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An overview of the social networking tools that job seekers can use to attract employers.
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Job Search 2.0Why is Google is your new best friend — or worst enemy
Why am I here?
• From law school applicant to social media strategist
• Huh?
How did I get there?
• I “tweeted my way to a job” – I built my brand online (and off)
I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.
What is a social media strategist?
• Tweet, blog, Facebook, SlideShare, YouTube on behalf of Optimal Resume
• Help our clients with their social media strategies
• Handle most PR and communication matters (added benefit of working at a small company)– Media relations, corporate communications, etc.
“What’s in it for me?”
• How can you have your own social media success story?
Employer = Customer
• Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice
What do you do before you buy?
• Research – probably on Google• Employers do too – 75% Google candidates
What are they looking for?
• What does a consumer want to know about a product before buying?
Stages of Buying
• Research – gathering candidates• Disqualifying – eliminating based on negatives• Differentiating – promoting based on positives
• Industry leaders; up to date and current• Case studies – satisfied customers and
possible applications for you
They’ve joined the 21st century
• Would you buy something from a company that doesn’t exist in Google?
• Don’t be a digital question mark; you want results when someone Googles your name
It should look like this
NOT this
• Want Google results to be clean – no negative reviews, images, etc.
• Think before you post
Professional network
• Why do professionals belong to associations?• LinkedIn shows that you’re connected
professionally
Satisfied customers
• Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work
They’re keeping up
• Is the company keeping up with the industry?• Use Twitter to show that you’re thinking about
your industry, are keeping up with news and know key influencers
Their process
• What’s the company’s thought process? Do you agree with their opinions and how they make decisions?
• A blog lets you demonstrate your thought process & share your insights
Customers are lazy
• Make it easy for them to find all that information – create a website that ties it all together (plug: You can actually do that with Optimal Resume)
Recommendations
• LinkedIn – you MUST be here• Twitter – follow thought leaders, demonstrate
your interest in and knowledge of PR• Blog – doesn’t have to be time consuming (can
also be your website); can use class/extracurricular work for posts
• Facebook? Some things are better left private
Questions?
Resources
• Personal personalbrandingblog.com• Follow PR pros, personal branding and social
media experts on Twitter
PR Pros/Advice@heatherhuhman@PRSarahEvans@dmullen@tdefren
Branding/Careers@danschawbel@sweetcareers@dailycareertips@alisondoyle
Social Media@mashable@Twitter_Tips
