Connecting brands to youth culture

Disrupt Media Media Deck Q1 2016

Ⓒ COPYRIGHT 2016 DISRUPT / DISRUPT CREATIVE LTD - ALL RIGHTS RESERVED

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We are the Disruptive Generation. The creators of youth culture.

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The Disruptors.

Discover the Disruptive Generation. 16 million 13-34 year olds consuming media each day.We are the leading platform for disruptors, the 15% of the population that create, curate and instigate. Bloggers, artists, social media stars and youth brands that influence the rest of the 16 Million millennials.

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Network.Distribute.

How we get down.

Discover your brands position in culture.

Ideas that entertain, inspire and inform

Plug into influencers and

We connect brands to youth culture.By creating stories, content and distributing it to our media network of 5 Million people and beyond.

Studios.Develop.

Lab.Discover.

An audience insight tool into the Disruptors. 150 of the leading youth culture influencers.Access data from a hyper targeted reach of 5 million The trendsetters, creators and influencers across youth culture.

D-Lab

Gen

X20

%

Nouve

au M

illeni

als50

%

Mid Millenials 20%

Pro Millenials 10%

Rest of UK Population

16+ Million Millennials

Disruptive Gen5m Reach

We believe brands that lead culture are more successful than those that follow it. Set trends and break rules.

Studio.

Connect to culture.Get people hyped about your brand.

Brand Strategy Content

MarketingMedia

PlanningTalent

Partnerships

Communications, brand strategy and content creation to position your brand in culture.

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Our ideas drive fans, views and revenue.Over 100 million content views, 60 Million engagements and over 2+ million products sold for the likes Alize KA Drinks, House of Marley, Puma and more.

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+Created the first ever Grime Awards ceremony+We've released a Top 20 UK Album+Created content with over 10 Million views+Built the UK’s leading urban website and Mobile app+Helped Diversity launch clothing brand FACE +Built a collaboration with Topman x Jamal Edwards

We create culture.We are not an agency. We’ve had over 100 million hits, helped build the biggest urban music platform and released a top 20 album….and we’re only just getting started.

Network.

Distribute, and deliver content to 5 million people and beyond with our platforms, creators and influencers.

Our leading youth culture network plugging your content into websites, platforms, curators and influencers.

Plug into a network of 5 million.

Content Production

Media Buying + Ads

Content Distribution

Influencer Network

We leverage social profiles, Facebook pages, influencers and leading websites to get your brand in front of millions.

KA DrinksClient : AG BarrProjects : #AAA / The Rated Awards Year : 2013-15

Integrated communication strategy, influencer partnerships, content development and media delivery.

Case Study.

What we do.

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Video

Year 3 : The Rated Awards

+ 9% Sales Uplift Year 3 + Brand sentiment 83% Increase + #RatedAwards 11.8M impressions + Trending #1 on Twitter for 24 hours + 16 Artist Partnerships + 13 videos over 1 Million views + National Print Press coverage

In 3 years we’ve grown the AG Barr brand into the leading urban soft drink and champions of the UK Grime scene.

What we do.

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Video

Campaign images

Case Study.AlizéClient : Quintessential BrandsProject : #AlizeHour Year : 2015

Integrated communication strategy, influencer partnerships, content development and media delivery.

What we do.

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Video

#AlizeHour We served Alizé a slice of culture with #AlizeHour a content and media campaign to drive awareness which doubled their sales in Tesco across December.

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Key Stats: 4.2 Million Reach / 1 Million content views / 800K Engagements /105% increase in sales WOW / 10 Content Partnerships /12K Clicks to website sales page

Media Delivery via Facebook ads

Delivery: 3x Videos / 3x Instagram Ads / 10x Facebook Ads / 2x Influencers /10x Media Partners

Case Study.

Case Study.House Of MarleyClient : House of MarleyProject : Brand Activation Year : 2015

Driving product sales through an Integrated communication strategy, influencer partnerships, content development and media delivery across social channels and All4.

What we do.

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Video

Campaign Stats+ 130,000+ views on Influencer Vlog + 690,000 Snapchat content opens + 400+ competition entries + 2M social reach through influencer

seeding and earned media + 2 inspirational pieces of micro-

content filmed with Influencers + 1 Million impressions delivered

across paid media channels + Campaign reach total 3million+

Delivery+ 30” and 60” Ads+ All4 Ads+ Youtube PreRolls+ Lead Vlog+ 4x Influencers micro videos+ Fun for Louis Brand ambassador+ Social media activaron

House of Marley

We stand to challenge the status quo, break the rules, and elevate the art of marketing and advertising to the next generation.Fortune favours the Disruptive.

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Holla at us.T: 020 3096 1335E: holla@disruptltd.comStudio Disrupt The Ugli Campus 56 Wood Lane, London, W12 7SB

CommercialFaron McKenzieManaging Directorfaron@disruptltd.com+44 (0) 7932 069967