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A brief overview of why and how social media can benefit job seekers, especially when used in conjunction with Optimal Resume's software.
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Job Search 2.0Social media, Google and you
Employer = Customer
• Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice
What do you do before you buy?
• Research – probably on Google• Employers do too – 75% Google candidates
What are they looking for?
• What does a consumer want to know about a product before buying?
Presence
• Website – would you buy something from a company without a website?
• Don’t be a digital question mark; you want results when someone Googles your name
Clean image
• Want Google results to be clean – no negative reviews, images, etc.
• Think before you post
Professional network
• Why do professionals belong to associations?• LinkedIn shows that you’re connected
professionally
Satisfied customers
• Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work
They’re keeping up
• Is the company keeping up with the industry?• Use Twitter to show that you’re reading
industry news & know industry influencers
Their process
• What’s the company’s thought process? Do you agree with their opinions and how they make decisions?
• A blog lets you demonstrate your thought process & share your insights
Customers are lazy
• Make it easy for them to find all that information – create an Optimal website with a social media sidebar