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Cunning. Creative. Considered.

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SOCIAL MEDIA THAT MATTERS

-James Gilmore & Joe Pine

THE EXPERIENCE ECONOMY

“People have become relatively immune to messages targeted at them. The way to reach your customers is to create an experience within them”

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VULPINE INTERACTIVEI S A B O U T C R E AT I N G B R A N D E X P E R I E N C E S O N S O C I A L M E D I A .

Vulpine Interactive is a social media marketing agency that builds and maintains online communities for exciting brands.

We are a team of highly skilled Social Brand Managers that plan and execute goal-oriented social campaigns in order to raise awareness and build brand trust through targeted audience interactions.

Our services include high-level strategy development, day-to-day management of various social media platforms, social advertising and content promotion.

We help brands become contagious on social media by empowering their audience, engaging their users, and providing unique and authentic experiences.

We create passionate fans, brand advocates, and customer loyalty.

We turn your client’s brand equity into website traffic, leads, and revenue.

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PROBLEMS WE SOLVE

Does your client have a decent social media following but aren’t getting the business they’re looking for? That’s probably because they aren’t providing enough value and unique experiences for anyone to give a damn. We solve that.

NOT ENOUGH TRAFFIC

Are people asking your client questions on social media, but they don’t have the resources in place to respond and engage appropriately? Leaving one question unanswered is a costly missed opportunity. We never miss opportunities like that.

CUSTOMER SERVICE AND MANAGEMENT

We have worked with dozens of startups and new accounts to begin growing social media from the ground up.

NO SOCIAL PRESENCE

If your client is getting decent traction but not seeing enough of a response from your audience, that’s because they aren’t asking the right questions. People love answering questions, so we help craft unique ways to engage them and test how they respond.

BRAND EXPERIENCE AND ENGAGEMENT

“What everyone wants to have is a dialogue with a brand. And a dialogue happens because you’re engaged with your customers, you’re not marketing at your customers.”

-Greg Creed

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MEDIA IS…GREAT SOCIAL

What makes a great social media strategy and why isit important?

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Ensuring our brand voice, message and presence is heard throughout the content.

BRANDING

Likes, shares, virality, and conversations. Having 1-1 conversations at scale. Giving advice and getting feedback.

ENGAGEMENT

High-quality, unique, and compelling content that provides immense value to the audience.

CONTENT

Being able to track successes and failures all the way through the marketing and sales funnel.

ANALYTICS

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THE 4 PILLARSOF GREAT SOCIAL MEDIA MARKETING

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How social media effects all stages of the AARRR funnel.

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SERVICESOUR

Our offerings, in a nutshell.

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SERVICE CATEGORIES“Social Media is nothing but a set of technologies that enhances our social nature”

-Lars Silberbauer

ACCOUNT GROWTH

CONTENT PROMOTION

SOCIAL MEDIA MANAGEMENT

SOCIAL ADVERTISING

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Targeted following / liking / sharing of key users

Influencer outreach Instilling virality in content Social contests and promotions Share for Share Social “PR” Optimizing on-site and email

marketing strategies for growth

SOCIAL MEDIA MANAGEMENTAND GROWTHMANAGEMENT:

Engagement, responding, listening. Posting content regularly.

Distributing website content through social channels on an ongoing basis

Pulling out content, quotes, and influencers from within content or events to exemplify on social media

ACCOUNT GROWTH:

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Social Listening and Responding

We actively listen for mentions of their brand, build campaigns around

their community’s favorite topics, and

respond on their behalf when people reach out.

Targeted Engagements

We ask questions, post quotes, and share viral content that has been meticulously crafted or

curated in order to enhance their followers’

experience of your client’s brand.

Influencer Outreach

Reaching out to influencers, building

lists of potential partners and creating audiences off of their existing networks is a part of what we do.

40%

This includes curated content and original

content meant to drive traffic back to your website, blog, sales page, you name it.

Social Media Updates

50 % 87 %67 %

WHAT DOES SOCIAL MEDIA MANAGEMENT LOOK LIKE?

30 % 20 % 10 %

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GROWTH TACTICSWe use a special set of tools and tactics in order to grow accounts. We never buy fake followers and only believe in methods that bring in targeted / relevant followers who have something to gain from interacting with your client’s brand.

Paid advertising can amplify our growth efforts, but other tactics we use include:• Analyzing relevant 3rd party accounts• Targeted messaging and outreach• On-point curated content strategies• Participation in groups

WHAT DOES ACCOUNT GROWTH LOOK LIKE?

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Retargeting - nearly mandatory for all clients, if they aren’t already running it.

Social / branded / video / engagement content amplification Contest promotion Cold and warm traffic ad campaigns Driving traffic and sales. Promoting events Lead generation White paper downloads

SOCIAL ADVERTISINGWe typically don’t take advertising only clients unless they clearly have a long term interest in launching organic social and brand strengthening strategies.SERVICES:

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ADVERTISING PRICES“If your not running Facebook Ads, forget Facebook.”

-Paul O’Mahoney

$900+ setup, $500+/month optimization/maintenance

ADVERTISING CAMPAIGNS

• Facebook / Instagram• Twitter• Pinterest• YouTube• AdWords/GDN

CHANNELS:

Always recommended - $500+ setup, $250+/monthAdvertising campaigns - $900+ setup, $500+/month

RETARGETING

Used to amplify reach and jump-start growth - $500/month. Adding channels adds cost. Adding complexity or large budget adds cost.

CONTENT PROMOTION

AD SPEND NOT INCLUDED:

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Joining and posting in social media groups and on industry sites like Inbound.org Amplifying on-site content to drive awareness Link retargeting combined with advertising Influencer outreach Targeted social media engagements Social contests Real-time event social media Strategically designed partner promotions and campaigns

CONTENT / EVENT PROMOTION

SAMPLE STRATEGIES AND TACTICS:

We have worked with several companies and organizations to plan, promote and run events of various sizes. Our own Meetup collective in San Diego is 10,000+ members strong.

If your event is local and matches our audience, we can post it to our groups for additional reach.

We also specialize in promoting blog content in order to drive visitors to your website.

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WHAT DO WE PROMOTE?

TYPES OF CONTENT:

• Blog Posts• Books• Podcasts• Events• Videos• Artwork / Imagery

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CHANNELS WEWORK WITH:

• Facebook• Instagram• Twitter• LinkedIn• Pinterest• Google Plus• YouTube• Slack• Quora

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WHAT WE DON’T DO

Content Creation – such as blog posts, high-quality photos, or in-house video production (we do have partners for this though, and can discuss additional pricing for video services). We create social content only. All other content must be approved for quality and provided to us.

Inbound Marketing Funnels – We will not build funnels for your clients. We manage social media-related projects only. If a client needs consulting or funnel creation, we have partners for this as well.

Social Without a Strategy – We only post with a purpose. If there is no strategy, we can’t measure success.

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REFERRALOUR

We can seamlessly integrate with your agency tobecome your social media team.

POLICIES

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We ask that you begin the conversation about our services and gauge the interest of the prospective client. We are not looking for 100s of crappy leads. We don’t need names and emails of business owners. And we aren’t trying to pester anyone with our services. We are looking for people that clearly need social media marketing services (and clearly have the appropriate budget for those services).

Feel free to show the lead our sales deck here. Even if you show them the deck and they contact us directly, we will credit you with the referral.

Once you have qualified the lead, we recommend sending an introductory email to both the prospective client and derric.haynie@gmail.com.

We will keep you updated on new leads bi-monthly, and let you know if and when we close them and when you can expect your referral commission.

POLICIES AND PROMISES

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We give a 10% referral commission for each client closed for the first 1 year of service.

We pay out your commission within 5 days of receiving payment from the client.

Because we do not enforce term length with our clients, there is no guarantee that they stay for the full year. But with all qualified clients – meaning clients who’s business continues to grow, who have found product-market fit, and who continue to want to grow their brand – we have a nearly 100% retention rate. The only time we lose clients is typically because they end up not being able to afford the continued investment into social media.

Any up-sells or increases in client services fees will increase your commission.

REFERRAL COMMISIONS

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PRICINGOUR

“Success is never owned; success is rented, and the rent is due every day.”

- Rory Vaden

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$2000 minimum – with some exceptions.

Price will be determined by:• Number of Channels• Depth of Strategy on each channel• Number of followers on the account• Strictness of brand guidelines• Content marketing strategy• How content will be coming to us• Advertising / Content promotion• Retargeting

No discounts. No revenue sharing. No equity.

We breakdown budget by channel and assign our resources to tasks on those channels until we’ve hit our budget.

If we go under budget, we lump those hours into strategy and tactic sessions that we then explore in the next cycle, if we hit budget or go over, we recommend to the client a reallocation of budget or increase of budget.

Flexibility of services is built in to what we do. If we are asked to change strategy mid-month but maintain budget, we will pull resources from other channels/tasks to focus on new tasks.

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PROCESSOUR

“If you want engagement, be engaging.”- Darren Rose

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We devise strategies for social media management, account growth and content promotion in order to deepen your client’s brand relationship with their customers and hit our goals and KPIs.

STRATEGY

Next we evaluate the core offer and take a look into the market and personas. We need to know who we are talking to.

PERSONAS

We report on our actions on a monthly basis, showcasing tracked, correlated, and attributed KPIs

REPORTING

We’ll consult on the type(s) of content that align the client’s business goals with audience objectives. If the content being produced by the client is low quality, the bar must be raised in order to see maximum results.

CONTENT

The first step is a deep dive into the brand so we can match the brand and voice.

BRANDING

We then put everything into a testing framework and begin testing our strategies. We look to optimize and adjust as the strategies play out.

TESTING

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YOUR ACCOUNT STRUCTURE

Business Strategists

Social Media Brand Managers

Social Media Assistants

Virtual Assistants

Tools and Technology

“Gurus” who stay on the leading edge of the industry and dive into the depths of your client’s project in order to develop and test the best social

media tactics for their brand..

In charge of executing on the strategies, monitoring the progress of campaigns and knowing the client’s brand inside out. Your point of

contact.

Assist the social media brand managers with implementation and understands the core principles behind the brand, voice, goals and

message. Handle most of the behind the scenes, non-customer

facing tasks like data collection and social post scheduling.

We have our own set of tools and techto implement our strategies, but we are also flexible

andcan use whatever tools your agency provides as well.

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WHAT TO EXPECT FROM US:Collaboration – We cannot do this alone, we require working with your team and theirs to make an impact on social media.

Tracking and Attribution – We pride ourselves on being able to track our efforts so that you can tell your clients exactly what is happening from a brand, revenue and traffic perspective on social media.

Honest Reporting – we show you the results and tell you whether or not we were worth the efforts. If not, we give you recommendations as to when or how we will become an asset.

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Roll out We’ll create a custom reporting solution for your client’s business and begin rolling out strategies, usually one channel at a time.

Weekly phone callsDuring the first month we expect high levels of communication between our team and yours so that we can fine-tune the voice and messaging for the brand and create a seamless experience for the client.

Month end report Baseline strategies and benchmarks are set.

Plumbing We’ll need tracking and pixels in place before we begin. Is your client’s website setup for success? This is the first step we need to take in order to prove our social media efforts come reporting time.

Strategy We work with you and the client to formulate specific social media goals, and work backward in order to create our strategy. This will involve having clearly defined personas and metrics for tracking success.

ImagesPlaceholdersEasy to useTHE FIRST MONTH:

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BRANDSQUALIFIED

Our agency is structured to work best with exciting brands who are looking to build communities of passionate fans on social media.

Is your client a great fit for our services? Here’s how to qualifya lead before our first conversation.

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HOW WE QUALIFY A LEADNot every brand will be a perfect match...

SOCIAL MEDIA

CONTENT

BUDGET

BRAND

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× Bootstrapped startups or people with ideas.

× Revenue share or equity, we don’t do it.

× Companies looking for internal roles… They might be able to be convinced, but typically they want internal for a reason.

× Companies looking to swap services.

BUDGET• Do they have the budget for $2,000+/month spent specifically on social media management?

• Are they willing to pay it? • Do they understand the value and investment of doing so?

QUESTIONS:

WHAT WE LOOK FOR:

$1mil+ revenue or at least $300,000 funding (for startups)

Scalable sales and production Has spent money on content or other

digital marketing efforts prior.

WHAT IS A BAD FIT?

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× Companies that want to pump out very low quality sales messages on their social channels.

× Companies that just want someone to “handle” social media.

× Companies that “just want the basics.”× Companies that just need you to keep

the channels active.

SOCIAL MEDIANot required, but if they have existing social media channels where they are getting traction but are not managing particularly well, this is a huge bonus.

WHAT WE LOOK FOR:

Existing and organically growing social channels is a strong indicator of a company that can benefit from our services, but is not required for our services.

They’ve seen that social media can work and are looking to scale it.

WHAT IS A BAD FIT?

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× Any small local services business. × A startup without a clear brand strategy. × Religious or political brands. × Brands that have a very low quality

standard (for content, customer service, and otherwise).

× Bland/generic brands.

BRAND• Are they an exciting brand? • Do they work to build relationships with customers and can they benefit from deepening their

relationship with their customer?• Do they have a clearly defined brand and voice? • Do they know their target audience?

WHAT WE LOOK FOR: Well-defined brands. Customer-centric brands. Brands that have layers of virality built into

them. B2B and B2C doesn’t matter, it’s about making sure they really want to brand themselves as different than the rest of their industry.

Brands trying to make a difference/impact.

WHAT IS A BAD FIT?

QUESTIONS:

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× If they are hiring 3rd world freelancers for crappy content creation.

× They have no content at all. × Having a working website is preferred,

but if they don’t, they need great written or visual content that can be shared on social.

CONTENT• Are they already producing content? • Are they making content that matters or just pumping out crap?

QUESTIONS:

WHAT WE LOOK FOR:

A clearly defined content marketing strategy.

Tons of images/videos on hand. Regularly scheduled content production. Engagement (shares/comments) on their

existing content.

WHAT IS A BAD FIT?

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OTHER THINGS WE LIKE

They have month over month growing website traffic.

They have a digital marketing manager, CMO, or otherwise digital savvy employee that is your point of contact.

They have a content marketing team in place.

They are already getting inbound leads. They have passionate fans hashtagging

and talking about them. They have many positive reviews.

HUGE PLUS IF:

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Is This What You’re Looking for?Wanna talk about how to offer white-label social media services to your clients? Drop us a line. Your point of contact is Derric Haynie. He can be reached here:

@SixPeppers

http://vulpineinteractive.com

850 Beech St #209, San Diego, CA 92101

derric.haynie@gmail.com

831-278-2438

850 Beech St #209San Diego, CA 92101

SAN DIEGO OFFICE

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SOCIAL MEDIA MARKETING#LIKEAFOX.