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LinkedIn 101 for Career Services: 5 ways LinkedIn can help you help students build a professional brand and land a job ©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn 101 for students

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This presentation, shared with Temple University Department of Kinesiology students, is designed to introduce students to LinkedIn as a career tool.

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Page 1: LinkedIn 101 for students

LinkedIn 101 for Career Services:5 ways LinkedIn can help you help students

build a professional brand and land a job

©2013 LinkedIn Corporation. All Rights Reserved.

Page 2: LinkedIn 101 for students

2

Agenda

What Is LinkedIn?

Build a Professional Online Presence: Profile

Add Connections with “Warm” Contacts and Alumni

Research Companies & Industries: Company Pages

Help Undecided Students Explore Opportunities

Find Relevant Jobs and Internships: Student Jobs Portal

©2013 LinkedIn Corporation. All Rights Reserved.

Page 3: LinkedIn 101 for students

©2013 LinkedIn Corporation. All Rights Reserved. 3

Make career decisions

Find Jobs

Create aProfessional profile

Make academic decisions

Research career paths

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©2013 LinkedIn Corporation. All Rights Reserved. 4

64%outside the U.S.

Who Uses LinkedIn?

259M+professionals

2.9M+companies

150+industries

Executives from every

Fortune 500

60K+college and university alumni groups

company

30M+students and recent grads

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©2013 LinkedIn Corporation. All Rights Reserved.

Build a Professional Online Presence: Profile

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©2013 LinkedIn Corporation. All Rights Reserved. 6

1 Professional photo of you alone

2 Headline with area of study and/or career ambitions

3 Keyword-rich summary that includes type of positions student is seeking

4 Inclusion of volunteer activities, internships, and extracurriculars

5 Recommendations from professors, advisors, internship colleagues and supervisors

Profile Tips for StudentsConduct Profile Reviews with Students!

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©2013 LinkedIn Corporation. All Rights Reserved. 7

Add Connections with “Warm” Contacts and Alumni

Page 8: LinkedIn 101 for students

©2013 LinkedIn Corporation. All Rights Reserved.

Research Companies & Industries: Company Pages

Page 9: LinkedIn 101 for students

©2013 LinkedIn Corporation. All Rights Reserved.

Research Companies & Industries: Groups

Page 10: LinkedIn 101 for students

©2013 LinkedIn Corporation. All Rights Reserved.

Research Companies & Industries: Groups

Kinesiology Department @Temple

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©2013 LinkedIn Corporation. All Rights Reserved.

Help Undecided Students Explore Opportunities

Page 12: LinkedIn 101 for students

©2013 LinkedIn Corporation. All Rights Reserved.

Utilize the LinkedIn Alumni Toolhttp://linkedin.com/alumni

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©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Alumni Tool cont’d

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©2013 LinkedIn Corporation. All Rights Reserved.

Find Relevant Jobs and Internships: Student Jobs Portalhttp://linkedin.com/studentjobs Ad this link on your career center site!

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15©2013 LinkedIn Corporation. All Rights Reserved.

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To Do

Build a Professional Online Presence: LinkedIn Profile

Add Connections with “Warm” Contacts, Classmates, and Alumni

Research Companies & Industries: Company Pages

Join Groups

Find Relevant Jobs and Internships: Student Jobs Portal