Linkedin For College Students 1231796241736557 1

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At uni? See why you should be on LinkedIn sooner rather than later!

Text of Linkedin For College Students 1231796241736557 1

  • 1. LinkedIn For College (University) Students: 10 Things You Can Do to Brand Yourself as an Expert (Choose 3) Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384
  • 2. Why LinkedIn?
    • It gives you a professional presence onlineyour resume, and more.
    • Publicly viewable so employers and clients can find you.
    • Ranks high in search engine results.
  • 3. Google your name. How high do you rank?
  • 4. LinkedIn is Boring. Yes, but
    • LinkedIn provides a place where you can list three clickable Web sites.
    • Use these three opportunities to link to other social media sites that help you put your best face forward.
  • 5. Web site options found under Additional Information tab
  • 6. Dont think you have three sites to link to?
    • Yes, you do.
  • 7. 1. Blog your work. Work your blog.
    • Link to a career-related blog that you write or contribute to.
    • If you are a contributor, link to your personal tag or category, or to your favorite posting.
    • Popular blogging software
      • Blogger.com
      • Wordpress.com
  • 8. What do you blog about?
    • Your homework and class assignments, i.e., what did you learn today?
    • Your thoughts on current trends in your industry.
    • Your thoughts on popular books or articles that you can draw inspiration from.
  • 9. 2. Digg for gold.
    • Create a profile at Digg.com.
    • Digg articles that you feel are important to your chosen profession.
    • Link to your Digg profile at LinkedIn.
  • 10. How do you find the right articles?
    • From class assignments.
    • Read through other popular articles at Digg, and follow profiles that you like.
    • Set up Google Alerts on industry terms that you are interested in following.
      • news.google.com
  • 11. 3. Shelve your books at LibraryThing.
    • Create a profile at LibraryThing.com.
    • List there the books that youve read that you feel are important to your profession.
  • 12. 4. Star in your own YouTube video.
    • Have a friend videotape you as you demo a task you know and do well.
    • Walk and talk your resume. Demonstrate your speaking skills as well as your knowledge and talents.
    • Upload the video to YouTube and link to it from LinkedIn.
  • 13. 5. A picture is worth a 1,000 (resume) words.
    • Have friends take your photo in work-related settings:
      • Classroom / Lab
      • Internship / co-op / practicum / other work
      • Industry field trip
      • Or, of your handiwork (art, packaging, etc.)
    • Upload to Flickr, or create an online side show using Slideroll or Slideshare.
    • Link to your story at LinkedIn.
  • 14. 6. Make your portfolio portableonline.
    • Some industries require a portfolio of work, i.e., art, design, education, others
    • Create an online portfolio that you can link to from your LinkedIn profile.
    • Let your work be your calling card.
  • 15. 7. Be a news maker.
    • Let [email_address] know what you are doing:
      • Class activities
      • Volunteer and community activities
      • Interesting jobs, internships, co-ops, etc.
    • We can put your story online ( http://www2.uwstout.edu/news/ ) and possibly in the media.
  • 16. 8. Become a published author.
    • Write an article for
      • Stoutonia
      • Journal of Student Research
      • Hometown newspaper
      • Volume One
      • Industry trade journal
    • If you get a byline, link to it.
    • If its not online, you publish it online, i.e., your blog, online portfolio.
  • 17. 9. Woo hoo, do you Squidoo?
    • This social networking site is billed as the place for experts. And were all experts at something.
    • You build and maintain one page about one topicand you might earn $.
    • Heres a link to 49 possible topics:
      • http://www.squidoo.com/lensbrainstorm
  • 18. 10. Become a UW-Stout expert.
    • Join the student and alumni experts list at http://www.uwstoutalumni.blogspot.com/
    • Submit pearls of wisdom, expert advice and numbered lists.
    • We will link to your Web site, blog, YouTube videos, online portfolio, book information, etc.
    • Just link back to us at LinkedIn.
  • 19. Cheat Sheet: Top 10 ideas
    • Blog
    • Digg
    • LibraryThing
    • YouTube
    • Flickr / Slideroll / Slideshare
    • Online portfolio
    • Article in which you are featured
    • Article you wrote
    • Squidoo
    • Stout Experts List
  • 20. Which 3 do you choose?
    • Read job ads for inspiration. How do these ideas fit in with what your potential employers want?
    • What are you most comfortable doing? What are you doing already?
    • You can choose more than 3; but only 3 will be clickable. Save your best for your clickable moments.
  • 21. LinkedIn: Bonus Tips
    • Choose the personalized URL option.
    • Fill out all sections as completely as possible and keep it up to date.
    • Write recommendations for others where appropriate. Request others to write recommendations for you.
    • Post and answer Qs in the Answers section to position you as an expert.
    • See the Extreme LinkedIn Profile Makeover at http://blog.guykawasaki.com/2007/01/linkedin_profil.html
  • 22. Featured Links
    • http://www.linkedin.com
    • http://www.blogger.com
    • http://www.wordpress.com
    • http://digg.com
    • http://news.google.com
    • http://www.librarything.com
    • http://www.youtube.com
    • http://www.flickr.com
    • http://www.slideroll.com
    • http://www.slideshare.net
    • [email_address]
    • http://www2.uwstout.edu/news/
    • http://www.squidoo.com
    • http://www.squidoo.com/lensbrainstorm
    • http://www.uwstoutalumni.blogspot.com
    • http://blog.guykawasaki.com/2007/01/linkedin_profil.html
  • 23. LinkedIn: 10 Things You Can Do to Brand Yourself as an Expert (Choose 3) Presented by Laura Short Communications Specialist [email_address] (715) 232-2384