MAURITIUSHELLOREPORT

#HELLOMAURITIUS

Message of MCVP MarComm

The Logo

The Campaign logo was laun-ched at the end of October 2014 through our different online platform. Prior to this we released little teases in our internal groups and we created the official website.

The idea behind the logo was to have a visual identity that is simple and portraits the friendly behaviour of Mauri-tians. At a later stage, the complete visual identity was created.

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If you Google Mauritius, you get beautiful sandy and exotic beaches. These are almost true pictures of the island. But, Mauritius is much more than this and this is what we wanted to portrait through #HelloMauri-tius.Welcome to the Report of 2014 where we will show what has been done, the results and the challenges we had.

“Mauritius is much more than sandy beaches and blue lagoons”

The Marketing Plan

Goal Target

Channel Message

- 8000 people reached- Entity Engagement- 500 views on website- Top page in Mauritius- 60 GCDP EPs

- Facebook- Youtube- Email Marketing- Twitter- Physical Touchpoints

- #HelloMauritius- Adventure & Discovery- There’s a Mauritian in Everyone

- MCPs- MCVPs- LCPs/LCVPs- TMP/TLP- EPs

The aim behind the marketing plan was to identify the different touchpoints, KPIs and Channels that we will be using for the campaign. It was also attached to a behavior that we wanted to drive in our members - The sense of belonging and impacting Mauritius

The Basic Marketing Plan was defined according to the local reality. Taking also into considerations other campaigns running (SPECS & JOIN_AIESEC)

The Timeline

Campaing Launched

The why behind (Product Description)CoW explained to the Entity & Engagement. Promotion of GCDP Projects & Country Promotion.Creation and use of #HelloMauritius

Managing Change- Chat with Entity.- Visual and Implementation Guidelines.

EngagementAsked the members to share with us the best pictures that described Mauritius.Creation of #HelloMauritius Goodies.

Market Penetration- Creation of Goodies for TMP & GCDP/GIP EPs.- Partnership with local companies, NGOs & Organizations

Brand Evolution- Youth20 launched to increase engagement over the country.- More EwAs

Website launched together with Logo & Visual IdentityWebsite content: Information about AIESEC, Pictures and description of AIESEC. Channels used: Facebook, Mail & Twitter

The Visuals

The Visuals

The Results

The Impact Locally

The Impact Internationally

The Challenges

- First Page with most views in Mauritius. - 19 % Growth in Likes- 63% Growth in Reach.- Best #HelloMauritius content reach is 3200.- AIESEC Mauritius Page 5th in the world according to MeltWater

- Recognized impact through our events in NGOs.- Partnerships started with NGOs such as Lions Club & Slow Food Network.- Engagement of Members grew.

- Country Promotion.- Number of EPs application increased. - #HelloMauritius Package for EPs.- Customer Loyalty.

- Difficult CoW understanding locally. - Low resources (Website)- Conversion rate is 56% - Slow penetration in Universities.

The Tshirt

Increasing Brand visibility and loyalty through the products we deliver to our customers.

Azhar Jugoo, iGCDP Project Manager

How we did it?

#HM

eMail Twitter

Website

The customer (EP or Mauritian) applies through our online channels.

Our TaskWe use high quality materials with links to sign-up forms, website link and Hashtag.Our Facebook app: http://on.fb.me/1FDGvVn

Our Task: Value PropositionTo EPs: Propose our GCDP Projects + Give more information about AIESEC and the country. TTo Mauritian: Give more information about AIESEC & Upcoming Events. Invite to like our FaceBook page.

Stranger1

Open Lead2

Our Task: SupportTo EPs: Send How-To’s, Information & Administrative information.To Mauritian: Invite to events, Engage con-versation & Send what’s coming in AIESEC.Send Thank You Mail after event.

AIESEC Mauritius-Lions Club Walk for Health

In Progress3

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How we did it?

We use high quality materials to attract the customers. We use the website, hash-tag and sign up forms.We send sign-up acknowledgement mail with links to our other online platforms

#HelloMauritius

Customer match: Action & Convert 4

We provide to EPs: Website content, EP Booklet, #He-lloMauritius Tshirts & #HelloMauritius Pack.to Mauritian: #HelloMauritius Tshirts & Supporting information for them to be part of AIESEC or our events.

Customer Match: Develop

Promoter

5

We invitethe EPs: To share their experience in Mauri-tius through pictures, videos or testimo-nials.to Mauritians: Share the best picture they deemed to represent the country and we provide link to our opportunities.

6

What’s Next?

We created the base of the campaign. The next steps will

be.

- To improve our conversion strategy.

- To increase the brand internationally.

- To introduce Yotuh20 for locals to bridge the gap be-tween students, companies and organizations.

#Youth20

What is Youth20?

Youth20, will be the big project of #HelloMauritius to kick off 2015. The aim is to bridge the gap between the youth of Mauritius to the Mauritius2020 goals while having fundamental discussion with Entreprenneurs, NGOs Lea-dders and Managers for example.

Youth20 will start with little events engaging the Youth and encoura-ging them to talk about how they see the country in 2020.

This will culminate to our annual Youth to Business Forum.

Whats the flow?

For any questions

Bholanauth JasonMCVP MarComm, AIESEC Mauritiusjason.bholanauth@aiesec.net