18
LinkedIn launches University Pages Slide 1 LinkedIn launches University Pages to help career-minded students find the right college

LinkedIn launches University Pages to help career minded students find the right college

Embed Size (px)

DESCRIPTION

LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages.

Citation preview

Page 1: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 1

LinkedIn launches University

Pages to help career-minded

students find the right college

Page 3: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 3

LinkedIn, the network that aims to link professionals with

potential employers just launched its University Pages.

These new pages are meant to help prospective students find

the college or university that fits those best.

Connecting with those institutions, their alumni, current students or even

prospective students are some of the features students will be able to

use starting September 12.

Additionally, LinkedIn has brought down student limit age from

18 to 14 in the US and Canada.

Source: Higher Education Marketing – LinkedIn launches University Pages

Page 5: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 5

Images: logo, cover photo, gallery (McGill’s off to a great

start with a video!)

Basic Information: Name, Name alias, Description, Website,

Address, Email

Detailed Information: Institution Type, year level, Financial

Aid, Tuition, Degrees, Fields of study, Population,

Student/faculty ratio, admitted %, Male/female, %receiving

Aid, graduation rate

Notable Alumni

Featured Group: where colleges can add the institutions’

alumni groups of different faculties

What can you share on University Pages?

Source: Higher Education Marketing – LinkedIn launches University Pages

Page 6: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 6

University Pages will enable you:

to target your messages to different groups that are part of

your community, alumni, and current students.

you will be able to create a custom target audience by

categories such as location, education, industry, company,

and even more.

also you will be able to reinforce your higher ed institution

branding by adding to your gallery images of your campus,

facilities or videos showcasing your uniqueness.

What can you share on University Pages?

Source: Higher Education Marketing – LinkedIn launches University Pages

Page 8: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 8

This could be a game changer in your social media strategy.

Indeed, University Pages offer you:

A built-in audience

Access to alumni

More accountability for your results

Rethinking your LinkedIn strategy

What does it mean for your college?

Source: Higher Education Marketing – LinkedIn launches University Pages

Page 9: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 9

University Pages will certainly enlarge your college’s

audience by making each and every person that has listed

your institution to his or her resume follow you automatically.

This does not mean that they will still like the page after a

while, but it creates a base audience that your marketing

team could take advantage of.

A built-in audience

Source: Higher Education Marketing – LinkedIn launches University Pages

Page 14: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 14

Also, high school students who are looking for colleges or

universities will now certainly go and search on these pages.

However, it will also be a new challenge for your content

strategy as the content to be shared on University Pages will

not be the same as the one shared on Facebook.

Rethinking your LinkedIn strategy

Source: Higher Education Marketing – LinkedIn launches University Pages

Page 17: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 17

If all the requirements are met, then contact LinkedIn with the

following information:

The URL of your school's official website.

The country where your school is located.

If you will NOT be the administrator of the page, list the email

address for the correct administrator.

If applicable, list the existing Company Page associated with your

school. If the school is part of a larger university system, you will be

asked to add any other existing University Pages. Some universities

may consist of several campuses, affiliated schools, by giving this

information these schools will be featured in the See Also section of

your University Page. Note that you can have an administrator

manage different University pages.

How do I create a University Page for my school?

Source: Higher Education Marketing – LinkedIn launches University Pages

Page 18: LinkedIn launches University Pages to help career minded students find the right college

LinkedIn launches University Pages

Slide 18

Questions? 1.514.312.3968

[email protected]

Visit our Website: Higher Education Marketing

FOLLOW US ON FACEBOOK

FOLLOW US ON LINKEDIN

FOLLOW US ON TWITTER

FOLLOW US ON PINTEREST

FOLLOW US ON GOOGLE+