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© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
Building a marketplace business
Stephane Kasriel // @skasriel SVP Product & Engineering
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 2
How we hire today is holding our economy back
“66% of multinational companies say talent " shortages are likely to affect their bottom " line in the next 5 years.”
–Economist Intelligence Unit
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 3
Where it all began
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 4
Where we are today Elance-oDesk is a global marketplace for businesses and freelance talent
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 5
3.5M+ clients 9M+ freelancers
Elance-oDesk is the world’s largest online workplace
$900M+ !in billings in 2014 180+ countries
2.7M jobs posted annually 2.6K skills on our sites
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 6
Elance-oDesk in the Ukraine
95K+ freelancers including 52K+ IT freelancers
In Q3 2014:
Ukrainian freelancers earned $16M. "Of that, $13M was earned by IT freelancers.
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 7
“Dogfooding”
• In 2013, oDesk had approximately 125 employees and 250 freelance team members
• Our 200+ person engineering team is fully distributed, with 60+ Ukrainian developers
8 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
Ingredients of marketplace success
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 9
Product-Market Fit
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 10
Key Metrics
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 11
Liquidity
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 12
Trust
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 13
Experimentation
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 14
Matching
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 15
Curation
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 16
Monetization
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 17
Payments
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 18
Patience
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 19
Ending with a plug…
• We’re hiring
• Use our platform to build and monitor yours