 1.7 28:00 14 1.3 70,055

USA 511:57 335 0.2 188:37 83 0.5 61,418,000

North, Central America &

Caribbean total 1839:55 1,242 0.7 921:02 426 1.1 83,784,188

Oceania

Territory

Total

Coverage

(hh:mm)

Total

Programmes

Average

TVR%

Live

Coverage

(hh:mm)

Live

Programmes

Average

Live TVR%

Total Audience

Reach (20+

consec. mins)

Australia 107:51 61 0.2 95:57 41 0.3 1,762,145


New Zealand 72:41 76 0.0 22:06 12 0.1 59,201

Oceania total 240:48 169 0.1 175:42 82 0.2 1,826,317

South America

Territory

Total

Coverage

(hh:mm)

Total

Programmes

Average

TVR%

Live

Coverage

(hh:mm)

Live

Programmes

Average

Live TVR%

Total Audience

Reach (20+

consec. mins)

Argentina 331:30 159 0.1 219:37 103 0.1 486,200

Bolivia 06:10 37 0.0 - - - n/a*

Brazil 139:37 81 0.2 79:28 42 0.3 11,324,642

Chile 318:48 153 0.1 206:55 97 0.1 116,552

Colombia 729:30 351 0.2 333:27 155 0.3 3,416,114

Ecuador 08:00 4 0.3 08:00 4 0.3 756,756


Peru 335:54 161 0.2 215:23 101 0.2 1,105,962

Suriname 50:00 25 0.4 16:00 8 0.2 20,020

Uruguay 67:42 32 0.0 59:16 28 0.0 7,894

Venezuela 334:29 161 0.2 219:37 103 0.2 612,548

South America total 2381:58 1,196 0.2 1415:21 670 0.2 17,859,100

Global total 7781:56 4,884 0.5 4223:35 2,017 0.6 327,822,944

*No single broadcast had a duration of 20 minutes or more.

** Reach figure represents Dominican Republic only. It was the only Sky Mexico market without domestic free-to-air coverage. Other Sky Mexico markets were deemed to have gathered no additional reach from the Pay-TV coverage.

41

FIFA Women’s World Cup Canada 2015TM reach analysis by viewing condition 1+ minute reach

Territory FIFA Women’s World Cup FIFA Women’s World Cup

% change Germany 2011TM Canada 2015TM

South Africa n/a 6,151,000 n/a

China n/a 313,998,000 n/a

Japan n/a 68,199,000 n/a

Korea Republic n/a 13,429,000 n/a

Canada n/a 21,975,000 n/a

Mexico n/a 13,607,713 n/a

USA n/a 112,717,000 n/a

Australia n/a 4,187,955 n/a

Brazil n/a 25,294,714 n/a

France n/a 19,352,000 n/a

Norway n/a 3,267,800 n/a

UK n/a 24,258,860 n/a

Global total n/a 764,003,923 n/a

3+ consecutive minutes reach



South Africa 6,211,000 5,517,000 -11%

China 87,761,000 187,591,000 114%

Japan 28,867,231 61,468,000 113%

Korea Republic 2,550,459 11,131,000 336%

Canada 12,481,470 19,812,000 59%

Mexico 13,888,624 9,974,925 -28%

USA 51,641,000 89,144,000 73%

Australia 1,102,000 3,043,705 176%

Brazil 34,921,071 19,597,331 -44%

France 9,893,800 16,675,000 69%

Norway 1,851,000 2,934,510 59%

UK 10,680,000 18,849,600 76%

Global total 407,819,618 555,648,980 36%

42

20+ consecutive minutes reach



South Africa 4,158,000 4,147,000 0%

China 32,224,000 80,416,000 150%

Japan 22,352,944 47,244,000 111%

Korea Republic 1,092,115 6,855,000 528%

Canada 5,776,000 13,164,000 128%

Mexico 7,523,678 5,558,066 -26%

USA 37,426,000 61,418,000 64%

Australia 527,000 1,762,145 234%

Brazil 22,354,890 11,324,642 -49%

France 6,498,300 12,076,000 86%

Norway 1,152,000 2,130,260 85%

UK 5,887,000 11,884,800 102%

Global total 248,536,762 327,822,944 32%

43

Unconfirmed Licensees Media Rights Licensee Licensor Territory

African Union of Broadcasting (AUB) FIFA

Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape

Verde, Central African Republic, Chad, Congo Brazzaville, Côte

d'Ivoire, Democratic Republic of Congo, Equatorial Guinea, Eritrea,

Ethiopia, Gabon, Gambia, Ghana, Guinea Bissau, Guinea Conakry,

Kenya, Lesotho (tbc), Liberia, Madagascar, Malawi, Mali, Mauritius,

Mozambique, Namibia, Niger, Rwanda, Senegal, Seychelles, Sierra

Leone, Swaziland, Tanzania, Togo, Uganda, Zambia, Zimbabwe

SkyNet (She Than Lwin Media Company Ltd). FIFA Myanmar

YLE FIFA Finland

DirecTV_TVJ Jamaica (Radio Jamaica Ltd.) FIFA Jamaica

DirecTV_Cayman Logic (Channel 27) FIFA Cayman Islands

CITV Cook Islands FIFA Cook Islands

TIGO Sports MountRigi Paraguay (City of Asuncion)

44

FIFA Women’s World Cup Canada 2015™ Media Rights Licensees

TERRITORY LICENSOR MEDIA RIGHTS LICENSEE

RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet

AFRICA & MIDDLE EAST

Eritrea FIFA

African Union of Broadcasting (AUB) √ √ Star Times (Century Sun International Ltd). √ √ √

AUB ERI TV √ √

Ethiopia FIFA


AUB ETS √ √ French Overseas Territories (Africa)

FIFA M6 √ √ √ FIFA France Télévision √ √ √

Gabon FIFA


AUB RTG 1 √ √

Gambia FIFA African Union of Broadcasting (AUB) √ √ Star Times (Century Sun International Ltd). √ √ √

Ghana

FIFA African Union of Broadcasting (AUB) √ √ Star Times (Century Sun International Ltd). √ √ √

AUB GBC √ √ Metro √ √ TV3 √ √

Guinea Bissau FIFA African Union of Broadcasting (AUB) √ √ Star Times (Century Sun International Ltd). √ √ √

Guinea Conakry FIFA


AUB RTG √ √ Iran FIFA beIN SPORTS √ √ √ √ Iraq FIFA beIN SPORTS √ √ √ √ Jordan FIFA beIN SPORTS √ √ √ √

Kenya FIFA


AUB KBC √ √ Kuwait FIFA beIN SPORTS √ √ √ √ Lebanon FIFA beIN SPORTS √ √ √ √

Lesotho FIFA


AUB LNBS √ √

Liberia FIFA


AUB LBS √ √ Libya FIFA beIN SPORTS √ √ √ √

Madagascar FIFA


AUB MATV √ √ TVM √ √

45


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet


Malawi FIFA African Union of Broadcasting (AUB) √ √ Star Times (Century Sun International Ltd). √ √ √

Mali FIFA


AUB ORTM √ √ Mauritania FIFA beIN SPORTS √ √ √ √

Mauritius FIFA


AUB MBC √ √ Morocco FIFA beIN SPORTS √ √ √ √

Mozambique FIFA


AUB SOICO √ √ TVM √ √

Namibia FIFA


AUB NBC √ √

Niger FIFA


AUB ORTN √ √ Nigeria FIFA Star Times (Century Sun International Ltd). √ √ √ Oman FIFA beIN SPORTS √ √ √ √ Palestine FIFA beIN SPORTS √ √ √ √ Qatar FIFA beIN SPORTS √ √ √ √

Rwanda FIFA


AUB RBA √ √ Saudi Arabia FIFA beIN SPORTS √ √ √ √

Senegal FIFA


AUB RTS √ √

Seychelles FIFA


AUB SBC √ √

Sierra Leone FIFA


AUB SLBS √ √ Somalia FIFA beIN SPORTS √ √ √ √

South Africa FIFA SABC - South African Broadcasting Corporation √ √ Star Times (Century Sun International Ltd). √ √ √

Sudan FIFA beIN SPORTS √ √ √ √

46


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet


Swaziland FIFA


AUB Swazi TV √ √ Syria FIFA beIN SPORTS √ √ √ √

Tanzania FIFA


AUB TBS √ √ Tunisia FIFA beIN SPORTS √ √ √ √

Togo FIFA


AUB RTT √ √ United Arab Emirates FIFA beIN SPORTS √ √ √ √

Uganda FIFA African Union of Broadcasting (AUB) √ √ Star Times (Century Sun International Ltd). √ √ √

Yemen FIFA beIN SPORTS √ √ √ √

Zambia FIFA


AUB Muvi TV √ √ ZNBC √ √

Zimbabwe FIFA


AUB ZBC √ √

AMERICAS Antigua & Barbuda FIFA DirecTV Caribbean √ √ √ √ Anguilla FIFA DirecTV Caribbean √ √ √ √

American Samoa FIFA FOX USA √ √ √ √ Telemundo (NBC Deportes) √ √ √

Argentina FIFA MountRigi Management Group Ltd. √ √ √ √ MountRigi Torneos (TyC International) √ √ √ √

Aruba FIFA DirecTV Caribbean √ √ √ √ Bahamas FIFA DirecTV Caribbean √ √ √ √ Barbados FIFA DirecTV Caribbean √ √ √ √ Belize FIFA DirecTV Caribbean √ √ √ √ Bermuda FIFA DirecTV Caribbean √ √ √ √

Bolivia

FIFA MountRigi Management Group Ltd. √ √ √ √

MountRigi Red Uno de Bolivia √ √ √ Red Unitel √ √ √ DirecTV Latin America √ √ √

Brazil FIFA

Globo Comunicação e Participações S/A (TV Globo & Globosat)

√ √ √ √

TV Globo & Globosat EBC √ TV Globo & Globosat TV Bandeirantes √

British Virgin Islands FIFA DirecTV Caribbean √ √ √ √

47


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet

AMERICAS

Cayman Islands FIFA DirecTV Caribbean √ √ √ √ DirecTV Caribbean Cayman Logic (Channel 27) √ √

Canada FIFA Bell Media - CTV, TSN , RDS √ √ √ √

Chile


MountRigi

Television Nacional de Chile (Canal 7) √ √ √ Canal 13 S.A. √ √ √ Red Televisiva Megavision S.A. (Canal 9) √ √ √ DirecTV Latin America √ √ √

Colombia


MountRigi Caracol TV & Radio √ √ √ RCN TV & Radio √ √ √ DirecTV Latin America √ √ √

Costa Rica


MountRigi

Teletica (Televisora de Costa Rica) √ √ √ SKY (Corporacion Novavision) √ √ Telefonica Centroamerica, S.A. √ √ Radio Columbia √

Curaçao FIFA DirecTV Caribbean √ √ √ √ Dominica FIFA DirecTV Caribbean √ √ √ √

Dominican Republic FIFA DirecTV Caribbean √ √ √ √ DirecTV Caribbean SKY (Corporación Novavisión) √

Ecuador FIFA MountRigi Management Group Ltd. √ √ √ √

MountRigi Red Telesistema (Tele Cuatro Guayaquil) √ √ √ DirecTV Latin America √ √ √

El Salvador


MountRigi Telecorporacion Salvadoreña √ √ √ SKY (Corporacion Novavision) √ √ Telefonica Centroamerica, S.A. √ √

French Overseas Territories (America)

FIFA M6 √ √ √ FIFA France Télévision √ √ √

Grenada FIFA DirecTV Caribbean √ √ √ √

Guatemala


MountRigi TVA Guatemala, S.A. √ √ √ SKY (Corporacion Novavision) √ √ Telefonica Centroamerica, S.A. √ √

Guyana FIFA DirecTV Caribbean √ √ √ √ Haiti FIFA DirecTV Caribbean √ √ √ √

Honduras


MountRigi Compania Televisora Hondureña S.A. √ √ √ SKY (Corporacion Novavision) √ √ Telefonica Centroamerica, S.A. √ √

Jamaica FIFA DirecTV Caribbean √ √ √ √ DirecTV Caribbean TVJ Jamaica (Radio Jamaica Ltd.) √ √ √

48


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet

AMERICAS

Mexico FIFA MountRigi Management Group Ltd. √ √ √ √

MountRigi Televisa √ √ √ √ TV Azteca √

Montserrat FIFA DirecTV Caribbean √ √ √ √

Nicaragua


MountRigi Radio y Television de Nicaragua S.A. √ √ √ SKY (Corporacion Novavision) √ √ Telefonica Centroamerica, S.A. √ √

Panama


MountRigi

Medcom √ √ √ TVN Televisora Nacional √ √ √ SKY (Corporacion Novavision) √ √ Telefonica Centroamerica, S.A. √ √

Paraguay FIFA MountRigi Management Group Ltd. √ √ √ √ MountRigi Torneos (TyC International) √ √ √ √ Torneos Tigo Sports √ √ √

Peru FIFA MountRigi Management Group Ltd. √ √ √ √

MountRigi Latina TV (Compañia Latinoamericana de Radiodifusion) √ √ √ DirecTV Latin America √ √ √

Puerto Rico FIFA FOX USA √ √ √ √ Futbol de Primera √ Telemundo (NBC Deportes) √ √ √

Suriname FIFA DirecTV Caribbean √ √ √ √ DirecTV Caribbean Suriname Cable and Communciation Network NV √ √ √

St. Kitts & Nevis FIFA DirecTV Caribbean √ √ √ √ St. Lucia FIFA DirecTV Caribbean √ √ √ √ St. Vincent FIFA DirecTV Caribbean √ √ √ √

Trinidad & Tobago FIFA DirecTV Caribbean √ √ √ √ DirecTV Caribbean CNC3 (Guardian Media Limited) √ √ √

Turks & Caicos FIFA DirecTV Caribbean √ √ √ √

Uruguay

FIFA MountRigi Management Group Ltd. √ √ √ √ MountRigi Torneos (TyC International) √ √ √ √

Torneos

ANTEL (Administacion Nacional de Telecomunicaciones) √ Monte Carlo TV √ √ √ SAETA - Sociedad Anonima Emisoras de Television y Anexos √ √ √ Sociedad Televisora Larrañaga S.A. √ √ √

USA FIFA FOX USA √ √ √ √ Futbol de Primera √ Telemundo (NBC Deportes) √ √ √

US Virgin Islands FIFA DirecTV Caribbean √ √ √ √

Venezuela FIFA MountRigi Management Group Ltd. √ √ √ √ MountRigi DirecTV (Galaxy Entertainment de Venezuela) √ √ √

49


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet

ASIA Afghanistan FIFA Ariana Television and Radio Network √ √ √

Brunei FIFA M-League Marketing Sdn Bhd √ √ √ √ M-League Astro (Measat Broadcast Network System) √ √ √

Bangladesh FIFA MSM - Multi Screen Media Private Limited (SONY) √ √ √ √ Bhutan FIFA MSM - Multi Screen Media Private Limited (SONY) √ √ √ √ China, Peoples Republic of

FIFA CCTV - China Central Television √ √ LeTV Sports Culture Develop (Beijing) Co. Ltd √ √ √

LeTV Wasu Digital TV Media Group √ √

Chinese Tapei FIFA Elta TV √ √ √ Elta TV TVBS-Liann Yee Production Co. Ltd. √

India FIFA MSM - Multi Screen Media Private Limited (SONY) √ √ √ √ Indonesia, Republic of FIFA ISM - PT Inter Sports Marketing √ √ √ √

Japan FIFA Dentsu Inc. √ √ √ √ Dentsu Inc. Fuji TV √ Dentsu Inc. NHK √

Korea DPR FIFA SBS - Seoul Broadcasting System √ √ √ √ Laos FIFA TVLAO Co. Ltd. √ √

Malaysia FIFA M-League Marketing Sdn Bhd √ √ √ √ M-League Astro (Measat Broadcast Network System) √ √ √

Maldives FIFA MSM - Multi Screen Media Private Limited (SONY) √ √ √ √ Myanmar FIFA SkyNet √ Nepal FIFA MSM - Multi Screen Media Private Limited (SONY) √ √ √ √ Pakistan FIFA MSM - Multi Screen Media Private Limited (SONY) √ √ √ √ Philippines FIFA ABS CBN (Balls TV) √ √ √ √

South Korea FIFA SBS - Seoul Broadcasting System √ √ √ √ SBS KBS Korea √ √ √ SBS MBC Korea √ √ √

Sri Lanka FIFA MSM - Multi Screen Media Private Limited (SONY) √ √ √ √ Thailand FIFA Bec-Tero Entertainment Public Copmany Limited √ √ √

EUROPE

Albania FIFA EBU - European Broadcasting Union √ √ √ √ EBU RTSH - Radiotelevisioni Shiqptar √ √ √ √ FIFA Eurosport International √ √ √

Armenia FIFA EBU - European Broadcasting Union √ √ √ √ EBU PTV - Public Television & Radio of Armenia √ √ √ √ FIFA Eurosport International √ √ √

Andorra FIFA RTVE Spain √ √ √ √ FIFA M6 √ √ √ FIFA Eurosport International √ √ √

50


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet

EUROPE

Austria FIFA EBU - European Broadcasting Union √ √ √ √ EBU ORF - Oesterreichischer Rundfunk √ √ √ √ FIFA Eurosport International √ √ √

Azerbaijan FIFA EBU - European Broadcasting Union √ √ √ √ EBU ICTI - Ictimai √ √ √ √ FIFA Eurosport International √ √ √

Belarus FIFA EBU - European Broadcasting Union √ √ √ √ EBU BTRC - Belaruskaja Tele-Radio Companija √ √ √ √ FIFA Eurosport International √ √ √

Belgium

FIFA EBU - European Broadcasting Union √ √ √ √

EBU RTBF - Radio-Télévision Belge de la Communauté Française √ √ √ √ VRT - Vlaamse Radio en Televisieomroep √ √ √ √

FIFA Eurosport International √ √ √

Bosnia-Herzegovina FIFA EBU - European Broadcasting Union √ √ √ √ EBU BHRT - Radio -Televizija Bosne i Hercegovine √ √ √ √ FIFA Eurosport International √ √ √

Bulgaria FIFA EBU - European Broadcasting Union √ √ √ √ EBU BNT - Balgarska Nationala Televizija √ √ √ √ FIFA Eurosport International √ √ √

Croatia FIFA EBU - European Broadcasting Union √ √ √ √ EBU HRT - Hrvatska Radiotelevizija √ √ √ √ FIFA Eurosport International √ √ √

Cyprus FIFA EBU - European Broadcasting Union √ √ √ √ EBU CYBC - Cyprus Broadcasting Corporation √ √ √ √


Czech Republic FIFA EBU - European Broadcasting Union √ √ √ √ EBU CT - Ceska Televize √ √ √ √ FIFA Eurosport International √ √ √

Denmark (incl. Greenland & Faroe Island)

FIFA SVT Sweden √ √ √ √

SVT Sweden DR DK Danmarks Radio TV √ √ √ √ TV 2 Denmark √ √ √ √


Estonia FIFA EBU - European Broadcasting Union √ √ √ √ EBU ERR - Eesti Rahvusringhääling - Estonian Public Broadcasting √ √ √ √ FIFA Eurosport International √ √ √

France

FIFA Radio France √ FIFA Europe 1 √ FIFA Eurosport International √ √ √ FIFA M6 √ √ √ FIFA Radio Monte Carlo √

Finland FIFA YLE √ FIFA Eurosport International √ √ √

51


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet

EUROPE

Germany FIFA ARD √ √ √ √ FIFA ZDF √ √ √ √ FIFA Eurosport International √ √ √

Georgia FIFA EBU - European Broadcasting Union √ √ √ √ EBU GPB - Georgian Public Broadcasting √ √ √ √ FIFA Eurosport International √ √ √

Greece FIFA Eurosport International √ √ √

Hungary FIFA EBU - European Broadcasting Union √ √ √ √ EBU MTV - Magyar Televizio √ √ √ √ FIFA Eurosport International √ √ √

Iceland FIFA EBU - European Broadcasting Union √ √ √ √ EBU RUV - Rikisutvarpid (Icelandic National Broadcasting Service) √ √ √ √ FIFA Eurosport International √ √ √

Ireland FIFA EBU - European Broadcasting Union √ √ √ √ EBU RTE - Radio Telefis Eireann √ √ √ √ FIFA Eurosport International √ √ √

Israel FIFA EBU - European Broadcasting Union √ √ √ √ EBU IBA - Israel Broadcasting Authority √ √ √ √ FIFA Eurosport International √ √ √

Italy FIFA Eurosport International √ √ √ Kazakhstan FIFA EBU - European Broadcasting Union √ √ √ √

Kosovo FIFA EBU - European Broadcasting Union √ √ √ √ EBU RTK - Radio Television Kosovo √ √ √ √ FIFA Eurosport International √ √ √

Latvia FIFA EBU - European Broadcasting Union √ √ √ √ EBU LV - Latvijas Televizija √ √ √ √ FIFA Eurosport International √ √ √

Liechtenstein


EBU SRG SSR (incl. SF, TSR, RSI, Raddio DRS, RSR, RSI Radio, Radio Rhaeto-Romania)

√ √ √ √


Lithuania FIFA EBU - European Broadcasting Union √ √ √ √ EBU LT - Lietuvos Radijas ir Televizija √ √ √ √ FIFA Eurosport International √ √ √

Luxembourg FIFA Eurosport International √ √ √

Macedonia FIFA EBU - European Broadcasting Union √ √ √ √ EBU MKRTV - Macedonian Radio and Television √ √ √ √ FIFA Eurosport International √ √ √

Malta FIFA EBU - European Broadcasting Union √ √ √ √ EBU PBS - Public Broadcasting Services √ √ √ √ FIFA Eurosport International √ √ √

Moldova FIFA EBU - European Broadcasting Union √ √ √ √ EBU TRM - Teleradio-Moldova √ √ √ √ FIFA Eurosport International √ √ √

52


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet

EUROPE

Monaco FIFA Radio Monte Carlo √ FIFA M6 √ √ √ FIFA Eurosport International √ √ √

Montenegro FIFA EBU - European Broadcasting Union √ √ √ √ EBU RTCG - Radiotelevizija Crne Gore √ √ √ √ FIFA Eurosport International √ √ √

Netherlands FIFA EBU - European Broadcasting Union √ √ √ √ EBU NOS - Nederlande Omroep Stichting √ √ √ √ FIFA Eurosport International √ √ √

Norway


SVT Sweden NRK Norway √ √ √ √ TV2 Norway √ √ √ √


Poland FIFA EBU - European Broadcasting Union √ √ √ √ EBU TVP - Telewizja Polska SA √ √ √ √ FIFA Eurosport International √ √ √

Portugal FIFA EBU - European Broadcasting Union √ √ √ √ EBU RTP - Radio e Televisão de Portugal √ √ √ √ FIFA Eurosport International √ √ √

Romania FIFA EBU - European Broadcasting Union √ √ √ √ EBU TVR - Televiziunea Romana √ √ √ √ FIFA Eurosport International √ √ √

Russia FIFA Eurosport International √ √ √ San Marino FIFA Eurosport International √ √ √

Serbia FIFA EBU - European Broadcasting Union √ √ √ √ EBU RTS - Radiotelevizija Srbije √ √ √ √ FIFA Eurosport International √ √ √

Slovakia FIFA EBU - European Broadcasting Union √ √ √ √ EBU RTVS - Radio and Television Slovakia √ √ √ √ FIFA Eurosport International √ √ √

Slovenia FIFA EBU - European Broadcasting Union √ √ √ √ EBU RTVS - Radiotelevizija Slovenija √ √ √ √ FIFA Eurosport International √ √ √

Spain FIFA RTVE Spain √ √ √ √ FIFA Eurosport International √ √ √

Sweden


SVT Sweden TV 4 Sweden √ √ √ √ Sveriges Radio √


Switzerland


EBU SRG SSR (incl. SF, TSR, RSI, Raddio DRS, RSR, RSI Radio, Radio Rhaeto-Romania)

√ √ √ √


53


RIGHTS PROVISION

TV

Rad

io

Mob

ile

Broa

db

and

Inte

rnet

EUROPE

Turkey FIFA EBU - European Broadcasting Union √ √ √ √ EBU TRT - Turkiye Radyo-Televizyon Kurumu √ √ √ √ FIFA Eurosport International √ √ √

Ukraine FIFA EBU - European Broadcasting Union √ √ √ √ FIFA Eurosport International √ √ √

United Kingdom (incl. Isle of Man, Channel Islands)

FIFA BBC TV & Radio √ √ √ √


Vatican State FIFA Eurosport International √ √ √

OCEANIA Australia FIFA SBS - Special Broadcasting Services Corporation √ √ √ √ Cook Islands FIFA CITV Cook Island √

French Overseas Territories (Oceania)

FIFA M6 √ √ √ FIFA France Télévision √ √ √ TF1 beIN SPORTS √ √ √

New Zealand FIFA Sky Network Television Limited √ √ √ √ Papua New Guinea FIFA EM TV √ √ √ √

NEWS ONLY

Worldwide

FIFA AFP √ FIFA Al Jazeera News English √ FIFA CNN - Cable News Network √ FIFA CCTV International √ FIFA BBC World Service Radio √ FIFA Perform Group √ FIFA Reuters √ √ √ FIFA IMG √ FIFA NHK International √ FIFA Deutsche Welle √ FIFA SNTV √

54

Glossary of terms Audience reach: the net number of unique individuals that watched an event for a minimum of a stated number of consecutive minutes. For the purposes of this report, 20 consecutive minutes has been used, as a recognised industry standard for engagement with football, however three minute reach has also been quoted throughout.

Average audience: in audited markets, an audience is measured each minute throughout the day. The average audience is the sum of each audience for each minute during a broadcast, divided by the duration of coverage in minutes.

Channel(s): the television station which the Media Rights Licensee used to show the event in-home.

Dedicated coverage: the television time the event is aired for, based on specific devoted event coverage including live games, repeats, event highlights and magazine shows. Dedicated coverage therefore excludes clips shown in news bulletins and in non-dedicated magazine coverage such as FIFA Futbol Mundial or World Sport.

Estimated audience: as many markets remain unaudited around the globe, estimated audiences are employed to predict the audience for coverage. For this event, the methodology outlined in the “In-home data sources and methodology” section was used.

In-home viewing: the audience measurement based on all viewers from within the home, including guests.

Market Share %: the audience expressed as a percentage of the total viewing audience watching television during a particular time period

Media Rights Licensee (MRL): an organisation which has been granted certain media rights to the FIFA Women’s World Cup Canada 2015TM in relation to the live and continuous transmission of the international TV signal of each match in a particular territory or territories.

Peak average audience: the highest average audience of any single programme from all broadcasts.

Peak match audience: the highest match audience, where all programmes for a match are considered (i.e. all live, delayed and repeat programmes).

TVR%: the audience expressed as a share of the total possible television viewers in a particular market.

Unique Visitors: the number of different people who access the video content. It is based upon one or more of the following types of information garnered from visitors: their IP address, their member name (if the particular site uses membership or if the visitor is part of a commercial service’s panel), or their “cookies” (personal identification information).

Documents

TV audience report from the FIFA Women's World Cup Canada 2015