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6 Webinar Stats You Should Know

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Webinar producers, these are the stats you've been looking for. What time of day should host your webinars? What day of the week? How long should your webinars be? Read on for the definitive answers to your webinar marketing questions.

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Page 1: 6 Webinar Stats You Should Know

We analyzed data from hundreds of our webinars – plus surveyed 250 webinar attendees – to help us put together these handy webinar stats.

What is your preferred webinar duration?

What is your preferred time of day to attend a webinar?

What is the most popular day of the webinar week?

Do you find Q&A useful?

What engages you on a webinar?

Most people prefer 30- or 45-minute webinars.

TIP: Many webinars run for one hour. Try shorter webinars for increased engagement and higher attendance rates.

With people attending on average one webinar per week, your topic needs to be spot on if you want to keep eyes and ears on your webinar – and not your competitors’.

Morning webinars are most popular.

Attendees are more likely to attend if you run your webinar on a Tuesday. Wednesdays and Thursdays come a close second though.

How many webinars do you attend per week?

(All times Pacific)TIP: Make sure you have a few seed questions ready for the speaker in case the audience is quiet. Q&A is a vital element of your webinar.

TIP: Try running your webinars on different days so that they don’t clash with your competitors.

For webinar tips on how to present and keep attendees engaged, check out this resource page packed with useful white papers. For more information on Citrix GoToWebinar, go to www.gotowebinar.com.