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Create a fired up Linkedin Profile Power Point Presentation.
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Fire Up Your Linkedin ProfileHow to Use Your Profile as a Marketing Tool
Your Profile as a Marketing ToolYour Profile is an effective
marketing tool for your business or job search. Using social media to build relationships takes time and planning, but there is no financial cost and there are many rewards.
We Want to Be Social
“..fish swim in water, humans swim in a social context.” Dick Bolles, What Color is Your Parachute 2012.
Who Needs Linkedin?Job seekersEntrepreneursFreelancersRecruitersEmployersCareer professionals
Career Professionals Use Social Media
To stay up-to-date on current economic and employment trends.
Connect with other career professionals.
Share career information.Assist clients on how to use
Linkedin for career development.
Define Who You Are
Besides showing your expertise and building your networking skills you will be forced to define who you are as an entrepreneur or job seeker.
Introduce Yourself Group ActivityIntroduce yourself to the group with these
prompts:First nameA strengthA skillSomething interesting about yourselfIn small groups or as a group activity, ask
each person what they remember about someone in the group. If there is time, ask why they remembered.
Who is Your Primary Audience?EmployerCustomerClientColleagueFriends
You may be looking for a job while freelancing and going to school. Know your primary objective.
Know What You Want to Show Your Audience
Product or serviceSkills and experienceEducationCharacterValuesPersonality ResponsibilityExpertise in your career field
Your Profile is Your StoryDeveloping a profile is a process.You learn to say what you are
passionate about.You can add or change anytime.Use key words that are also
useful for a resume.Tell your story in different ways in
each section.
Linkedin Profile ElementsHead shotHeadlineSummaryExperienceEducationSamples of your workAssociations/Business
Connections Recommendations
Call to ActionWhether your audience is a current or
potential customer or a prospective employer, let them know what you want them to do next. Do you want them to:
read your blog connect with you on social mediasend you an email message
Be sure to give your contact information where it is readily visible.
Write Your ProfileClearly describe your product or service.Show what you can offer a customer or
employer that no one else has.Share important values you bring to your
job or business.List skills you have that are needed in
your business or career field. Write something interesting about
yourself that might connect you with your audience
Think About Your PurposeBuild your networkLook for a jobMarket your product or serviceFind a business opportunityConnect with associations and
businesses
What Can You Do With Your Profile?
Increase your visibility to employers, customers, and clients.
Learn from other professionals.Research companies of interest.Demonstrate your skills and
accomplishments.See interest and responses to
your profile.
What can your profile do for you?Helps you define who your are
and what you want for:ResumeCover letterBusiness planAbout me page on websiteBio for
articles/speeches/presentations
Things to do on LinkedinJoin groups of interestInteract with discussionsShare your knowledgeConnect with people you know or have
worked with◦Advice for Contacting Dick Bolles:
Dick says: "Don't just say ‘I'd like to add you to my professional network.’ Please take the time to tell me WHY you want to connect.”
Social MediaSocial media tools when used well can
expand your opportunities.Places your resume, experiences,
skills, and accomplishments in the forefront and shows you have current usable technology skills.
Level of engagement will depend on the career field and size of company of interest.
Social ReputationMaintain a professional reputation on
social media. You never know who is connected to whom
in your network.Everything you put on the internet leaves
a footprint.Be aware of security and privacy policies,
changes, scams, and issues.Enjoy networking, but remember the social
sites are a business that will continue to find ways to market you and your network.
Personal ContactPersonal contact and face-to-face
conversations are still the best way to network and build relationships for work and business, but Linkedin is a professional social media tool for introductions and follow-up to enhance and expand your social network. Nancy J. Miller, M.S., Fire Up Your Profile For LifeWork Success
The best way to look for a jobGo to meetingsAttend social eventsVolunteerGet training if neededMeet peopleBe ready for unexpected
opportunities
“Do you ever wish that one day your telephone would ring and someone would be calling to offer you the perfect job?” from “Luck Is No Accident: Making the Most of Happenstance in Your Life and Career” Krumboltz & Levin
Know the job you want and be prepared for work that needs to be done. Don’t just sit in front of your computer and wait for the phone to ring. Connect and network!
Prepare for the Unexpected
ResourcesFire Up Your Profile For LifeWork Successwww.tealpublishing.comWhat Color is Your Parachute? (2012) Richard
N. BollesLuck Is No Accident: Making the Most of
Happenstance in Your Life and Career (2004) J. Krumboltz, Ph.D. and A. Levin, Ed.D.
Career Thought Leadershttp://www.careerthoughtleaders.com
Quintessential Careerswww.quintcareers.com
Career Association Information California Career Development Association website –
www.ccdaweb.org California Career Development Linkedin group California Career Development Facebook page National Career Development Association – www.ncda.org
◦ Career Convergence web magazine available to nonmembers◦ Career Developments magazine for members◦ Career Development Quarterly research based articles online for
members National Career Development Association Linkedin group –
must be a member Li Slideshare – Social Media for Power Point Presentations Li Cardmunch – Business card app that links to Linkedin
profiles
Fired Up ProfileFor more information and tools for
creating a powerful profile go to:
Creative LifeWork Designwww.njmiller.weebly.com
Fire Up Your Profile For LifeWork SuccessAmazon, Barnes & Noble
Email Nancy: [email protected]