Agency - Interactive Deck

Fire Station AgencyIntroductory Presentation

January 24, 2011

Creative Process & Timing

Creative Process – Web

Work order/creative brief submitted to

traffic/project manager to review. If info is complete,

traffic will open job. If not, job will be

kicked back to client.

Work order/creative brief submitted to

traffic/project manager to review. If info is complete,

traffic will open job. If not, job will be

kicked back to client.

Client briefs web designer

and copywriter, project

manager and traffic.

Client briefs web designer

and copywriter, project

manager and traffic.

Web designer and copywriter concept

and present to Liz/Sarah. If

approved, job is presented to client or

given to traffic to show client.

Web designer and copywriter concept

and present to Liz/Sarah. If

approved, job is presented to client or

given to traffic to show client.

Clients route job to necessary people and submit either

an approval or changes through

traffic.

Clients route job to necessary people and submit either

an approval or changes through

traffic.

If there are changes, job goes back to the creatives to re-concept

If there are changes, job goes back to the creatives to re-concept

If approved, job goes back to the creative

team to make any final tweaks.

If approved, job goes back to the creative

team to make any final tweaks.

Job is then given to Traffic to either send a final file to the client, coders,

etc.

Job is then given to Traffic to either send a final file to the client, coders,

etc.

Job is given to Liz/Sarah

to assign

Job is given to Liz/Sarah

to assign

Job Timing – Web

Here are suggested schedules for several common web jobs. These should be used as a guide to determine how far in advance you should issue a project brief. For the most part, these dates consist solely of agency asset delivery. If there are additional development times outside of the agency, you should back out your schedule accordingly:

Emails – 3 weeks• 1 week: copywriting & CD review• 1 week: design & CD/client review• 1 week: revisions & final approval

Standard (in-page) Banners – 3 ½ weeks• 1 week: copywriting & concepting• 1 week: CD/client review and revisions• 1 week: flash coding• ½ week: banner upload to DART (traffic)

Advanced Rich (expanding & floating) Banners – 7–8 weeks• 2 weeks: copywriting & concepting• 1 week: CD/client review and revisions• 2 weeks: flash development• ½ week: flash animation review and revisions• 1 week: Rich media vendor build• ½ week: assets trafficked to sites• 1 week: site to implement tags, QA and send review links to agency/marketing for approval

Flash Press Kit – 13-14 weeks• 3 weeks: concept exploration & copywriting/polishing• ½ week: marketing & LRR review of concept• ½ week: revisions to selected concept & approval• 3 weeks: break out interior sections in selected concept• ½ week: static layout review and approval• 2 weeks: flash development• ½ week: flash review • 1 week: flash revisions• 1 ½ weeks: final QA & testing before launchBranded site – 13-14 weeks minimum• 2 weeks: wireframe development & content delivery • 2 weeks: design & agency internal reviews• 1 week: client review & design revisions• 3 weeks: breakout interior sections in selected concept• 1 week: client review and design revisions• 2 weeks: flash development (if necessary)• 1 week: flash review• ½ week: flash revisions• 1 week: final QA and testing before launch

Landing Page – 3 weeks• 1½ weeks: copywriting & design• 1 week: CD/client review and revisions• 1/2 week: flash coding (if necessary)

Our Clients

Teleflora is a customer-service based organization, connecting customers with a vast network of local florists. Teleflora has over 18,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America.

CompetitorsCompetitors1. Local florists, deliver flowers in vase,

“Flowers-in-a-gift”

2. Licensed Partners – Thomas Kincaid, Faith Hill

3. Support for Florists. “Save The Florists”, FindAFlorist.com, myTeleflora.com

4. Advertising – Super Bowl Valentine’s Day spots, Mother’s Day and Christmas commercials and online media support.

Points of Difference

1. Homepage design layouts with headline copywriting. Misc website updates. (for instance, adding call-outs to Radio/TV promo codes)

2. Email copywriting & design layouts.

3. Everyday and seasonal online media banner design and headline copywriting. Ongoing network banner buys managed by media team.

4. Campaign-specific rich executions such as page takeovers, site skins, rich media banners.

5. Social/Interactive media branding creative. Facebook tab design, ecards, iPhone app design, etc.

Common Online Creative Requests

1. Homepage redesign – removed flash from homepage and templates allow for easier updates.

2. iPhone app design – “Flower

Coach” scheduled for launch on Super Bowl Sunday.

3. Faith Hill branding campaign: homepages, category page, Super Bowl spot landing page & online banners.

Recent Successes

FIJI Water is committed to quality and excellence in their product, people, profitability, and strategic partners. They are dedicated to communicating the passion and unique properties of the brand to consumers worldwide and continuing to invest in the future while preserving and cherishing the pristine source.

CompetitorsCompetitors1. Aquifer story, “Untouched By Man”,

Taste

2. Giving Back to environmental causes and community efforts in FIJI.


1. 2010 website redesign was largest creative request from the FIJI brand.

2. Occasional email design requests.

3. The brand utilizes their own internal designer for minimal updates to site, etc. So they often do not rely upon agency for this design work.

4. In the past, there have been discussions about iPhone app development, but no jobs have been opened as of yet.


1. Website relaunch in Fall ’10 incorporating blog and newsfeed features throughout the site, unifying the Fiji Water and Green messaging.

2. Fiji Water store redesign, launched in Jan ‘11.

Recent Successes

Paramount Farms is the world’s largest grower and processor of almonds and pistachios; their 75,000 sunny acres (30,500 hectares) deliver more than two-thirds of California’s contribution to the global supply. Their specialty crops are grown, processed and marketed under one entity, Paramount, ensuring the finest quality every step of the way— “from our trees to your hearts”.

CompetitorsCompetitors1. Vertical Integration & Scale of

operations.

2. Food Safety & Quality

3. Retail Savvy & Progressive Marketing

4. Sustainable farming practices


1. Get Crackin’ website design elements.

1. Standard banners in support of TV advertising.


3. Social/Interactive media branding creative. Facebook tab design, Twitter skins, etc.


1. Website update in support of Fall ‘10 Get Crackin’ campaign launch.

2. Rich online banner campaign creative in support of Get Crackin’ Fall TV campaign.

3. Presented PFI corporate website homepage options to PFI V.P. and received approval to proceed with interior designs.

Recent Successes

Paramount Citrus is the largest integrated grower, shipper and packer of fresh citrus in the U.S., yet nimble and quick to adapt to build long-term success in meeting consumer expectations.


operations.



4. Sustainable farming practices & innovation


1. Cuties Citrus website design elements and landing pages.

1. Standard web banners.


3. Social/Interactive media branding creative. Video eCard concept and design, Facebook tab design, Twitter skins, etc.


1. Website update in support of Fall ‘10 Cuties campaign launch.

2. Rich online banner campaign creative in support of Cuties fall & spring online media campaign

3. Standard banner exploration and flash animation to enhance online creative rotation.

4. Creative concept and assets for StarGreetz video eCard.

Recent Successes

POM Wonderful is a global brand committed to creating an entrepreneurial legacy of innovation, profitability and wellness by growing and marketing the highest-quality pomegranates and pomegranate-based products that are healthy, honest and essential to the well-being of humankind. Fresh pomegranates are available seasonally, from October through January, in over 50 countries worldwide.


operations.



4. Blogger outreach and health celebrity endorsements.


1. POM Wonderful website design elements, homepage heroes, contest landing pages, etc.

2. Product launch landing pages/microsites.

1. Standard web banners.


3. Annual POM Fresh Press Kit, digital PR vehicle for traditional press and blogger outreach. Digital and offline component.


1. Website update in support of Fall ’10 POM Juice campaign launch.

2. Rich online banner campaign creative in support of POM Juice fall & spring online media campaign

3. Standard banner exploration and flash animation.

4. POM-A-Gram online promotion concept and design to kick off pomegranate season.

Recent Successes

On occasion, the agency will take on projects for Roll Global. These projects vary based on the needs of the assignment and the client. Historically, these jobs have focused on website and blog design.

1. Prepping the launch of a website for the Center for Food Law & Policy, a Stewart and Lynda Resnick-funded public policy and education project.

2. Launched website for Roll Law Group in 2010.

3. Launched website for Roll Global in 2009.

4. Launched website for Lynda Resnick in support of Rubies in the Orchard book release in 2009.

Recent Successes

Career

Agency - Interactive Deck