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http://idcee.org/p/moritz-offeney/ Moritz Offeney participated in the IDCEE 2013 Panel "The next wave of innovation in e-commerce: What trends and business models will be driving the innovation in e-commerce in CEE?" Moritz is Founder of Scarosso, a company producing handmade, welted men’s and women’s shoes – designed and manufactured in Italy. Scarosso was was founded in 2010 by Moritz and Marco Reiter. The business attracted angel funding from Berlin Ventures, Martin Sinner (Idealo GmbH) and Michael Brehm (studiVZ). Scarosso uses its unique relationships with top Italian manufacturers to deliver on its brand promise: offering customers unparalleled design, materials and craftsmanship at honest prices. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/
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IDCEE 2013 – by Moritz Offeney (CEO & Founder)
OCTIOBER 10, 2013
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Moritz Offeney, MBAFully accredited lawyer (GER)MBA graduate SDA Bocconi/Milan
CEOOnline MarketingOperations
Last Position: DailyDeal/GooglePart of the transaction team for Google`s acquisition in 2011.
INTRODUCTION – FOUNDER & MARKET
Scarosso Foundation: SDA Bocconi/Milan December 2010
* Source: CBI Market Survey: The Footwear Market in the EU
18%
19%
39%
24%
Luxury: €12bnProduct price > 300€
Fine Segment: €14bnProduct price 100 – 300€
Medium: €28.5bnProduct price 25 – 100€
Economical: €17.5bnProduct price 0 – 25€
Bill
ion
€
MARKET OVERVIEW
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MARKET POSITIONING
PRICEQUALITY
RATIO
MULTI CHANNEL
TRADITIONAL COMMERCE
TRADITIONAL LUXURY
MAINSTREAM FASHION
MASS CUSTOMIZATION FASHION(ONLINE BRANDS)
NEW PREMIUM (ONLINE BRANDS)
COMPETITIONGlobal market
PRICEQUALITY RATIO
Low
High
SCAROSSO has been a game–changer to the traditional distribution and pricing models of the luxury shoe industry.
By cutting out the middle–men and directly offering the product to customers, SCAROSSO redistributed a substantial value share to their customers.
THE PRODUCT Scarosso offers an exceptional collection of high quality shoes and related leather accessories at so far unknown prices.
MULTI - CHANNEL We are changing the consumer behavior of our customers by leveraging on cross synerigies of our Multi - Channel Concept to scale our core channel E-Commerce.
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„14% of our offline customers become ONLINE re-buyers.“
FUTURE RETAIL – OFFLINE STORE INTELLIGENCE
Fashion Retail 2.0
IPAD STATIONS-Online purchases
TRAFFIC Analysis-Transpiring Users-Footfall of Users
CVR Optimization-Heatmap-Runway analysis-Dwell time
Q & A
