Embed Size (px)
Citation preview
Unraveling LinkedIn® Best Practices for College Students & Recent Graduates
By Danielle Conte April 2016
This presentation was designed for a group of students in my
BUSINESS 250: Consumer Behavior class at Farmingdale State College
who selected a complimentary 30-minute LinkedIn® Best Practices Session
over a free Oreo® cookie, a $1 bill or nothing at all, during a class exercise.
My parents said I should be on LinkedIn
Can I really find a job on here?
I set up an account but haven’t done much with it yet.
How do I build up my network?
I think it could benefit my future if I learn how to use
it
©Duarte,Inc.2014
Look familiar?
Let’s dive in!
Good news! Students & Recent Grads are the Fastest Growing Segment on LinkedIn®. More and more members of your peer group are using the platform.
More Good News. The Core Users are professionals ages 30-49. There is a good chance your future boss and co-workers use the site.
It’s true. Your LinkedIn® profile is home to your online resume that features your skills, experience and education, but it is much more than that.
LinkedIn® is the largest professional network in the world with 347+ million members worldwide.
This network consists of individuals and groups. People and relationships require ongoing effort if you want to build and maintain an authentic network.
Why Be a Part of LinkedIn?
Connections
Job PostingsThe Power of
LinkedIn®Blogging/Publishing
Platform
Groups
Recommendations & Endorsements
Search & Messaging Platform
Home to Your Professional Profile
Opportunity to build Offline Connections
Access to Content
Graphic©Duarte,Inc.2014
Companies
YourProfileBefore making updates to your profile be sure to turn off the “Sharing profile edits” box in the Privacy & Settings section and make sure the change is saved.
Do not flood your connections’ newsfeed with every minor change or update you make to your profile.
ProfilePictureDO’sandDON’TsDO’s DON’Ts
DohireaprofessionalphotographertotakeyourpictureORaskafriendtotakeyourpicture.Noselfies.
Dousearecentphoto.
Dolookprofessionalandpersonable.Smile.
Dobeawareofthebackground,lightingandyourchoiceofattire.
Dochecktoseehowyourprofileappearswhenitiscroppedorresized.
Dolookathowyourphotoappearsinthenewsfeedaswellasonyourprofilepage.
Don’tuseapicturewithanyoneelseinit.Nodogs,babies,friends,familymembers,orcelebrities.
Don’tconstantlyupdateyourprofilepicture.Thisisn’tInstagramorFacebook.
Don’tuseaphotoyouwouldnotwanttheCEOofamajorcorporationtosee.
Don’tuseaphotothatissoartisticthatyouareunrecognizable.
Don’tforgetyoucanincreaseyourviewsby11xwhenyouhaveaprofilepicture.*
YourProfileHeadlineYour 120-character headline and photo are the first impressions and most
important parts of your profile. Here are 4 tips for creating an impactful headline with some examples from Pete Leibman, Executive Recruiter.
Remember to feature keywords in your headline that will show up in search results. Avoid self-important buzzwords (e.g. maven, expert, guru.)
YourProfileURLRemember to change the URL LinkedIn provides you to a vanity URL using your name. It is just good branding to see your name instead of a random series of numbers and letters. This allows your profile to be found easier when people are searching for you. It also better allows you to add your URL to your email signature, resume or business cards.
https://www.linkedin.com/help/linkedin/answer/87/customizing-your-public-profile-url?lang=en
Visit Customizing Your Public Profile URL for instructions.
YourContactInformationRemember to add your contact information to your profile. If you list an email address, use a personal email address that you check consistently. If you are currently employed with a company, don’t list
your employer’s email address as you will get contacted by recruiters and external companies using the information provided. I don’t recommend using a cutesy email address that makes you appear unprofessional.
If you feature your Twitter user name or blog/website in your contact information, just remember it will be reviewed by employment and
business prospects, recruiters, and human resources professionals.
YourExperience&EducationYour reputation, both good and bad, can spread like wild fire.
Be sure you remain completely truthful and accurate with every bit of information you post online AND share
offline.
In the Experience and Education areas of your profile, never claim to have work experience, a job title, a degree, a certification or an award that you did not earn
or receive.
If you are a few months shy of receiving your Bachelor’s degree, clearly list the anticipated graduation date.
YourProfile
Populate the rest of your profile areas with information that is truthful and useful. Note the “Posts” function allows you to publish articles you write. This greatly increases your visibility with your network.
YourCurrentandFutureConnections
How you build and maintain your professional network will determine your
reputation and strength of your network.
No one wants to be linked to a spammer! Make every message you send authentic, valuable, and custom to the recipient. DO NOT spam your contacts or prospects.
The request to connect etiquette on this network can be very different from Instagram, Snapchat, Facebook and Twitter, where people follow and connect with strangers instantaneously. There are people who will not accept LinkedIn invitations if they do not personally know you. If you want to connect with
someone you do not know, it is strongly recommended you send a personalized introduction message to explain why you would like to connect with that person. If you already know the person and want to send them an invitation to connect, a personalized message is a nice gesture but not required.
TheMobileApps
47%ofusersvisitLinkedinviamobile.
BesuretodownloadthefreeLinkedInAppandupdatetheAppregularly.
ThereisalsoaLinkedInJobSearchAppwithlocationbasedsearch.Youcangetalertswhentherearenewjobspostedinyourarea.TheAppwilltellyouifsomeoneinyournetworkisaffiliatedwiththatjobopening.
ClosingThoughts
Develop a credible profile that speaks to the value you bring to your current or future profession.
Build a meaningful and authentic professional network. Invest in the relationships you make over time.
Remember the etiquette and communication flow is more formal than other social networks. Show people you respect their time by sending personalized messages. No one likes to receive SPAM.
LinkedIn®isaregisteredtrademarkofLinkedInCorporation©2016CoverImage-CopyrightfranckreporterviaiStockPhoto.com-PhotoID49215872
Infographicslide4(c)@WahibaChair
Imageslide5“SocialMediaExplained”viaWebsitesbytheMonth
MelonieDodaroTheLinkedInCode.Copyright©MelonieDodaro,2014.AllRightsReserved.
JeffBullasLinkedInFactsandStatisticsYouNeedtoSharehttp://www.jeffbullas.com/2014/12/02/25-linkedin-facts-and-statistics-you-need-to-share/
PeteLeibmanPleaseChangeYourLinkedInHeadlineNow.Here'sWhyandHow.https://www.linkedin.com/pulse/20140611214034-7483005-please-change-your-linkedin-headline-now-here-s-why-and-how
ClaimYourVanityURLhttp://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/263750/The-13-Sneakiest-LinkedIn-SEO-Tips-to-Boost-Your-Profile-s-Views
Images,artworkandchartdesignsonslides3,6,7,8,9,10,11,12,14are©Duarte,Inc.2014
TheTwitterbirdlogoisaregisteredtrademarkofTwitter.
Sources
