THOR Agency Deck 2015

Results. ROI. Revenue.

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www.THORassociates.com

2WHO WE ARE

VISION MISSION VALUE

THOR identifies a product’s Unique Selling Proposition and uses it to create brand differentiators. By integrating DRTV, Digital, Radio, Print, Home Shopping and International, we execute all for our clients producing a robust ROI.

We know how to engage, inspire and excite a target audience, connect them to a brand, affiliate them with a message, and most importantly, generate a call to action that provides conversion to sales.

THOR provides the tools and strategies to compete more efficiently and build your brand utilizing Direct Response initiatives for Consumer marketing.

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3SYNERGISTIC FIT

• THOR creates best business practices• THOR reviews all marketing initiatives• THOR creates Omnichannel integration • THOR excels at engagement with your consumer• THOR tests to refine your revenue model • THOR audits, analyzes and improves your ROI


VIRTUAL BANDWIDTH

THOR Associates offers a unique solution in the marketing and agency space. Think of us as occupying a desk in your office allowing our team to act as an extension of your senior management.

Where ever you are, we are. The Omnichannel world is our domain.

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5CEO GREETINGS

The THOR Guarantee:

Credibility and Integrity. Our mantra and guarantee. Working with THOR Associates, you will always have trust in the best practices that a Marketing Agency can offer.

With twenty five plus years of experience, we build brands large and small and launch many entrepreneurial products into the marketplace. From inception to fruition, THOR Associates focuses on a Omnichannel integration to deliver Results, Revenue, and a robust ROI. We create trust and success.

That’s the THOR Associates Guarantee!

Fern L. Lee, CEO

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Fern LeeCEO

Marc HaskelsonCOO

Lori Zeller Sushi

Fern has managed annual budgets in excess of $200 million, and is responsible for almost every marketing discipline. Fern is an expert at consumer and trade advertising, promotions, media, radio, home shopping, international, production of long and short form DRTV, retail, telco/customer service and digital marketing.

Marc has more than 25 years of sales, marketing and operational leadership holding executive positions at Litle & Co., Hearst Publications, Experian, and AT&T. Marc delivers profitability by melding direct marketing and operational experience with entrepreneurial and professional management techniques.

Our office mascot, “Sushi” provides the Administrative Team support daily.

MEET OUR EXECUTIVE TEAM

Lori offers management redesign initiatives for increased revenue. Lori formulates strategic plans, shapes business development, aligns the financial and technical aspect and supports THOR’s clients with strategic guidance for ROI.

MANAGING PARTNER ADMIN

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$200+ million dollar revenue campaigns in the Health|Wellness arena, Lifestyle, Fitness and Housewares. The THOR Team of professionals maintains strong industry relationships that ensure:

• Seamless integration of multichannel touch points• Market testing with predictive analysis modeling

Our experience has created omnichannel campaign legends. From inception to fruition, we leave no piece of the marketing pie untouched. Fern Lee has 25+ years of DR Marketing along with serving as a:

• DRMA Advisory Board Member• Past ERA Executive Board Member• Past ERA Board Member

THOR EXPERIENCE

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8THOR INITIATIVES

THOR Associates ignites revenue by providing audits, strategic guidance and executing a roadmap for success. Our team becomes an extension of your Senior Management to measure, evaluate and deliver effectiveness for Omnichannel initiatives.

THOR manages:

• Your model• Your metrics • Your people power

We become responsible for almost every revenue producing touch point that can be obtained from transactional marketing to build your brand by using multiple data points to generate key learnings. With each campaign, we aggregate and analyze all strategies, creative, and audience targets to discover trends and online behaviors.

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9THOR CAPABILITIES

• Review all marketing heritage• Establish the groundwork for successful traditional and digital

campaigns to lead into direct marketing: strategy, pricing, offer, messaging, key direct assets to utilize, channels to employ, vendor partnerships

• Oversee the production of creative assets (testimonials, video and print) that can be leveraged across direct marketing initiatives

• Strategic guidance on all product development and implementation• Management of vendors|partners to facilitate multichannel brand

goals• Telemarketing: IVR, Live, Customer Service, Save-the-Sale, Scripting,

Internal and External• Media Buying for DRTV|Radio|Digital|Print• Home Shopping• International• Retail • Testing and Refining• Remarketing Initiatives

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10DIRECT TO CONSUMER FOUNDATION

CREATIVE

MEDIA

PATHWAYS

RETENTION

Hard OfferSoft OfferLengths: 28:30, 5:00, :120,:60,:30,:10

DRTV Long formDRTV Short formDM/Inserts PrintRadio

RetargetingWebsite/Landing PageTelemarketing

Enhance the process for e-mail communication message, timing and frequency

Email List /RetargetSearch-SEM & SEOAffiliate Display Social Media

800#’sCall routing/Handling ScriptingTracking

Utilize additional providers, customer service/fulfillment, database growth

DigitalSocial media YoutubeBanner ads|PLA’s

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11DIRECT TO CONSUMER (DTC) MARKETING

• Consumer Insights: Direct contact with customers regarding products, technology, best in market, packaging, pricing, and experience

• Survey|Product research: Product development and launch new products

• Cross promote sales of line extension products|brand initiatives

• Branded Response DTC Approach, build sales overnight and a brand over time

• Metrics optimized by response|sales ROI • Build retail launch

Product development and launch

Optimize conversions for a robust

ROI.

Optimized media costs, amplify message and maximize budgets

Build direct relationship

with consumers

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12DTC PRODUCT SELECTION SERVICES

• Target Market Appeal• Unique|Innovative Technology • Demonstrates clear benefits• Price point testing • Proof of Concept• Special Introductory Offer• Multiple Upsells • Guarantee|Warranty• Continuity Programs: AOV|LTV recurring revenue-profit driver • Product Margins|COGS• Multiple distribution channels (Radio, DRTV, Digital, Print, Home

Shopping, Retail and International)

12Confidential www.thorassociates.com

Products need to satisfy a consumer’s need while

easily communicating demonstrated benefits

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13THE THOR ROADMAP

START THOR TEAM.

AUDIT|STRATEGY

CLIENTROADMAP

BRAND BUILD CREATIVE ASSETS

EXECUTION

TESTING

DATA GROWTH ROI

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14BRAND EQUITY

PRODUCT ATTRIBUTES

• Unique Selling Proposition • Best in Market• Risk Sensitivity• Identifying Consumer Benefits• Scalability

CUSTOMER ACQUISITION

• AOV|Lifetime Value• CRM Management• Database Segmentation• Transactional Loyalty• Remarketing

DIGITAL

TRADITIONAL

• DRTV• Radio• Print• Home Shopping• Retail• Call Center• International

• Web Media• Social Networking• Affiliate Marketing• Search|PPC|PLA• Email • Database Retargeting

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15INSIGHT AND ANALYTICS

BUSINESS PLANNING CREATIVE ANALYTICS

• Response Planning

• Database • Media • Performance

Analysis • Tracking &

Reporting

• Creative Consultation

• Timeline• Creative Testing

Strategy• Call-to-Action• Digital Build

• Competitive Research

• Strategic & Media Planning

• Define Metrics • Offer

Configuration• Customer

Experience

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16RETURN ON INVESTMENT

BRAND GROWTH

Create branded revenue campaigns in the Health|Wellness arena, Lifestyle, Fitness and Housewares

25+ YEARS

THOR

Dire

ct to C

onsu

mer S

pecia

lists

OMNICHANNEL MARKETINGSeamless integration of

traditional|digital using Direct Response initiatives

Results based on market testing with predictive analysis modeling

Veteran agency with network of relationships

.

ROI

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THANK YOU!212.645.5737121 West 20th StreetSuite 3DNew York, NY [email protected]

Documents

THOR Agency Deck 2015